Heather Loree Fier public
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Planning a wedding, whether for the first time or hundredth time, can be isolating and overwhelming. Both couples new to the world of wedding planning and seasoned professionals who are busy growing and scaling their business often find themselves lost and adrift in the tedium of it all. Welcome to The Union Podcast, a show created to build a community for those in the wedding planning trenches. Join your fellow wedding friends at the round table as we discuss the challenges and joys of the ...
 
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About Clint Hufft: Rev. Clint is a well–known and respected personality in the Wedding Industry. Reverend Clint Hufft began officiating wedding ceremonies in 1995. Each ceremony is unique because the couple is "hands on" during the entire ceremony creation process. Every detail connected to the ceremony is addressed. As a Non-Denominational Officia…
 
About Elana Walker: Certified wedding planner of Elana Walker Events, co-author of Planners Unplugged, wedding industry mentor, and founder of Elana Walker Events & Wedding industry expert speaker. Named Top Wedding Planner by Brides, over the past 11 years, Elana has developed a business founded on her expertise, timeless style, attention to detai…
 
About Catalina Viau: Catalina is one of the Photobooth profession’s top mentors. She is the founder of MDRN Photobooth Company. In just 3 years, she grew her company from a single booth in one city to 20+ booths in 3 cities (about to be 4). Cat shares her knowledge freely through her photo booth training website, educational videos like “Secrets To…
 
About Megan Garmers: Megan Garmers, Founder and Director of The Bridal Masterclass, is a business coach and sales and marketing strategist with experience spanning the last 2 decades in multiple industries. She has taught for The Knot since 2011, named as one of their Educators and one of the "Top 100 Most Influential Wedding Pros”. She speaks acro…
 
About Megan Gillikin: Megan is a veteran wedding planner, podcast host, and international speaker dedicated to making life easier for her fellow wedding pros. Her love for mentoring blossomed from her tumultuous entrepreneurship journey: In 2010 Megan purchased her planning business, A Southern Soiree and revived the struggling brand into one of No…
 
About Carrie Hayward: When print and broadcast journalist Carrie Hayward began planning her EPCOT wedding, the only way to get the information and real pricing required to determine whether one could afford a Disney wedding was to sign a contract for one! After her wedding, Carrie wanted to share what she’d learned with other couples to help them d…
 
About Scarlett Baily: Scarlett Baily is a Chicana visual artist specializing in murals, portraiture, and illustration. Working on a large scale and often to a public audience, Baily’s work draws attention to the nuances of culture with an intent to preserve diversity. Through unexpected artistic encounters, Baily hopes to bring communities together…
 
About Kalyn: Kayln: Kitchen is the tenacious and shouty mastermind behind Queerly Beloved, a wedding marketplace for LGBTQ+ people in love and the vendors that celebrate them. She broke into the wedding industry in 2009 as a photographer and has always had a soft spot for authentic, unapologetic love in all its forms. She currently lives in Denver …
 
In this episode, Jamie, Heather, Dan, and Danielle discuss: How 2020 changed the wedding industry. The skill sets acquired through the unpredictability of 2020. Adapting to changes while still serving your clients. The high emotional currency of the current wedding climate. Key Takeaways: Weddings in 2020 put the couple’s priorities into focus. Giv…
 
In this episode, Jamie and Heather discuss: The technology must-haves for wedding planners Essential items to keep with you at every wedding and why. Necessary first aid items to have on hand. Quick and fun items to decorate the couple’s car and bridal suite. Key Takeaways: The fewer pro vendors the more you will need and use your emergency kit. So…
 
About Brandon Wong: Born with an entrepreneurial spirit, Brandon began his first business in college with his future wife, Katrina Santos. They chose the creative industry of wedding photography, and it took off... literally. The jetsetters found themselves photographing nuptials in Australia, Mexico, Singapore, Canada, and all over the US. Shortly…
 
In this episode, Jamie and Heather discuss: Be mindful of the kinds of weddings and photos to be taken for a variety of budgets. The benefits and drawbacks of participating in group styled shoots. When and how to split costs for styled shoots. Hiring videographers for behind the scenes shots, and another look at the shoot. Key Takeaways: Develop yo…
 
In this episode, Jamie and Heather discuss: Creating and engaging your email lists. Taking advantage of and marketing your good content. Building the value of a day-of wedding coordinator with The Union Masterclass and Network. Details on Jamie’s new mentorship program, The Union Mastermind. Key Takeaways: Cultivate a relationship before you worry …
 
About Kunbi Odubogun: Kunbi Odubogun is a Business Attorney and Publisher with over 10 years in the legal and creative industries. As founder of leading events publication Perfete, Kunbi is personally versed in the needs of creatives and online entrepreneurs. She is also the founder of Legally Set a template shop offering legally sound contract tem…
 
About Daniel Linares: Daniel is a born a raised New Yorker from the most diverse city in the world – Queens, NY – Daniel Linares is the founder of DLE Event Group. DLE is a premium wedding entertainment agency specializing in DJ and Hybrid DJ Band services. He had his biggest month ever in June 2020 during the pandemic booking 65 virtual graduation…
 
About Anna Bennett: Power influencer and Pinterest marketing strategist Anna Bennett is the owner of White Glove Social Media and co-founder of True North Marketing Inc. As a Pinterest for business expert, she’s been helping businesses supercharge traffic and sales growth with Pinterest since 2012. In this episode, Jamie, Heather, and Anna discuss:…
 
In this episode, Jamie and Heather discuss: The struggles of being a working mom and business owner. Balancing your professional and personal time. Learning and knowing when you need to ask for help. Do the best you can and accept that mom guilt will still happen. Key Takeaways: The importance of excellent communication and division of duties with …
 
About Kathryn Joachim: Kathryn Joachim is a brand designer and strategist for creative professionals. While she loves playing with great typefaces and creating timeless logos, what she’s really passionate about is helping artists grow confident and heartfelt businesses that are profitable and purposeful. She’s been delighted to work with clients of…
 
In this episode, Jamie and Heather discuss: Being on time, participate in the rehearsal, and know the location of the event. Vendor mishaps and hiring a professional that specializes in weddings. Bringing on an extra assistant if the couple chooses to DIY a portion of the day. Reading through and understanding each contract in its entirety. Key Tak…
 
About Matt Remuzzi: Matt Remuzzi owns CapForge, Inc., a San Diego, CA-based Corporation he founded in 2000 and incorporated in 2003. He has a BA and an MBA as well as various bookkeeping certifications. We currently have over 850 small business clients we help run their businesses better through smart bookkeeping and accounting and general business…
 
In this episode, Jamie and Heather discuss: The anxiety associated with not being able to maintain inbox zero. Maintaining social media and utilizing automation to help you. The positive and negative aspects of return customers. The connection you establish with your clients. Key Takeaways: When you are feeling the pressure that comes with giving t…
 
In this episode, Jamie and Heather discuss: Completing tasks that are normally beyond your boundaries. To do or not to do? Set up and tear down. Working out the details with everyone that is helping. Cautionary tales, tips, and tricks of battling the elements. The things in the job description that you may not think of. Key Takeaways: Prepare for t…
 
About Lilian Hung: Lilian founded Lyra Vega Bridal in 2016, a direct to consumer bridal e-boutique, created to revolutionize how brides shop for their wedding day. She leads and manages a global supply chain to support all aspects of the business, and the company has proudly maintained a 0% return rate in an industry where the average is 50%. Prior…
 
In this episode, Jamie and Heather discuss: Marketing: bringing in leads both virtually and physically. Leaning into sales: sales calls virtually, over the phone, or in-person. Accounting aspects of running a business, write-offs, deductions, bookkeeping companies, IRS audits, and when to consult an accountant. Event timeline and layout development…
 
About Christy Mathews & Michelle Martinez: Co-hosts of The Big Wedding Planning Podcast, Christy Mathews and Michelle Martinez are two fun-loving, friends and Certified Wedding Consultants. Michelle is located in the San Francisco Bay Area and has been planning weddings for over 18 years. Christy is located in the Pheonix, AZ area and has been plan…
 
In this episode, Jamie discusses: Getting the details about the event date, budget, and guest count. Getting to know the couple’s wedding priorities. Using active listening when speaking with a client and tell them what they are doing well. Give free advice and information as often as you can. Key Takeaways: Be genuine and ask the right questions. …
 
In this episode, Jamie and Heather discuss: How to be successful in your onboarding process. Putting systems in place to streamline your business process. Setting up and using canned responses to email. Sending welcome packets or handwritten notes. Key Takeaways: Honeybook generates the forms and questionnaires that you need to run your business. I…
 
In this episode, Jamie and Heather discuss: Legalities of running a business from costs, permits, licenses Liabilities associated with different business types: sole proprietor, LLC, S-Corp, or a DBA (doing business as). When to get a CPA and how they can help you. Building a digital presence, building a portfolio, and setting your rates. Key Takea…
 
In this episode, Jamie, Heather discuss: How to use enneagram as an opportunity for growth. Understanding that you are someone’s opposite yet striving to understand and meet the needs of your opposite. Capitalize on the strengths of one another. Developing the resources that enables the business to run without your constant presence. Key Takeaways:…
 
About Selena McCollum: Selena McCollum, Co-founder, lead designer. Attended the for undergrad and graduate studies at the Univ of South Carolina, and studied Biology and Public Health, yet began floral design while in high school assisting my mother, an avid gardener and florist. I learned by having hands-on training and grew while attending lots o…
 
In this episode, Jamie and Heather discuss: Building friendships and business networks virtually. Revisiting your money situation. Marketing during the pandemic. Feeling alone and down because this year has been so crazy. Key Takeaways: Make an effort to be a part of a community, just virtually! Set up that money date with your significant other an…
 
About Lara Wagner: Born and raised in Atlanta, Georgia, Lara's parents encouraged a love of different cultures from a young age. Since then her career has taken her to live in Mongolia, Cambodia, and Ethiopia, further strengthening her love of diverse people and cultures. When it came time to plan her own multicultural wedding, she struggled to fin…
 
In this episode, Jamie and Heather discuss: The most memorable wedding moments. Cringeworthy wedding memories that you can learn from. Wedding food, the good, the bad, and what to feed your vendors. Being a wedding vendor can mean sometimes doing out of the ordinary things to keep your couple happy. Key Takeaways: Make sure you have enough bathroom…
 
About Jordan Maney: Jordan A. Maney started her business All The Days in 2016 with the desire to serve couples the industry chooses to ignore. By blending wedding planning and relationship development she helps couples plan for their big day and all the days ahead. In this episode, Jamie, Heather, and Jordan discuss: Recognizing LGBTQ+ Equality in …
 
About Liza Roeser: Liza Roeser disrupted the flower industry after completing a Peace Corps assignment in Ecuador—one of the world’s largest exporters of cut flowers—in the 1990s. She saw and seized the opportunity to export directly from farm to consumer and founded FiftyFlowers, today a multi-national, multi-million-dollar company. Liza is a freq…
 
About Melissa Wilmot: Having planned her own wedding 15 years ago, Melissa knows that it’s a process to gather information from wedding vendors and conduct phone or in-person meetings in order to determine who is going to be able to deliver the best product or service for each individual wedding. She developed WedBrilliant as a solution to simplify…
 
About Elle Martinez: Elle is the creator and award-winning blogger of Couple Money, a personal finance site, and podcast. Her podcast has over 25,000 listeners each month. She's also the author Jumpstart Your Marriage and Your Money, which gives couples a 4-week plan to get on the same page, dump their debt faster and build wealth together. In this…
 
About Jordan Maney: Jordan A. Maney is a local wedding planner, writer, and owner of All The Days Event Co. She started her company as an inclusive community of people of color, the queer community, oddballs, and lovebirds young and young at heart. She also founded KeepHer, an organization all about elevating and celebrating San Antonio’s women of …
 
About Drew Peters: Drew Peters, aka "Mustachio X", is the owner of SONGSTRUCK DJ, an award-winning turntable DJ/music curation brand for engaged couples and event creatives throughout Southern California, New Orleans, and adventure destinations. Since 2014, Drew has built an exclusive, word-of-mouth-only entertainment service for those seeking to b…
 
About Dan Braunstein: Dan Braunstein is the founder of Grassfed, a leading cannabis events and education platform which is paving the way in the cannabis events category. The company's mission is to help shift the stigma on cannabis by offering a series of innovative, healthy, and sophisticated approaches to social cannabis consumption, and foster …
 
In this episode, Jamie and Heather discuss: Heather and Jamie first connected due to the 2019 Expo… and they want to connect with you! The virtual Wedding Hacker Expo is being re-launched in August! The Expo is packed full of incredible resources for engaged couples. By sharing the Expo, you can help couples feel more confident planning for their w…
 
At a time when the issue of racial inequality is making airwaves across the nation, people from all walks of life are called in to make a stand, and those in the wedding industry are no exception. A true leader in the industry, Terrica Skaggs is an award-winning planner and leading the movement for #UnityThroughCommunity. In June 2020, she brought …
 
About Chantelle: The daughter of Canadian small business owners, Chantelle began her career at age 17 as the in-house makeup artist for a hair salon in Sidney, BC. Chantelle has spent the last 18 years blending beauty with business. In 2014, bringing her understanding of startup culture and the evolution of the beauty industry to the table, she joi…
 
About Zabrina Zablan: Zabrina Zablan is a wedding planner based on the beautiful island of O'ahu. She was born and raised on the island before spending a handful of years in California in early adulthood. She founded the Gay Agenda Co after her experience planning her own wedding; she is passionate about developing a more inclusive culture in the w…
 
About Ariel Macon-Richard: Ariel has been a licensed clinician for 14 years. She supervises interns and other clinicians while helping to build various mental health programs. Ariel is trained in mindfulness, self-care, and a Certified Wellness Coach. In this episode, Jamie, Heather and Ariel discuss: Mindfulness: intentionally focusing on the pres…
 
In this episode, Jamie and Heather discuss: “The Wedding Tax”- those charges and fees for anything wedding related. Why the extra fee? Prep time, clean up time, behind the scenes work, etc. Vendor Marketing: Are you inadvertently creating a bigger wedding tax? Are these leads from these big expensive platforms a reliable lead? What is your cost per…
 
Ready for a raise? Jamie Wolfer and Heather Loree Fier have said it before, but today they’ll say it again… it is time to lean into digital marketing and develop a community to fuel your business. Jamie and Heather brought in an expert on developing raving online fans to share some wisdom with you all. His name is Joe Fier. Beyond being an investor…
 
Becoming a wedding planner is not something that just happens overnight. It takes a lot of preparation, a specific taste, and a whole lot of networking to really be at the top of your game. Jamie Wolfer puts Heather Loree Fier in the hot seat to talk about her journey from planning events to becoming a wedding planner. Heather’s journey is an incre…
 
Nothing is more thrilling than doing what you really love and getting paid for it. For Jamie Wolfer, wedding planning is that dream job. Flipping their format in this episode, Jamie is interviewed by co-host Heather Loree Fier about her entrepreneurial journey. Jamie shares how she got started, her greatest moments, and the biggest lessons she lear…
 
Wedding pros often see how wedding planning and finances strain relationships. The lack of a shared collaborative vision can often cause couples to grow apart. Jocelyn and Aaron Freeman join Jamie Wolfer and Heather Loree Fier today to share guidance and wisdom that will help couples grow and strengthen their relationship during this challenging er…
 
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