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San Francisco Writers Conference Podcast

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San Francisco Writers Conference Podcast

SFWC: Authors on Books, Writing, Reading, Publishing, and more

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RELAUNCHING Friday, March 5, 2021, the San Francisco Writers Conference Podcast features author Matthew Felix in conversation with fellow writers about craft, commerce, and community. [o] Music credit: Funkorama by Kevin MacLeod; Link: https://incompetech.filmmusic.io/song/3788-funkorama; License: https://filmmusic.io/standard-license
 
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Episode 088 / In this podcast we chat with dark urban fantasy author H.B. Lyne, who also writes nonfiction for authors as Holly Lyne, including Goal Setting for Writers. Additionally, she co-hosts the Unstoppable Authors podcast. Intro links: Behind the Book podcast interview with Jami Albright Historical Mystery Day - Sept 29th Question of the wee…
 
* Margaret Rosenberg has journeyed more than 30,000 miles to conduct Napoleonic research, including to St. Helena Island in the remote South Atlantic. She is director of the Napoleonic Historical Society, a non-profit that promotes knowledge of the Napoleonic era, and on her website, margaretrodenberg.com, she reports on Napoleon’s ongoing presence…
 
Episode 087 / Pricing expert Sally Farrant joins us this week to discuss how authors can find the best price point for their books plus so much more. It was a great interview with lots of tips and ideas for authors. In this podcast you’ll discover: The relationship between confidence and pricing Common pricing myths Sally’s suggestions for “big tic…
 
Episode 086 / In this podcast with historical mystery author Jane Steen you’ll discover: Why Jane feels that a permafree book is still a good marketing tactic Her mindset shift from being a writer to the publisher How she’s found success with her slow-and-steady production schedule Details on her cover rebrand for the House of Closed Door series an…
 
* Linda Joy Myers is president and founder of the National Association of Memoir Writers. Her memoir Don’t Call Me Mother—A Daughter’s Journey from Abandonment to Forgiveness was a Foreword INDIES Book of the Year Award finalist and winner of the BAIPA Gold Medal award. She’s also the author of five books about memoir writing, including two she co-…
 
Episode 085 / Becca Syme from the Better Faster Academy joins us to talk about the impact of the pandemic on our writing lives and give us some coping strategies. In this podcast you’ll discover: How the extensive time of dealing with trauma and stress from the pandemic is impacting us What energy pennies are and how traveling to “pandemic land” pr…
 
Episode 084 / Thomas Umstattd Jr., CEO of Author Media, joins us today to talk about mistakes authors make with social media and how to avoid them. We delve into the world of ubiquity and scarcity and discuss how to use scarcity to sell your books. He’s also got some great ideas on how to find and get to know your readers. We wrap up by talking abo…
 
* Tongo Eisen-Martin is San Francisco’s eighth poet laureate. * His curriculum on extrajudicial killing of Black people, We Charge Genocide Again, has been used as an educational and organizing tool throughout the country. His book "Someone's Dead Already" was nominated for a California Book Award. His "Heaven Is All Goodbyes" was published by the …
 
Episode 083 / Nicholas Erik shares tips on branding and discusses how to use your backlist for long term success. We also talk about the importance of testing when it comes to ads as well as productivity and the power of focus. Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwrite…
 
Episode 082 / How do you take a germ of an idea and shape it into a full-length novel? It’s not a clean-cut process, and it changes with each book, but we share what we wish we’d known about developing story ideas as well as series ideas. And also we discuss the joys of sticky notes. :) QOTW: Do you link your series books? Come over and say hi to J…
 
Episode 081 / Romance and cozy author Tricia O’Malley shares how she designed her perfect day and then created a writing lifestyle that gave her freedom and flexibility. Plus: Tricia tells us how a stolen dog launched her writing career The importance of backmatter and the unique thing Tricia did with her backmatter that has engaged her readers How…
 
Episode 080 / The romantic comedy writing team of Max Malone shares how they’ve collaborated and produced over thirty five books as discovery writers. We also talk about the importance of building your newsletter, how to assess negative reviews, and why the quantity of books is critical to long-term success, and being genuine. QOTW: Have you ever c…
 
Subjects covered Before becoming a writer, Elizabeth Gonzalez James was a waitress, a pollster, an Avon lady, and an opera singer. Her stories and essays have appeared in The Idaho Review, The Rumpus, StorySouth, PANK, and elsewhere, and have received numerous Pushcart Prize and Best of the Net nominations. Currently she is a regular contributor to…
 
Episode 079 / Cozy mystery author H.Y. Hanna joins us today to tell us about how she learned to tweak her premise so that her series idea fit the market. Hsin-Yi shares about dealing with expectations--both familial and personal--when it came to a writing career and how she’s learning to create her own definition of success. We also talk about how …
 
Episode 078 / Lee Strauss tells us how she found her genre sweet spot in historical mystery. This episode is full of great craft tips including: -creating character attachment -the importance of series -writing spin-offs We also talk about Lee’s innovative marketing and promotion ideas, including using a journal as a reader magnet and using short s…
 
Lilly Dancyger is the author of Negative Space, a reported and illustrated memoir selected by Carmen Maria Machado as a winner of the Santa Fe Writers Project Literary Awards. Lilly is also the editor of Burn It Down, a critically acclaimed anthology of essays on women's anger. Her writing has been published by Guernica, Lit Hub, The Washington Pos…
 
Episode 077 / Genevieve Jack, paranormal romance, fantasy, and urban fantasy author, shares how writing and releasing three to four books a year has created a sustainable career. We also cover branding, writing series arcs as well as book arcs, and tips for going wide. Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find s…
 
Episode 076 / Contemporary romance author Debra Clopton joins us this week to talk about how she came through a health scare and how her business was set up to run without her. Deb’s story is inspiring (get the tissues ready!) and also gives practical ways to set up business systems for author-preneurs. We also discuss the importance of preserving …
 
K-Ming Chang is a Kundiman fellow, a Lambda Literary Award finalist, and a National Book Foundation 5 Under 35 honoree. She is the author of the New York Times Book Review Editors’ Choice novel Bestiary, which was long-listed for the Center for Fiction First Novel Prize and the PEN/Faulkner Award. Told from the point of view of Daughter, a Taiwanes…
 
Episode 075 / Michelle Scott writes in contemporary fiction, mystery, and thriller genres. She joins us today to talk about how she learned to treat her author career like a business in both the writing and marketing aspects. Michelle shares about craft, her “marketing Mondays,” mistakes involving a cliffhanger, and branding. 🗄️ Question of the wee…
 
Episode 074 / Life is a bit crazy for Sara (moving!) and Jami, so it’s a great week to look back at a favorite episode, the interview with Pippa Grant. Enjoy the timewarp and travel back to pre-COVID days when travel and meeting with people was the norm, not the exception. :) This episode is packed with tons of tips and ideas about pen names, the p…
 
Podcast host Matthew Félix talks with authors Laurie Ann Doyle and Ryan Sloan about community: What is it, really? Why is it so important to us as writers? How do we find it? Sharing their own personal stories, as well as their respective experiences in academia, participating in writers groups and organizations, and organizing literary events, Mat…
 
Episode 073 / Surprise pregnancy. Murder on a train. Rag-tag crew. In this episode Jami and Sara dive into the wonderful world of tropes. They discuss why you want to use tropes in your writing and marketing. They share their personal favorites and then brainstorm creative twists on tropes. This episode was inspired by two things: Jami’s interview …
 
Episode 072 / Action & Adventure Thriller author Nick Thacker joins us this week to talk about the delicate balance of plot versus character. Nick is also a systems guy and he shares tips on getting a Bookbub and well as what trends for authors he sees on the horizon. Sara’s in a fantastic nonfiction promo this week: the Writer Blowout 99 cent sale…
 
David Downie is a native San Franciscan who moved to Paris in the mid-1980s and now divides his time between France and Italy. His travel, food, and arts features have appeared in more than 50 print magazines and newspapers worldwide and on dozens of websites. David is the author of more than a dozen nonfiction books, one literary novel, and two th…
 
Episode 071 / Do you want to cultivate a core readership who will read anything you write? Historical fantasy and historical mystery author C.J. Archer joins us this week to talk about how she’s nurtured a group of readers who will read anything she writes no matter what the genre it is. We also discuss how discipline and consistency have contribut…
 
Episode 070 / Dan Wood from Draft 2 Digital joins us to talk about how using an aggregator like Draft 2 Digital can make your your life easier. We also talk about the importance of building relationships with author service providers. Plus tips and ideas for using subscription models, book trends, and Dan’s advice for new authors. Intro links: Sara…
 
Joanna Penn writes non-fiction for authors and is a New York Times and USA Today bestselling thriller author under the pseudonym J.F. Penn. She has written more than 30 books and sold over 600,000 of them in 149 countries and 6 languages. Joanna is also a podcaster whose The Creative Penn Podcast has been downloaded over 4 million times in 220 coun…
 
Episode 069 / Daniel Willcocks, author of dark fiction that spans the genres of horror, post-apocalyptic, and sci-fi, joins us this week to talk about how being authentic attracts your ideal reader. We also touch on how Daniel began his fiction writing career with short stories, why he’s moving away from the rapid release model, and his advice for …
 
Episode 068 / Thriller, mystery, and horror author Simon Wood joins us this week to talk about how he learned he was his own best advocate in negotiating right and how he’s become a “rights raptor” because he realizes the value of his intellectual property. We also discuss how his background as a mechanical engineer helps him breakdown stories and …
 
Kirstin Valdez Quade is the author of The Five Wounds. Her previous book, Night at the Fiestas, won the John Leonard Prize from the National Book Critics Circle and was also named a New York Times Notable Book. Kirstin talked about the rural New Mexico setting in which the book takes place, including its Latinx population, the drug epidemic plaguin…
 
Episode 067 / Mystery author Nancy Warren has been publishing for 20 years and has over 100 books out. She joins us to chat about writing mysteries and explains how her Vampire Knitting Club series came about and how she’s kept the series fresh and interesting for readers for 13 books. We talk about finding joy in writing and taking care of yoursel…
 
Episode 066 / Prolific romance author Nana Malone joins us to talk about being a pantser and writing instinctively, how she uses Instagram live to connect with her readers, and why she includes adventure, mystery, or intrigue. We also discuss the difficulties for authors of color and ways to support authors of color, including the gofundme campaign…
 
Natalie Baszile is the author of the novel, Queen Sugar, which was not only nominated for an NAACP Image Award but also made into a television series produced and directed by Ava DuVernay for the Oprah Winfrey Network (OWN). Natalie’s new book is We Are Each Other’s Harvest: Celebrating African American Farmers, Land, and Legacy. The book brings to…
 
Episode 065 / Paranormal cozy mystery author Bella Falls joins us to talk about how she learned to write to market. Writing with her readers in mind helps Jenn plot a series as well as plan her release schedule. Jenn’s active on Clubhouse, and she tells us how authors can use the new platform. Plus, talking squirrels! Come over and say hi to Jami a…
 
Episode 064 / We answer your questions about newsletter content and autoresponders plus tips for reviving backlist sales and launch strategies for debut authors and/or first in series books. Intro links: Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com. In this podcast …
 
Jasmin Darznik is the New York Times bestselling author of Song of a Captive Bird. She is also the author of The Good Daughter: A Memoir of My Mother’s Hidden Life and the forthcoming, The Bohemians. The Bohemians is a novel that imagines the friendship between photographer Dorothea Lange and her Chinese American assistant in 1920s San Francisco. P…
 
Episode 063 / Podcaster and historical mystery author Jenny Wheeler joins us on the podcast to talk about podcasting for readers, transitioning to writing fiction after another career, and the benefits of taking time off--a whole month! Intro links: Productivity site Jami mentioned: Pacemaker Sign up for historical mystery book releases and updates…
 
Episode 062 / Prolific cozy mystery author Tonya Kappes joins us this week and we delve into how her reader-centric focus has brought her success. Intro links: Jami has continued writing first each day and her words are adding up. Shout-out to Becca Syme’s video Why Can’t I Hit My Deadlines that helped Jami. Sara’s revising and editing. She has a n…
 
Chris Colin and Rinee Shah are author and illustrator, respectively, of the new book Off: The Day the Internet Died, A Bedtime Fantasy. Off is a humorous, illustrated imagining of what might happen to the world if the Internet were to die from one day to the next. Host Matthew Felix discussed with Chris and Rinee some of the concerns about our rela…
 
Episode 061 / Do you want your life set up to weather storms like 2020? Adriel Wiggins joins us this week to talk about how she learned to structure her life in a way that helps her get through the tough times. Intro notes: Sara’s celebrating completing the first draft of her historical mystery, while Jami shares a video of Becca Syme that’s helped…
 
Welcome back! Today I'm joined by Chicago-based artist Whitney Romberg. We spoke about her creative process, in-person zine fests and why we miss those experiences, and her podcast, Building Communi-Tea. We discuss the different zine scenes in the Bay Area, Los Angeles, and Chicago. Hopefully once the world is back open, we'll be able to have in-pe…
 
Episode 060 / Romance author Lucy Score joined us to talk about how staying in her lane and creating a backlist of titles, all with a similar tone, has contributed to her success. Our conversion ranges from craft to setting boundaries to how Lucy works with her publishing team. Jami’s novella launched last week, and Sara locked up her computer tryi…
 
Home Baked author Alia Volz talked about her book—a finalist for the 2021 National Book Critics Circle award for best autobiography—and offered advice about and lessons learned from launching during the pandemic. During the ’70s in San Francisco, Alia Volz’s mother ran the underground Sticky Fingers Brownies, delivering upwards of ten thousand ille…
 
Podcast Program Director and Host Matthew Félix introduced himself, sharing his three books and how he got into podcasting and his new role with the San Francisco Writers Conference podcast. Matthew provided an overview of the podcast relaunch, including the following changes: longer episodes (one hour); availability on major podcast platforms; vid…
 
Episode 059 / Thriller author and creative entrepreneur Joanna Penn of The Creative Penn podcast joined us this week to talk about learning from mistakes, the importance of mindset, and taking the long view in your writing career. The sun is out in Houston and we’re recovering from the great “snow-apocalypse” of 2021. Jami has running water again (…
 
Episode 058 / Are you thinking about doing translations for your books? Historical and contemporary romance author Tanya Anne Crosby has coordinated over 100 translations across German, French, Italian, Spanish, Portuguese, and Dutch. When a health scare meant she couldn’t write quickly, she focused on translations as a way to exploit her intellect…
 
Episode 057 / How do you get a fabulous cover for your book? Najla Qamber, cover designer and founder of Qamber Designs and Media is here to answer all our questions about covers, including how to find a cover designer, what to include in your cover brief, and how to give feedback to a designer. Najla also gives tips for custom covers and clues us …
 
Welcome back! For this episode, I talked to Stephanie and Janene of Girls, on Film, which is a zine about 80s movies. We talk about the weather for a bit, then launch into talking about their history of zine making, making an online zine, their process, and more! We also discuss virtual zine fests and how they differ from in person (though we all m…
 
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