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We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, the co-founder of Level 5 Mentors, interviews the brightest movers and shakers in the fitness industry. Topics will vary covering best business practices, marketing secrets, technological advances, and much more. If you're a fitness professional, this is how you keep your edge sharp.
Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy ...
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The Fitness Business Podcast
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401 How fit pros can thrive and survive in this evolving fitness industry with Doris Thews
27:08
27:08
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Who better to teach and preach the ins and outs of the fitness business industry veteran and pioneer Doris Thews. Doris speaks the truth about not only surviving, but thriving in this ever changing industry. Listen as Doris talks about the importance of relationships over resumes and the three P's. I hope you enjoy this week's episode and tell your…
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Future of Fitness
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Lindsay Junk - YogaSix & Innovation In Yoga
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50:16
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Lindsay Junk is the President of YogaSix franchising. Mother of 3 very busy children, wife, aging athlete, training for the 2021 NYC marathon. Thinking about competing in another Ironman. Graduated from the University of Hawaii a million years ago with a degree in Bio-Chemistry and Food Science and Human Nutrition. Worked in the fitness industry fo…
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400 The Value Proposition for Revolutionizing Digital Signage
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46:47
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It’s not just about signage, it’s about strategy! Join host, Sarah Pellegrino, as she speaks with the team at Digital Revenue Systems to learn why adding digital advertising to your health club will generate more revenue from your existing members. Hear first-hand how the Digital Revenue Systems team works alongside with your existing Marketing tea…
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399 What big box gyms can learn from boutique gyms with Kory Angelin
32:48
32:48
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Kory joins the Fitness Business Podcast family as a first time guest and guides us on how big box gyms can learn from boutique studios and begin to incorporate some of the special touches that makes the boutique experience so unique. Keeping the culture personal and welcoming is key for retention when it comes to group fitness. Also, big box gyms s…
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Shane & Josh Rogers - ATOM & Taking Functional Fitness Virtual
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Shane Rogers is Co-Founder and CEO of RPM Training Co. An entrepreneur at heart, Shane’s background in Engineering, along with his love of training and the outdoors, took him from leading engineering teams at Gore Medical to the creator of the RPM speed rope, adding to his running list of patents. Even as CEO, Shane still leads all manufacturing in…
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398 Using Pinterest in your Fitness Business with Kate Ahl
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28:26
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Did someone say Pinterest for fitness marketing? That is exactly what Kate Ahl, from Simple Pin Media, talks about today in our episode. Kate will give you all of the inside information on "how to" use Pinterest as another social media platform to market your business and/or your brand. Once you get comfortable with the platform, all you need is a …
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Future of Fitness
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Curtis Christopherson - The WRKOUT Platform & Digital Training Marketplace
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With over 20 years of qualified experience in the health and fitness industry, Curtis Christopherson is the founder & CEO of WRKOUT, the first connected fitness brand to deliver live, face-to-face personal training optimized for the virtual experience. He is also the owner of Innovative Fitness, North America's largest network of premium personal t…
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397 How Enneagram can help you work better with your team and clients
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Sarah is an Enneagram Business and Life Coach who helps her clients and students enhance their visibility, confidence, leadership abilities, and overall quality of life by creating specific strategies that align with their personality, values, and goals to become more life giving and less draining.By Active Management
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396 Running a Successful Bootcamp Program with Lori Patterson and Jono Petrohilos
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Bootcamps are back baby! They are bringing in residual revenue for fitness clubs and helping independent fitness pros to capture an audience. Lori Patterson and Jono Petrohilos know a little bit (well, actually alot) about running successful bootcamp programs. They take this episode to teach our FBP family their tips to success, as well as a few hi…
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Natalia Karbasova & Stefan Tilk - FitTech Summit 2021 Preview
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In this week's episode, we have Natalia Karbasova & Stefan Tilk from FitTech Company. Natalia Karbasova is the Founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology and future of wellbeing and active lifestyle (www.fittechsummit.com) attracting 1000+ high-ranking industry executives, investors and startups an…
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395 Discover Strength Partner Update with Luke Carlson
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In this podcast partner update Chantal Brodrick speaks to Luke Carlson about some of the common challenges fitness owners face when running a gym and solutions that can be found in a franchise business model.By Active Management
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394 Marketing in Post Pandemic 2022 with Richard Toutounji
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Richard Toutounji has been working in the fitness industry for 20 years when at just 17 years of age he bought Australia's First Private Fitness studio. Richard shares his forecast on what marketing looks like moving forward. In his episode, Richard stresses that NOW more than ever, it's time to focus on your marketing budget. Listen up, as Richard…
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Tony Gentilcore - Coaching For Introverts & Prepping For Life's Dumpster Fires
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Tony Gentilcore is one of the co-founders of Cressey Sports Performance, which really should have been called “Cressilcore Sports Performance” because that sounds like an awesome castle where a wizard lives (and plays sports). When he’s not picking things up and putting them down, he trains top-level athletes and clients in Boston, MA, contributes …
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393 The Value Proposition for Hassle-Free Music Licensing
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Join Sarah Pellegrino as she speaks with the SyncFloor team to learn how they are connecting health club owners and music creators in order to get great commercial music for their modern digital fitness experiences. When looking for diverse, high quality, relevant and affordable music for any fitness class, there’s no better partner!…
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392 TikTok and Your Gym Marketing with Keenya Kelly
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TikTok is a video-sharing focused social networking service. It hosts a variety of short-form user videos, from genres like dance, comedy, and education, with durations from 15 seconds to three minutes. Our guest, Keenya Kelly, is a TikTok for Business Expert and breaks down how to use this social media platform to promote your business and your br…
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Julian Barnes - The Greatest Opportunities for Boutique Fitness
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Julian Barnes is a fitness industry veteran whose 40 year career includes being a competitive junior tennis player and certified professional tennis instructor; serving on the Investment Committee for the U.S. Tennis Assn; being a sponsorship sales consultant to Madison Square Garden; serving as the Director of Marketing for Velocity Sports Perform…
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391 Legal Essentials for Fitness Owners and Managers with Corey Sterling
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Corey Sterling is an attorney and the founder of Conscious Consul. Corey brings a unique energy to his episode. He makes law fun and has a talent for making law easy to understand. Corey gives an unlimited amount of advice on how to make sure your legal agreements are current and up to date. Take a listen, as Corey explains how to re-evaluate your …
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Garrett Marshall - Xponential Fitness & Transitioning From Multichannel to Omnichannel
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Garrett Marshall has nearly 20 years of experience working on the growth side of the fitness industry. His experience has included developing strategy and innovation, executive leadership, business development, strategic partnerships, and driving technology. He has contributed to several successful businesses resulting in two IPO's, four Inc. 1000 …
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390 How to differentiate your personal training business from others with Carl Smith
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Carl Smith is the owner, business coach and trainer for Concepts Fitness Consultancy. With over 25 years in the Fitness Business and more specifically the field of Personal Training, he has supported over 1000 Personal Trainers with their goals and aspirations. Looking for a way to set yourself apart from your fellow personal trainers? Carl Smith i…
Avrum Elmakis is a serial entrepreneur who has founded and sold a number of successful businesses. Elmakis is currently the founder and CEO of CLMBR, where he leads a team of design, fitness, and tech visionaries in creating the world’s most advanced climbing machine. It is a superior full-body resistance strength and high intensity cardio machine …
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389 Outsourcing Your Gym Tasks For More Profit and Time by Scott Rammage
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A virtual assistant can save you time and money, according to our special guest Scott Rammage. As a gym owner or manager spending time on duties that keep you away from day to day tasks can cost your club in the long run. Our industry expert, Scott Rammage, talks about the benefits of having a virtual assistant and how to implement the VA into your…
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Trent Ward - FORME Life & Connecting Effort to Outcomes
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46:57
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Trent Ward is the co-founder and CEO of FORME Life. He realized first-hand that a busy lifestyle makes it challenging to get to the gym, and so in the middle of a successful finance career, he shifted focus to develop the most complete at-home fitness studio he could conceive. He was also aware that he did not have the experience to do that alone, …
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388 Your Signature Program will Drive Profit with Jessica Maurer
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Jessica H. Maurer is a fitness business consultant and strategist who has presented and consulted for many brands internationally. Today, Jessica is here as our industry expert to help you do the same! Get your pen ready as Jessica will take you through step by step process on how to get started. Plus, you won't want to miss her lather, rinse and r…
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Jim Adams - Technology Outpacing Education & The War of The Wearables
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51:24
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Jim Adams is the host of the Masters in Fitness Business Podcast. A native of St. Louis, Jim is a fitness expert, entrepreneur, and popular speaker who knows what it takes to overcome adversity and follow your passion. Years ago shortly after high school, a near-death experience changed the trajectory of Jim’s life forever. He became weak and frail…
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387 The Value Proposition for Stopping Tailgaters and Protecting Profits
40:47
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Join host, Sarah Pellegrino, as she speaks with NRG Lab’s Luther White and Camio’s Carter Maslan and Larissa Duzhansky on Camio, a long-awaited tailgating solution for the fitness industry! Learn how this global product can help you stop tailgating, while also providing a solution for mask detection, gym area usage, equipment theft/damage, and how …
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386 How to make $1 million in personal training in your business with Jeff Russo
33:28
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Finding a personal training sales advisor amongst your pt staff is the key to success in increasing your pt revenue. Not all trainers are good at selling pt, but they don't have to be if you can put together a pt sales advisor to handle all the fitness sales. In this episode, Jeff explains how to create a pt sales advisor that focuses on selling fi…
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Vincent Miceli - Verb.co & AI Based Habit Development for Coaches & Gyms
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52:12
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Vincent Miceli founded Verb in 2018 and has been helping people with accountability, goal setting, improving their lives for close to 6 years. Vincent has been involved in the health and wellness industry, founding and operating The Body Blueprint, for nearly a decade. He is inspired by getting people feeling better and accomplishing whatever goals…
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385 Tips to Buying a Fitness Franchise with Rick Morgin
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26:43
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Rick Morgin is from The Franchise Consulting Company. Rick's passion for Franchise consulting comes from helping clients through their journey toward entrepreneurship with a Franchise model – business ownership, the American Dream. This includes identifying the types of industries, types of franchise businesses, and the costs involved to help you m…
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Chris Duffin - Kabuki Strength & The Unconventional Executive
51:34
51:34
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Chris Duffin is an inventor, thought leader, and serial entrepreneur in Health and Fitness. He has Co-Founded multiple prominent brands the largest of which, Kabuki Strength where he serves as Chief Visionary Officer, is a globally recognized brand. Chris has invented multiple ‘game-changing’ products improving human biomechanics under load, as wel…
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384 Thinking Ahead: Strategies to Empower your Staff and Achieve Greater Business Success.
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On today’s show we welcome Sunjay Nath. Sunjay is a world renown motivational speaker and author of the 10-80-10 principal. In this show we dive into varying strategies in which owners and operators can empower their staffs through the achievement of small victories. Sunjay also shares why our leaders should spend more time focusing on developing t…
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383 Keeping your staff from competing with you
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47:35
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In this episode, our industry experts Jon Nasta, Allison Flatley and Seth Hazen will discuss their views on how covid has affected the fitness industry. Struggling to find staff seems to be top on the list of how covid has effected and altered the industry and this all-star panel discusses many ideas on best practices to fill your "help wanted" pos…
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Elias Arjan - BioStrap, Biohacking, & Advancements in Wearables
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Elias Arjan began his career studying business and fitness. After a few years as a personal trainer, he transitioned into acting and performing where he toured the world for six years with a solo show. Elias has also appeared on TV as an actor, performer and interviewee. After honing his skills with his touring comedic show, Elias was invited to us…
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382 Putting Logic, Sweat, and Emotion into your Sales Process with Dylan Webster
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23:37
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Dylan Webster is the Managing Director of the Fitness Sales Academy and the author of Fitness Sales: Logic, Seat, Emotion. Dylan is motivated to change the way members and guests are exposed to fitness by upgrading the sales skills of fitness professionals/ Dylan leverages his extensive knowledge of fitness, social psychology, and human behavior, t…
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Max Shank - The Truth on Fasting & Longevity
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Max Shank is the founder of Primal Athleticism, 5 Minute Flow, Simple S3 Shoulder Solution, Ultimate Athleticism, and the Max Shank Show host, he is a well-known figure in a variety of physical practice communities worldwide. He is on a mission to help people live better with less effort. www.futureoffitness.co…
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381 The Value Proposition for Franchising in Today’s Market
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It’s no secret that the real estate market and interest in fitness is at a peak high right now, so Sarah Pellegrino, host of The Value Proposition found it necessary to speak with an incredibly successful franchise out of Canada, Oxygen Yoga and Fitness. Jen Hamilton, CEO and Melissa Hanssens, COO – chat with Sarah to discuss everything from how to…
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Jeff & Mikki Martin: BrandX Method - COVID's Impact On Our Youth
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Jeff and Mikki Martin are a husband and wife duo with more than a decade of experience training kids to be great movers who are set up to be athletes for life. They are the founders of the Brand X Method, the industry's premier youth coaching education course. Links: https://thebrandxmethod.com/ https://www.futureoffitness.co/…
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380 Creating Inclusive Practices in Your Business with Kia Williams 33:26
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Kia Williams provides an eye opening episode about inclusion and diversity. Kia preaches that not only is this important amongst your staff, but your members too! Be creative, be open and be inspiring to everyone around you by talking about ways to bring people together and make them feel apart of your community. Listen for Kia when she states: You…
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379 Get inspired to do what's possible with Keith Burnet
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Did you ever want to check off a personal goal off your bucket list? Today’s guest, Keith Burnet, did exactly that! Keith Burnet the CEO of Global Market for LesMills International is going to tell his story about his drive and determination to complete a 42 day journey across the Atlantic Ocean! This episode is all about inspiration and determinat…
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Jeff Byers: NFL to CEO - Momentous & A Systematic Approach to Human Performance
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Jeff Byers is the CEO of AMP Human, it is dedicated to pioneering the creation of a completely new and trusted category of human performance tools. After retiring from pro football in 2014, he lost about 80 pounds quickly, discovered endurance sports, bought his first road bike in January of 2017, and worked with his partner to create AMP. Links an…
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378 How to Generate Organic Leads for Your Fitness Business
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Do you ever feel like you spend hours creating and posting content on your social media pages, but it just doesn’t get the response, cut through or engagement you’re hoping for? This episode will walk you through 4 content creation exercises to increase customer engagement and 5 call to action methods to help generate conversations and leads.…
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377 Finding and Hiring Group Fitness Instructors with Staci Alden and Lauren George
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Group Fitness experts Staci Alden and Lauren George pair up to discuss one of the current issues in group fitness: finding and hiring group fitness instructors. The pandemic forced group fitness instructors to scurry for alternative ways to continue to teach classes and earn an income, many instructors left the traditional "in-house" teaching envir…
Badal Shah is a multiple exit entrepreneur that serves as the Chief Executive Officer for The Anthos Group, a health and wellness company that he co-founded. Mr. Shah was instrumental in the launch of global brands TIDL Sport and CytoCx, owned by The Anthos Group. He is passionate about supporting consumers globally with better wellness solutions a…
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376 Myzone Partner Update with Dave Wright
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Tune into this months podcast partner interview featuring the Group CEO of Myzone, Dave Wright. A must listen episode for all Club Owners and Operators.By Active Management
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375 Keeping calm when chaos is all around you with Tom Shea
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In this episode, guest Thom Shea explains what the 3 Simple Things are to lead during chaos. His leadership style, of which he learned from the Navy Seals, is prevalent as he shares what has worked for him during his years in the military. Thom Shea is passionate about making people, from all different backgrounds, become better leaders by listenin…
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Emma Barry: Good Soul Hunting & The Advancement of Fitness Industry Talent
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Emma Barry advises the innovative edge of fitness and places executive talent in purpose-led fit tech, well tech, and health tech scaleups. Emma is an international bestselling author of Building a Badass Boutique and keenly courted speaker and facilitator for business forums, trend panels, and podcasts. Emma is a founding member of Les Mills Inter…
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374 The Value Proposition – Anniversary Episode: How to Win in 2021 & Beyond
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One guest from each of the 13 companies TVP Host, Sarah Pellegrino, has interviewed join her for a special anniversary episode. You’ll hear company & product updates, industry trends to watch out for and advice from our supplier partners on how to win in 2021 and beyond!By Active Management
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373 In The Trenches: Re-igniting and Re-Engaging Members
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Sheay Wheeler is the proud owner of The Function Room, a personal training studio located in Australia. Sheay is passionate about fitness and as a trainer, helping people be the best they can be is what drives his success! As a veteran to the fitness industry, Sheay has made it his focus to develop his fitness studio into more than just a place to …
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Kelsey Ramsden: Mindcure & The Future of Psychedelics
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Kelsey Ramsden is the Co-founder and CEO of Mindcure. She has over 15 years of experience founding, scaling, and operating innovative companies across Canada and the Caribbean. She has built multiple 8-figure businesses from the ground up and has twice been named Canada’s Top Female Entrepreneur. Kelsey also serves on the Entrepreneurship Council f…
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372 Building a secondary income for Fit Pros
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Aimee Nicotera is the creator of online fitness program E5 Collective. Aimee has over 25 years of experience in the health and fitness industry, having served in a variety of positions ranging from High School Health Educator in South Central LA to Fitness Director at Canyon Ranch Resort and Spa in Lenox, MA. Listen along as Aimee Nicotera explains…
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Chris Ashenden: Athletic Greens & The Beauty in Simplicity
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Chris Ashenden is a native of New Zealand, he is a serial entrepreneur, a health and fitness expert, investor and world traveler. Chris’s own wellness journey strikes right at the heart of Athletic Greens’ belief that you can’t achieve your best self without nurturing your body with the essentials. Links: www.futureofitness.co Connect with Chris…
