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FinMar Today brings together those looking to succeed within the financial realm for firms, clients, agencies and anyone looking to leverage longstanding marketing techniques. FinMar Today looks to focus on community sourced questions so the discussions can be what you submit and you want addressed.
 
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The explosion of social media has left a lot of individuals and firms scratching their heads trying to figure out how to make it work for them. Listen in as Craig Hall and Amber Sullivan share important insights on how to look at social media in a responsible way to promote and grow your business. In this episode, Craig and Amber talk a little abou…
 
On this week’s Marketing Wiz podcast, we discuss how lead value, KPIs, marketing activity, and metrics should work in tandem to support your firm's growth. This is an important topic, as it's easy to get overwhelmed by the sheer number of data points, trends, and measurements available to marketers in the digital age. How can your firm cut through …
 
Do you embrace the experimentation mindset or does it scare you to death? Today we are talking about the importance of the experimentation mindset and how it can help to expand your marketing and ultimately grow your firm. The reality is most firms should be investing more than they do in marketing if they want to remain competitive and grow over t…
 
In this episode we talk about some old school advertising topics like top of mind awareness and frequency and how your firm could be missing massive opportunities by failing to effectively stay in front of prospects using modern day advertising channels. When the market corrects and we all know its coming, will prospects think of your firm when the…
 
Join Craig Hall and Logan Burgess as they discuss content delivery strategies being used by top RIA and IBD firms to engage the next generation of investment clients. Dive deep into the opportunities which exist, “the number before the number”, and where technologies sit on the technology adoption life cycle.…
 
This episode of FinMar Today addresses the topic of first click vs last click attribution to our marketing dollars. In this episode, I talk about the danger of trying to attribute every individual marketing activity to associated new assets. This type of thinking causes us to have fragmented marketing campaigns with a lot of starts and stops making…
 
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