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The Influence Marketing Podcast discusses influencer marketing, advocacy marketing, and community marketing in B2B companies and features interviews with innovators and practitioners. The Influence Marketing Podcast is brought to you by the Influence Marketing Council.
 
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Today our guest is Gregarious Narain! Greg is a serial entrepreneur and product strategist, co-founder of the innovation firm Before Alpha, and previously the CTO and founder of Chute. Prior to Chute, Greg was the first employee and vice-president of product at Klout, where he established the Klout store we know and love as the standard for online …
 
Our guest today is Doc Searls: journalist, writer, and speaker. We started off this informative conversation talking with Doc about his background, the emergence of the Internet, and the conceptual flaw that could have avoided a lot of today’s problems?—?overlaying the concepts of the client-server world and centralized control over what is inheren…
 
Today we are talking with Amy Lewis and Matt Broberg, who along with John were the co-hosts of The Geek Whisperers podcast that came to a close at Episode 140 in October 2017. It was great to reconnect on the mic and have a laugh with Amy and Matt, but we also wanted to talk about their roles in influence marketing and what they are up to now. We t…
 
Today we are talking about user groups?—?programs that gather local communities in the real world. Our guests are Victor Bohnert and Brad Tompkins. Victor is a Principal at the Innovatis Group and has worked with associations and user groups for nearly 20 years. Brad is the current CEO of the VMware User Group and his career background spans a numb…
 
Today our guest is Marshall Kirkpatrick, Product Director in Influencer Discovery & Research at Sprinklr. Previously, Marshall was Co-founder and CEO of Little Bird. Prior to that, Marshall was Co-editor and Lead Writer at ReadWriteWeb, and the first hired writer at TechCrunch. We talk with Marshall about his experiences with the early days of Twit…
 
On this very special episode of the Influence Marketing Podcast, we recount the origin story of both this podcast and the Influence Marketing Council. We’re a husband and wife who have operated on two parallel tracks?—?one in personal growth and leadership development, and the other in fostering communities of technologists. The Influence Marketing…
 
Today we are talking with Matthew (Brender) Broberg , VP of Community at Sensu, Inc. Previously Matt was at Intel working on Developer Advocacy for cloud automation; he was also the founder of the program now known as the Dell EMC Elect. Matt was also one of the three co-hosts of the Geek Whisperers podcast along with John. It was really fun to hea…
 
Today we are talking with Eric Nielsen, Senior Director of Social Media and Communities for VMware. Eric and his team run the VMware vExpert program, one of the most successful advocacy programs in the enterprise technology area. John created and managed the program with Eric, and the vExperts make up a community that John and Kat are both still en…
 
In today’s episode, we have the pleasure of sitting down and chatting with the great and fantastically unique Eric Wright. Eric is the Technology Evangelist at Turbonomic, and he shares with us his passion of building a community and engaging with them. Giving with no expectations while having faith that this generosity will be returned in the long…
 
Today we are talking with Perrine Crampton. Perrine is the Influencer Relations Community Manager at Citrix. Created in 2006, the Citrix Technology Professional program is currently made up of 50 dedicated members. From sending meeting notes and feedback to holding an unconference, Perrine is thorough in her dedication to having the CTP program giv…
 
Today we are joined by Francine Hardaway, friend and advisor to the IMC. We cover a lot of ground on the current state of marketing, new vs. old marketing methods, the important roles of influencer marketing, and her personal experience as an early adopter of most leading marketing trends. Francine does an amazing job of getting products to market …
 
Today we are delighted to share our episode with Mark Browne. Mark serves as the manager for the Dell EMC Elect Program and the Community Manager for the Dell EMC Community Network. The (then) EMC Elect Program was started by Mark and another colleague, Matt (Brender) Broberg who came together from different parts of EMC with the same goal of recog…
 
Is the Field CTO the evolved final form of the Evangelist? And just how does an off-the-grid sabbatical change your perspective? We ask these questions and more as we talk with Nick Howell, who reflects back on his previous adventures as a technical marketing engineer and new journeys as a podcaster, blogger, and voice over performer. Some of what …
 
Today our guest is Jonas Rosland, Open Source Community Manager at {code} by Dell EMC. The {code} community has become an active way for the Dell EMC ecosystem to participate in open source projects. There are currently 3700 members in this community, and Jonas forecasts even more future growth. In this episode we really enjoyed speaking with Jonas…
 
Today our guest is Sam Moulton, Senior Manager of Influence Marketing at NetApp. Sam has held a variety of roles in technology industry spanning sales support, product management, media and analyst relations, and marketing communications. Throughout her career the relationship she develops with other members of the community, colleagues and peers h…
 
In today’s episode we talk with Chris Aniszczyk. Chris is the COO of the Cloud Native Computing Foundation, aka the CNCF. We spoke with Chris on site at DockerCon 2017 in Austin, TX earlier this year about the CNCF Master Program. CNCF is part of the Linux Foundation, of which he is a VP, and a home to many projects, including Kubernetes. Kubernete…
 
Docker has a huge amount of momentum in the community, and you can feel their enthusiasm and energy, both virtually and at live events like DockerCon, which is where we recorded this podcast with them! The Docker Captains Program is about a year old, and is a calculated way of helping the most active people in their community feel connected to the …
 
In this episode, we have a fun chat with Angelo Luciani on his experiences with the Nutanix Technology Champions, or NTC, program. Angelo was the Community Manager at Nutanix, and he and another colleague run this program, which is in its third year. There are 151 members in the program, and Angelo’s traits of being hardworking, proactive, and help…
 
With Great Passion Comes Great Responsibility, featuring the Splunk Trust with Eric Grant— EP003 Eric Grant, Community Manager for Splunk, sits down with us today to discuss how the SplunkTrust started, evolved, and now helps active members of the Splunk community be “geeky in all the right ways.” Giving those who help Splunk great benefits and a p…
 
On today’s episode of The Influence Marketing Podcast, we are joined by Mark Finnern, founder of the boutique consultancy Playful Enterprise. Mark shares how he built the SAP Mentor Program, explains the terminology and ideology behind the concept of an “Enterprise Tribe,” and gives tips on how a company can encourage mentors to highlight and suppo…
 
Rick Vanover, with Veeam Software, shares with us his key principles and beliefs that have made the Veeam Vanguard Program so successful. The program is in its third year, and has 61 members, with a very high engagement rate in activities and outings, such as the VeeamOn event. Rick talks up the importance of starting small, picking your team wisel…
 
How does a geek move into the business, and how many steps does it take to get there? This week we talk with Ed Saipetch, Office of the CTO for IBM’s Bluemix private cloud. Co-host of the Speaking in Tech podcast What does Ed do? Office of the CTO’s role in the organization direct reports and metrics (or not) Ed started as an IT pro in a newspaper …
 
Too much social media kills the golden goose? That’s our topic this week as we discuss a recent article in the New York Times. Our intrepid Geek Whisperers discussed this article from Cal Newport, Quit Social Media. Your Career May Depend On It. A couple of points that we make: Yes, you can overdo it. Yes, it is not an end in itself – just being on…
 
How do you start a podcast? We get asked about that a lot. This week our guest is Cecelia Taylor, social media manager for 8×8, who asked us just that. We start with follow-up from Episode 117 — talking about Prescribed Tweets. “Brands cannot scale,” says Cecelia. She thinks even marketers need a little help composing tweets and social media update…
 
What is the value of a technical certification? How do you make the time to get one? We talk with Gregg Robertson, who recently earned the prestigious VCDX certification. This podcast was recorded live at VMworld 2016 in Las Vegas. VCDX stands for VMware Certified Design Expert, and is VMware’s highest-level certification. There are at the time of …
 
Dom Delfino is not shy about sharing his opinions. Now the VP of Worldwide Sales and Systems Engineering for VMware, Dom joined us live at VMworld 2016 to talk about leadership. We touched on assertiveness, building trust, picking your battles, and delegation. We had a good time. Previously on the Geek Whisperers: Be Great Right Now – Episode 85 In…
 
This week Sarah Vela tells us about bringing skills to the table at work, and knowing when to make a change. Sarah’s day job is in social media at Dell, and her recent non-day gig was as a co-host of Speaking in Tech, a role which she recently relinquished. Sarah talked about her social media gig at Dell, how she’s been weaving more video into it. …
 
In a throwback episode to our social media origins, your Geek Whisperers take on one of our origin stories: the prescribed tweet. Prescribed tweets are a method of sharing prewritten content that a colleague (most often marketing) requests you send (most often verbatim). Cons: Duplicate tweets on the same hashtag looks inauthentic Harms your own br…
 
How can IT contribute to the business if they are kept busy and trapped by taking care of infrastructure? That's one of the questions we tackle in this conversation I recently had with two IT admins from smaller businesses. Both of these admins, one from a tire manufacturer, and on from a public health department, talk about their roles and how the…
 
In which we ask the existential question: which would you rather have: an annual performance evaluation, a root canal, or a colonoscopy. Only The Geek Whisperers are brave enough to tackle this kind of cutting-edge question! Our guest is Srinivas Krishnamurti, and on this podcast we try to figure out why the performance evaluation process is so bro…
 
Jill Jubinski is technical recruiting done right. We talk with Jill, Technical Community Evangelist for IBM’s Blue Box. We discuss how she talks to people as people and turns that into value for companies and recruits alike. We get into: Recruiter-ish — she lives outside of the HR org chart Reports up to the office of the CTO (sitting with Evangeli…
 
When is being an evangelist not the right thing to get the job done? This week we talk with Vaughn Stewart about the implications of a title like Chief Evangelist, and why he changed roles (and titles) to VP, Enterprise Architect at Pure Storage instead. Vaughn was a de facto and de jure evangelist in roles in the past, but always secondary to his …
 
The latest TechReckoning Podcast live from ZertoCON 2016. I interview Zerto co-founder and CTO Oded Kedem and Robert Stretchay, VP of Product. We talk about the nature of clouds and the nature of various apps and how they map to different types of infrastructure and cloud environments. Companies not only have different strategic approaches to cloud…
 
The TechReckoning Podcast returns with a conversation with Shannon Snowden, Senior Technical Architect at Zerto. We talk about data protection, the realities of the cloud, and how backup isn’t what it used to be. We also talk about the necessity of upping IT’s game when the lower levels of the stack (storage, hardware, etc) become more of a commodi…
 
This week we recap our VMware User Group experience, where we talked with VMUG attendees about their careers and how to take the next step. This podcast was recorded directly after the Silicon Valley VMUG on April 12, 2016. We had a line throughout the day of people who were interested in career consults. We’re grateful for the opportunity and we l…
 
The Geek Whisperers will be appearing at the Silicon Valley VMUG tomorrow, Tuesday, April 12, 2016 in Santa Clara. In this episode, we talk about what’s going to happen, how we got started talking about geek stories, and as always, Things We’d Never Do Again. Silicon Valley VMUG site and agenda Amy Lewis is moderating a Tech Pioneers panel during t…
 
Glenn Pitchford is an IT director at a small nonprofit. We talked to Glenn at the SpiceWorld 2015 conference in Austin. Glenn talks about mentoring, being a trusted advisor to the business, and living the dream with a career in IT. Some of Glenn’s advice: Don’t get stuck in technology and understand the business. Being able to look beyond the IT de…
 
It’s the end of the year, and as things slow down and the holiday season ramps up, your Geek Whisperers gather an open fire to roast some chestnuts and talk about the year past and what we’re grateful for. Some links: Matt has a new gig with Intel and a new open source telemetry project. The 30 Days of Commitmas 2015 is still going strong. John’s n…
 
This week Stephen Foskett (@sfoskett) joined us as co-host. The topic of the year seems to be DellDoodling on the Value of EMC, VMware, and Dell’s Offer TechFieldDay.com Check out their next two events: Data Field Day Roundtable 1 – Nov 17 2015 Virtualization Field Day 6 – Nov 18-20 2015 Curation feeds for enterprise tech Stephen’s #SymLink feed on…
 
This week Justin Warren (@jpwarren) joins us our co-host. We started off by getting back into the Dell-EMC deal. Justin was recently at DellWorld, and talked about his thoughts on the Dell acquisition of EMC and predictions for the future. I tried to get Justin to bet on an outcome, but I don't think we got him to put down any chips on either red o…
 
We talk about making the rest of your life work well when the work part of your life is busy as we interview Nigel and Heather Hickey. This is another live interview from SpiceWorld 2015 in Austin, TX. Heather’s current job takes her on the road, and Nigel’s IT job does not, so he takes holds down the fort taking care of the house, 4 kids, and 2 do…
 
For this very special first (zeroth) episode, my co-host is Stu Miniman, senior analyst at Wikibon, co-host of #theCUBE, and owner of the shortest Twitter account (@stu) of anybody that I know personally. We talk about the Dell-EMC deal, AWS re-colon-Invent, and why analysts all live on the East Coast. Our conversation was recorded on October 15, 2…
 
Audio on this one is pretty terrible, but it’s worth turning up the volume. What is the next job move when you co-found a company that’s grown to be a huge success? You have the option to stay and the option to transition out. This happened to Scott Abel, CSO of Spiceworks, who we talked to this week on the Geek Whisperers. This interview was recor…
 
This week we talk with the mind behind #CloudMinds: Amy Hermes, program director of this IBM program. #CloudMinds is a program that brings together cloud thought leaders, both online and offline, to do that smart thing when smart people talk to each other. In this episode, we talk about What is marketing, anyway? And marketing vs influence marketin…
 
This week we had channels and platforms on the mind. No guests, just the three Geek Whisperers talking social media channels and platforms. Are private channels replacing public ones? Do podcasts replace blogs? Does Slack replace Twitter? Listen on. Are private channels replacing public ones? Sometimes, you can’t say what you need to say in public.…
 
The Field CTO is a title that we see more often these days, but what does a CTO actually do? Michael Letschin, Field CTO at Nexenta Systems, tells us what the role entails. Mike was the Director of Product Management at Nexenta, so he had the product knowledge already. But he had also been a consultant and sales engineer in the past, so he has the …
 
This week it’s all about us as the Geek Whisperers do a status check on their own careers. One thing that stuck out is that we are all doing more face-to-face events these days. Social media, which is where we all got our start, is still there, but it’s implied as a tool we all use. Matt is spending his days talking to, teaching, and learning from …
 
Sales engineers are a self-admitted strange breed. They’re technical, yet they make their living working with people. What makes them tick? Is this a job for you? This week we talk with Dom Delfino, VP of Worldwide Systems Engineering for Networking and Security at VMware. The SE is the conscience of the sales force. (Or the jockeys of the sales fo…
 
This week we talk about listening to your customers and using that to figure out what your job should be. Three years into her job as Director of Technical Publications, Rachel Perkins,gave a full year’s notice that she was going to quit. Now, almost eight years in at the same company, she’s the Senior Director of Community. She doesn’t have a job …
 
What do you do when you know something is important for your company, but your management doesn’t agree? For our guest Jeffrey Snover, building PowerShell was so important he took a demotion at Microsoft to do it. Now PowerShell is arguably one of the most powerful and effective tools to empower administrators across IT using tech from Microsoft to…
 
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