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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
Creativity can be a lonely path. If we want to reach our full potential (and have a good time doing it), we Creatives need cheerleading and insights from our creative colleagues. In the Creative Chats podcast, I speak to some of the best Creatives around, about creativity and their process, and I share stories of Artists, Makers, and Content Creators. In fact, anything that will help you do your best work yet!
This podcast will help you build your personal brand so you can get found and recognized as an influencer in your area of expertise. I interview personal branding and social media experts, career coaches, career change specialists, recruiters, LinkedIn specialists, and talent management professionals to bring you the latest and best tips to help advance your career.
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Creative Chats podcast
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77. Creative Chat with Actor, Director, Performer Rob Lott
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Rob Lott describes himself as an actor, director, writer, thinker, and a speaker-upper. Rob has been a professional performer and director for almost twenty years. He and his teams have created intimate atmosphere shows as well as spectacle stage productions for large audiences. You can hear his thoughts on Leadership and Creativity on his regularl…
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The Psychology of Copywriting
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022: Daily Creative Habits w/ Mike Brennan
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Mike Brennan is a Creator & Communicator, telling stories on pages & stages. His childhood dream was to be a cartoon (seriously!). When he realized that wasn’t possible, he became the next best thing – an artist. He loves sharing experiences and making connections through his art, and helping fellow frustrated artists and creatives establish a dail…
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76. Creative Chat with serial entrepreneur and email marketing specialist, Liz Wilcox
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Liz is a serial entrepreneur who specializes in email marketing. She helps bloggers, freelancers, and online-biz folk package up their magic and turn it into emails that convert. While she's always been a freelancer, she found her way to the online space and fell in love. Today, Liz teaches people how to build online relationships and make sales th…
In today’s article, the authors analyzed sales pages using the 10 movements in Cheung’s move scheme and were able to identify patterns in sales pages. However, the article only touches on examples from one sales page as the focus is not to compare sales pages or frameworks, but to recognize the patterns among different successful sales pages. The a…
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75. Creative Chat with Musician, Songwriter & Producer, Benj Heard
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Benj Heard is an accomplished songwriter, producer, and artist based in Los Angeles. Growing up as the youngest of five boys and one girl in Oklahoma, Benj learned the intricacy of 6 part harmony while singing with his siblings. It was in this environment that he became immersed in the classic melodies and harmonies of the 1940’s 50’s music, which …
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The Psychology of Copywriting
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020: The Do’s and Don’ts of the Dilution Effect
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You might already know that quality trumps quantity, but what exactly does it mean when applied to copywriting? Today’s episode dives deeper into the dilution effect and why it matters for us as copywriters and marketers. Today’s study involves showing a list of side effects of a drug to two groups. Only the major side effects of the drug were show…
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Creative Chats podcast
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74. Creative Chat with Visual Artists Pamela Roberson, Bonnie Anthony & Judy Averio
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Pamela Roberson Pamela’s work describes our lives from the inside along with the kaleidoscope of experiences, emotions, struggles, and grace that exist in each of us. Bonnie Anthony Bonnie creates a sense of wonder and mystery that invites the viewer to recognize our uniqueness and spiritual connection to the earth. Judy Averio Judy is all about ex…
How does the human brain adapt? What does this mean for our copy? Today’s study focuses on comparing the hippocampus of taxi drivers to a control group of non-taxi drivers. MRIs were given to both groups and the brain scans revealed a significant increase of grey matter in taxi drivers (specifically in the right and left hippocampus) in comparison …
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The Psychology of Copywriting
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018: Ask Geoff… Your Copywriting Questions, Answered
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It’s Q&A time on the podcast. I started this podcast to help copywriters be more successful, both in how you write AND in who you work with. One quick and easy way to do this is to share some of the best practices and principles I’ve learned on my own journey. In this episode, I take a few of my favorite (or most repeated) questions in my inbox and…
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Creative Chats podcast
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73. Monetize YOUR Genius with Guest Daniela Nica
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In this episode, I chat with my friend Daniela Nica who has put together a free 7-day summit – Monetize Your Genius. Daniela shares her true rags to riches story (she grew up in a village in Romania) and now helps thousands of entrepreneurs find success in their businesses. During the summit you’re going to learn how to: Get rid of the confusion ar…
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72. Creative Chat with Dancer, Recording Artist and Entrepreneur Jesse Paul Smith
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Jesse Paul Smith is an established dancer, recording artist and entrepreneur. Getting his start in the entertainment world when he moved to L.A. in 2005 as a dancer with McDonald Selznick Associates. There he got an opportunity to work with artists like Justin Timberlake, Rhianna, Mario and more. Since then he has been using his talents to perform …
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The Psychology of Copywriting
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017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy
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In today’s episode, Kris Levy and I discuss his love for wine and how he has combined it with his passion for marketing. He shares how the story behind wine is more important than the label – it attracts customers and elevates their experiences. We dive into the impacts of the current COVD-19 pandemic on wineries and how Kris hosts virtual happy ho…
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71. Creative Chat with Author and Hope*writers Co-Founder Brian Dixon
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Brian is a Co-Founder and Director of Growth at hope*writers. He is an author, business coach, and marketing strategist with a doctoral degree in education technology from the University of San Diego. Brian helps authors, speakers, and aspiring messengers create a sustainable business by growing their platform and creating compelling online courses…
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The Psychology of Copywriting
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016: How Groupon Used Social Proof To Increase Sales
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Social proof is the idea that the behaviors of others influence our own actions and attitudes. Social proof creates that sense of FOMO (fear of missing out) and convinces people to do what the majority of those around them are doing. Did you know companies such as Groupon used social proof to increase their sales? In this episode, you’ll find out w…
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70. Creative Chat with Modern Artist Guy Stanley Philoche
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Haitian-born modern artist Guy Stanley Philoche immigrated to Connecticut when he was three. As the middle child of three boys and coming from a family of sports enthusiasts whose passion he didn’t share, Philoche turned to art as his calling. While remaining close to his Haitian Roots, Philoche was the only son to buck his culture’s tradition of t…
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The Psychology of Copywriting
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015: The 2 things your copywriting MUST have in 2021
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As we begin a new year (and turn the page on an unusual one), what do we need to change in the way we write copy in order to have the most impact in 2021? Resources: Brand Voice Template – brandvoicetemplate.com Got a question you want me to answer on the podcast? Awesome! Go to geoffkullman.com/questions Connect with Geoff: Instagram: instagram.co…
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The Psychology of Copywriting
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014: The Power of Social Norms + the Boomerang Effect
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The boomerang effect is when your attempt at changing behavior has the opposite effect from the desired behavior. In other words, it’s when your tactic (in marketing campaigns or social experiments) backfires on you. Today’s article discusses three factors (constructive, destructive, reconstructive) and how they impact the energy consumption of sub…
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Creative Chats podcast
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69. How Can Visual Artists and Creatives Leverage Clubhouse App?
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How Can Visual Artists and Creatives Leverage Clubhouse App? What is Clubhouse? Clubhouse is a space for casual, drop-in audio conversations—with friends and other interesting people around the world. Go online anytime to chat with the people you follow, or hop in as a listener and hear what others are talking about. Currently, it is invite only, i…
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Creative Chats podcast
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68. Creative Chat with Direct-response Copywriter & Brand Strategist Geoff Kullman
41:26
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Geoff Kullman is a direct-response copywriter and brand strategist who helps online entrepreneurs launch 6- and 7-figure digital products. He’s worked with some of the world’s most influential thought leaders including Dr. Daniel Amen, Mark Sanborn, Scott Oldford, Mike Kim, Nick Cavuoto, Paul Martinelli, Dr. Amy Johnson, and many more.For over a de…
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The Psychology of Copywriting
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013: The Psychological Impact of... Typos?
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When you’re buying a product online, do you look at the reviews? What makes a review trustworthy? How do you decide whether or not you can trust strangers’ reviews? The study in today’s episode is looking at the power in online reviews and how typos or incorrect spelling impact our trust in online strangers. The researchers look at 2 groups of revi…
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Creative Chats podcast
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67. Creative Chat with Licensed Disney Artist, Creative Consultant and Custom Painter, Craig Fraser
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Craig Fraser is a licensed Disney artist, author, instructor, creative consultant and kustom painter. He also is the host of the podcast: “This May End badly” with Craig Fraser. Occasionally he can be found entertaining crowds at entrepreneur events as the guest speaker in between motivational speakers. Check out Craig's work: www.craigfraserstudio…
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The Psychology of Copywriting
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012: How To Create A Movement: A Conversation w/ Duane Zingale
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In today’s podcast we have our first guest! Duane Zingale. Duane is a digital ad specialist, digital integrator, and founder of the digital marketing group Legacy Catalyst. His tagline is amazing: Duane loves tech so that you and I don't have to! Duane’s mission is to get behind and support more than just a business… but to champion movements that …
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66. Creative Chat with Writer, Editor & Novelist Madeleine Mozley
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Madeleine Mozley is a desert-dwelling word fiend. She's been an editor for nearly a decade and a writer for far longer, and she recently released a post-apocalyptic sci-fi novel called First Carrier. https://madeleinemozley.com/ https://www.embersigniting.com/ Daily Creative Habit Facebook GroupBy Mike Brennan
The human brain is a fascinating and complex powerhouse organ responsible for so many of our daily functions. Today we’ll be diving into the brain and how it learns. But most importantly, as a copywriter, are you taking care of your brain? In today’s article, the author points out the phrase “synapses that fire together, wire together” and tells us…
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65. Creative Chat with Illustrator, Educator, and Actor Jedidiah Dore
1:12:31
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Jedidiah Dore is an illustrator,educator,and actor from Brooklyn, NYC. Jedidiah's art specializes in reportage illustration, painting, and drawing. He is currently painting a large scale NYC Murals Project at the landmark Daily News Building. His work has been featured in various publications including VoyageHouston’s “Thought Provoker’s Series,” B…
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The Psychology of Copywriting
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010: Storytelling Series: Character Transformation
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The only thing that matters in a good story is what happens to the character. How does the main character respond to the events? How do the events change the character? We often assume the story is about the plot but it’s really about the protagonist that people connect with, not the events. You’ve got a story, tell it well. Today’s episode dives i…
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Creative Chats podcast
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64. Creative Chats Gets a Kick in the Creatives: Guest Visual Artists Tara Roskell and Sandra Busby
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Sandra Busby is a largely self-taught artist, who started drawing and painting in her early 30’s. She abandoned the traditional path of an open art school just a few months in as she felt stifled by the modern way of teaching. She decided to teach herself the classical techniques which are no longer taught in most art schools. Fifteen years on and …
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The Psychology of Copywriting
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009: Storytelling Series: Develop your main character
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29:38
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We now know that narrative transportation (when our prospective customers' brains are engaged in stories, we can get them to escape to realities that we have created) is important. But did you know that narrative transportation can be a double-edged sword? Today’s research article suggests a more cautious approach of narrative transportation. Resea…
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Creative Chats podcast
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63. What I learned while creating my latest book & how it can help you
22:10
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It's easy to have creative goals and dreams that keep getting pushed from month to month. I've been there. But I finally realized a system that worked for me in not only creating a body of work, but then helping me package it and deliver it. In this episode, I share with you a Facebook live I did in my Daily Creative Habit group, where I gave a beh…
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The Psychology of Copywriting
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008: Storytelling Series: How to structure your story
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29:33
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Oxytocin builds trust and strengthens connections. When people read stories, did you know their brain releases oxytocin and builds a connection with your brand story? You probably already have a brand story. But is it making your readers brains’ release oxytocin and cortisol? Is it keeping your readers engaged? Today’s study analyzes different bran…
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62. Creative Chat with Glass Artist Amy Haid
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Amy Haid Spence uses her stained-glass mosaic sculptures to communicate what she sees to the world. "My large steer, 'Maverick,' was the beginning of not only a piece that I loved doing, but a true walk into my personal style. I had the vision for him long before I completed him, and he created a tremendous relationship with The Gaylord Texan." …
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The Psychology of Copywriting
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007: Storytelling Series: Narrative Transportation
28:09
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How can you use your brand story to take clients from where they are to where you want them to be? Today’s episode touches on the three elements of a brand story that studies have identified as responsible for improving brand perception. In a study by Ryu et al., researchers identified the elements in a brand story which are responsible for: increa…
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61. Creative Chat with Voice Actor Jodi Krangle
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Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world including Dell, BBVA & Kraft. She’s also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it infl…
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The Psychology of Copywriting
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006: Politics, persuasion, and building trust
30:49
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In honour of Election Day in the United States, we’re diving into a study that analyzes how the brain’s reaction to political, non-political, and exaggerated statements affects us as copywriters. Not interested in politics? Don’t worry, we’ll be using the study’s findings to discover how WE as copywriters and marketers can BUILD TRUST instead of ev…
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60. How to show up consistently for your creativity
1:02:54
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One of the biggest struggles I hear from fellow artists and creatives, is showing up on a consistent basis for your craft. It's east to flirt with your art. But every time you come back to it, you have to start all over again. There's no momentum. On this episode of Creative Chats, I share a recent Facebook Live I did with my friend Kat Caldwell, w…
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The Psychology of Copywriting
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005: The Human Mind Is A Wandering Mind...
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Did you know… humans spend nearly half our waking hours daydreaming? In fact, your mind is probably wandering as you read these words and listening to this episode. So, how can you use mind-wandering to our advantage as copywriters? In this episode’s article (linked below), researchers developed a novel method to survey individuals on their current…
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The BRAND New You Show - A Personal Branding and Digital Branding podcast
1
Marketing to Mindstates with William Leach
48:35
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Hello and Welcome to the BRAND New You show. THE podcast dedicated to helping you clearly and confidently market your brand so you flourish. Today’s guest is William Leach. Will, is the best-selling author of the book Marketing to Mindstates - A practical guide to applying behavioral design to marketing. Will is also the Founder and CEO of TriggerP…
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59. Creative Chat with Editor and Young Adult Author Michele Moseley
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K. Michele Moseley found her love for story telling on a Tuesday at 10 AM in the third grade. Though she struggled with dyslexia, her passion for stories allowed her to overcome the challenges that came with telling them. Later, she discovered just how much she enjoys helping others write their own stories and now works as an editor and writing coa…
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The Psychology of Copywriting
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004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)
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It might seem an odd analogy, but let’s think of humans as Russian Nesting Dolls. That means that we all exist as one doll within another within another and so on. The label that psychologists give to this simple idea is “multiple nested identities” where each of us holds many identities, but they are NOT entirely separate and unrelated. Instead, o…
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58. Three Lessons I've Learned From My First Year of Podcasting
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On today's podcast I share 3 lessons I've learned from my first year of podcasting. Even if your aren't a podcaster, nor have any plans on hosting your own show, these three lessons are still applicable to your creative business! Join the Daily Creative Habit private Facebook group: www.DailyCreativeHabit.com…
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The Psychology of Copywriting
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003: The Importance of Influence (Lessons From One Cialdini Study Using Hotel Towels)
27:21
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Have you ever decided to re-use your hotel towel because the little sign told you it would help save the environment? In this episode, we dive into a study about those little hotel towel signs and how they impact behavior through the power of social norms. However, the results of the experiments are surprising and go against what common sense would…
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57. Creative Chat with Voice Actor, Writer, Producer and Musician Alicyn Packardl
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Alicyn Packard embodies one of the most uniquely versatile female voices lighting up screens across the globe. As an actor, writer, producer and musician, Alicyn seamlessly moves between genres, lending her face and voice to a myriad of projects for television, radio, film, web & stage. Nominated for three Voice Arts Awards for excellence in voiceo…
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The Psychology of Copywriting
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002: How PSYOPS uses story to influence behavior
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You know stories can be a powerful “weapon” in your copywriting arsenal… but are you actually utilizing them to their fullest potential? In this episode, we look at the story structure used by PSYOP (US military’s psychological operations division) to turn assets, reform terrorists, and alter behavior patterns. Even for selling our client’s widgets…
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The BRAND New You Show - A Personal Branding and Digital Branding podcast
1
Mentor to Millions by Mark Timm and Kevin Harrington
51:31
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Today's guest is Mark Timm. Mark is an accomplished entrepreneur having founded multiple businesses and running a few others such as IntegriMedical, Xponential, The Cottage Garden, and Ziglar Family. Mark is a fellow Hoosier, pilot, and Boilermaker (Go Boilers) and he’s the co-author of the book Mentor to Millions. A book he wrote with Kevin Harrin…
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56. Creative Chat with Hollywood Actor & Comedian Mark Christopher Lawrence
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Mark Christopher Lawrence was raised in Compton California alongside his two siblings, Jerry and Laura, by his single God fearing mother. MCL has been the recipient of many awards throughout his professional acting career that spans better than three decades. His favorite is the 2012 San Diego Critic’s Circle Craig Noel: Award – Outstanding Actor O…
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The Psychology of Copywriting
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001: Why context matters even more than you think
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In this episode, we look at a study from the University of Finland to learn how the brain processes written language. Specifically, the authors reveal what types of words produce the most activity in the brain. Knowing these “high information gain” word patterns helps us to write more engaging, compelling, and higher-converting copy. What are the t…
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55. Creative Chat with Musician and Stryper Frontman, Michael Sweet
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When it comes to groundbreaking bands in the Christian hard-rock genre, Stryper is renowned for its distinctive brand of “heavenly metal,” extraordinary crossover success and venerable endurance. The group ascended to prominence in the 1980s with Billboard Top 40 hits like “Calling on You,” “Honestly” and “Always There for You.” Stryper’s career al…
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!…
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Creative Chats podcast
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54. Creative Chat with Professional Journalist, Ashley M. Biggers
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Over her twenty years as a professional journalist, Ashley M. Biggers has written 2,500 articles and interviewed around 12,500 sources—the majority of them have been creative entrepreneurs and small business owners. Her byline has appeared on CNN, USA Today, and many other top sites. Ashley is passionate about breaking down barriers between small b…
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53. Creative Chat with World-Famous Cartoonist & Entertainment Expert, Butch Hartman
53:22
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Award-winning television creator Butch Hartman ("The Fairly Odd Parents", "Danny Phantom", "TUFF Puppy", & "Bunsen is a Beast!") was once told by a voice actor that he had something called 'Mad Hustle'. When Butch asked what that meant the actor said: "You've always got an idea and you're always looking for every opportunity. You never stop!" Check…
