Jordan Scheltgen Podcasts

We sat with Sara Strope, CMO at TaxJar, to talk about how their brand became more customer-centric. LinkedIn: Sara Strope - https://www.linkedin.com/in/sarastrope/#experience Website: TaxJar | A Stripe company - https://www.taxjar.com/ To learn more about tax - https://stripe.com/taxBy Jordan Scheltgen

We sat with Blake Guidry, Creator at Morning Brew, to discuss what's happening with short-form content, the creator economy, and brands dipping their toe into the world of YouTube, TikTok, and Reels. Cave - https://cavesocial.com/blake-guidry/ LinkedIn: Blake Guidry - https://www.linkedin.com/in/blake-guidry-198608126/ Website: Morning Brew - https…

We sit with the VP of Marketing at Realty Group, Ponara Eng, to talk about how he and his marketing team use word-of-mouth marketing to attract recruits into their business. LinkedIn: Ponara Eng - https://www.linkedin.com/in/ponara/ Website: Realty Group - https://realtygroupmn.com/ For Agents: https://joinrealtygroup.com/…

Holly Wright from Appfire joined us to talk about her journey as a marketer, and how Appfire has had her back throughout her career. Take a listen, and see how your company can grow as an employer as well. Cave - https://cavesocial.com/holly-wright/ LinkedIn: Holly Wright - https://www.linkedin.com/in/hollywright/ Website: Appfire - https://appfire…

We sit with the Founder of Set Sail, Jason Atakhanov, to talk about his journey in entrepreneurship. Jason recounts stories of handing in his two-weeks notice to go start his creative agency. Cave - https://cavesocial.com/jason-atakhanov/ LinkedIn: Jason Atakhanov - https://www.linkedin.com/in/jasonatakhanov/ Website: Leagent - https://leagent.com/…

In this episode, we sit with email marketing specialist and serial entrepreneur, Chase Dimond. We discuss how he's handling the journey of entrepreneurship both physically and emotionally. Cave - https://cavesocial.com/chase-dimond/ LinkedIn: Chase Dimond - https://www.linkedin.com/in/chasedimond/ Twitter: @ecomchasedimod - https://twitter.com/ecom…

We sat with Pamela Kohl to talk about her experience as the first marketing hire within a startup. We get into how she approached setting the foundation, using data, and pushing growth as the company prepared to finish its A Round of funding. Cave - https://cavesocial.com/pamela-kohl/ LinkedIn: Pamela Kohl - https://www.linkedin.com/in/pamela-lynn-…

We sat with the CEO of Rented.com, and Author of the book "Get Out of My Head," Andrew McConnell. He uses Stoic principles to better understand how he's using his own time throughout the day. By doing so, Andrew was able to identify several things that would help him live more fulfilled days. Listen to learn more! Cave - https://cavesocial.com/andr…

In this episode we sit with CMO, Erica LaCentra, to talk about her journey from entry-level marketer to CMO. Erica talks about the importance of finding mentors that will help springboard your career. Cave - https://cavesocial.com/erica-lacentra/ LinkedIn: Erica LaCentra - https://www.linkedin.com/in/elacentra/ Website: RCN Capital - https://rcncap…

We sit with the EVP of Global Marketing and John Paul Mitchell Systems, Tania Kingsrud. Tania talks to us about her journey in marketing and how brands can learn to decipher between signals and noise in the marketplace. Cave - https://cavesocial.com/tania-kingsrud/ LinkedIn: Tania Kingsrud - https://www.linkedin.com/in/taniakingsrud/ Website: John …

Hear how Deidre Hudson and her team at Payability have identified and started to market to a new audience segment. Deidre brings a ton of experience to the show and useful insights for any aspirational CMO. Cave - https://cavesocial.com/deidre-hudson/ LinkedIn: Deidre Hudson - https://www.linkedin.com/in/deidrehudson/ LinkedIn Page: Payability - ht…

If you're looking to be a better mentor this is the episode for you! We sit with the former VP of Global Marketing at Ember Technologies, Jolene Abbott. If you're looking at diving deeper into the world of mentoring, then this is the episode for you. Cave: https://www.cavesocial.com/jolene-abbott/ LinkedIn: Jolene Abbott - https://www.linkedin.com/…

Listen to Jordan sit down with Kara Shaffer, VP of Marketing at Dexter-Russel, a historic knife brand, to talk about how they are telling their story to the next generation of consumers. Cave: https://www.cavesocial.com/kara-shaffer/ LinkedIn: Kara Kelly Shaffer - https://www.linkedin.com/in/karakellyshaffer/#experience Website: Dexter-Russell, Inc…

Building a community is no small task. Jess Holland tapped into her love for running and personal development to start the Oahu Running Club. The club brings children together and gets them (i) running and (ii) feeling empowered. Cave: https://www.cavesocial.com/jess-holland/ LinkedIn: Jessica Holland - https://www.linkedin.com/in/jmamerow/ Website…

What do you do if you're undersized in a fight? You find new ways to compete and win. That's what Amy Nunn and her team have done at Prestige Hotels & Resorts by embracing a nimble marketing strategy to compete. Cave: https://www.cavesocial.com/amy-nunn/ LinkedIn: Amy Nunn - https://www.linkedin.com/in/amy-nunn-b8269557/#experience Website: Prestig…

Carissa Campeotto from Trendi joins the show to talk about growing Trendi from zero to eighty employees during COVID. Hear about her journey, starting as a part owner of a juice shop to now, where she's pushing forward growth at Trendi. Cave: https://www.cavesocial.com/Carissa-Campeotto/ LinkedIn: Carissa Campeotto - https://www.linkedin.com/in/car…

CMO at Heritage Distilling, Hannah Hanley, joins the show to talk about the changes taking place in the alcohol industry and how her team is adapting/capitalizing on those changes. Cave: https://cavesocial.com/Hannah-Hanley/ LinkedIn: Hannah Hanley - https://www.linkedin.com/in/hannahbowling/ Instagram: @drinkswithhannah - https://www.instagram.com…

We sat with the VP of Marketing at Reprise, Jenn Steele, to discuss how product-led growth companies can unify their message across departments. Cave: https://cavesocial.com/Jenn-Steele/ LinkedIn: Jenn Steele - https://www.linkedin.com/in/jennsteele/ Twitter: @jennsteele - https://twitter.com/jennsteele Website: Reprise - https://www.getreprise.com…

We sit with Cammie Doder from Aspiriant to talk about podcasting in business and how it can help your business. Cammie brings a wealth of knowledge to the show, and a unique perspective when it comes to business podcasting. Cave: https://cavesocial.com/Cammie-Doder/ LinkedIn: Cammie Doder - https://www.linkedin.com/in/cammiedoder/ Website: Aspirian…

We sat with Tom Kuhr, CMO at Greenfly, to talk about how to set value-based pricing. Tom brings decades of experience to the show and a unique perspective on value-based pricing. Cave - https://www.cavesocial.com/Tom-Kuhr/ LinkedIn: Tom Kuhr - https://www.linkedin.com/in/tomkuhr/#experience Twitter: @tomkuhr - https://twitter.com/tomkuhr Website: G…

In this episode, we sit down with Paul Edgeman, VP of Marketing at Thrive Communities to talk about how his team builds reputation online. We all know reviews can make or break you online, and Paul walks us through how he and his team move forward with building their reputation online. Cave - https://www.cavesocial.com/Paul-Edgeman/ LinkedIn : Paul…

We sat with Pamela Herrmann from On Q Financial to discuss what it's like to build a brand across multiple business lines (B2B + B2C). We also talk at length about Pamela's transition from consulting to coming in-house, and what she's learned along the way. Enjoy! Cave - https://www.cavesocial.com/pamela-herrmann/ LinkedIn: Pamela Herrmann - https:…

We sat with the CMO at Skratch Labs, Elliot Freeman, to talk about how innovation takes place as a challenger brand. After a decade-plus in the space, Elliot brings a ton of CPG experience to the podcast. Cave - https://www.cavesocial.com/elliot-freeman/ LinkedIn: Elliot Freeman - https://www.linkedin.com/in/elliotfreeman/ Website: Skratch Labs - h…

We sat with the SVP of Marketing at Tipalti, Amisha Gandhi, to talk about how brands can button up their customer experience. Amisha helps us think about the complete experience a customer has with a company, and how we as leaders should think about this in our own roles. Cave - https://www.cavesocial.com/amisha-gandhi/ LinkedIn: Amisha Gandhi - ht…

We sat with Brad Rice, CEO at Homepie, to talk about his journey as a solo founder. We talked about his newest project, Homepie, but Brad has a great career story that dates back to pre-recession. Cave - https://www.cavesocial.com/brad-rice/ LinkedIn: Brad Rice - https://www.linkedin.com/in/bradrice/ Company: Homepie - https://homepie.com/…

We sat with Seth Cohen, co-founder at Sweetfin, to talk about his team is scaling their fast-casual restaurant change. If you're in the restaurant space, this is the episode for you! Cave - https://www.cavesocial.com/seth-cohen/ LinkedIn: Seth Cohen - https://www.linkedin.com/in/setharicohen/ Company: Sweetfin - http://www.sweetfin.com/…

In this episode, we sat with the President of SpotOn Fence, Jennifer Joyce. We get into how she uncovered valuable insights for SpotOn Fence, which allowed them to redefine their target customer. Cave - https://www.cavesocial.com/jennifer-joyce/ LinkedIn: Jennifer Joyce - https://www.linkedin.com/in/jenniferjoyce/#experience-section Website: SpotOn…

Having trouble proving your worth to your organization? If so, this episode is for you. We sat with Greg Howard from Vivun, to talk about how marketers can (i) grow pipeline and (ii) show the internal team that they drove the lead. Cave Social - https://www.cavesocial.com/greg-howard LinkedIn: Greg Howard - https://www.linkedin.com/in/greghoward-vi…

In this episode, we sat with Dave Hirschkop from Dave's Gourmet Fiery Foods to talk about his 20+ year journey as an entrepreneur. From getting his hot sauce banned (for being too hot) to becoming a national brand, Dave has some stories to tell! Cave Social: https://www.cavesocial.com/dave-hirschkop LinkedIn: Dave Hirschkop - https://www.linkedin.c…

Are marketers losing their way? Getting caught up in trends? That's what Kate Adams, VP of Marketing at Burkland, and I discuss. We look at how to focus on depth over breadth with your customers and much more! Cave Social: https://www.cavesocial.com/kate-adams LinkedIn: Kate Adams - https://www.linkedin.com/in/kateadams22/ Website: Burkland - https…

We sat with August + Monroe, Co-founder Alexandra Weinstein to talk about her journey building a beauty brand from scratch. Cave Social: https://www.cavesocial.com/alexandra-weinstein/ LinkedIn: Alexandra Weinstein - https://www.linkedin.com/in/alexandra-weinstein-01b18867/ Website: August + Monroe - https://www.augustmonroe.com/ Instagram: @august…

We sat down with Caitlin Will, VP of Marketing at Repsly, to talk about how to keep it real with your team. When you have a down-quarter or rough week, it's important to be transparent with your team to bound together. https://www.cavesocial.com/caitlin-will/ LinkedIn: Caitlin Will - https://www.linkedin.com/in/caitlin-will-6305284/ Website: Repsly…

We sit with the Founder of Caddie, Alan Nowogrodski, to talk about how he approaches building his company when it comes to work/life integration.By Jordan Scheltgen

In this episode, we sit with Adam Deremo from Awake Chocolate to talk about how his business pivoted its strategies when COVID hit their business.https://www.cavesocial.com/adam-deremo/By Jordan Scheltgen

Have you ever wanted to start your own freelance marketing business? If so, this is the episode for you. We interview Max Pete on how he has successfully built a freelance business within the marketing space.https://www.cavesocial.com/max-pete/By Jordan Scheltgen

Listen to how Karl Walsh and his team at Bodybuilding.com approach building a customer-centric company. We talk at length about how Karl's past experience, combined with company buy-in has led to growth at Bodybuilding.com.https://www.cavesocial.com/karl-walsh/By Jordan Scheltgen

We sit with Miriam Washington Kendall, CMO at MakeSpace to talk about how they approach channel selection for their company. As well, we get into why it's important to understand which value propositions your customer segments are responding to most.https://www.cavesocial.com/miriam-washington-kendall/…

We sit with Jest Sidloski from Peavey Industries to talk about how their company handled a massive acquisition and rebrand of another chain. As well as how they are approaching diversity, equity, and inclusion as a company.https://www.cavesocial.com/jest-sidloski/By Jordan Scheltgen

Learn how Ramon van Meer bought a dog ramp business, Alphapaw 2.5 years ago for $300K and has since sold over 35 million dollars of product.Check this Twitter thread: https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20https://www.cavesocial.com/ramon-van-meer/By Jordan Scheltgen

We sit with two-time guest, Karen Buddell who joined us on episode #7 of the podcast, to talk about the rebrand that SurveyMonkey underwent, becoming Momentive.https://www.cavesocial.com/karen-budell/By Jordan Scheltgen

We sit with Ryan George, CMO at Docupace, to talk about all things culture and how to win over your customers by being an internal advocate.By Jordan Scheltgen

We sit with Kari Hanson, VP of Marketing at Spiro.ai, to talk about the power of data within your organization.https://www.cavesocial.com/kari-hanson/By Jordan Scheltgen

In this episode, we sit with Margaret Kelsey, VP of Marketing at OpenView to discuss how to market product-led companies, the relationship between community and company, and how to fill the void once you've begun delegating as a manager.https://www.cavesocial.com/margaret-kelseyBy Jordan Scheltgen

In this episode, we sit with Steve Sinclair, VP of Marketing and Product at Mojo Vision. We talk about the challenges his team faces around category creation and having a clear vision for the future (pun intended).https://www.cavesocial.com/steve-sinclair/By Jordan Scheltgen

We sat with Flywire CMO, Allison MacLeod, to talk about how marketing departments can be better positioned internally within their organizations.https://www.cavesocial.com/allison-macleodBy Jordan Scheltgen

Learn how Jlab audio has grown as a challenger brand in the audio space, from their CMO Terra Teat.https://www.cavesocial.com/terra-teat/By Jordan Scheltgen

We sit with Buildable founder, Daniel Spataro to talk about how he is building culture at his company. This is a great episode for anyone who is looking to build a remote workforce post-COVID.https://www.cavesocial.com/daniel-spataro/By Jordan Scheltgen

We sit with Roman Pedan, founder at Kasa to talk about how he and his team are growing a global accommodations brand. Kasa faces the challenge of being a B2C business while having a large B2B component within their business. We get into how Roman and his team handle the balance between the two.https://www.cavesocial.com/roman-pendan/…

We sat with Anastasia Leng, CEO at CreativeX, to discuss her entrepreneurial journey and how she's evolved as a leader.https://www.cavesocial.com/anastasia-leng/By Jordan Scheltgen

In this episode, we sit with Tracy Frisbie, Vice President of Marketing at Buzzballz / Southern Champion LLC. Tracy gives us insight into how her team is creating a nimble strategy, to grow multiple alcohol brands simultaneously.https://www.cavesocial.com/tracie-frisbieBy Jordan Scheltgen