show episodes
 
The China Influencer Marketing Podcast is the place to go to hear in-depth conversations with industry experts, influencers, and Chinese consumers about the latest consumer, product, and marketing trends in China. Each week we aim to bring you tactical and thought-provoking content that will help you grow your business in China. The China Influencer Marketing Podcast is curated and hosted by Elijah Whaley, CMO of PARKLU by LaunchMetrics. Show notes can be found at www.chinamktginsights.com.
 
The Influence Marketing Podcast discusses influencer marketing, advocacy marketing, and community marketing in B2B companies and features interviews with innovators and practitioners. The Influence Marketing Podcast is brought to you by the Influence Marketing Council.
 
Welcome to Mississippi Prospects. A new podcast focused on community and economic development throughout Mississippi. Brought to you by the MEDC, each podcast will explore a broad range of topics. From workforce development and corporate recruitment to stress management and the traits of effective leadership. You’ll hear from economic development experts who will share their insights on how we can build a stronger Mississippi together.
 
Startup LAWnchpad empowers entrepreneurs by educating them about legal strategies to form, grow, and protect a startup. This podcast is produced by the Entrepreneurial Law Clinic at Fordham University School of Law. It is for educational purposes only and is not legal advice specific to any listener's situation. Startup LAWnchpad is made possible by the generous support of the Nasdaq Educational Foundation, Inc. and Fordham's Entrepreneurial Law Advisory Council.
 
Fun, insightful conversations with TOP subject matter experts from around the globe. Powering your passion to LIVE, DO, and BE better through the experience, expertise, and journey of our featured Power Players. Our Powerhouse Hosts: Stormie Andrews - The Co-founder & President Yokel Local Marketing - The leading Inbound Marketing Agency in Las Vegas, a Hubspot Partner, and member of the Forbes Agency Council. And... De 'Borah Fortune Stott - Founder of Girlfriends Creating Wealth, A Busines ...
 
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show series
 
The podcast welcomed back Mike McMeekin with the Engineering Change Lab to discuss the intersection of engineering and the environment with guest Jennifer Molnar, Lead Scientist & Managing Director, Center for Sustainability Science, The Nature Conservancy. Engineering Change Lab - USA (ECL-USA) is a new non-profit that is focused on the future of …
 
Dodge Data and Analytics Chief Economist Richard Branch joined the Engineering Influence podcast to discuss his 2021 economic and construction market forecast. Host: Welcome to the Engineering Influence podcast sponsored by the ACC Life/Health Trust. With us today is Richard Branch, chief economist for Dodge Data and Analytics. A couple of weeks ag…
 
Engineering Influence welcomed the project team for the Weekend ABC Superstructure Replacement Project led by Kelly Guild (WSP, Bridge Lead), Gary Runco (VDOT NOVA, The District Structures and Bridge Engineer), and Pooya Azar (Martins Construction Corp., Vice President and Director of Operations for Wilson) to discuss the details of their award win…
 
Engineering Influence welcomed Mike McMeekin, Executive Director of the Engineering Change Lab and Darshan Karwat, Assistant Professor, School for the Future of Innovation in Society, Arizona State University to discuss the evolving role of the engineer in society and the emergence of the activist engineer. Background: Engineering Change Lab - USA …
 
Chris Staloch and Joe Skorczewski of Chartwell visit the Engineering Influence podcast to discuss how to use an ESOP to drive company performance. Host: Welcome to the ACC engineering influence podcast brought to you by the ACEC Life/Health Trust. Today, I am joined by Chris Staloch and Joe Skorczewski from the Chartwell Financial Advisory. Chris i…
 
Carl Shilling, a principal at Stantec, joins the Engineering Influence podcast, to share his thoughts on the current state of the office market sector and how it may change going forward. Host: Welcome to the Engineering Influence podcast sponsored by the ACC Life/ Health Trust. One of the biggest business impacts of the COVID-19 pandemic has been …
 
ACEC's Erin McLaughlin joined the podcast to discuss the newly released Fall 2020 special Private Industry Brief, which can be read here. Erin will be presenting a detailed analysis of the brief during the upcoming 2020 ACEC Fall Conference later this month. More information and registration details for the event can be found here.…
 
Matt Reiffer and Dan Hilton from ACEC's advocacy team joined Engineering Influence to preview two upcoming webinars of importance to our member firms: September 30, 2020 at 1:30: Changes to NEPA Implementing Regulations and the Potential Impact on A/E Firms and Clients October 8, 2020 at 1:30: New Cybersecurity Requirements Create Significant Respo…
 
Engineering Influence welcomed back the ACEC Life Health Trust to talk about the new Engineering Health Quote service that helps small and midsize engineering firms save money and time when searching for health insurance. Find out more here. Also, the 2020 ACEC Fall Conference early bird registration ends September 30th. Act today to save $100 on y…
 
John Krebsbach with ACEC Life Health Trust joined the podcast to recap the August 26th webinar, Health Insurance 101 and discussed the many options offered by the Trust to help engineering firms take care of their employees. Transcript Host: Welcome to another edition of Engineering Influence a podcast from the American council of engineering compa…
 
Mick Morrissey, managing partner of Morrissey Goodale, visits the Engineering Influence podcast to analyze the current state of the M&A market and offer insights and advice to engineering firm owners who may be contemplating selling their firms. Sponsor Message: The ACAC Life Health Trust is offering free insurance comparison quotes for all ACEC En…
 
Engineering Influence and the ACEC Research Institute welcomed WSP's John Porcari onto the show to discuss his work with the ACEC Research Institute on the New Partnership on Infrastructure and Accelerator for America's new report: "A Playbook for a new Infrastructure Partnership." Host: Welcome to another edition of Engineering Influence, a podcas…
 
Today's episode features Chloé Reuter, founding partner of Gusto Luxe, to share findings from its new report on the state of China’s luxury market along with some of her personal observations about Shanghai’s luxury community. Some of the ideas discussed include: “Revenge spending” — a concept born from pent-up demand for luxury products during the…
 
Pinduoduo is one of China’s largest ecommerce platforms and an industry leader that helped popularize the concept of social commerce in China. Yet while it initially became famous for its wildly popular group-buying feature, Pinduoduo has since evolved into much more than just a group-buying platform. In this episode, Ada Yang, head of social commu…
 
In this episode, Demi Ping, sector head for retail and ecommerce at the China-Britain Business Council (CBBC), shares how it helps British brands of all sizes and industries succeed in China and some of the key marketing tactics that CBBC has been leveraging this year to help brands stay afloat through COVID-19. While Demi and CBBC obviously focus …
 
The U.S. Chamber's Vice President of Transportation and Infrastructure, Ed Mortimer joined the program to discuss the current state of play in Congress and the Chamber's advocacy efforts on behalf of the engineering industry. Transcript: Host: Welcome to another edition of Engineering Influence, a podcast from the American Council of Engineering co…
 
The ACEC Update for July 24, 2020: Here are the registration links to the webinars announced on the show: NextGen: Positioning Future Leaders Tuesday, July 28, 2020, at 1:30 pm ET With more than 78 million baby boomers stepping away from the workforce in the next decade, it is imperative that firms prioritize their future. This includes not only id…
 
Welcome back to the second episode of The Pulse, where Lauren shares a collection of noteworthy China marketing campaigns and content trends. Topics covered in this episode include: A trending domestic travel destination in Ningxia nicknamed “China’s Route 66” and “China’s Morocco.” The massive growing demand for edible bird nests and the two brand…
 
ACEC welcomes David Zipper onto the show to discuss the future of infrastructure funding in a post COVID economy and the future of Mobility as a Service (MOS). David Zipper is a Visiting Fellow at the Harvard Kennedy School's Taubman Center for State and Local Government, where he examines the interplay between urban policy and new mobility technol…
 
On July 16, 2020 the ACEC Research Institute held the last roundtable in its "Future of Engineering" series. The event brought together some of the most respected thought leaders in the infrastructure space to discuss the financial effects of the COVID-19 pandemic on the future of funding for infrastructure projects Panelists included:• Rosemarie A…
 
Although Chinese consumers are known for their love of online shopping, offline events remain an important part of brands’ marketing mix, allowing consumers to immerse themselves in the brand and experience it with all of their senses. What’s more, attending the latest pop-ups and exhibitions is a major form of social proof for China’s young consum…
 
Engineering Influence sat down with Karen Erger, the Director of Practice Risk Management at Lockton Companies, the world's largest privately held insurance brokerage firm to discuss managing risk when returning to the jobsite during COVID-19. Host: Welcome to ACEC's Engineering Influence podcast brought to you by the ACEC Life Health Trust - www.a…
 
Private traffic (sīyù liúliàng 私域流量) was one of the biggest China marketing trends of 2019. It has become even more popular in 2020 as an increasing number of brands and livestreamers have begun implementing this tactic. While the term is thrown around a lot, many listeners may still not have heard of it. Tune in for answers to the following questi…
 
Joining the Engineering Influence podcast is Chris Luebkeman, who has been one of the foremost visionary thinkers in the engineering industry over the past couple of decades. He is currently the leader of the strategic foresight hub in the office of the president at ETH Zurich, which is the Swiss Federal Institute of Technology. Prior to ETH, Luebk…
 
Deltek Senior Product Marketing Manager Megan Miller came on Engineering Influence to offer her insights into the 41st annual Clarity Architectural and Engineering Industry Study, which Deltek released on June 17. Clarity identifies key performance indicators, market conditions, and industry trends and is a benchmarking study, designed to give firm…
 
This is the second of three roundtables on the future of engineering presented by the ACEC Research Institute. www.acecresearchinstitute.org The world today is full of extraordinary volatility, yet the engineering industry has risen to the challenge. Uniquely positioned at the forefront of designing buildings for work and home – engineers are solvi…
 
In this episode, Michael Norris, research and strategy manager at AgencyChina, joins Lauren to discuss the growing intersection of luxury and gaming. Their topics include collaborations with virtual influencers, luxury brands creating their own games or gamifying the shopping experience, and brands creating product lines influenced by characters fr…
 
On June 18, 2020, the ACEC Research Institute held the first of a series of panel discussions on the future of engineering. The topic covered by the panelists was the "Impact of Technology on Engineering." Panelists included: • Jose Luis Blanco, Partner, McKinsey & Company• Mike Haley, Vice President of Research, Autodesk, Inc.• Chris Luebkeman, Di…
 
Geordie Aitken and Rod Hoffman, the faculty of ACEC's Pathways to Executive Leadership program, stopped by the show to discuss the importance of giving mid-level engineering executives the tools necessary to succeed in the C-Suite. More information about the Pathways program can be found here.By acecnational
 
On June 8, Yatsen E-commerce, the parent company of Chinese cosmetics unicorn Perfect Diary, held a press event in Guangzhou to launch its newest brand, Abby’s Choice (完子心选wánzǐ xīnxuǎn) — and the China Marketing Podcast attended! In today’s episode, hear Lauren's assistant, Kejie, share what she learned at the event and her experience visiting the…
 
Back by popular demand, Engineering Influence welcomes the Chief Economist with Dodge Data and Analytics, Richard Branch, to discuss the economic outlook for the nation and the engineering industry. Transcript: Host: Welcome to another edition of Engineering Influence, a podcast from the American Council of Engineering Companies. Today. We're very …
 
This week, Lauren is introducing a new monthly series called The Pulse, where she will share her recent observations on the China marketing industry. Content will include the analysis of new social media platform features and trending topics, as well as the identification of WeChat Official Accounts or influencers that Lauren thinks are worth follo…
 
Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the more established Chinese brands have rebranded and revitalized themselves to attract a younger audience. So, where does this growth come from? Top-earning brands have proven themselves to be savvy marke…
 
John Carrato and Michael Carragher, the Chair and Vice Chair of the ACEC Research Institute joined Engineering Influence to talk about the organization's mission, vision and future. Transcript: Host:Welcome to another edition of Engineering Influence, a podcast by the American Council of Engineering Companies. One of the really exciting things that…
 
The Harvard Business Review found that acquiring a new customer is five to 25 times more expensive than retaining an existing one and that increasing customer retention by 5% can increase profits from 25% to 95%. Bain found that returning customers spend 67% more than new customers. And Temkin found that loyal customers are five times as likely to …
 
Steve Hall, Matt Reiffer and Katharine Mottley from ACEC's Advocacy team joined Engineering Influence for our very first video podcast to give a government relations update on their Rescue, Recover, Rebuild grassroots advocacy campaign and the current status of the PPP program. Transcript: Host: Welcome to another edition of Engineering Influence, …
 
Engineering Influence welcomes Pat Feyen, the President of the ACEC Life Health Trust, to discuss the new loyalty credit that will be sent to participating firms in August. Transcript: Host: Welcome to another edition of the Engineering Influence podcast by the American Council of Engineering Companies. Today we're very pleased to be joined by Pat …
 
This week’s episode is a must-listen for small and medium enterprises (SMEs) with limited marketing budgets that are looking to build their businesses in China. Rachel White, the chief marketing officer for LUÜNA Naturals, a social-impact period care company, shares how it has grown the brand in mainland China. Some of the key tactics that Rachel s…
 
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