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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
 
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Lots of times when we start thinking about the marketability of a game, we can get caught up in so many details that we often forget one of the main elements that require the most attention. And that’s the core mechanic. Today Mustapha and I discuss how the core mechanics of the game not only help build the foundation of the game but help define th…
 
When you’re marketing your game, there’s lots of information you’ll need to process and understand in order to make the right decisions. However, sometimes it can be a challenge to know what information will help you achieve your main objectives. Thankfully, Oscar Horgervorst of Steam Data Suite shares the importance of how understanding insights a…
 
Whenever there is a relatively new and different platform that game studios aren’t familiar with, it can be a very daunting task to create a presence, let alone one that will generate results. And for many, that’s TikTok. But despite its differences, TikTok is proving to be an effective platform for creating awareness and results. Thankfully Eylul …
 
In light of getting back from GDC recently, I figured I would take a moment to share my experience of the conference and the main takeaways I gathered from being a speaker at the event and the common theme I found that seems on top of devs and other businesses minds.By RenGen Media
 
As I prepared for GDC, there was a reddit post that I wanted to call out to about a developer that made $700,000 within the first 4 months of launching their game. I found this interesting so I just wanted to share my own thoughts on what they did, how their game marketing contributed to their and how can this be applied to your own games.…
 
We all understand the importance a community can have for studios and devs, however, it can still be challenging to maintain and the idea of reaching a point where a community is self-sustaining may seem unlikely. Thankfully, Sam Greszes of Vicarious PR shares his expertise and experience managing all aspects of social media while focusing on susta…
 
While a majority of us know the importance of , sometimes how fast you can learn from your marketing efforts is just as if not more important than doing the marketing itself. In today’s discussion, I share the importance of why you should take a fast approach with your marketing and ways to go about doing it so you can learn quickly and save yourse…
 
Let’s face it, we all have our pain points especially when it comes to indie game marketing. Often times identifying these pain points can be a challenge and working through them can quickly become overwhelming. Thankfully, our guest Mike Gamble of Talenthouse Media Foundry shares his thoughts on these important topics to better identify what areas…
 
Out of all the content game devs create for their indie game marketing, making a trailer is one of the best ways to tell a story and communicate their game. While effective, making game trailers can be challenging especially when finding ways to create impact for players. Luckily, we’re discussing this with Derek Lieu, an industry game trailer vete…
 
Here's Part 2, a continuation of the last episode that talks about indie game marketing. In this part, we focus on other marketing strategies that can help amplify the top methods discussed in part one. For some, this will serve as a great reference you can pull lots of value from, and for others, it will be a thorough, high-level helpful guide as …
 
I wanted to take a different approach with this episode by sharing a recently published guide of mine covering the key areas of indie game marketing. For some, this will serve as a great reference you can pull lots of value from, and for others, it will be a thorough, high-level helpful guide as you embark on your indie game marketing journey. Rega…
 
We decided it would be great to look back and reflect on our past episodes of 2021 and showcase the moments that resonated with us the most. While all episodes of 2021 are great, we thought these moments would be some of the most impactful ones to apply to the new year! A special thanks to Mustapha for putting this together!…
 
While it was a bit challenging to make this decision, Mustapha and I are taking a short hiatus to focus our efforts on other projects we have going on for the end of the year. In light of that, we briefly discuss the importance of taking time for yourself to tackle your own projects and even to unplug a bit, plans we have for the other year, and wh…
 
When it comes to building a team for your indie game studio, people usually focus on the work needed to finish the project. While that’s important, knowing and understanding how to build a healthy team from the beginning is essential to greater productivity and a healthy work culture. Thankfully Nicolas Hafner of ShinMera shares his experience and …
 
Gamifying your marketing is one of many ways to increase engagement for your audience, but people usually don’t think about how this can be done using different products. That’s why today we have Shawn French of HyperKinetic Studios to discuss how he took their game and adapted it to a comic, providing two stand alone products that organically cros…
 
Knowing the right actions to take can be a little daunting when it comes to promoting your game on Steam prior to launch. There’s a lot of different paths to take, and not all are created equal making this a challenge for any dev. Thankfully, Bruno Laverny of Ishtar Games shows how his team navigated these questions through coming up with a simple …
 
Quitting your job to go full-time dev can be a well...frightening thought. There’s a lot to consider but most importantly, is it the right move to make, and what’s the best way to go about making that commitment? Thankfully our guest Bruno Bonbardi has gone through this process twice and shares his reasons, how prepared he was and other considerati…
 
When you start sharing your game with the world, everything you do from then on deals with messaging. While you may have a good idea of what your studio and game are, sometimes how you convey that to others isn’t in the clearest or concise way. That’s why Mustapha and I are here to help discuss how important it is to clarify your messaging and some…
 
We have discussed numerous times on the show that understanding player behavior and your audience is so important when it comes to marketing your game, but one thing we don’t think about much is how people react when money is involved. Understanding how price can change how people act can be a very daunting challenge, but knowing a little bit more …
 
Finding a musician to compose your game music can be a task in itself, but understanding the process and communicating your vision can be more challenging than any dev would expect. That’s why we have Dakota Suave with us today, to share his insights to help us navigate the music composition process so you can have something you love and your audie…
 
Making any type of investment in your indie game is a big decision, especially when considering paid advertising. While there can be some risk involved with ads, there’s also a lot that can be gained, even outside of the results you get from running your campaign. That’s why today I’m going to discuss the right way to approach ads and how doing so …
 
Out of all the different ways that games can get attention, the method that has stood the longest has been events. While major events like E3 started with different intentions compared to today, it’s a telling sign how the event landscape has shifted for numerous reasons, but one being the continued growth of indie games. Discussing everything from…
 
If there is one common dream that most indie devs share, it’s probably to be able to make indie games full time. But with such a goal there lies great challenges and what may seem like a daunting objective. Thankfully, Thomas Brush of Atmos games shares his journey and experience on how he achieved this very goal while providing insight and tips on…
 
Some people may think that marketing to cultural audiences only involves partnerships and localizing your game. But to really cater and serve that audience, it starts with having a core understanding and how to best represent those people. That’s why today Osama Dorias shares his experiences and understanding of global gaming culture and how applyi…
 
Since the show’s inception, Indie Game Movement has come a long way. What started out as a means to offer clear insight around topics that needed further attention has developed into a platform that supports and educates a thriving community. In today’s episode, we share our experience so far, what the progress was like and how we have decided to t…
 
So I can’t think of how many times we have discussed or at least mentioned the importance of knowing your audience, but never took the time to really dig deep and explain what exactly that entails or how to really know what is going on in your ideal player’s head. So that’s why Mustapha and I wanted to dive deep in this conversation to explain the …
 
Creating a funnel isn’t necessarily a huge challenge, but creating one that isn’t mindful of your player’s journey will likely not provide you the results or the community you’re looking for. There are lots of ways to do this, but one of the best ways to develop and maintain a relationship with your fans is to understand their needs, provide value …
 
Depending on your goals and resources, sometimes your best bet is getting a publisher. After initial talks, once you receive an offer there can be a lot of unknowns especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we have Tim Bender of Hooded Horse Games to share what to look out for a…
 
Trying to create awareness for your game is always an uphill battle for indie devs, especially when it comes to identifying your audience and how to approach them. But even when you figure those steps out, it’s a challenge to determine the best ways to build upon and improve those efforts. That’s why we’ve invited Joe Winters, creator of Song of Ir…
 
Supergiant Games has been praised for having a consistent and quality signature across their vast array of games. From the initial concept to communication and gameplay, we want to discuss their standard of quality, and how the ideas behind some of these games grow to become a completely immersive experience.…
 
In a previous episode, Mustapha and I shared our own insight into the importance of future planning but we wanted to dive further into this theme from the perspective of an established developer. So in future planning part two, Chevy Ray of Happy Ray Games, the developer of Ikenfelll shares what it’s like being a smaller dev, the importance of main…
 
We’ve finally made it to 2021 and I thought it would be fun to switch things up for this episode to share some resources and strategies we’ve used that have really helped us see things in a different light and help us with projects and all facets of life. The goal of this episode is to share some examples, experiences, and resources that can help m…
 
Hindsight is always 20/20, but knowing how to look at things and apply your learnings is more important than just acknowledging them, especially when it comes to crowdfunding campaigns. That’s why in today’s episode we meet again with Mikhail of Mythallica Incorporated in part 2 of episode 137 - How to Execute a “Killah” Crowdfunding Campaign to ge…
 
Not going to lie, it’s been a difficult year, but despite the turbulence and uncertainty that has impacted the industry, Mustapha and I can confidently say that Indie Games as a whole has taken this as an opportunity to shine brighter and be a beacon of hope in our creative medium. With that said, we wanted to celebrate this by putting together an …
 
When it comes to devs supporting the indie dev community, sometimes people can feel that doing so can be counter-intuitive and be viewed as a way to support your competition. In today’s episode, our guest Chris Zukowski of Howtomarketyourgame gives their reasons why this couldn’t be further from the truth by providing great examples of how devs hav…
 
You’ve finally made it! You worked long and hard, your game is hitting the market at last and you’re getting ready for all of that public reception. But just because your game is out and the end of this journey is in sight doesn’t mean you should stop your marketing efforts. Thankfully, Tanya X Short of Kitfox Games has been in this scenario multip…
 
For most indie devs working on a game, it’s probably safe to say that their number one priority is focusing on the game. But while it’s good to be driven to complete tasks it’s also important to dedicate some of that time to reflect and plan ahead. That’s why today Mustapha and I discuss the importance of evaluation, projection and execution so you…
 
Preparation and execution are everything when it comes to running an effective crowdfunding campaign, but very rarely do we ever get the opportunity to have a first-hand account from someone who is right in the heat of the moment. Thankfully, Mikhail Sebastian of Mythallica Inc is willing to share everything with us in a two-part episode, starting …
 
We often discuss the balance of business and creativity in the indie games space, and one area that can sometimes be overlooked is the business development side of the industry. Building and maintaining relationships is essential but sometimes it can be a challenge to really know and understand how to do that, while also being comfortable with it. …
 
When making your game, sometimes it can be difficult to focus on anything else. But if your plan is to release your game, then you also need to focus on your business values and how those can carry over to the gaming community and beyond. That’s why our guests today, brother team Khalil and Ahmed from Decoy Games talk about how their focus of devel…
 
When indie devs decide that they want to make games, in most cases when thinking about publishing, it’s along the lines of partnering with one. However, there’s a trend going on where many developers are becoming publishers. For some that may consider this, transitioning into this role can seem daunting despite the opportunities it can provide. Tha…
 
Since the pandemic has forced many to rely on digital events and other online formats and means of communication, in a lot of ways the indie game industry was already there. While some new trends have emerged, it still goes to show that knowing how to stand out in this digital landscape is extremely important. That’s why Chris Wulf of Those Awesome…
 
Finding ways to provide value to communities can be a challenge, especially when your attention and focus is more around the development of your game or studio. While this is important, looking outward and providing value to other communities can provide valuable insight and opportunities you never thought possible. Today, Mustapha and I will be di…
 
Whenever you market or promote your game, it can become a little weird. Putting yourself out there and calling attention to your game can come off self-serving. Feeling this way is normal, but you should never let it hinder you from getting the word out about your game. Today, Mustapha and I will be discussing the problems that a lot of devs face i…
 
Eventually, the game you’re making will be released. But before you get there, you need to make some important decisions to help clarify your vision, understand what you need and areas you should focus on regardless if you plan to self-publish or partner with a publisher. That’s why our guest today is going to share how to navigate the publishing l…
 
When it comes to reaching out to the media, forming relationships is absolutely essential. Whether or not you’re able to hire a PR firm, not building relationships and understanding how your public image can impact others can make getting media coverage a greater challenge. Thankfully, Chris Compendio shares how they have established relationships …
 
Creating a strong marketing and business foundation can always be difficult to navigate. With so many moving parts, it’s easy to let things fall through the cracks which in turn can leave you under-prepared and overwhelmed, In this episode, Mustapha and Andrew discuss some of the mistakes that people can make when developing their games and what so…
 
Given current events or any future events, we know that there’s always a boiling point when conversations of diversity in all spaces are left unchecked. In games in particular, there tends to be a lot of confusion around the correct approach to building an inclusive environment within your game, your communities, and your approach to marketing. Thi…
 
Mustapha and Andrew share some new and exciting changes we have in store for the podcast and our listeners! You can now support IGM on our Patreon page! Share your marketing and business stories with us and the community! As always, thanks for being such great listeners and taking action!By RenGen Media
 
At some point, indie devs are going to need to take action with their PR but it can often be a challenge. Writing only press releases isn’t enough to get the attention of the press, and simply asking for coverage isn’t going to work either. Thankfully Yohann Miniere shares his expertise and experiences on how indie devs can be creative in their app…
 
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