show episodes
 
Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
 
The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtld ...
 
Growth Marketer Academy is a weekly podcast produced by Squirrel Digital Marketing, hosted by Ryan Eldridge and Andrea Eldridge. Ryan and Andrea share cutting-edge strategies for acquiring leads and sales for your business using growth hacking, digital marketing, and social media marketing. Growth Marketer Academy shows you how to put your product, service or message in front of your target audience and how to acquire customers online while building goodwill and brand loyalty. This podcast i ...
 
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show series
 
Figuring out what the standard pay is for a DevRel professional can be difficult, especially when considering expectations, experience, and different niche industries within tech. What’s the average, what makes sense for the role, what’s fair - these are all questions that come to mind when considering compensation for what we do. Luckily, today’s …
 
Whether you're a nonprofit, for-profit, civic organization, or any type of organization, storytelling is an important part of garnering brand awareness and creating an effective marketing campaign. I had a great time chatting with Tonya McKenzie, Los Angeles County Commissioner and PR & Leadership Consultant, about all things storytelling. In this …
 
On this episode, I share 10 ways to drive more phone calls from your landing pages. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podcha…
 
Getting your content to rank faster might seem difficult, but all it really takes is a little extra effort and work beyond the usual keyword research and optimization. Patrick Stox, product adviser, technical SEO, and brand ambassador for Ahrefs, joins me to talk all things ranking—and ranking quickly. In this episode, Patrick talks about the tools…
 
On this episode, we explore a simple concept related to design and messaging that could be hurting your landing page conversions and how to fix it. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 What’s The One Thing That Creates High User Engagement? - - - - - Spread the Word: • Share the Show: Click here to prev…
 
The truth about marketing is that not every target market is in the same place at the same time, and every customer journey is different. It was wonderful talking to the great Carmen Ballock-Bunt, marketing operations analyst with Blue Shield of California, about why these truths emphasize the importance of strategizing your marketing mix, where to…
 
On this episode, I share 7 quick landing pages tips that can help you turn more of your website visitors into leads and customers. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 7 Quick Landing Page Optimization Tips [Article] Landing Page Framework [FREE GUIDE] - - - - - Spread the Word: • Share the Show: Click …
 
Over the last year, we’ve talked about virtual events quite a bit - from how to get started to bringing things together in a short period of time. That said, being a sponsor at these virtual events has been somewhat of a challenge. With no real “booth” or physical location for interaction, where can value be found in these events and how do we show…
 
Link building is a process that requires quality content, and having content that build links naturally takes plenty of research and trial and error. I had a great time chatting with digital PR specialist Monique Quarles, of Wiideman Consulting Group, about all things organic link building. Monique breaks down ways to create content that's optimize…
 
On this episode, I share 4 easy-to-implement tactics (and 12 tools) that can help you get more leads and sales from your landing pages. - - - - - 🚀 Get my FREE Landing Page Checklist 🚀 Tidio Chatra Drift Unbounce Popups ConvertFlow Elementor Popups WiserNotify Fomo Nudgify Typeform Landbot Growform - - - - - Spread the Word: • Share the Show: Click…
 
One of the biggest misconceptions about a customer journey is that every journey is linear. In reality, there are often hundreds of interactions happening along the way. The wonderful Kevin Indig, director of SEO at Shopify, breaks down the concept of search journeys and why they're so important for optimizing content, how to use search journeys to…
 
On this episode, we look at A/B testing, what it is, and how it can help you improve your landing pages. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 Optimizely VWO Google Optimize - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: lan…
 
On this episode, I share 5 types of landing page tools you should know about. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 Unbounce Elementor WP Rocket NitroPack Imagify Compressor.io WebPageTest GTMetrix CrossBrowserTesting Google Analytics Hotjar Lucky Orange Smartlook FullStory TruConversion Rate This Podcast - - - - - Spread the Word: • Sha…
 
Making your content, and content marketing, accessible to everyone is one of the most important things you can do for reaching the widest audience possible. I had a great time chatting with social media manager and accessibility advocate Alexa Heinrich about the many ways you can make your content more accessible. In this episode, Alexa breaks down…
 
On this episode, I'll answer the difference between SEO and CRO and answer the question of whether or not you should optimize your pages for search engines and conversions at the same time. - - - - - 🚀 Download the FREE Landing Page Checklist 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tw…
 
The process of spiral thinking is a way of coming up with executable ideas by "spiraling up" into a more positive and optimistic mentality when ideating. The wonderful Dave Goodman, CEO of the MindShare Network and former Vice President and Executive Producer of Walt Disney Entertainment, explains this invaluable approach to creative thinking, how …
 
On this episode, I cover the 4 types of landing page tests and when to use them. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser…
 
Content creation isn't an exact science, and sometimes things fail. That can be a tough pill to swallow, but there are ways to avoid some common mistakes to help get the results you want. It was a blast talking to the wonderful Mark Porter, of Screaming Frog, about some of the most common mistakes in content, how to prevent these mistakes from happ…
 
On this episode, I share 7 important questions that every landing page should try to answer. - - - - - 🚀 Get the 7 Question Landing Page Framework [Free Guide] 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/appl…
 
To understand why your content might not be ranking from a technical SEO perspective, it's important to understand the process of rendering and how it impacts content. It was wonderful chatting with Jamie Alberico, aka Jamie Indigo, about all things rendering. She explains the process of rendering, the differences between client side rendering and …
 
On this episode, I'll share my definition of what a landing page is and break down all the details. - - - - - "A landing page is an independent, campaign-specific destination that persuades a member of a target audience to take one clearly defined action." 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the…
 
Prioritizing a mobile experience for your content is just as important as it is to optimize content for desktop—especially depending on what type of content your produce. It was wonderful chatting with the great Garrett Sussman of IPullRank about how to optimize content for devices, what types of content should prioritize mobile vs. desktop, and so…
 
On this episode, learn why I'm relaunching this podcast, what I'll be covering, and how you can get your landing page questions answered. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: l…
 
Focusing on all parts of the content funnel, rather than just bottom-funnel content, is an incredibly important part of any strategy. Purna Virji, LinkedIn's senior content solutions evangelist, breaks down how to come up with content ideas for all parts of the funnel, how to make sure all parts are cohesive, how to increase your audience, and much…
 
Developing a good link building strategy is all about perfecting the outreach and having the right expectations about the results you'll get. This week, I was joined by the wonderful Syed Farhan Raza to chat about the art of link building. In this episode, Farhan breaks down ways to perfect your pitch, how to determine what a quality link is, and m…
 
Niche content may seem hard to research and create, but it can be incredibly effective for being authoritative and ranking with your content strategy. SEO strategist Tessah Aihara, founder of SEO Mama, talks all things niche content. In this episode, you'll learn how to research effectively for niche content, how to improve your meta descriptions, …
 
If it seems like Google updates happen all of the time, it's because they do. How does that impact your content and how it ranks? The great Mordy Oberstein, Wix's liaison to the SEO community and host of The SEO Rant podcast, talks all things Google updates, the evolution of search, how important it is to keep up with updates so your content can ra…
 
One of the most difficult parts of managing a community is ensuring everyone adheres to a universally acceptable system of behavior. With events, there is generally a Code of Conduct that makes it clear what behaviors are acceptable, what behaviors aren’t, and the consequences of operating outside of the rules. Sometimes it falls on an individual o…
 
Creating evergreen, linkable, and thoughtful content can help you get the most bang for your buck—making your content valuable for a longer period of time. It was a blast chatting with Kate Neuens, SEO Manager at Beyond Identity, about all things content. In this episode, Kate talks about how to create linkable content that serves more than one pur…
 
It’s easy to say that Developer Relations and Community Management is not universal, but sometimes, we focus so much on what is being done in our part of the world that we can forget how things might be different in different places. In this episode, we decided to try something a little different. We reached out to folks around the world to tell th…
 
Utilizing content marketing as a startup starts with creating valuable content and building a community and audience around it. It was great chatting with podcast host, author, investor, and company advisor Eric Siu about all things content marketing for startups, his tips on when startups should think about a content strategy, and much more.…
 
Improving BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing is all about understanding the "why," and having the right intention. Krystal Glass, co-founder of Black Creative Group, breaks down how to audit your existing marketing efforts to find areas where improvement is needed, how to embed diversity and representa…
 
Communicating and fixing problems in workflow between different teams in an organization requires identifying the intersection points and being transparent with colleagues. I chatted with the great Tommy Walker, founder of WalkerBots Content Studios, about organizing content marketing to create a better workflow and streamline the content creation …
 
Live streaming can be an incredibly effective tool for a content strategy, and can help launch a podcast that sees returns out of the gate. Christoph Trappe returns to the show to explain how companies can use live streaming as a launch pad for a podcast, how to navigate the backend of live streaming platforms, and so much more.…
 
Having an understanding of machine learning as a content marketer can help you analyze your content from a more technical perspective. Senior analytics consultant Jess Peck breaks down why SEOs use machine learning to better understand search engines, how to use it to gain insights for stronger content, and how machine learning can show you biases …
 
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