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Phorest FM

Phorest Salon Software

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Join Phorest FM host Zoé Bélisle-Springer every Monday as they bring you an inspirational mix of interviews with salon business leaders sharing marketing tips and salon growth insights. For your industry, by your industry. #LetsGrow
 
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[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that comes with running and managing a salon. But the higher you rank on search engines such as Google, the better (and more) traffic you'll get, which, of course, increases the possibilities for bookings. Tha…
 
[226] No matter how long you've been in business, hiring new employees can be a long and tedious experience. And while this isn't ever likely to change, it doesn't have to be dreading either. The systems you set in place can make a world of difference: the more powerful the systems, the more frictionless the process becomes and the clearer the expe…
 
[225] There are many industry awards out there, but nothing is more important than what your clients think. We are an industry driven by referrals, and no matter how good you are at selling your business, word-of-mouth will always have a unique power. And as the pandemic has migrated a serious amount of our social life online, online reviews have b…
 
[224] If you've been listening to the conversations taking place within the industry this year, you'll know that most of them focus on recruitment and performance. However, what isn't being addressed as much is leadership communication and the detrimental impacts of falling short in that department. Have you ever wondered what processes salons that…
 
This is Episode 8 of the Spiritual But Not Religious podcast by Jill Dominguez. In this podcast, Jill summarizes key points from chapters four through the end of Andre Halaw's book "Neti-Neti Meditation". For a video version of this podcast (including subtitles), go to https://www.youtube.com/channel/UCJeyAmTqsGQLmfMWaogH7mQ. For a written transcri…
 
[223] Tired of watching money come in but little-to-none falling to the bottom line? Struggling with your productivity rates? Trying to meet the ever-changing demands of growing a salon or spa business in today's fast-paced economy and consumer trends is not an easy feat, and just because your salon or spa is busy doesn't mean it's profitable or he…
 
[222] There is always room for us to grow and strengthen the way we go about operating our businesses. Pivoting isn't an easy feat and sometimes implies reinventing the wheel. But often, it doesn't. Many times, it's just about finding solutions to meet customers where they are and make sure you give added value for the long-term. This week on the s…
 
[221] With widespread staff shortages being a real challenge in the industry at the moment, growing and developing your current team has never been more critical. Earlier this year, Phorest released its Staff Performance feature allowing staff to monitor their own KPIs such as revenue, transactions for services, product retail and client booking. S…
 
[220] Do you tend to avoid tough conversations or feel like you're walking on eggshells, over-explaining and justifying everything? Are you feeling resentful or passive-aggressive? Have you ever caught yourself thinking — and thinking it often: No one else can do this work. My clients need me. If something goes wrong, it's my fault. If someone's up…
 
[219] In her recently published book "How To Make Your Salon Work, So You Don't Have To," salon owner, coach, and author Kelly Shaw (@kellyshawme) shares the journey she underwent to get her salon to a space where everyone — her team, her clients and herself — felt happy and appreciated. This week's episode explores one of the many processes she re…
 
[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new product line or an online store will succeed or if your customers will react positively when you go from one way of operating to another. However, if you're not paying attention to your staff, customers, or…
 
This is Episode 7 of of the Spiritual But Not Religious podcast by Jill Dominguez. In this podcast, Jill summarizes key points from chapters one through three of Andre Halaw's book "Neti-Neti Meditation". For a video version of this podcast (including subtitles), go to https://www.youtube.com/channel/UCJeyAmTqsGQLmfMWaogH7mQ. For a written transcri…
 
[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes to the UK, where, in a long-overdue change, the National Occupational Standards (NOS) for Hairdressing have now been updated to include mandatory training in cutting and styling of afro and textured …
 
[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture in the back of your mind. And while following your intuition is important (no one knows more about your business than you do), actively monitoring your salon's data will help you drive better informed …
 
[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style? Featuring Christopher Aaron (@christopheraaronstudio on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric inf…
 
[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide. Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesth…
 
[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St.Albert and Windermere Eye Candy Lash Extensions salons (@eye_candy_lash_extensions_yeg), as we explore the idea of embracing new opportunities as they come, the impacts of the chal…
 
[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small c…
 
[211] How are you getting on with this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small camp…
 
[210] Building on the success of last year’s 30Days2Grow QuaranTEAM Edition which saw thousands of salons globally take part in daily tasks, this year’s challenge has been reimagined for the new era as the Thrive Edition! With a distinct lack of Covid-related tasks or pandemic talk, the theme is centred around positivity, wellness and brings togeth…
 
[209] Just weeks after announcing the major appointment of former Davines CEO Paolo Braguzzi to its board of directors, Phorest has proudly revealed that the beauty powerhouse Janna Ronert, CEO and Founder of IMAGE Skincare, is also joining the board, bringing further expertise and kudos to the brand. Speaking of her newest undertaking, sitting on …
 
[208] Communication can make or break a salon's customer experience. Yet, words often fail even the best of us. For the hair & beauty industry, making people feel good about themselves can come quite naturally. Selling products and additional treatments, not so much. Why? Praised by Tabatha Coffey and described by Global President l'Oréal Professio…
 
[207] After 17 years as CEO of the Davines Group, fearless pioneer and compassionate leader Paolo Braguzzi brings his expertise and leadership to Phorest's Board of Directors. This week on the show, we celebrate Paolo's recent appointment by sharing his devotion to the hair and beauty industry. Join us in welcoming him to Phorest as we discuss the …
 
Andre Halaw has a wonderful way of wording things, and he explains the concept of Nothingness in a beautiful way that reinforces the ideas from the resources we've explored in previous episodes. This book takes us step by step through the process of revealing our true natures, and is a great lead-in to the next podcast in which I'll discuss the con…
 
[206] With more than 20 years of industry experience, knowledge and professional beauty expertise, Alain Audet — former executive director of the Allied Beauty Association (ABA Canada) & director of salon development for L'Oréal Canada Professional Products Division — joins Phorest as the newly appointed General Manager for Canada. In his new posit…
 
[205] With social distancing and capacity restrictions still in place, cutting down on no-shows has never been more important. Online Deposits allow salons to take an upfront deposit from clients when they make their online booking, guaranteeing a better commitment from clients. This week, Head of Phorest Pay Europe Niamh Greaney joins the show to …
 
In this episode I'll be talking about what I have learned from reading Dr. David R. Hawkins' book "The Eye of the I: From Which Nothing is Hidden". This book delves deeply into awareness, what it means to exist, the meaninglessness of time, the role of the mind, and the nature of God. Read the full transcript at https://www.spiritualbnr.org/what-i-…
 
[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global climate change crisis, clients want to contribute their dollars to businesses making a change and giving back to the earth — not contribute to 877 pounds of waste being created every single minute*. Ju…
 
[203] What does the power of a haircut mean to you?⁣ For many, going to a salon is a wonderful experience. Unfortunately, though, it is still a scary and challenging experience for quite a few others. While the professional beauty industry has always been considered a safer space for people within the LGBTQ2S+ communities, we still have a long way …
 
[202] Today, Eufora International and Phorest Salon Software announced an official partnership, aligning their core values around education, growth, and caring for the planet, bringing salons the ultimate experience in integrated technology and product offering. The collaboration will see the teams work together to provide top quality resources and…
 
[201] The COVID-19 global pandemic has accelerated the need for all businesses to connect, sell and communicate online. Now more than ever, businesses that capitalise on social media, digital advertising and e-commerce not only survive, but thrive. If 2020 was the year of change, perhaps 2021 can become the year of opportunity: how well has your sa…
 
One of my first "aha" moments with spiritual awakening was discovering the 17th-century philosopher Baruch Spinoza. You can listen to the audio recordings that really resonated with me on audible.com: "Baruch Spinoza: The Giants of Philosophy" written by Thomas Cook and narrated by Charlton Heston, and "New Jerusalem: The Interrogation of Baruch de…
 
[200] Content warning: This conversation contains a segment depicting an episode of domestic violence, and mentions of death and suicide, from 3:30 to 21:30 and from 31:15 to 35:15. Listener discretion is advised. This week's episode features Rachel Paige (@rachelpaigexo), Founder & CEO of The Beauty Lounge in Texas, Global educator for LACED, and …
 
[199] Whether you're open for business or in the UK/Ireland and getting ready to reopen your salon, the first quarter of the year is always a good time to put on your spring cleaning outfit and have a closer look at your social media presence. In other words, a time to take stock of your accounts' strengths and weaknesses, make sure that you aren't…
 
Have you read Jonathan Livingston Seagull? That one book has influenced my life for more than 30 years. In this episode, I talk a little about my initial spiritual curiosity outside of organized religion and summarize the book that has brought me full circle. Read the transcript on my blog at https://www.spiritualbnr.org/spiritual-beginnings-with-j…
 
[198] Opening a second salon or spa involves more than meets the eye, and many salon owners, unfortunately, get too excited too quickly. Is your salon truly ready to expand? And if it is, what business model best fits you? Owner of a multi-award-winning salon, business mentor, author, and podcaster, Katie Godfrey (KG Professional, The Life of KG) h…
 
[197] With many people now working from home, there has been an accelerated need for all businesses to connect, sell and communicate online. This year onward, having a paid social media advertising strategy to work along the organic one will be a must for salons to attract clients & generate substantial ROI. Founder of Boost My Customers, a UK-base…
 
[196] Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential. Yet, one of this year's …
 
[195] When running a business, the need to drive both performance and business often comes with thinking that dangling a carrot or motivating somebody to do something is the way we're going to get there fastest. Yet when you look at human psychology, and you understand what makes people feel both interested and capable of doing something different,…
 
[194] Beauty professionals and beauty careers are highly impactful industries. Yet, what's not talked about is that beauty service careers are often seen as frivolous — and not taken seriously. They've been underrepresented in professional advancement and career tools. April and Nikki Dominguez, respectively CEO & President of Handsome, share the s…
 
[193] For many of us, 2021 will be a year of rebirth — a year in which we find new ways to connect and take care of both ourselves and our communities after grief and loss left several of our wellbeing spheres in distress. The hard thing about wellness is that we must find what works for us and our journey. Whether that's making our routine more li…
 
Learning how to grow and develop your salon business shouldn't feel like a chore but a process that blends into your day-to-day. That's why Phorest FM, co-hosted by Zoé Bélisle-Springer & Killian Vigna, aims to answer all of your most pressing business, marketing, and growth questions by sharing insightful and inspiring conversations with salon bus…
 
[192] Season 4 is officially a wrap with 1587 minutes of inspiring stories and conversations you can now catch up on! A massive thanks to all of the wonderful guests worldwide, giving their take on topics that can help the industry shine and grow, but also to every one of you who's tune in this year. In this very last episode of the season, we give…
 
[191] This week on Phorest FM, Killian and Zoe welcome back to the show Phorest Salon Software CEO Ronan Perceval and CTO John Doran for the annual "year in review" episode. Expect discussions around resilience, feature releases, and more importantly, things to look forward to in the coming year. Links: Get your ticket for the UpLift! Virtual Event…
 
[190] James Davis, Sara Cheeny, Hellen Ward, Gavin Hoare, Jen Baudier, James Alba, and Stefanie Fox Jackson know that sharing is caring and that there's nothing easy about building, owning, and growing a salon. Invited to feature in Phorest's most recent educational series on Facebook, they each shared some of their key strategies, tools, and tacti…
 
[189] COVID-19 has created a considerable shift in consumer behaviour, forcing salons and spas around the world to adapt quickly. Whether you're facing a temporary closure or not, there are various ways video consultations can help you stay connected with clients and generate revenue. This week's episode features recent podcast recaps and an interv…
 
[188] Pre-COVID-19, it was estimated that seventy-five percent of businesses had less than a month of money in the bank. Wild and scary, right? What if your business served you, not the other way around? What if you knew exactly what you could spend and when? Or had the power to guarantee profitability? Following the principles of Mike Michalowicz'…
 
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