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Ed Zitron is a media relations specialist and joined us this episode to share all of his knowledge regarding media and connections. From strategy to journalism, Ed highlights how to effectively cultivate relationships with journalists. His career has blossomed from new PR pro to CEO. Considering his path, Ed has a multitude of knowledge to share ab…
 
Grace and Megan cover a question that you may have asked yourself, "How do I network when I have no network?". Networking can seem like a daunting task, especially when you are just starting. In this episode, Grace and Megan share strategies for developing a network from scratch. Resources: LinkedIn Alumni Tool Handshake (check out networking event…
 
We're back for 2021!PR Director and content writer for Pearl Lemon, Heather Wilkinson is a PR pro on the other side of the globe. She discusses everything about her job from her daily routine, SEO services, and the importance of writing skills. Heather lets listeners in on her personalized approach to PR and how incoming PR professionals can put th…
 
This week’s guest, Avery Jones, walks us through her time at Grand Valley State University. Currently, she serves as an account executive for GVPRSSA’s student run PR firm GrandPR. Avery discusses her challenges and rewarding moments being an AE, PR tools that have helped cultivate her into a stronger PR pro, and advice for listeners. In addition t…
 
Grace and Megan discuss the best practices for and importance of getting your personal finances in order, as a college student and beyond. They go through the top tips shared by Ben Rhodes, Assistant Director of Financial Aid in the Office of Financial Aid and Scholarships at GVSU. Resources: Money Smart Laker program Government Student Loan Databa…
 
Our guest, Carlos Alfonso, shares his journey into advertising/PR, his average work day, and some of his favorite moments in his career so far. In addition to his experiences, Carlos shares advice for students, internship advice, and how to follow your own path in your own time.In addition to Carlos, GrandPR's VP of Operations, Kayla Brown, sits do…
 
Brian and Megan discuss how personality assessments can be used in your career exploration and planning. Resources: Truity.com Pathway U Career Center counselor appointment for personality testing: schedule in Handshake Read the full transcript here. #gvcareers #personalityandcareer #worklikealakerBy Work Like A Laker
 
Sean O'Leary, of Susan Davis International, joins us to discuss his path to the communications industry and what he's found valuable along the way. From crisis communications, journalism, and technology, Sean shares his insights and advice for students. In addition to Sean, GVPRSSA's VP of Programming, Sam Stoddard, sits down with PR Hangover for "…
 
In this episode, Brian and Megan, joined by their guest Meghan Veltri, answer the 4 biggest questions around parallel planning. 1. What is parallel planning? 2. Who should have a parallel plan? 3. Why would you need a parallel plan? 4. How do you parallel plan? Resources mentioned during the episode: Career Guides by Major Pathway U What Can I Do W…
 
Event planner and PR pro Kelsi Horn joins us to talk about how her business has changed during the pandemic. From activism, advice to young PR professionals, and her own podcast, Kelsi shares her insights with us. In addition to Kelsi, GrandPR's CEO Lindsay Corwin sits down with us to talk about the opportunities in GVSU's Ad/PR program and her fav…
 
Grace and Megan discuss the best practices for following up with employers after a career fair. They go through the top 4 tips as shared by GVSU Career Center employer partners: Rachel Van Den Broek (Recruiter, Graduate Programs at GVSU) Jamie Kleinheksel (University Recruiting Manager at Gentex) Liana Periard (Organizational Development Consultant…
 
Programmatic Strategist Jennifer Meyer joins us to talk all things about her work at Havas Media and life in Chicago! From staying creative to advice for students, Jennifer shares her insight on being a young professional and staying up to date with advertising trends.We also sit down with Hannah Grant, GrandPR's firm editor, to discuss her positio…
 
Virtual interviews are the norm these days. Grace and Megan will share 5 things you need to know to be ready for your next virtual interview. For more tips on navigating the virtual world of work, check out our website. For additional help with interviewing, GVSU students and alumni can make an appointment with their career advisor on Handshake. Re…
 
Nobody wants to be scammed. In this episode, Grace and Megan will take you through 6 red flags to look for that will help you spot a job scam. https://www.gvsu.edu/careers/how-to-recognize-and-avoid-job-scams-246.htm Questioning if a job is a scam? Email the Career Center to ask: careers@gvsu.edu. Read the full transcript here. #gvcareers #jobscams…
 
In this episode, Brian and Megan will share some tips for navigating the start to this very not normal academic year. Brian will focus on tips to help students emotionally manage all that comes with attending college during a global pandemic. Megan will cover the many ways students and alumni can connect with the Career Center and navigate their ca…
 
Gleaves is joined by Christa Fernando. Christa is a recent graduate from GVSU's biomedical science program, and our Peter C. Cook Leadership Academy. She will join Gleaves to share her experience as a leader on and off-campus, and the role that faith has played in her leadership development.By The Hauenstein Center at Grand Valley State University
 
Gleaves is joined by Dr. Shannon Duffy. Dr. Duffy is a professor of history at Texas State University. She holds a Ph.D. in colonial and revolutionary American history from the University of Maryland, and a Masters from the University of New Orleans. Her research interests focus on Revolutionary Boston, the Atlantic Enlightenment, and the Classical…
 
Gleaves is joined by Cook Leadership Academy alumna Megan Sall. In addition to serving as the Board's Chair on Grand Valley's Board of Trustees, Megan is the Deputy City Manager for the City of Wyoming. She will join Gleaves to discuss her experience in the Cook Leadership Academy, and how it prepared her for a career of leadership and public servi…
 
Gleaves is joined by Paul Isely. Paul is a professor of economics and associate dean of GVSU's Seidman College of Business. Gleaves and Paul will review the recent data and discuss the economic ramifications of COVID-19 in West Michigan.By The Hauenstein Center at Grand Valley State University
 
As part of our Contemporary Legends of PR series, I sat down with Dottie Barnes to discuss the life and work of James E. Lukaszewski. James specializes in crisis management, where he places a strong emphasis on changing management behavior.Dottie Barnes works as the Associate Director of News and as a public relations and journalism professor at Gr…
 
Gleaves is joined by Ken James, Director of Inclusion at the Grand Rapids Chamber of Commerce, will join Gleaves to discuss the intersection of Black Lives Matter with our business community. In this conversation, Ken and Gleaves will dive into racial inequalities within our nation, the current unrest and protests sparked by the murder of George Fl…
 
Gleaves Whitney is joined by Nate Swanson, a recent graduate from GVSU's College Student Affairs Leadership program, and our Peter C. Cook Leadership Academy. Nate will join Gleaves to share his leadership journey, and discuss the challenges of leading higher education in a paradigm-shifting pandemic.…
 
Gleaves Whitney is joined by Cameron Jones, a recent Grand Valley State University Political Science and International Relations graduate, and was a 2019 Truman Scholarship finalist in recognition for his deep commitment to public service. He is also a recent graduate of our Peter C. Cook Leadership Academy. Cam will join Gleaves to discuss his wor…
 
Gleaves Whitney is joined by Brian Bowdle, an associate professor in the Grand Valley Psychology Department, specializing in cognitive psychology. Brian joins Gleaves to discuss what is missing in higher education today and what we can do about it. In their conversation, Brian will touch on wisdom and intellectual humility as concepts necessary for…
 
Gleaves Whitney is joined by Freshta Tori Jan, a current Cook Leadership Academy lead fellow candidate, and bilingual student from Afghanistan studying international relations. Freshta joins Gleaves to discuss how her personal journey through poverty, terrorism, and different forms of injustice have enabled her to be a voice for those who are not a…
 
Gleaves Whitney is joined by Ron C. White, a New York Times best-selling biographer and historian. Ron joins Gleaves to share his thoughts on leadership in tumultuous times, as well as to discuss his forthcoming book, Lincoln in Private: What His Most Personal Reflections Tell Us About Our Greatest President, set to be released on May 4, 2021. Ron …
 
Gleaves Whitney is joined by Lucretia Dunlap, a recent graduate from GVSU with bachelor's degrees in psychology and sociology, recipient of the Robert Henderson Leadership Award from the psychology department, and a Cook Leadership Academy fellow. Lucretia joins Gleaves to discuss failure, resilience, and mental health in leadership.…
 
Gleaves Whitney is joined by Dr. Jeffrey Polet. Jeff is an author and professor of political science at Hope College in Holland. He joins Gleaves to discuss how COVID-19 is changing the way we think about politics, and the -isms that inform our politics (e.g. conservatism and progressivism).By The Hauenstein Center at Grand Valley State University
 
Gleaves Whitney is joined by Brent Reed, a recent graduate from GVSU with a master's degree in health administration and a Cook Leadership Academy fellow. Brent joins Gleaves to discuss his experience with leadership in crisis, telehealth, and healthcare reform.By The Hauenstein Center at Grand Valley State University
 
Gleaves Whitney is joined by Dr. Michael Kimmage in an extended edition of Lunch & Learn with Gleaves. Dr. Kimmage is an author, historian, and professor of history at the Catholic University of America. He joins Gleaves to discuss his new book, The Abandonment of the West: The History of an Idea in American Foreign Policy.…
 
Gleaves Whitney is joined by Ellie Harnden, a recent GVSU graduate in special education with an emphasis in cognitive and emotional impairments, and Cook Leadership Academy fellow. Ellie will join Gleaves to discuss school closures related to COVID-19 and children who experience trauma.By The Hauenstein Center at Grand Valley State University
 
Gleaves Whitney is joined by H.W. Brands in an extended edition of Lunch & Learn with Gleaves. Bill is a long-time friend of the Hauenstein Center, a renowned historian, and best-selling author. He will join Gleaves to discuss his new book, Dreams of El Dorado: A History of the American West.By The Hauenstein Center at Grand Valley State University
 
Gleaves Whitney is joined by Connor Cavallaro, a recent GVSU graduate in management information systems and Cook Leadership Academy fellow, to discuss his experience studying abroad in Italy as a Cook Leadership Academy Independent Initiative project.By The Hauenstein Center at Grand Valley State University
 
Gleaves Whitney is joined by Hank Meijer. Hank is the executive chairman of Meijer, Inc, a scholar-associate of the Hauenstein Center, and biographer. Hank, author of Arthur Vandenberg: The Man in the Middle of the American Century, joins Gleaves to discuss Frank Murphy, who was mayor of Detroit, governor of Michigan, US attorney general, and justi…
 
Gleaves Whitney is joined by Dami Olufosoye, an international student who in just a few days will earn her Master of Public Health and graduate as Peter C. Cook Leadership Academy Fellow. Dami will share her unique perspective of how two different federal health care systems are responding to this global pandemic.…
 
Gleaves Whitney is joined by Kahler Sweeney, a graduating Master of Public Administration major and Cook Leadership Academy fellow candidate, to discuss his commitment to serving in local communities in addition to his experience in the Michigan Army National Guard.By The Hauenstein Center at Grand Valley State University
 
Gleaves Whitney is joined by Dr. Michael Ryan. Dr. Ryan has spent more than four decades as a psychologist helping young people with learning disabilities. He also specializes in helping veterans cope with the trauma of their experiences in uniform. Dr. Ryan will discuss treatments and the impact of the COVID-19 pandemic on those who are suffering.…
 
Gleaves Whitney is joined by Nate Gillespie, an alumnus from the Cook Leadership Academy, to discuss the new organization he helped develop, Coronavirus Civilian Corps. This organization's goal is to aid individuals and communities who are suffering from COVID-19.By The Hauenstein Center at Grand Valley State University
 
Gleaves Whitney is joined by Gregory Dykhouse, history, Shakespeare, and drama teacher at Black River Public School in Holland, MI, to discuss how his students are faring in the new normal of "stay home, stay safe," and will share lessons he has gleaned from Shakespeare's The Merchant of Venice.By The Hauenstein Center at Grand Valley State University
 
In honor of Earth Day, I recently sat down virtually with Derek DeVries to continue our Contemporary Legends series and learn more about Marilyn Laurie. Laurie was the first woman to do PR for a fortune 50 company, and played an influential role in the creation of Earth Day.Derek is the Director of Digital and Social Strategy at Lambert and Co., an…
 
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