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We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, the co-founder of Level 5 Mentors, interviews the brightest movers and shakers in the fitness industry. Topics will vary covering best business practices, marketing secrets, technological advances, and much more. If you're a fitness professional, this is how you keep your edge sharp.
Since 2015, the fitness business podcast has produced a weekly show to help fitness business owners, managers, career individuals and entrepreneurs lead, manage and run their businesses. Each week the show invites leading business experts, coaches, authors and owners from around the world to share their expert advice on a specific topic, make book recommendations and end each show with 3 specific actions listeners can do. Themed shows include In The Trenches, where an owner shares a strategy ...
Lisa Haggis is a business expert, brand strategist and founder of Realize Your Brand. According to Lisa, your brand is the way you give people a reason to choose you. Therefore, if you only have surface level marketing, your members won’t stay. I’d say that is a powerful statement. This episode is filled with a lot of powerful information that your…
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Simon Sollberger - PEAR Sports - The Future of Smart Fitness
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Simon Sollberger is co-founder and Creative Director Of Pear Sports, as well as VP of Brand & Design for the parent company Innovate Partners. Previously: Creative Director Logitech Inc. (Ultimate Ears ) Directing brand, industrial design, communication, PR, and advertising. Design Lead / Creative Director Karten Design: Karten Design was named one…
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The Fitness Business Podcast
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440 The Value Proposition for Educating, Empowering and Inspiring Fit Pros Globally
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Join Sarah Pellegrino as she speaks with Amy Boone Thompson, the NEW Owner & CEO of IDEA Health & Fitness Association, about her vision for the association, what to expect at this years’ IDEA World Convention, and how they are working hard to provide continuing education to fitness professionals globally! “If there’s something you really want, you …
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439 Team Building the Whole Staff Can Enjoy
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Could you use a morale booster among your team or staff? Have you thought about conducting a team building exercise? Before you do...listen today’s episode for all the do’s and don’t when planning a team building activity. Our guest today is Matt May. He will set you up for success and make you look like a hero to your team.…
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Sam Cole - FitXR - The Broadening Opportunities in Virtual, Augmented, & Mixed Realities
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Sam is the CEO and a co-founder of FitXR. Sam began his career as a management consultant at PwC in Auckland, New Zealand and then worked in private equity after moving to London in 2014. FitXR is all about making fitness fun and accessible to everyone. The main problem with the traditional gym is that the wrong people are going to it. It’s those w…
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438 Using KPIs to Smash Growth Targets with Laura Tolhoek
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Whether you love KPIs or despise them, you have to admit they are a vital measuring tool to your business. Approached with the right attitude, they can explain how to get the success out of your business that you are looking for. Join us today to listen to HR expert Laura Tolhoek's advice on how to introduce KPIs to your team and how to use them to…
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Brian Chappon & Mohammed Iqbal - Centred Wellness & The Future of Travel
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Brian Chappon is the definition of a scrappy social entrepreneur and global citizen. A competitive athlete and seasoned expert in capital markets around the world, he takes an international perspective to building economic ecosystems and promoting health & wellness. Brian founded his career as a volunteer and intern with NGOs providing disaster rel…
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437 Managing Both Your Margin and Your Mission with Don Doyle
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In today's Thinking Ahead show, Jason Stowell sat down with Don Doyle, SVP of HealthPlex Associate. Don is a seasoned veteran of the health and wellness industry and has been involved in club operations for over 20 years. We sit down to discuss managing your members' visit, as well as addressing the economic challenges to both our margin and our mi…
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Keith Rumjahn - OliveX & The Fitness Metaverse Explained
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Keith is the CEO of OliveX, it is a digital health and fitness company delivering unique user experiences through fitness gamification, augmented reality, and play-to-earn experiences. The OliveX fitness metaverse provides platforms that enable real-world fitness to merge with the digital universe in order to engage consumers with brands, influence…
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436 How to Build A Fitness Business that Runs Without You with Pete Piranio
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Are you an ambitious fitness entrepreneur and looking to build a fitness business that can run without you? Then tune into today’s episode, because you will definitely take away a few “ah ha” moments. Pete Piranio delivers advice on how to set processes in place to help you acquire clients and grow sales. KPI's also play a big part in your success.…
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Aly Orady - Tonal & The Future of Fitness Intelligence
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Based in San Francisco, Aly Orady is a 20-year silicon valley veteran, engineer and serial entrepreneur. Aly started his career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Armed with an M.S.E.E. from Stanford, and…
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435 How to Start a Boxing Business with Keith Keppner
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Boxing gyms are becoming one of the hottest trends in the fitness industry. Co-Founder of Keppner Boxing Keith Keppner delivers a fantastic show that will get you thinking about the ins and outs of starting a boxing business.Keith knows a few things about starting a boxing business. Keppner Boxing & Fitness redefined an entire industry and transfor…
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Chinwe Onyeagoro - PocketSuite & Simplifying Small Business
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Chinwe Onyeagoro is the CEO of PocketSuite where she is responsible for strategy, customer success and growth. She served as president of Great Place to Work, and previously worked for McKinsey & Company, The Monitor Group and Pritzker Realty Group (under former Secretary of Commerce). Pocketsuite: https://pocketsuite.io/register/future Connect wit…
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434 The Value Proposition for Quantifying Your Impact
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Ever wonder how you can turn your health club into a health hub?! Join host Sarah Pellegrino as she speaks with Ashley Ziegler from EVOLT 360. We’ll talk all things body composition, analytics, marketing, recurring revenue, and how you can monitor your members’ body composition data to quantify the impact you’re having on your fitness community!…
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433 Expert Tips and Strategies for Productivity with Mridu Parikh
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Have you ever wished your day was much more productive? Do you feel you have a few bad habits that have prevented you from checking off more items off your "to-do" list? The Stress Squasher is here today to help you optimize your time and make the most of your day!By Active Management
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Royi Metser - Inside Tracker Pro & Health Optimization Technologies
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Royi Metser is the Director of Business Development at InsideTracker. InsideTracker is a truly personalized nutrition and performance system. Its mission is to help people add years to their lives and life to their years by optimizing their bodies from the inside out. By analyzing body’s data, InsideTracker can give a crystal clear picture of what'…
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432 How to Identify Your Most Productive Phases of the Day, Week, and Year
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Simon Alexander Ong is a personal development entrepreneur, coach and public speaker. His debut book, Energize: Make the Most of Every Moment, was published by Penguin on 21st April 2022. In this episode, Simon shares practical tips for productivity, and during the Fitbizpiration he drops some gold inspiration that will really have you thinking abo…
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Melanie Lauer - HOI & Kettler's Entry Into The US Market)
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Melanie Lauer has been CEO of Kettler since May 2020. The philosophy graduate focuses on marketing, sales and product management. Before taking on her responsibilities at Trisport AG, she worked for international companies in the electronics industry. Most recently in the role of Vice President B2B at a well-known trading company. She from Forbes m…
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431 Virtual Reality, the Metaverse, and How it Can Help Gyms Succeed with Ryan DeLuca
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Are you curious about Virtual Reality and how it can play a part in the fitness world? Today's show will answer that question for you. Industry expert Ryan DeLuca is here to teach and educate us about the Virtual Reality fitness world and the market it encompasses. Also learn what type of fitness experiences options are available for gym owners and…
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Austin Cohen FlexIt Virtual: Private Aviation to Personal Training
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Austin is Founder & CEO of FlexIt Inc., whose mission is to create exceptionally flexible and empowering fitness experiences for consumers across the world. FlexIt provides flexible access to gyms, as well as personalized training sessions virtually. Austin is an entrepreneur with broad-based experience in strategy, business development, finance, a…
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430 Tips To Owning a Profitable Personal Training Business with Jessica Blasingame 0
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This episode is all about making money! Join Beam Financial Group founder, Jessica Blasingame, as she discusses the importance of knowing how to navigate your numbers and developing a financial forecast. Make better decisions for your business - listen to this episode!By Active Management
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Mohammed Iqbal - Sweatworks Fueling Digital Evolutions
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Mohammed Iqbal strives to enhance people’s lives. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone. As founder and CEO, Mohammed has established SweatWorks as a…
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429 The Value Proposition for Rebounding with Recovery Spaces
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Join host Sarah Pellegrino as she speaks with Joan Gebhart from Creative Surfaces. Joan shares details about her new favorite design trend: recovery spaces! We dive into how you can give your fitness space a refresh on a budget and impactful design changes that will get your members’ attention and positively affect their mental health! Resources sh…
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428 How to Sell More High Ticket Memberships
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Calling all sales teams! Chandler Walker may have a passion for making people feel good, but he has a bigger passion for sales. Join Chandler as he teaches his tips and tricks on how to sell high-priced memberships without feeling salesy. Chandler also has a 9 step sales system that you must check out!…
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Bryce Henson - Fit Body Bootcamp & Lessons In Leadership
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Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their loca…
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427 The Joy Choice with Dr. Michelle Segar
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Dr. Michelle Segar's episode is about her latest book The Joy Choice: How to Finally Achieve Lasting Changes in Eating and Exercise. The Joy Choice was written to help us understand the brain's self-management system. Michelle poses the question and then answers the question, "Why do our eating and exercise plans so often crash when they come up ag…
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Lou DeFrancisco - StretchLab & Xponential's XPass
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Lou DeFrancisco is passionate about health/fitness/wellness both personally and professionally. Former President of StretchLab which is revolutionizing the assisted-stretching segment in boutique fitness. Stretching is a pillar program in fitness & an integral part of a healthy lifestyle. Since recording, Lou has been appointed as the new President…
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426 Partner Update: Jarron Aizen from OneFitStop Launches Hapana
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We talk to Jarron Aizen, the CEO of Hapana about his decision to rebrand a successful business (OneFitStop) and why the time was right to evolve its marketing to convey the deep and rich offering built by their technology and development teams. Hapana is an innovator of essential fitness business management solutions, offering tools that allow both…
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425 How to Start a Fitness Boot Camp with Bryce Henson
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Industry expert Bryce Henson brings a suitcase full of advice on how to create and sustain a successful boot camp business. Whether you teach an indoor or an outdoor boot camp fitness class Bryce states that you need to have a strong culture of referrals. In this episode, Bryce also discusses 5 factors that contribute to an awesome boot camp. Take …
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Christian Toetzke - HYROX & The Advent of "Fitness Racing"
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Christian Toetzke is an industry veteran of the international cycling, marathon and triathlon world, he’s considered one of the world’s leading experts for mass participation events. In the 1990s Toetzke developed several World Triathlon Series and Cyclassics. in 2017 – along with German two-time Olympic gold medal hockey player Moritz Fürste – he …
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424 Lead Generation Tips for Google with Sydney Andress and Megan Simpson
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Are you curious about how Google can help your lead generation? According to Sydney and Megan, "Google is where it is at," when it comes to driving people through the door. Sit back and take a listen to the tips and tricks that Sydney and Megan deliver in this episode.By Active Management
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Dr. Sean Pastuch - Gaining Influence When You Don't Have Influence
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Dr. Sean Pastuch is a thought leader in the health and fitness world whose industry disrupting company, Active Life, is bridging the gap between performance and rehabilitation. Dr. Sean believes that the larger the problem, the more valuable the solution. He believes that the biggest problem worth solving is the absence of healthcare, and the abund…
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423 Making Your Website Work For You with Jessica Freeman
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Do you ever wonder if your website is targeting your market? Is your website giving you more clients, more growth, and more traffic? In today's episode, Jessica Freeman will guide you on how to answer these questions, plus give you her professional advice on how to make your website fresh, up to date, and easy for your clients to use. Follow along …
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Brandon Cullen - MADabolic & The Vast Effects of Decision Fatigue
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Brandon Cullen brings an edgy approach to entrepreneurship through the valuable experience he’s earned as a professional athlete turned business owner. Brandon hosts an entrepreneurial-inspired podcast, Playing Guilty, and is the co-founder and chief concept officer of MADabolic—the industry’s first and only strength-driven interval training franch…
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422 The Value Proposition for Simple Numbers for Social Media Marketing
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Join host Sarah Pellegrino as she speaks with Dirk Bartlett from Sneeze.It. Dirk walks us through his marketing concept, Simple Numbers, to help you understand when it comes to spending your marketing dollars well, we need to think less about cost per lead and more about cost per acquisition.By Active Management
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421 Sean Turner Reports on the Les Mills Global Fitness Report
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Did you know that 80% of people paying for fitness are Millennials or Gen Zers and that since the pandemic more people are aware and interested in their health? Live fitness is still the preferred method of workouts and is heavily supported by digital. Where did I find these pieces of information? These tidbits plus a whole lot more information is …
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Shane Farmer - Dark Horse and The Future of Rowing
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Shane Farmer is the founder of Dark Horse Rowing the largest rowing YouTube channel in the world and an online fitness business veteran, he's been learning and building from a bootstrap perspective since 2015. Links: https://www.facebook.com/darkhorserowing https://twitter.com/shanefarmer https://www.instagram.com/shanefarmer/ connect with us: www.…
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420 Thinking Ahead: Integrating your Fit Biz into the Medical Wellness Continuum
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Today I sit down with John Caliri from FirstHealth of the Carolinas. John has received numerous awards and recognition, including the Medical Fitness Association Director of the Year Award, the Don Schneider Award and most recently, the 2017 Hank Boerner Pioneer Award for significant contributions to the advancement of the industry. We sit down to …
Liz Clark is IHRSA's first female president and chief executive officer in the association's 40-year history, and looks to double down on advocacy and communication efforts. A self-described "Energizer Bunny" and well-regarded Beltway presence, Liz is focused on making IHRSA known in Washington, D.C. She is a lifelong athlete whose commitment to fi…
Dan Duran is the Vice-President of Group & International business at ISSA. He has been in the training and fitness industry for almost 30 years. He started his fitness career training in police and fire academies, then about 15 years ago, he moved into the gym world and private personal training, including being a fitness director at large full-ser…
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418 In the Trenches: The Life and Times of an Online Business with Gareth and Nicky Nock
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There are a lot of misconceptions about what it takes to run a successful online business…to say that it’s easy is an understatement and even experienced business owners often underestimate the time, energy and skill it takes to really succeed online. That’s why we here at the Fitness Business Podcast invited Gareth and Nicky Nock to discuss the li…
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Daniel Tal Mor - Lumen & The Next Evolution of Nutrition
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Daniel Tal Mor is the co-founder and CEO of Lumen, a company developing consumer nutrition management platform based on a small device that measures metabolism in a single breath and provides personalized food, lifestyle, and health recommendations. Lumen sold 10,000 devices on Indiegogo during the pre-campaign. Previously, Daniel co-founded Wibiya…
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417 The Value Proposition for Giving Our Industry a Voice
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Now is the time to take action and join your state or national alliance to preserve the longevity of the fitness industry! Hear how & why you should join your respective alliance from four industry leaders representing the: National Health & Fitness Alliance, Fitness Industry Council of Canada, New York Fitness Alliance, and Michigan Fitness Club A…
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416 Strategically Building Your Secondary Income with Carrie Kepple
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Set yourself and your business up to sell more than just memberships. There is so much money to made in selling the extras: supplements, shakes, programming, branded clothing. Think of the possibilites with having an extra income source. Grab your team and take 30 minutes to listen to the importance of secondary income....it will contribute to the …
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Ramon Castillon - Row House & Seeing The Opportunity in 2022
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With over a decade of experience in the fitness industry, Ramon Castillon began his fitness career at 24-Hour Fitness as a part of corporate with a focus on pricing and strategy. Ramon followed 24 Hour by working at Basecamp Fitness where he scaled the company and accelerated the growth from one to five locations. Basecamp was acquired in 2018 for …
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415 Be an Unexpected Branding Pioneer with Billy Polson
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Billy Polson, BS, CSCS, is a nationally recognized performance coach, fitness entrepreneur, international speaker, and the founder/co-owner of DIAKADI. From his undergraduate and post-graduate studies, his national certifications, his 20+ years of experience working as a coach and trainer, and a lifetime spent as a competitive athlete, Billy knows …
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Jeff Stokes - Stride Franchise & The Wellness Economy
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Jeff Stokes has over 25+ years of experience providing strategic leadership in the health and wellness industry at both early and late-stage development, franchising, corporate wellness, medical fitness, diet & weight loss, and club acquisitions. History of service excellence and people-centered leadership style, with a refined ability to develop t…
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414 Building Great Team Culture with Martin Rooney
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Whether you're leading a team for the first time, or if you have years of experience, there's information in today's episode that will benefit all business owners and team leaders. Listen in as Martin Rooney shares valuable and easy to follow tips on key aspects of business leadership and how to build a great culture in your club.…
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Rick Mayo - The Great Resignation & It's Effects on Fitness
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Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners. Rick is a featured speaker at conferences domestically and internationally, speaking on how …
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413 Why and How to Pitch Yourself as a Podcast Guest with Brittney Lynn
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Do you think you have what it takes to be a podcast guest? Brittney Lynn talks about the importance of pitching yourself to expand your brand and to help market yourself as a top expert in the fitness industry. Staying persistent and consistent is key and make sure when the opportunity present itself, come ready, prepared and confident!…
