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Potential clients want to feel important and understood by the firm they choose to handle their problem. One of the most effective ways to create this connection is through storytelling on your law firm's website. Storytelling works whether you work with individual clients or businesses. That's because, regardless of your practice area, decisions a…
 
The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients' pain points becomes a simple exercise that predictably converts more web visitors into paying clients. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of …
 
Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you. When your site's pages are displayed in a way potential clients understand, they're more likely to engage with you. In this episode of the Law Firm Marketing Decoded Podcast, w…
 
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors' needs and create pages that meet potential clients where they're at. In this episode, we examine the path potential clients follow from start to finish, discuss their mindset as they re…
 
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.…
 
Live chat is a popular add-on to websites. But without the right strategy and information for your firm, live chat may not yield a good ROI for attorneys. In this podcast episode, LeadChat's Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat prov…
 
To get the most from your digital marketing, it's important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a client-centered approach to their digital marketing strategy. In this podcast episode, we discu…
 
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.…
 
Potential clients may only look at your homepage for a few seconds, but it's a significant page on your law firm's website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm's homepage needs to do to at…
 
The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts them to your site and causes them to convert. In this episode of the Law Firm Mark…
 
To attract website visitors and turn them into potential clients, your law firm's website needs to be attractive, engaging, and functional. While many potential clients don't understand the law, they do understand when a website is useful, informative, and easy to use. In this episode, we discuss several ways to create the best user experience on y…
 
Your law firm’s website and blog are the most important marketing assets for small law firms. If your law firm’s blog posts aren’t performing as well you’d like them to, or you're not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast episode will explain what you need to know about how to create blog posts that rank …
 
Setting specific goals for your law firm's website can lead to more success with content marketing and more new clients for your law firm. Creating high-quality law firm website content is important for attracting more potential clients from the web, but setting specific content-related goals can help you reach the right potential clients more quic…
 
While the kind of content that engages potential clients will be different for each firm, there are common threads that exist in most content plans. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.…
 
Some attorneys believe there are specific types and amounts of keywords they need to focus on to succeed with search engine optimization (SEO) for their law firm’s website. Keywords have their place in SEO, but overvaluing keywords is unlikely to guide potential clients to your law firm’s website or encourage them to contact your firm. In this epis…
 
Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter. In this podcast episode, we explain how to use internal links to engage more potential clients and drive more busine…
 
High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this podcast episode, we explain how page length plays into your law firm’s online visibili…
 
When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google's spam-fighting measures, it would be much harder for people -- including your potential clients -- to find the information they need It wasn’t always easy for Google to fight spam in its search results. …
 
High-quality content on law firm websites attracts free traffic from the search engines easily. But it’s not just the content that counts -- how it’s organized is important too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase. In this episode, we'll show you h…
 
In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.…
 
A lot of attorneys are confused about what makes the most successful law firm websites. The truth of the matter is that there are certain things that every successful law firm website has in common. In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing fo…
 
A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus. To create successful local pages means understanding what makes a good local page but also what you should avoid. In this e…
 
By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.…
 
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in…
 
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize …
 
What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. The best law firm websites have several things in common. Here’s what you need to know about getting a law firm website that drives more bus…
 
When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your firm, it’s important to make sure that you’re changing the right things. If your law firm website is under…
 
When you hire a ghostwriter to create content for your law firm's website, staying in control of your website comes down to three key concepts: delegating to your ghostwriter wisely, empowering a ghostwriter who is going to abide by the necessary rules, and maintaining editorial control so that you have final say over what does — or doesn’t — appea…
 
When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode, we discuss how blog posts are different from other pages on your law firm's website and how to use them to drive more traffic to your firm.…
 
Does a larger volume of pages on a law firm website mean a better ranking with Google? More pages on a law firm's website can mean better placement in search results, but only when those pages meet some unique criteria. Law firm website pages need to contain some specific things to do well with Google. In this episode, we'll tell you what you need …
 
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.…
 
Blogging can be an essential and effective part of your law firm's online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm's online marketing, and when it can mak…
 
Content marketing on your law firm's website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episod…
 
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