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For the next four weeks, we'll be introducing you to four 'ordinary' people with four extraordinary stories as part of a one-off How To Fail miniseries in partnership with Grey Goose. First up: Yinka Bokinni, a radio DJ who grew up on the North Peckham Estate in South London. She was the childhood friend of Damilola Taylor, the 10-year-old schoolbo…
 
For our second and final bonus episode this season, I bring you the dulcet tones of actor Jamie Dornan. Most recently seen in The Fall (currently on Netflix and BBC iPlayer) playing a serial killer with an incongruously happy family life, Dornan is also well-known for starring as Christian Grey in all three of the Fifty Shades of Grey movie adaptat…
 
It is such an honour to welcome the extraordinary Claudia Rankine to the podcast. She is a poet, playwright and essayist, a woman who's life's work has been devoted to the interrogation of race and white supremacy and to the discovery of what connects - and divides - us as human beings. Her 2014 book, Citizen: An American Lyric is the only poetry b…
 
Yes, it's the SEASON FINALE - I know, I know, it comes around so quickly doesn't it? But fear not, for we have an excellent guest in the form of James Acaster: comedian, podcaster, author and music enthusiast (specifically enthusiastic for anything released in 2016, which he claims in his book, Perfect Sound Whatever, is the best year for music dot…
 
[TW: contains discussion of sexual assault] You asked - and we listened. Welcome to one of the most requested podcast guests of all time, the wonderful Nadiya Hussain. Baker, tv presenter, author and all-round good egg, Nadiya joins me to talk about her failure to enjoy life, her failure to finish university and her failure to speak out on issues s…
 
***SPECIAL EPISODE KLAXON*** To mark the publication of my new book, Failosophy, I take a trip down memory lane and share my favourite moments from the How To Fail archive, featuring Phoebe Waller-Bridge, Mo Gawdat, Alain de Botton and many, many more. AND I discuss the three personal failures that many lovely listeners sent in - they're funny and …
 
I'VE GOT A TEXT...MESSAGE. This week's guest is Ovie Soko, a man who entered the Love Island villa in 2019 and rapidly became iconic by uttering this phrase. But he's so much more than a reality TV star: famed for his laid-back charm and wise advice, Ovie is also a professional basketball player and a soon-to-be-published author. His debut book, Yo…
 
I've noticed a lot of new sellers who struggle to get any sales often believe it's because of their tags and keywords. Yes, this is part of it, but the tags end up being ineffective for reasons you don't even realize. In this episode, find out what a lot of people do wrong with their tags, and how to make them work better for you. Enroll in my cour…
 
I've wanted to get this guest on for ages and now - hooray! - here she is: the inimitable Ruby Wax. Ruby started out as an actress at the RSC, took a side-step into comedy and had a hugely successful television career, interviewing everyone from Madonna and Imelda Marcos to the Spice Girls. But, after living with depression all her life and a serie…
 
At the age of 80, Annie Nightingale still manages to be one of the most forward-looking and future-facing people I've ever interviewed. She is the legendary Radio 1 DJ - the first woman ever to get a job at the station and now the BBC's longest-serving presenter and a vital force in British music. Annie joins me to talk about confronting sexism, br…
 
Mohsin Zaidi's memoir, A Dutiful Boy, is one of the most powerful and emotive books I've read this year. It tells the story of his upbringing in a poor pocket of east London, in a devout Shia Muslim community. His family were close-knit and religiously conservative. From a young age, Mohsin knew that his sexuality was a secret he had to hide in a h…
 
IT'S SEASON NINE AND I FEEL FINE, BABY! And we open with a humdinger - the podcasting king, comedy legend and all-round thoroughly decent bloke that is...[drum roll + X Factor announcer voice]...ADAM BUXTON. Adam joins me to talk about misdirected perfectionism, dropping out of university, mid-life crises and what it means to be a parent after the …
 
If you want to profit with print on demand (especially without paying for advertising), you have to play the long game. Selling stickers can be a VERY big part of the long game if you understand how the RedBubble algorithm works. In this episode I share why you should be happy about ANY sale, even if it's a sticker. In many cases, it's a like a gat…
 
GLORIA STEINEM. Gloria ACTUAL Steinem. For this very special bonus episode, I had the absolute honour of interviewing one of my all-time heroes, the feminist activist, writer and icon, Gloria Steinem. And yes, I'm still pinching myself. We talk about her failure to understand her mother, her failure to be at her father's deathbed and her failure to…
 
It is the SEASON FINALE, BABY! I know, I know - it goes so quickly doesn't it? But here we are, two months after we started season eight, with a truly phenomenal guest. Bernardine Evaristo was the first black woman to win the Booker Prize, with her stunning novel, Girl Woman Other. She joins me to talk about her failure to be an actor, her failure …
 
The 2016 election generated TONS of income for Merch By Amazon participants. Due to the rocky political climate in the U.S., I predict there will be ample opportunities for you to earn, in spite of our unstable economy. You can use the public's anger, passion and frustration to your advantage this year. In this episode I share what I did wrong in 2…
 
Siena Castellon is my youngest ever guest. She's a 17-year-old activist and mentor. She is autistic, has dyslexia and dyspraxia and Attention Deficit Hyperactivity Disorder. And she's just published her first book. Her book, The Spectrum Girl's Survival Guide: How to Grow Up Awesome and Autistic, is a brilliant guide for neurodiverse girls navigati…
 
This week, I bring you the utterly sensational Glennon Doyle. She is the author of three books, the latest of which, Untamed, is a memoir that defies easy categorisation - somewhat like the woman herself. Untamed is thrilling, original and brave. In it, Glennon dismantles our socialised preconceptions of what women should be and challenges us all t…
 
In this episode I share what happened with my brand that allowed me to pull in 5 figures in June. I'll also share a short story of why you should never give up, and how to know if you're on the right track or not. I also react to a comment from a designer who doesn't understand why his talent is not netted him the earnings he desires.…
 
Today's guest is someone I fell in platonic love with by reading her work. Julia Samuel is one of the country's leading psychotherapists but she is also well-known as an author. Her first book, Grief Works, was a Sunday Times bestseller and is routinely cited as one of the most helpful and compassionate books on bereavement you will ever read. Her …
 
Scarlett Moffatt was working at the checkout in Asda when she and he family got the chance to be on Channel 4's Gogglebox. She rapidly became the show's break-out star with her brilliant one-liners. Television fame followed - she co-presented with Ant and Dec, won 2016's I'm A Celebrity and now hosts the official podcast for Rupaul’s Drag Race UK. …
 
Matthew Syed is an acclaimed author, newspaper columnist and broadcaster. He is also, in many ways, is the father of failure. I mean that as a compliment, obviously. Through his seminal, bestselling books - Bounce, Black Box Thinking and his latest, Rebel Ideas - he has shown again and again that failure can actually be the richest seam of data acq…
 
*This episode was recorded before recent tragic events in America. There are links to useful Black Lives Matter resources and ways to help below* You know when you read someone's work and feel like you'd be friends in real life, and you become basically a little obsessed and Google them to inhale all the online content that is out there about this …
 
*This episode was recorded before recent tragic events in America. There are links to useful Black Lives Matter resources and ways to help below* WE'RE BAAAAAACCCCKKKK just like Backstreet, The Mack, and the toilet roll that's now in stock again in Sainsbury's. And what a guest I have for you! It is the one, the only, Jessie Ware. Not only is she o…
 
Ok, so I said I was done with the special lockdown episodes but, forgive me, I CHANGED MY MIND. The reason for this is that I watched Normal People and thought it was the most exceptional piece of television I've seen in...well...an absolute age, and I basically hunted down Daisy Edgar-Jones like the obsessive fan I was until she agreed to be inter…
 
RedBubble sales and stock are on the rise. They actually benefited from malls being closed as more people flocked online to buy gifts and home decor. One of my accounts definitely saw an increase in April, and it was something I was NOT expecting given the downturn. In this episode I'm sharing more tips on what I've learned from uploading to RedBub…
 
One of the best decisions I made in late 2017 and early 2018 is to start creating more niche shops -- where all the designs cater to a more specific audience. My stats show on every POD site that I upload to that the niche shops outperform the multi-topic shops. Listen as I share some details about two of my RedBubble accounts for the month of Apri…
 
In the last of four special episodes specifically designed to help you through lockdown and Covid-19 anxiety, I welcome the fashion designer Henry Holland onto the podcast. This week, How To Fail returns to its usual format of discussing three failures but I've chosen to make this a special episode because one of Henry's failures will speak directl…
 
For this extra-special listener episode, I asked you to get in touch with your stories. And you did not let me down. I received so many responses that when I printed them out they ran to over 100 pages of typed text. I wished I could read every single one of them out, but that would have taken quite a long time, so I did the best I could and picked…
 
We're gonna get through this PSP!! In this episode I'm sharing some short term strategies you can use during the pandemic as demand for some niches slow. What should you do if you haven't found niches that you can consistently sell in? I'll also be diving into why being early on trends is SUPER important on RedBubble. It has to do with their algori…
 
In the second of two special episodes, the renowned philosopher Alain de Botton, returns to How To Fail With Elizabeth Day to talk about how to be human and how to stay (relatively) sane in the grip of a global pandemic. We talk about the fact that, right now, it's rational to be a little demented and how we should all take lessons from our childho…
 
Hello. I hope you're all doing ok out there. Bit of a strange time isn't it? It can feel overwhelming to be living through a global pandemic, but there are things all of us can do - small things that can have big impact. We can stay at home and save lives. We can distance socially and help the heroic health carers working on the frontline of this d…
 
SURPRISE! Here I am, clogging up your podcast feed again. Yes, I know I said that Frankie Bridge was the last episode in season 7, but I might have slightly not been telling you the whole truth because here I am with a brand, spanking new BONUS EPISODE all fresh and ready to be listened to by your gorgeous ears. This week, I talk to Ella Mills, aka…
 
Frankie Bridge is probably best known as a member of one of the UK's most successful girl bands of all time, The Saturdays. But, more recently, it's as a mental health advocate that she has been making headlines. Her new memoir, Open: Why asking for help can save your life, is a brave and unflinchingly honest attempt to destigmatise the conditions …
 
So. This podcast episode almost didn't happen because I'd forgotten to put it into my iCal (I find any diary that isn't paper so confusing, don't you?) and on the allotted day, I had a text from sound engineer Chris saying 'We're outside!'. Needless to say, I was not inside. I was half-an-hour away having breakfast with my friend Viv. It is a testa…
 
Marian Keyes is one of those people who you think can't POSSIBLY be as lovely and talented and nice as everyone says she is. She must have a hidden dark side, I thought. Maybe she's a terrible diva who will demand bowls of blue M&Ms and want my toilet freshly re-painted and scented with vanilla before she deigns to use it? But then you meet her and…
 
Eniola Aluko is a former footballer who bears the notable distinction of being one of only 11 women to play for England over 100 times and the first ever female pundit on Match of the Day. Born in Nigeria, she was raised on a Birmingham council estate, where her talent for football was obvious from a young age. At 15 she signed up for Birmingham Ci…
 
This week, the podcast welcomes its first ever Michelin-starred chef. Yes...it's Tom Kerridge! And what a chef he is. He failed at school, but found his way in catering college after the death of his Dad. He climbed the ranks of the profession, working hard and partying harder. Professional success followed, at the same time as personal failure - t…
 
In this episode I'm sharing what I'm up to in 2020 that will help me illustrate what I'm doing with my brand and niches. This is the year of the brand, and I hope you will follow me on this journey as we continually grow our brands and focus on our most profitable niches. Let's make it happen!! Enroll in my courses at http://www.passiveshirtprofits…
 
My guest today has the middle name Alabama-Pearl, which is pretty cool but NOT QUITE AS COOL as the fact that she's a chart-topping pop-star who has racked up three top-10 hits and recently wrote one of the best Christmas songs of all time, Loneliest Time of the Year (and I say that as a die-hard Mariah fan). Plus, my guest is still only 23 years o…
 
**TW: contains references to police brutality against Black people** My guest this week is Malcolm Gladwell, a man who has challenged and changed the way we think with six bestselling books including The Tipping Point, Blink and Outliers. Gladwell also hosts his own highly successful podcast, Revisionist History and is basically 98% brain. Obviousl…
 
HAPPPPPY NEW YEAAARRRR! I hope you've woken up with a sense of rejuvenating freshness about the year ahead, but if you haven't - if you're hungover or feeling weird or sad or discombobulated or tired or like you haven't achieved enough - then fear not. You are simply caught up in this messy business of being human and that's fine. There is no need …
 
In this episode, I share what you should be using MBA for instead of complaining or focusing on how competitive it is. If you are only focusing on the state of MBA today, you could be missing the big picture which can help you earn steady long term income without the ups and down. My new POD Niche Shop Success course is launching on November 29th. …
 
*SEASON FINALE KLAXON* I mean...where does the time go? A minute ago it was summer and now here I am posting the final episode of Season Six and it's a mere 24 shopping days left until Christmas. Sheesh. But what a pleasure I have in store for you! She comes in the form of the ICONIC Jane Garvey: broadcaster extraordinaire, host of Radio 4's Woman'…
 
Pivoting is scary because it usually means you are starting something new. After many, many years of success with 2 Create a Website, it was time to do something new. Why? Because the industry was changing and honestly, I was burned out. In this episode, I share how moving to a new niche in 2017 was scary because I knew I wouldn't have the instant …
 
For this extra-special bonus episode, I'm delighted to welcome Lemn Sissay to the podcast. Lemn is a poet, author and broadcaster whose memoir, My Name Is Why, is one of the most moving I have ever read. In it, he writes about his childhood - the son of Ethiopian parents who was wrongly given up for adoption as a baby and fostered by a white, worki…
 
This will be the 5th Christmas for Merch By Amazon (my 4th), and as you can imagine, competition is thicker than ever. Nevertheless, there is still good money to be made and MBA is definitely STILL worth focusing on. Even if you do nothing else with Merch the rest of the year, this is the time of year to upload. In this episode I share what my stra…
 
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