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Ready to join a growing segment of the population who works and lives…right from our laptops? We don’t have traditional 9-5 jobs, and we don’t want them, because financial and lifestyle freedom is too important to us. Because we don’t work the corporate grind, we get to be the boss of our own schedule, take vacations whenever we want, and make our work revolve around life, not the other way around. The freelance and online economy is the new cleaner, greener, smarter way to work – for both f ...
 
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show series
 
A lot of us in marketing we get excited about marketing and we forget that marketing actually drips into delivery and the better you are at delivering a great experience the better you are at delivering what you say you're going to deliver, the more likely they are to buy in the future, the more likely they are to give great testimonials, and the m…
 
In this episode I talk about how I have run, and continue to run both group coaching programs and masterminds. And I believe that the terms are very interchangeable as they are used in everyday vernacular, but I see them quite differently. And I think that these differences are important enough to help you really dial in what it is you're looking f…
 
On this episode I talk about why I ran a Facebook group talking about Covid and did daily takeaways during the thick of it for over a year. Then discussing losing steam and feeling like I had said everything that I could say about it, only to recently have several medical emergencies in a short amount of time, including the harrowing experience of …
 
Events can feel like a lot of time and money and energy and they sometimes aren’t profitable, but they can also have many unexpected benefits. In today's episode I talk about the benefits I noticed while putting on our recent virtual event called The Marketer's Heart.By Julie Stoian, Digital Marketing Expert
 
What is your "enough" number? I recently got that question from one of my Digital Insiders about how much money you want your business to make, and still have freedom and fulfillment with your family goals. In this episode I will explore the different facets of what an enough number means and what kind of growth you want to have in your business to…
 
Today I’m back with a new 10 Step Formula. You guys loved the coaches/consulting formula, so I am here with the service provider formula, which is specifically for done-for-you services. The idea is anything where you’re doing actual work where it takes time using your hands, not just your brain, will work for this formula. So listen to this episod…
 
I’m working on this new idea, and it’s all about easy to explain formulas for different online business models. And just because it’s easy to explain doesn’t mean it’s easy to do. But it will create a roadmap that’s pretty simple to follow. So I’m thinking about creating these 10 step formulas for each of the different online business models, and I…
 
On this episode we talk about making decisions about big purchases. Now, whether this is in life or business, all of us have opportunities to make big purchases, right? Whether it’s, “Should I take that vacation? Should I hire that coach? Should I do that mastermind? Should I buy that house?” It is hard to make decisions about whether or not you ca…
 
On the last episode I did a kind of state of the union recap, that a lot of people appreciated, because I shared more realistically my numbers, what it looks like in the backend. So to follow up, I wanted to give you some really practical advice about how to think about your revenue in profits now. This episode I give a step by step guide on how to…
 
In a year that had so much conflict and trauma, it was hard not to procrastinate recapping it and summing up my takeaways from 2020. But in this episode I will do so by telling you how 2020 was the year I finally started talking about politics and religion, even though I've been told to never, ever do that, and how I broke away from past experience…
 
So back in the summer my Digital Insiders were really hankering for an in-person visit, the Coronavirus had kind of waned a little bit in certain parts of the country. So we decided to do a dry camping trip in Moab, Utah so we could meet safely without putting anyone at risk. In this episode I tell about the adventure we had while RVing 33 hours ac…
 
I’m constantly an advocate for macro organization, which allows you to still have some disorganization. So I’m trying new things all the time to try and see what works for me. So in a business you have three different types of activities, you have promotional activities, which are related to outward selling of your services and products. You have p…
 
If you're thinking about offering access to you on Voxer for high touch coaching, I have some tips and tricks to help it go smoothly. I also give you some upsides and downsides to help you decide if this is something that you really would like to do for your clients or customers. I'll go over everything from how much time I spend answering Voxes ea…
 
For this episode, I want to share a Facebook interview that I did with Jennifer Sobel. She’s in my Digital Insiders, and her story is awesome. If you have launched a funnel that has flopped or failed, you want to hang tight for this interview, because in it we talk about her journey from starting with a very broken sales funnel, and how she moved t…
 
Sometimes when you are successful, you find out that someone has knocked off your product. In this episode I give you some effective ways to differentiate yourself or your product from the knock offs out there. I also give advice for when someone completely copies your stuff word for word, because at that point it is illegal and you need to take ac…
 
A lot of certification and digital marketing programs focus on one of three things, how to build funnels, offer creation and strategy, or funnel copy and design. In this episode I will give you an inside look at the certification program I am building, Funnel Gorgeous Society, which focuses on all three of those instead of just one. I explain how w…
 
In this episode I answer a question from one of my Funnel Gorgeous Society group members that asks, "How you can build a funnel for a client when you haven't had a 6 or 7 figure funnel yourself." I explain why you might feel like an impostor, and have doubt in your own expertise, and why it's still okay, because people who live in apartments, can s…
 
As women we tend to struggle with an extra amount of guilt over taking time away from our families while we work on our careers, and it is a balancing act that is very difficult. In this episode I share a discussion I recently had with a friend about my journey of hustling and working to bring a business to a million dollars in revenue while also b…
 
Dismantling racism will come at a cost. A cost of power, of wealth, of opportunity. As long as there is a hierarchy designed to keep White people at the top, there will be a fight to redistribute that equity. It demands it. And the ones who will fight the hardest to stay at the top are White people. Which means the only way it changes is if enough …
 
In today's episode we talk about the most important questions you need to ask yourself while you're in the midst of planning your business. I give a great example of a done-for-you business in which we ask the important questions, and then answer them so that everyone can get a good idea of how it works. Before you listen it would be a great idea t…
 
When you’re looking at your business you want to make sure you have the right people in place, you want to make sure you have the right process in place, and you want to have the right tech tools in place. But over thinking when you have to make a decision on the tool you want to use, is really not beneficial. In this episode I give you examples of…
 
Launch Gorgeous finished with its first group of students and in this episode I give you some examples of what the students biggest takeaways were. You will also hear about some of the experiences they had while trying to do their launch in the midst of the Coronavirus drama, and what they felt their victories were.…
 
A lot of agencies and service providers have taken a hit during the uncertain time of the Coronavirus. But there is not reason why they can't survive and even thrive during these times. In this episode I will explain what three types of companies you can pivot towards and be able to provide service and get those businesses online during a time when…
 
A lot of us have built our business in one of the greatest economies ever, where we’re always trying to stretch to the next thing, to the new thing. But preparation is sort of working in the opposite direction. It’s not that you don’t stretch, it’s not that you don’t push, but preparation is to make ready the thing that you can’t see yet. In this e…
 
During these unprecedented times, we have to be able to shift and make changes to continue to be able to serve our customers. On this episode I interview Todd Herman, who was recently diagnosed with Coronavirus and who is an entrepreneur and coach, about how we can get through the changes with people's needs and still be able to serve. He also talk…
 
On this episode I talk to you guys about what’s going on in the world. Obviously we are living in unprecedented times with the spread of the Covid-19 virus. I’m thinking a lot about the idea of influence, and when we have a platform as marketers or entrepreneurs, we have people following us, and our words mean something. In this episode we will exp…
 
In this episode you will get a behind the scenes look at our new experimental launch style as we turn Launch Gorgeous into a premium done with you program. I explain the differences between this program and some of the other lower end products we offer, and how this is specifically designed to get you to launch by a specific date and have a success…
 
In businesses we talk often about how to get a funnel to work and the strategies involved for it to be successful, but it seems that nobody is discussing what happens after your funnel works. In this episode I talk about three things that you may feel after your funnel works, and why they are completely normal. We discuss feelings of hating your cu…
 
When creating a new product to sell it's hard to know if you are entering a market that is too saturated. But the answer to that question is that every market is too saturated. The key to finding a place in that market is finding a way for your product or service to stand out for being different, unique, or creative. So whether a market seems overl…
 
Having focus is a skill that is most important when you are trying to launch a business. Sometimes we get caught up with anxiety, worry, and stress when launching something that we don't realize that the real problem we're having is focus. In this episode we're talking about why learning how to recognize when your concentration has been broken and …
 
On this episode I tell the story of one of my Digital Insiders and a launch that she did for a bookkeeping course. She did a webinar, and when sales were not as good as expected, and when she felt pressure to pivot from her original offer, she instead decided to stay the course and work through the problems. In the end she was able to have a very s…
 
A launch is a way that you bring your product or service out to the market using a crafted campaign, playbook, or story line to release it. I have been absent from the podcast for a while because I have been working on creating the content for a new product that teaches you how to launch your product or service into the world. In doing so I discove…
 
I have decisions and every decision seems to have rabbit trails and side trails and just all kinds of stuff that makes me nervous, because I think that if I make the wrong decision it will have ramifications. And that kind of thinking can really just totally throw you off, so instead you just say, “You know what, I’m just going to do what’s right i…
 
Once you have your course idea, which we talked about in the last episode, you really need to come up with a unique selling prop, a mechanism that you use that’s different than other people, for your actual program. In this podcast I give you eight examples of how to do that, and really make your particular product stand out from the competition.…
 
If you want to build a course but are struggling with thinking you don't have any marketable skills, I have made a list of ten questions to ask yourself to help identify what you are an expert in. If you ask yourself these ten questions, chances are you can figure it out, which makes it way easier to build a course in the first place. So listen to …
 
At a recent mastermind event my biggest takeaway for people in business is that your number one priority, your number one resource, your number one job is to fill the bank of you, for without it you’re going to rob the world of your unique message and mission. On this episode I talk about why you have to be able to bet on yourself in business and r…
 
So many people think that it's impossible to launch a course because of the time it takes when you're already too busy with your actual business and existing clients. I want to finally address this issue and let you know that you're not unique, or special. Many people who have been similarly busy with their businesses have been able to change their…
 
There are three critical components to every launch that will make them successful. In this episode I go over what the three elements are, and how they work, which is part of a course called Launch Gorgeous that I'm giving away for free as a bonus in Pete Vargas' Stage To Scale program. So if you want a brief explanation before you purchase the cou…
 
When things are calm you’re able to handle it and you don't feel that you need to hire someone to help you. But the problem is you're not taking into account the opportunity costs. What we do is we wait until there’s a crisis and we are being squeezed really hard and then decide to do something about it. And typically, it’s urgent at that point and…
 
I'm getting ready to participate in my first big affiliate launch since 2017 after meeting Pete Vargas this summer in Kenya. So today I'm going to go behind the scenes on how to create an incredible JV offer. If you are ever involved with a JV affiliate launch, I recommend you follow the steps I lay out for you in this episode, in order to be succe…
 
When a situation I feared for years actually became a reality I had to learn how to get through it by deciding which of my fears were likely to actually come true, and just drop the ones that weren't, and in doing so make it through the situation logically. So my charge to you is whatever you’re afraid of in your business, in your life, in your rel…
 
I’ve seen people throw away offers that were great offers, just because they didn’t understand the numbers. And I’ve also seen people who have terrible offers continue to pour money into them, not understanding that it’s not a problem with the ads or traffic. In this episode I will go over the numbers of our recent launch of The Offer Cure in hopes…
 
As someone who has dealt with fear and anxiety since childhood, I am honored to be presenting on the topic at an event in October. At the event on on this episode I want to tell people that there is some amazing news about people who are afraid, or who have a lot of anxiety, because without fear there can be no courage. In this episode I will give …
 
There is a myth in internet marketing and online business, that there are two extremes. One extreme is of people who hustle, hustle, hustle and grind away, while the other is being on the beach with a laptop and pina colada in hand, barely working but making millions. Neither of the two extremes are accurate, and neither are sustainable. This is ho…
 
Making your site, product, and branding gorgeous is a hard thing to accomplish, but necessary if you want to stand out in a world where online businesses are popping up left, right, and center. Today I talk about a shampoo website I recently visited that nailed all those things, and how doing so made me super excited to give them money, which is ex…
 
If you're trying to build an online business like coaching, consulting, courses, or digital products, It can be easy to have too much stuff involved I have an easy model you that you can follow that will simplify your business model and help you figure out what your flagship offer will be. If you already have an expertise in an area with a flagship…
 
While preparing an income report as part of my Digital Gangsta program, I realized there were unintended consequences by looking at what we did right in the last year, and what we did wrong. By looking at gross revenue, expenses, and profit, I was able to gain a clear picture of what we should do next with our business, whereas we hadn't had that k…
 
On this episode that I recorded live, inspired by a Facebook conversation, I talk about why having more money in your bank account won't bring the security we think it will. What it means to truly be secure, and what that has to do with being able to bet on yourself.By JulieStoian, Digital Marketing Expert
 
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