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Online legal marketing demystified for solos and small firm lawyers.
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Law Firm Marketing Decoded
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How to Use Storytelling to Attract More Potential Clients
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Potential clients want to feel important and understood by the firm they choose to handle their problem. One of the most effective ways to create this connection is through storytelling on your law firm's website. Storytelling works whether you work with individual clients or businesses. That's because, regardless of your practice area, decisions a…
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Law Firm Marketing Decoded
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Address Your Potential Clients’ Pain Points to Get More Leads
19:20
19:20
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The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients' pain points becomes a simple exercise that predictably converts more web visitors into paying clients. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of …
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Law Firm Marketing Decoded
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Site Menus: Best Practices for Keeping Visitors on Your Website
27:44
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Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you. When your site's pages are displayed in a way potential clients understand, they're more likely to engage with you. In this episode of the Law Firm Marketing Decoded Podcast, w…
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Law Firm Marketing Decoded
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Creating Web Pages That Convert Potential Clients
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34:59
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors' needs and create pages that meet potential clients where they're at. In this episode, we examine the path potential clients follow from start to finish, discuss their mindset as they re…
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Law Firm Marketing Decoded
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How to Create Page Titles That Captivate Your Potential Clients
24:11
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Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.…
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Law Firm Marketing Decoded
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Should I Add Live Chat to My Law Firm's Website?
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Live chat is a popular add-on to websites. But without the right strategy and information for your firm, live chat may not yield a good ROI for attorneys. In this podcast episode, LeadChat's Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat prov…
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Law Firm Marketing Decoded
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What Attorneys Should Know About Google's Latest Algorithm Updates
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In this episode of the Law Firm Marketing Decoded Podcast, we discuss Google's latest search technology updates and how to ensure that your site stays authoritative whenever Google makes an algorithm update.By LawLytics Podcast
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Law Firm Marketing Decoded
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How to Attract Potential New Clients with a Multilingual Website
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In this episode of the Law Firm Marketing Decoded Podcast, we discuss the best ways to approach a multiple-language law firm website so that you can provide a consistent message to potential clients regardless of what language they speak.By LawLytics
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Law Firm Marketing Decoded
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The Most Effective Digital Marketing Strategy for Small Law Firms
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28:23
To get the most from your digital marketing, it's important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a client-centered approach to their digital marketing strategy. In this podcast episode, we discu…
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Law Firm Marketing Decoded
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Understanding What Drives Your Potential Clients' Search Behavior
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In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.…
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Law Firm Marketing Decoded
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How Adding New Law Firm Website Content Attracts More Clients
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In this new episode, we’ll explain what you need to know about the benefits of adding new website content and how LawLytics helps attorneys become more visible in search.By LawLytics
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Law Firm Marketing Decoded
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Evaluating the Homepage on Your Law Firm's Website
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Potential clients may only look at your homepage for a few seconds, but it's a significant page on your law firm's website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm's homepage needs to do to at…
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Law Firm Marketing Decoded
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How to Choose the Best Page Topics for Your Law Firm's Website
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The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts them to your site and causes them to convert. In this episode of the Law Firm Mark…
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Law Firm Marketing Decoded
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Creating the Best User Experience on Your Law Firm's Website
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13:49
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13:49
To attract website visitors and turn them into potential clients, your law firm's website needs to be attractive, engaging, and functional. While many potential clients don't understand the law, they do understand when a website is useful, informative, and easy to use. In this episode, we discuss several ways to create the best user experience on y…
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Law Firm Marketing Decoded
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How to Write Law Firm Blog Posts That Rank Well With Google
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Your law firm’s website and blog are the most important marketing assets for small law firms. If your law firm’s blog posts aren’t performing as well you’d like them to, or you're not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast episode will explain what you need to know about how to create blog posts that rank …
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Law Firm Marketing Decoded
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Episode 96 - How Setting Goals for Your Law Firm's Website Drives More Business to Your Firm
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Setting specific goals for your law firm's website can lead to more success with content marketing and more new clients for your law firm. Creating high-quality law firm website content is important for attracting more potential clients from the web, but setting specific content-related goals can help you reach the right potential clients more quic…
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Law Firm Marketing Decoded
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Episode 95: How to Create a Content Plan That Attracts More Potential Clients to Your Law Firm
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While the kind of content that engages potential clients will be different for each firm, there are common threads that exist in most content plans. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.…
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Law Firm Marketing Decoded
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Episode 94 - Why Lawyers Should Focus on Content Instead of Keywords
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11:35
Some attorneys believe there are specific types and amounts of keywords they need to focus on to succeed with search engine optimization (SEO) for their law firm’s website. Keywords have their place in SEO, but overvaluing keywords is unlikely to guide potential clients to your law firm’s website or encourage them to contact your firm. In this epis…
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Law Firm Marketing Decoded
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Episode 93 - How to Use Internal Links Effectively on Law Firm Websites
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Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter. In this podcast episode, we explain how to use internal links to engage more potential clients and drive more busine…
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Law Firm Marketing Decoded
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Episode 92 - How to Choose the Most Effective Length for Law Firm Website Pages and Blog Posts
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High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this podcast episode, we explain how page length plays into your law firm’s online visibili…
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Law Firm Marketing Decoded
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Episode 91 - How Google's Fight Against Spam Affects Law Firm Websites
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When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google's spam-fighting measures, it would be much harder for people -- including your potential clients -- to find the information they need It wasn’t always easy for Google to fight spam in its search results. …
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Law Firm Marketing Decoded
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Episode 90 - How to Organize the Content on Your Law Firm's Website to Capture More Business
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10:34
High-quality content on law firm websites attracts free traffic from the search engines easily. But it’s not just the content that counts -- how it’s organized is important too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode, we'll show you h…
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Law Firm Marketing Decoded
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Episode 89 - How Google's Fight Against Disinformation Affects Your Law Firm's Website
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In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.…
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Law Firm Marketing Decoded
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Episode 88: The 5 Elements of Successful Law Firm Websites
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A lot of attorneys are confused about what makes the most successful law firm websites. The truth of the matter is that there are certain things that every successful law firm website has in common. In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing fo…
The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about SEO and why good SEO is a byproduct of creating high-quality content on your website.By LawLytics
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Law Firm Marketing Decoded
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Episode 86: 4 Common Local Marketing Mistakes to Avoid on Your Law Firm's Website
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A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus. To create successful local pages means understanding what makes a good local page but also what you should avoid. In this e…
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Law Firm Marketing Decoded
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Episode 85: Developing Law Firm Website Content Around Longtail Keywords
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By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.…
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Law Firm Marketing Decoded
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Podcast Episode 84: How to Use Google's Search Quality Ratings Guidelines to Build a Better Law Firm Website
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We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in…
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Law Firm Marketing Decoded
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Episode 83: Using Your Law Firm's Blog to Capitalize on Major Events
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We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize …
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Law Firm Marketing Decoded
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Episode 82: 3 Things to Write About On Your Law Firm's Blog
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In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.
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Law Firm Marketing Decoded
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Episode 81 - 3 Things the Best Law Firm Websites Have in Common
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What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have several things in common. Here’s what you need to know about getting a law firm website that drives more bus…
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Law Firm Marketing Decoded
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Podcast Episode 80: The Two Common Reasons Why Law Firm Websites Underperform
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When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your firm, it’s important to make sure that you’re changing the right things. If your law firm website is under…
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Law Firm Marketing Decoded
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Episode 79 - What Google Wants from Law Firm Websites in 2020
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When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. In this episode of the Law Firm Marketing Decoded Podcast, we'll tell you what you need to know about what Google wants from law firm websites in 2020.By LawLytics
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Law Firm Marketing Decoded
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Episode 78 - How to Grow Your Law Firm Website Practice Area Pages
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In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to grow and develop your practice area pages over time to increase engagement with your website and drive more business to your law firm.By LawLytics
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Law Firm Marketing Decoded
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Episode 77: How to Stay in Control When You Hire a Ghostwriter For Your Law Firm's Website
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When you hire a ghostwriter to create content for your law firm's website, staying in control of your website comes down to three key concepts: delegating to your ghostwriter wisely, empowering a ghostwriter who is going to abide by the necessary rules, and maintaining editorial control so that you have final say over what does — or doesn’t — appea…
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Law Firm Marketing Decoded
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Episode 76 - How to Handle Fake Online Reviews About Your Law Firm
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In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to deal with fake online reviews about your law firm.By LawLytics
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Law Firm Marketing Decoded
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Episode 75 - How Blogging Can Be a Difference-Maker for Attorneys
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When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode, we discuss how blog posts are different from other pages on your law firm's website and how to use them to drive more traffic to your firm.…
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Law Firm Marketing Decoded
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Episode 74: Does the Number of Pages on Your Law Firm's Website Affect Your Google Ranking?
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Does a larger volume of pages on a law firm website mean a better ranking with Google? More pages on a law firm's website can mean better placement in search results, but only when those pages meet some unique criteria. Law firm website pages need to contain some specific things to do well with Google. In this episode, we'll tell you what you need …
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Law Firm Marketing Decoded
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Episode 73 - Why Google Wants Law Firms to Focus on High-Quality Content
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In this episode, we discuss the importance of high-quality content from the search engine’s perspective, as well as what drives Google to reward high-quality website content with better placement in search results.By LawLytics
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Law Firm Marketing Decoded
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Episode 72: How to Handle Negative Reviews About Your Law Firm
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In this episode of the Law Firm Marketing Decoded Podcast, we discuss what attorneys need to know about how to handle a bad review, whether or not you know who left that review about your law firm.By LawLytics
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Law Firm Marketing Decoded
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Episode 71: Which Case Results Should I Post on My Law Firm Website?
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In this episode, we examine different types of law firm case results from the perspective of different potential clients and discuss why various types of case results can be impactful if they’re handled the right way.By LawLytics
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Law Firm Marketing Decoded
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Episode 70: How to Get Natural Backlinks to Your Law Firm's Website
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Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. In this brief podcast episode, we discuss what you need to know about backlinks and how they can benefit your law firm.By LawLytics
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Law Firm Marketing Decoded
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Podcast Episode 69: What Do Attorneys Really Need to Know About Law Firm SEO?
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Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.…
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Law Firm Marketing Decoded
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Episode 68 - Creating Law Firm Website Content That Potential Clients Can Understand, Use, and Act On
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In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.By LawLytics
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Law Firm Marketing Decoded
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Episode 67 - How to Get More Reviews for Your Law Firm in 2020
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In this episode of the Law Firm Marketing Decoded Podcast, we'll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020.By LawLytics
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Law Firm Marketing Decoded
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Episode 66: Developing a Better law Firm Blogging Strategy
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9:04
Blogging can be an essential and effective part of your law firm's online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm's online marketing, and when it can mak…
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Law Firm Marketing Decoded
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Episode 65: The Most Important Aspects of Client Intake for Law Firms
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In this podcast episode, we're joined by Nick Werker from AnsweringLegal, who talks to us about the most important aspects of client intake for law firms and what every attorney should know about having a client intake system that helps them build their business.By LawLytics
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Law Firm Marketing Decoded
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Episode 64 - How to Create a Law Firm Website Marketing Plan for 2020
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7:57
Content marketing on your law firm's website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episod…
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Law Firm Marketing Decoded
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Episode 63 - Why Your Law Firm SEO Provider Needs to Follow Google's Guidelines
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This episode of the Law Firm Marketing Decoded Podcast focuses on why it's crucial that law firm SEO providers follow Google's Guidelines -- and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.By LawLytics
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Law Firm Marketing Decoded
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Episode 62 - The Danger of Hiring a Law Firm SEO Provider That Doesn't Understand Legal Ethics
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When attorneys hire a SEO provider that doesn't understand legal ethics, it can cause serious problems for the law firm. In this episode, we explain what to look for before you hire a SEO provider to manage your law firm's online visibility.By LawLytics
