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The weekly legal marketing & management podcast for lawyers, law firms and legal industry professionals. We're here to inform, educate, and entertain the legal community about the latest in legal marketing & law firm development featuring in-depth discussions and interviews with legal professionals on legal news, legal tech, business management, law firm marketing and advertising. SUBSCRIBE -> https://apple.co/2jZtoa4 TWITTER -> https://bit.ly/2Kul39I FACEBOOK -> https://bit.ly/2wK7CQN © 201 ...
 
The podcast "Law Firm Marketing Catalyst" aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing. Your host, Sharon Berman, founded Berbay Marketing & Public Relations more than two decades ago. Since then, the firm has implemented programs for both plaintiff and defense firms across a range of practice areas and industries.
 
Managing your law practice can be challenging. Marketing, time management, attracting clients and all the things (besides the cases) that you need to do, but aren't billable. Welcome to this edition of "the Un-Billable Hour" ...the law practice advisory podcast! This is where you'll get the information you need from expert guests and host - Attorney Rodney Dowell.
 
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In today’s episode we’re sharing a presentation from MaxLawCon 2018. Today we share a presentation from Wayne Pollock, on engaging the court of public opinion. Wayne Pollock is the founder and managing attorney of Copo Strategies. Copo Strategies is a unique professional services firm that provides a unique brand of counsel to attorneys and their c…
 
What you’ll learn in this episode: How to overcome and find opportunities during difficult times to grow your firm and keep your team calm. Why getting your head around doom and gloom is important when developing a game plan to get your firm through hard times. Why focusing on one’s “zone of genius” can help strengthen your team. Why it is so impor…
 
This week we have Hilary Corna as a guest on the podcast! Hilary is a Bestselling Author, Keynote Speaker, Founder of The Human Way, and former Senior Executive Officer of Toyota Asia Pacific. She believes there is an evolution occurring in business. It's not just about the technology, tactics, integrations, and how much money leaders pump into the…
 
In today’s episode we’re sharing a presentation from MaxLawCon 2019. Today we share a presentation from Kent Richardson, head cinematographer at Gavl Video, LLC, on video for web from MaxLawcon 2019. Watch the presentation here. Subscribe to our YouTube channel so you never miss an interview, presentation or training!…
 
What you’ll learn in this episode: Factors that were changing the media industry, even before the pandemic; How the pandemic has accelerated the changes already underway; How to break through the clutter; and The changes law firm marketers and PR pros are facing. About Aly Crea: With extensive experience in media relations and an astute ability to …
 
This week we have Joe Pulizzi as a guest on the podcast! Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe's latest version of Content Inc. will be released May, 2021. Joe has founded three companies, including the Content …
 
In today’s episode Seth and Jay joined special guest Melissa Shanahan the founder facilitator of Velocity Work to talk about working with a coach for your law firm. Melissa helps clients and listeners shift how they operate in order to achieve the next level for their firm and their life. From numbers and business strategy to discipline and mental …
 
In today’s episode we’re sharing a presentation from MaxLawCon 2020. Our originally scheduled MaxLawCon 2020 speaker Jim Hart presented LIVE to the Maximum Lawyer Guild community and today we share his talk: Start and Grow a YouTube Channel that Your Clients and Prospects Will Actually Watch. Attorney Jim Hart has 104,000 YouTube subscribers! In hi…
 
Potential clients want to feel important and understood by the firm they choose to handle their problem. One of the most effective ways to create this connection is through storytelling on your law firm's website. Storytelling works whether you work with individual clients or businesses. That's because, regardless of your practice area, decisions a…
 
This week we have Terry Clancy as a guest on the podcast! Terry focuses her practice exclusively on Estate Planning in Oak Park, IL. Prior to starting her law practice, she worked as an Assistant State's Attorney in the Cook County State's Attorney's Office between 1991-1998 and again between 2006-2017. (Between 1998 and 2006 she was a stay at home…
 
This week Jim and Tyson go through the common mistakes made when creating content and while onboarding and training. Watch the recording here. 4:00 mental barriers to creating content6:50 create a system for creating content11:06 lessen the friction 12:35 automations and outsourcing 13:35 anticipate to create15:15 an unlimited amount of content in …
 
In today’s episode Seth and Jay joined special guest Josh Odintz of Baker McKenzie to talk about PPP 2 and tax consequences given the new bill just signed by the president. Joshua D. Odintz is a partner in and on the management committee of Baker McKenzie’s North American Tax Practice Group. Joshua held high-level government positions with both the…
 
John Fisher is the owner and founder of John H. Fisher, P.C., where he limits his practice to catastrophic injury law for injury victims in New York State. John has been cited as a legal expert on numerous occasions by TRIAL magazine of the American Association for Justice and the New York Law Journal, and he speaks frequently for the New York Stat…
 
The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients' pain points becomes a simple exercise that predictably converts more web visitors into paying clients. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of …
 
This week we have Tim McKey as a guest on the podcast! Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista’s aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad’s interest in Vista. Tim has decades of CPA experience with local, regional, and national CPA firms. However, …
 
Today we’re sharing an exclusive Guild live with Jim, Tyson and author of the book, The 12 Week Year, Brian Moran. The 12 Week Year teaches us how to Get More Done In 12 Weeks Than Others Do In 12 Months by substantially increasing your current results, lowering your stress, building confidence, and feeling better about yourself. Not by working har…
 
This week Tyson and Jim discuss mistakes they see related to intake and firm owners not knowing their numbers. 2:35 the earlier you set up systems up the better 4:40 jumping from system to system 6:00 leads 12:50 maximum law in minimum time13:58 how many qualified leads do you need17:00 increasing revenue by knowing your numbers 18:34 polishing the…
 
Jay Ruane is the co-founder of Ruane Attorneys At Law, LLC a criminal defense and DUI firm, and as the CEO of Firmflex Jay is also known as a leader in social media marketing for attorneys. Today we share his presentation, “Social Media Marketer” from MaxLawCon 2019. Watch the presentation from the conference here. Subscribe to our YouTube channel …
 
In today’s episode Seth and Jay discuss more E-Myth, prepping for EOY and Seth interviews Rand Fishkin about SEO and outside money and how it can impact your business as an owner. Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and…
 
Erik Pickering was just getting the hang of things in data operations and company security at Bridgewater Associates when the Great Recession hit and the bottom fell out from under the economy. He still uses the lessons he learned at Bridgewater, which had set up a sophisticated Depression alarm that anticipated the turmoil. Pickering and host Chri…
 
This week we are introducing our newest product Maximum Lawyer in Minimum Time! Watch the recording here. 4:50 if you’re not where you want to be 7:04 trying to do too much8:32 too slow to get more help11:12 signing up for less not more16:36 building into your processes20:16 micro intake 22:25 do you have the capacity to meet the opportunity Jim’s …
 
Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you. When your site's pages are displayed in a way potential clients understand, they're more likely to engage with you. In this episode of the Law Firm Marketing Decoded Podcast, w…
 
Mitch Jackson is a senior partner and founding attorney of Jackson & Wilson, an Orange County Personal Injury firm. He has represented clients in the Orange County area for over 30 years where he has obtained numerous multimillion dollar verdicts and settlements for his clients. Today we share his presentation, “What’s Your Why on Social Media” fro…
 
This week we have Saul Gruber as a guest on the podcast! Saul was a nationally renowned Trial Lawyer for 30 years with multiple offices in New Jersey and recently relocated to Florida and transitioned from practicing law to Trial Consulting. He formerly represented victims of Medical Negligence, Car Wrecks, Defective Products and earned a national …
 
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors' needs and create pages that meet potential clients where they're at. In this episode, we examine the path potential clients follow from start to finish, discuss their mindset as they re…
 
In today’s episode Seth and Jay interview special guest Michael Gerber the author of the E-Myth series and founder of Michael E. Gerber Companies! All MGL videos can be found under the Maximum Growth Live! topic in the Facebook group. Subscribe to our YouTube channel so you never miss an interview, presentation or training!…
 
Maddy Martin is the Head of Growth & Education at Smith.ai Receptionists & Web Chat, a company known for superior virtual receptionists and intake services. Today we share her presentation, “Referrals are Not a Growth Strategy” from MaxLawCon 2019. Watch the presentation here. Subscribe to our YouTube channel so you never miss an interview, present…
 
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