Jennifer Sneeden public
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Today’s guest, Brendan McClenahan, explains video marketing has been shown to increase website conversions by 150 - 200%. That means you could double or triple your new client calls from your website just be incorporating video. But you’re probably wondering, “Just how do I get started with video marketing?” I’m glad you asked. We hear this questio…
 
Over the past 6 months or so, I've been hearing from a lot of you that you're considering dropping insurance and building a private pay practice. We've touched on this in other podcast episodes, but after hearing all your questions and concerns, I knew it was time to discuss it again. And I immediately knew who to interview. Mary Ellen Connett is a…
 
In this episode, you’ll discover: How to find juicy blog content so you never have to stare at a blank Word document again 5 tips for reducing blogging overwhelm A time-saving strategy to dramatically reduce the amount of time you spend blogging Why blogging makes you irresistible to Google AND to your potential clients.…
 
In this episode In this episode, I speak with Perry Rosenbloom, founder of Brighter Vision, a company that specializes in creating websites for therapists. (BTW – they create GREAT websites.) and you’ll discover: The fastest, easiest way to get more clients from your website. (This is some seriously good stuff. How to make Google AND your clients f…
 
Arianna Gray, LPC is a psychotherapist, speaker, and workshop leader. From her experience as a mental health professional for 18 years—and her own personal journey with burnout and inspiration—Arianna coaches counselors and helping professionals to break through burnout and get re-inspired in their work and life. In “The Transformational Healers Su…
 
My guest in this episode, Keri Nola, believes that being ourselves (our human, vulnerable, authentic selves) is what makes clients resonate with us. Keri believes that our training and our fear both get in the way of being authentic with our clients, and when this happens, our client can sense it.
 
In this episode, Stephanie shares: How to identify a need for your clients and how to design a program around that The importance of committing to our own aliveness How to prepare to handle new client calls What's worked (and what hasn't) with marketing Her most effective marketing strategy How to share your mission in everything you do…
 
Jeff Guenther has the answer. Jeff runs a mental health directory for Portland, and get tons of insight into the exact search terms your potential clients are using when they are searching for a therapist. Jeff has compiled a list of the 56 specialties therapy clients search for online. In this episode, he shares the top ten most popular. (Three of…
 
Here's the thing about selecting your niche: It's scary. Like REALLY scary. Even terrifying. But once you make the decision, something magical happens. Because I know how difficult it can be to make the leap from "I help everyone" to "I help these clients", I asked Christie to come and share her experience with us. Not an expert, not someone who ha…
 
"There's NO WAY I could charge $150 per hour and find clients willing to pay those fees each week." This is a comment I got on a training I did recently, and it really stayed with me. This is a topic that comes up frequently, especially for those that are new in practice. It can be hard to really own your worth and charge fees that are appropriate …
 
Are you considering moving beyond a traditional private practice? Do you dream of serving more clients and making a bigger impact on the world? Dr. Susan Peirce Thompson created Bright Line Eating, a program that has served clients all over the world, and in this episode, she shares just how she did that. Susan is the real deal. She has helped 4,00…
 
Quick! What's the first thing pops into your mind when I say, "SEO"? Did you say "keywords"? Keywords have become synonymous with SEO for many of us. But what exactly does that mean? Keywords are essential to SEO, but they're not the only thing that matters. AND keywords are used differently today than they were in the past. When I created my first…
 
As a professional, it's essential that your clients, potential clients, and treatment stakeholders all know, like, and trust you. That's the foundation of all human communication. "Trust is REQUIRED for people to do business with you", explains Dr. Simone Alicia, our guest in this episode. Trust is built through effective communication. When you se…
 
Online therapy. We're all intrigued by it, right? But is it really effective? How does it work exactly? How do you handle the legal & ethical issues? Well, we've got the answers right here. In this podcast, I interview Steve Bisson, LMHC, who has been doing online counseling for 2 years. In this interview, Steve shares: Which clients are the best f…
 
Amy Crane is a Facebook Advertising Consultant and the founder of Social Lab Marketing. Frustrated with spending thousands of dollars on traditional marketing for her retail business and seeing little results, Amy decided turned to Facebook Advertising. She quickly realized the power of Facebook Advertising and her overall sales jumped 30% in just …
 
When Sofia Robirosa started her practice in 2014, she had to learn to walk through her fear and anxiety to build her practice. She started small her first year, getting herself "ready". But by the second year, she was off to the races. Now, she has a thriving, private-pay practice, and helps clients "enjoy the people they live with". I've had the p…
 
Kate Beeders is an internationally known Mindset, Money, & Marketing Expert, specializing in helping passion-driven entrepreneurs be in charge of their own destiny by discovering the secrets of making money faster! You can learn more about Kate and her work at www.katebeeders.com. You can also email Kate (info@katebeeders.com) to book a complimenta…
 
You know I'm a big proponent of charging clients for missed sessions, both from a business perspective, but also from a self-worth perspective, valuing your time and what you have to offer. Marty really opened my eyes with how not charging for missed sessions is actually detrimental to your clients and to the therapeutic relationship. You can hear …
 
One of the questions I get asked most frequently is about how to handle new client calls. Some of you have even confessed to me that you don’t even return phone calls from potential clients. Whether this is from fear, or from not knowing what to say (or both), it doesn’t have to be this way. In this episode, we’ve got exactly what you need to overc…
 
Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice? Well, that's exactly what I've done for you in this podcast! From the moment I met Jessica Ramos, I knew I had to have her on the podcast! Not only does she have 14 years of PR and Marketi…
 
From teacher to actor to social worker, Stuart Fensterheim, is making his mark helping couples reconnect with the people that are most important to in their lives. He does this with his direct work with couples (couples counseling as well as retreats), and he also does it with over 10,000 people in 26 countries through the podcast that he launched …
 
I thought the biggest frustration psychotherapists have with online marketing would be "not getting enough clients calling". But, nope, I was WRONG. The most common answer was "not getting calls from ideal clients". Turns out that many of you ARE getting new clients to call you online, but they're the wrong clients. You know the type, right? You pr…
 
Webinars are a fantastic way to market your practice. We see them all the time for marketing, coaching, even health and fitness. (They have been my own best source of connecting with potential clients.) But we don’t see them often from psychotherapists for the purpose of marketing private practice. That’s why when I met Tanisha Sapp, I just had to …
 
In this episode of the "Profiles in Practice Success" podcast, I interview Katie Keates May, a counselor in Philadelphia who has built a full, profitable private practice using groups. That's right, she's built a completely full practice, which is a wonderful place to be.
 
Maybe you’re a bit like me… Until recently, the world of Practice Management Systems has been this big muddled up realm for me. That all changed when I did my latest podcast interview with Dr. Susan Litton, founder of PSYBooks. When I was in private practice, I used a Practice Management System that I hated: it was a ton of time and effort, and nev…
 
Psychodrama is an experiential - relational - expressive therapy used worldwide to bring the soul into action. It consists of 3 main parts: the warm up, action and sharing and can be used with individuals, couples, families and groups. Psychodrama brings "to the stage" what lives within as a co-creation between the director, protagonist and group m…
 
As Director of Developmental Play & Attachment Therapies and adjunct Professor at Barry University, Janet Courtney's career is centered on bringing psychological healing to children. She is an internationally recognized Play Therapist specializing in expressive therapies and attachment treatement who has invented a new process of kinesthetic storyt…
 
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