show episodes
 
SEO Happy Hour is an enthusiastic marketing driven podcast targeted to marketers, and small business owners wanting to learn and keep up to date on search and digital marketing trends. Hosted by the co-founder of We Do Web Content Alex Valencia, and joined by the powerhouse team of search experts and content marketers we bring you the best and true testaments to digital marketing for law firms and small businesses. Who should Listen: Anyone looking to drive leads to their web presence throug ...
 
Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Legal Recruiting and Coaching (www.counseltocounsel.com). It addresses important career and marketing issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at indivi ...
 
The weekly legal marketing & management podcast for lawyers, law firms and legal industry professionals. We're here to inform, educate, and entertain the legal community about the latest in legal marketing & law firm development featuring in-depth discussions and interviews with legal professionals on legal news, legal tech, business management, law firm marketing and advertising. SUBSCRIBE -> https://apple.co/2jZtoa4 TWITTER -> https://bit.ly/2Kul39I FACEBOOK -> https://bit.ly/2wK7CQN © 201 ...
 
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show series
 
With 2020 having been so blissfully uneventful, aren't we due for some major shakeups? It's hard to know what changes 2021 will bring for legal marketing, but, with the help of Gyi, Conrad peers into his crystal ball to see the future of the digital ad space. Are we fast approaching the digital media reckoning? Are the recent antitrust suits agains…
 
On this podcast, we talk a lot about relationship building. Doing great work should always be your number one priority as a lawyer. But successful careers are not built on merit alone. The people in your network are critical. Whether you are thinking about an in-house move or growing your law practice, relationships matter….a lot. In this episode, …
 
Potential clients want to feel important and understood by the firm they choose to handle their problem. One of the most effective ways to create this connection is through storytelling on your law firm's website. Storytelling works whether you work with individual clients or businesses. That's because, regardless of your practice area, decisions a…
 
The New Year is finally here and without getting into it, let’s just say that many of us are happy to welcome 2021. A new year brings hope, a chance for a new beginning, and if you are in private practice, a great opportunity to ramp up your marketing and business development. So today, that is what we will be focusing on: how to grow your practice…
 
The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients' pain points becomes a simple exercise that predictably converts more web visitors into paying clients. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of …
 
For the last 10 months, most interviewing has gone on-line. Zoom interviews are the norm right now and new hires are even being on-boarded virtually. While the world will eventually shift back to in-person interviews, Zoom, WebEx and other virtual platforms are likely to continue to play a significant role in the hiring process. The convenience of …
 
Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you. When your site's pages are displayed in a way potential clients understand, they're more likely to engage with you. In this episode of the Law Firm Marketing Decoded Podcast, w…
 
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow their revenues, crush chaos in business and make more money. Law Firm Mentor was bor…
 
Learn from the three legal industry's SEO and content marketing experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in 2008. Member…
 
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors' needs and create pages that meet potential clients where they're at. In this episode, we examine the path potential clients follow from start to finish, discuss their mindset as they re…
 
On this episode of the Legal Marketing 2.0 Podcast, Guy interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media outlets with newsworthy stories. Tune in to learn strategies that will help get your stor…
 
Gyi and Conrad turn their attentions back to Google Screened and discuss a new audio-only advertising option. Speaking of Google, Gyi and Conrad define and discuss UTM parameters and how these bits of code should be used (but often aren’t) to track key metrics. Expect more on UTM as Gyi and Conrad develop their “Market That Podcast” challenge to gr…
 
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.…
 
“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-travelling spirits, and along the journey, learns the true meaning of the law firm. Starring: Mike Whelan, Erin Levine, Jess Birken, Michael Simon…
 
Live chat is a popular add-on to websites. But without the right strategy and information for your firm, live chat may not yield a good ROI for attorneys. In this podcast episode, LeadChat's Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat prov…
 
We define and dispel some myths about branding, and then learn how 3 S’s (Story lines, Sense making and Strategy) combine to provide you with a cohesive and marketable means to define your brand, and then use it to expand your law firm's book of business. BLOG - https://lawsome.info/3mUn95H Survey - http://lawsome.info/ClientSurvey Nutrition Guide …
 
Many lawyers choose public service early in their careers. In a public agency, attorneys may find that they are getting more responsibility than they might get at the same stage in private practice. Assistant district attorneys, for example, find themselves trying cases almost from day one. Lawyers working for agencies that regulate industry may be…
 
Just because we’re a few episodes in doesn’t mean we’re done with fundamentals. For instance, if you’re not even answering the phone, SEO isn’t going to save you. Stop wasting money and fix the basics! In By the Numbers, Gyi and Conrad reviewed their clients’ performance as to answering calls. How do you stack up? How can you do better both for you…
 
Many lawyers who start out in private practice don’t expect to stay in a law firm setting. Sometimes the move in-house is planned. At other times, moving in-house becomes a more realistic option when partnership doesn’t seem likely. And after moving in-house, things can also change quickly. My guest in this episode, Bill Gabovitch, has a lot to say…
 
Lateral partner movement is alive and well in the practice of law. While partners and practice groups were changing firms with increasing frequency in the past decade, the pandemic has not really slowed down the process. There are many reasons why law firm partners seek out greener pastures. In this episode, my guest Susan Mendelsohn, talks about s…
 
To get the most from your digital marketing, it's important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a client-centered approach to their digital marketing strategy. In this podcast episode, we discu…
 
Many attorneys I speak with think about transitioning to an in-house role at some point in their career. For some lawyers, the path to in-house is planned and deliberate. But for many lawyers, in-house opportunities arise through serendipity. That is what happened to my guest in this episode. Jonathan Moll, had a long and successful career in priva…
 
After reviewing the latest marketing-related news and trends coming out of the 2020 Clio Cloud Conference and Clio's 2020 Legal Trends Report, and especially Clio's new "Clio for Clients", Gyi and Conrad return to their recurring "Rebrand This Podcast" segment. Over the last couple of episodes, Gyi and Conrad used this podcast as a case study in re…
 
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.…
 
On the show today we’re talking about Search Engine Optimization - that’s SEO to you hipsters - with Grant Brott, the Director of Production SEO, at Consultwebs, about what works, what doesn’t, and what’s going to be important in the very near future. NEWS - https://lawsome.info/2OkKGyw GUEST - https://www.consultwebs.com/about-us/our-team/grant-br…
 
Potential clients may only look at your homepage for a few seconds, but it's a significant page on your law firm's website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm's homepage needs to do to at…
 
The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts them to your site and causes them to convert. In this episode of the Law Firm Mark…
 
To attract website visitors and turn them into potential clients, your law firm's website needs to be attractive, engaging, and functional. While many potential clients don't understand the law, they do understand when a website is useful, informative, and easy to use. In this episode, we discuss several ways to create the best user experience on y…
 
In this episode of the Counsel to Counsel podcast, I am joined by a talented communications expert, Charlotte Dietz, Founder of Speak Well Partners. Charlotte is a communications and public speaking coach and business story strategist. She shares some great insights into how we can all do a better job communicating in a virtual environment. Since M…
 
A mistake hosts Gyi Tsakalakis and Conrad Saam see far too many lawyers make is sending prospective clients cold, form-like rejection letters when declining representation. Clients seeking counsel are already likely in a bad place emotionally. Throw an emotionless rejection letter at them and they may leave the interaction disgruntled enough to fir…
 
Your law firm’s website and blog are the most important marketing assets for small law firms. If your law firm’s blog posts aren’t performing as well you’d like them to, or you're not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast episode will explain what you need to know about how to create blog posts that rank …
 
We’re talking about branding, marketing, and advertising for lawyers with an article from Consultwebs, and then we interview master legal marketer, attorney and author of ”Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable," Mike Morse. NEWS - https://lawsome.info/3irydVY GUEST - https://lawsome.info/Fireproo…
 
We're talking about leadership and management in law firms, first with an article from AboveTheLaw and then we talk to entrepreneur and coach, Kris Plachy, about how to improve your management systems, set expectations and goals with your law firm staff. NEWS - https://lawsome.info/33sjvKa GUEST - https://lawsome.info/KrisPlachy © 2020 Consultwebs…
 
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