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Google’s mission is to organize the world’s information and to make that information universally accessible. Its algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in November. When attorneys understand what Google is trying to accomplish, it becomes mu…
 
Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed. But the reality is that marketing is a marathon, not a sprint -- and your efforts are going to be cumulative. In today’s market, marketing comes down to brand and relationship building. So how can you effectively market your practic…
 
Google makes updates to its algorithms on a fairly regular basis. Each of the updates that Google makes to its search engine is in service of bringing people the best and most useful results for their questions. By understanding the guiding principles that go into each of these updates, you'll be able to better understand how to market your firm on…
 
Many of the pages on your law firm's website can have a profound effect on your potential clients when they're crafted the right way. That’s true whether your firm gets most of its potential clients from web traffic or you operate on a referral basis. So what makes certain pages stand out from the competition? In this episode, we explain how to cra…
 
In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).…
 
While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You'll want to be sure that your objectives are clear, and that you are not choosing to have more than one site based on emotion or undefined strategy. In this episode of the…
 
Law firm websites that attract and convert clients provide a reliable, predictable experience for web visitors. Most of what makes a high-performing law firm website comes down to a science. And there's a blueprint that can be applied. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you the key elements of a high-functioning w…
 
Attorneys have lots of different goals for their law firm’s website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more -- and better -- clients to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how potential clients find attorneys online, what they…
 
Creating an effective local strategy for your law firm's website increases your law firm website’s visibility in search engine results and improves your ability to connect with and engage local clients. By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effectiv…
 
With the amount of information available on the web, finding the information we need would be nearly impossible without help to sort it. Google is designed to do just that: It’s able to collect the information available on the web and sort through millions of webpages in its search index to find the most relevant, useful results in seconds, and pre…
 
The concept of blogging for law firms is a popular topic in legal marketing. However, it's not always clear to attorneys how to get the most out of their law firm's blog posts. The good news is that by keeping a few small tips in mind, it's easy to write blog posts that drive more traffic to your law firm's website and convert more web visitors int…
 
Creating the right information structure on your law firm's website benefits both you and your potential clients: The right structure helps search engines understand your website’s content and provide that information to potential clients when they make relevant searches. Making it easy to consume and digest that information increases the likelihoo…
 
By answering potential clients’ questions and providing additional resources, a FAQ page can position your law firm as a trusted, knowledgeable resource. In this podcast episode, we'll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors.By LawLytics
 
Potential clients want to feel important and understood by the firm they choose to handle their problem. One of the most effective ways to create this connection is through storytelling on your law firm's website. Storytelling works whether you work with individual clients or businesses. That's because, regardless of your practice area, decisions a…
 
The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients' pain points becomes a simple exercise that predictably converts more web visitors into paying clients. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of …
 
Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you. When your site's pages are displayed in a way potential clients understand, they're more likely to engage with you. In this episode of the Law Firm Marketing Decoded Podcast, w…
 
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors' needs and create pages that meet potential clients where they're at. In this episode, we examine the path potential clients follow from start to finish, discuss their mindset as they re…
 
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.…
 
Live chat is a popular add-on to websites. But without the right strategy and information for your firm, live chat may not yield a good ROI for attorneys. In this podcast episode, LeadChat's Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat prov…
 
To get the most from your digital marketing, it's important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a client-centered approach to their digital marketing strategy. In this podcast episode, we discu…
 
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.…
 
Potential clients may only look at your homepage for a few seconds, but it's a significant page on your law firm's website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm's homepage needs to do to at…
 
The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts them to your site and causes them to convert. In this episode of the Law Firm Mark…
 
To attract website visitors and turn them into potential clients, your law firm's website needs to be attractive, engaging, and functional. While many potential clients don't understand the law, they do understand when a website is useful, informative, and easy to use. In this episode, we discuss several ways to create the best user experience on y…
 
Your law firm’s website and blog are the most important marketing assets for small law firms. If your law firm’s blog posts aren’t performing as well you’d like them to, or you're not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast episode will explain what you need to know about how to create blog posts that rank …
 
Setting specific goals for your law firm's website can lead to more success with content marketing and more new clients for your law firm. Creating high-quality law firm website content is important for attracting more potential clients from the web, but setting specific content-related goals can help you reach the right potential clients more quic…
 
While the kind of content that engages potential clients will be different for each firm, there are common threads that exist in most content plans. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.…
 
Some attorneys believe there are specific types and amounts of keywords they need to focus on to succeed with search engine optimization (SEO) for their law firm’s website. Keywords have their place in SEO, but overvaluing keywords is unlikely to guide potential clients to your law firm’s website or encourage them to contact your firm. In this epis…
 
Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter. In this podcast episode, we explain how to use internal links to engage more potential clients and drive more busine…
 
High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this podcast episode, we explain how page length plays into your law firm’s online visibili…
 
When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google's spam-fighting measures, it would be much harder for people -- including your potential clients -- to find the information they need It wasn’t always easy for Google to fight spam in its search results. …
 
High-quality content on law firm websites attracts free traffic from the search engines easily. But it’s not just the content that counts -- how it’s organized is important too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode, we'll show you h…
 
In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.…
 
A lot of attorneys are confused about what makes the most successful law firm websites. The truth of the matter is that there are certain things that every successful law firm website has in common. In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing fo…
 
A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus. To create successful local pages means understanding what makes a good local page but also what you should avoid. In this e…
 
By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.…
 
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in…
 
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize …
 
What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have several things in common. Here’s what you need to know about getting a law firm website that drives more bus…
 
When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your firm, it’s important to make sure that you’re changing the right things. If your law firm website is under…
 
When you hire a ghostwriter to create content for your law firm's website, staying in control of your website comes down to three key concepts: delegating to your ghostwriter wisely, empowering a ghostwriter who is going to abide by the necessary rules, and maintaining editorial control so that you have final say over what does — or doesn’t — appea…
 
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