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On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial securit ...
 
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If you are running any kind of online business, having a sales page is a MUST! It’s so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video. In today’s episode, I'm going to share with you the elements of an effective sales video. One that is sure to increase your sales! I’m going to show you just…
 
When most marketers talk about increasing sales, they talk about maximizing conversions, copywriting, and optimizing your funnel. But there are also some hidden ways that you can generate more sales, that are quick wins, and incredibly easy to implement in your current process. So in today’s episode, we are going to talk about three hidden ways to …
 
Something that is trending right now in the Entrepreneurial world is, “Hustle Culture.” This is something big players are promoting in their messages, talking about working 18 hours a day and sacrificing proper sleep to achieve more. While it is important to have drive and a great work ethic, going to the extreme can have a negative impact on your …
 
The other day I was talking with my 11-year-old daughter about how she gained 15,000 followers on Tik Tok, and she said something that blew me away. She said, “I ask my followers what they want to see and then I create that.” So simple! But a real recipe for success because most people have a tendency to overcomplicate things when they are trying t…
 
Most of the time we tend to think of business as a separate entity in our lives, as entrepreneurs, and this makes us hit a plateau, where we get stuck in the same place without seeing results. So in today´s episode, I’m going to talk about how everything is connected and the realization that catapulted me into the type of person who has succeeded i…
 
Maybe you are looking to start your own business, so you can ditch the painful job that you don’t like. You’ve been hearing that having an “online business” is what you should be doing. But what is hype and what is the real deal? In today’s episode, I will share with you insights about running a 7-figure business and compare that to what you are lo…
 
One of the first and most profitable ways to make money online is creating an email list, every “online guru” talks about it, and that’s because it's true. But many people struggle on where to even start? Here’s a hint, email your list daily. So in today´s episode, I will share three ways that you can create and grow an email list. The best part, t…
 
We all know that having a positive mindset is one of the most important pieces in becoming successful, at least that's what the experts say. But there is one type of mindset that can make or break your success, and you might not even be aware that you have it. In today´s episode, we are going to talk about the refund mentality and I'm going to teac…
 
Developing a morning routine is one of the most important things you can do to boost your productivity and increase your chances of becoming successful. In today´s episode, I will share with you my morning routine, so you can get a look into how I set myself up for success. Hopefully, you will be able to apply a few of these tips and strategies to …
 
As Entrepreneurs we always have this discussion going on inside our heads, “Should I value my time or my money more?”. Both are super important and valuable, but which one should you focus on the most? Today´s episode is going to be a short and sweet one. I´m going to talk about the age-old discussion, “Time vs Money” and why it matters to you, the…
 
You see it all the time, people making money here and there, working 4-hour weeks, making 6 figures per month selling courses, and claiming that every human being can do it, but is that true? In today´s episode, I´m going to talk about my experience with remote business and what I have seen other successful entrepreneurs achieve, to let you know wh…
 
It's amazing the lessons we can learn about business from all the other activities we do in our lives. One activity that I love to do and had the opportunity to do a lot recently in Las Vegas is playing Poker. In today´s episode, we are going to talk about Poker and all the lessons you can pull out of it to apply it to your business. I will point o…
 
Whether you are looking to start or scale your affiliate business, you may be struggling with roadblocks, even lacking clarity on what to do next. If so, then you are going to love what we have for you today. In today´s episode, I´m going to be talking with John Crestani, John is a well-known Affiliate Marketer who has amassed a huge following on Y…
 
Today's episode is short, sweet, and value-packed with lots of actionable information that you won´t want to miss out on. This Tuesday, I share three thoughts with you that have been life changers for me, that you'll be able to implement in your own life! “The important thing is that you have the right thinking and that you do things the right way,…
 
Today's episode is a continuation of the series on Affiliate Marketing Secrets. One of the most profitable and effective ways to scale your business in the online space is to have a Webinar in place. So if you are looking to do an Affiliate Webinar for other people or bring someone else´s Webinar to your tribe, you will love what I'm going to tell …
 
Making money while you sleep. That’s how many people look at affiliate marketing -- an easy way to get huge payouts just by promoting other people’s products. Well, it’s not as simple as that. While affiliate marketing can be a lucrative business, you should never approach it from a purely financial standpoint. Remember that you have a fiduciary du…
 
Today's episode is a continuation of the series on Affiliate Marketing Secrets. After hearing the basics in Part 1, get ready to dive deeper and learn what makes an attractive offer, what percentage you should pay affiliates, how to run contests and other things to consider, whether you're just starting out or trying to build relationships with new…
 
The ability to make money online has seduced flocks of people to leave their corporate jobs and pursue the work-from-anywhere lifestyle. Many people who want to follow this path think that affiliate marketing is a surefire way to earn a bunch of money on the internet. The truth is, it's not that easy. Without a game plan, you'll struggle and end up…
 
What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Li…
 
“Build it and sell it for a big payday!“ It’s not rare for an entrepreneur to start a business with the goal to sell it. When the time comes to market your company, what will make it attractive to buyers? How can you be sure you get a fair deal? Let's hear it from Jeff Herschy, a former F-16 pilot turned digital entrepreneur. Listen up as Tom and J…
 
Modern-day marketers and entrepreneurs tend to get caught up in the hustle of what every other marketer is doing. The reality is that we cannot do it all. So how do we know what we should be doing? Let's hear from Jason Wojo, owner of Wojo Media, a digital marketing agency that specializes in running paid ads. In this episode, Tom and Jason will go…
 
On today’s episode, Tom is joined by ‘Email Paramedic’ Troy Ericson to discuss how Troy took his business from 30k to 300k in one year. Troy dishes out some tips and tricks to help online marketers and copywriters unleash their full potential. Some gems include being genuine, interacting with your followers, and building a network that will showcas…
 
Today’s episode features Joe Fier and Matt Wolfe of Hustle & Flowchart. The guys chat about their journey from being part of the family business, to becoming someone’s employee, to their leap of faith into full-blown online business owners. The pair chat about their partnership, how they nurture and grow it, and how their communication and trust ha…
 
“But wait, there’s MORE!” You’ve definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action-- right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure yo…
 
“Only 20 left in stock! Limited time only!” You’ve probably heard a version of these advertising tactics in the past. On today’s episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized…
 
On this week’s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relat…
 
Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, …
 
In today’s episode, guest Taylor Morgan breaks down the keys to finding happiness and fulfillment in an entrepreneurial career. As a former Marine, Morgan offers an interesting perspective on nutrition, sleep, and stress as a businessman and entrepreneur. For Morgan, finding happiness meant redefining what success meant to him without the fear of l…
 
Online course creation can be one of the most effective ways to get your knowledge and skills out into the world. Guest Molly Wendell breaks down key strategies in creating a successful and effective online course. Tom and Molly discuss the importance of getting specific, knowing your audience, crafting an accurate course promise, and picking the r…
 
What do we do when the unexpected happens? Being an entrepreneur comes with high stress, where we spend a lot of our time not knowing if things are going to work out. It’s important for successful entrepreneurs to stay grounded and know how to handle these unexpected hurdles, especially in the business world. But how do we handle when these unexpec…
 
In these trying times, we all could use a little optimism. Ultimately, it comes down to this: Your business could fail tomorrow, but YOU are the captain of the ship. That may sound harsh, but if you keep this in mind, you’ll only increase your chances for success. In this new episode, Tom sits down with serial entrepreneur, veteran, and tech innova…
 
Let’s get real here: The internet is overflowing with “get rich quick” formulas and endless motivational posts. Those temporary bursts of inspiration can be powerful, but to achieve long-term success, you need more than one day of feeling good. On this one year anniversary of the podcast, Tom shares the most meaningful insights on success that he’s…
 
With so many platforms and endless ideas, how do you go from imagining that business to seeing it soar? It’s so easy to overthink a strategy and get overwhelmed by the possibilities, but progress is closer than you think. In this new episode, Tom sits down with Liana Ling, the founder of Power Up Strategy, a marketing and advertising firm that help…
 
So, what’s the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia’s Best Copywriter—aka Daniel Throssell—who dismissed those…
 
Webinars are only for those high profile motivational speakers or online businesses, right? Webinars are an art in and of themselves, but if you know HOW to construct and market them, you can use them, too! In this new episode, Tom sits down with Tom Poland, a best selling author and founder of over four businesses, who has perfected the art of usi…
 
“Live streaming is the next big thing! Start yours today and make millions!” Not so fast. Live streaming IS an awesome way to connect with your audience and spread your message, but like anything in life, success doesn’t happen overnight. However, if you take your time and stick with it, the rewards will come. In this new episode, Tom lays out the …
 
If you’re reading this while working at a corporate job that you’re, well, not fond of, you are NOT alone. So many people find themselves working “secure” jobs to pay the bills, but if you’ve ever had that entrepreneurial itch to do more in the world, follow that feeling. In this new episode, Tom talks with Tracy Brinkmann, a self-made entrepreneur…
 
After retiring at age 27, you’d think that Aaron’s life would be figured out, right? As we’ve all learned throughout our lives, life isn’t that simple. Today’s guest, Aaron Walker, is the textbook definition of a successful, veteran entrepreneur; he started his first business at 18, then bought and sold twelve businesses over his lifetime. However,…
 
It’s the end of this special 5-part series where Tom answers the question “What Would I Do If I Had to Start Over?” Today, Tom, who recently received the Two Comma Club Award, will lay out the action plan and tie everything we’ve been talking about over the last few weeks. Grab a drink, listen, and learn the specific steps you need to take to get t…
 
Trying to do everything it takes to build a business by yourself is almost impossible. You need to leverage the expertise of other people. Don’t wait too long to build a team. But how do you do it without spending a lot of money? Today in Part 4 of this special series on “If I Had to Start Over,” Tom invited his best friend and business partner, Ni…
 
So, how do you figure out if your idea is worth your time and energy? We all hear about the “overnight success” stories, but rarely is it that simple. On part 3 of this 5 part series, Tom reminds us that no success truly happens “overnight”, but there ARE strategies you can implement TODAY to make progress faster than ever. Tom details the BEST (an…
 
So, you’ve listened to the previous episode and made the mind-shifts necessary for building your business. What’s next? In this second episode of a five-part series, Tom teaches us how to push through all the doubts and take the hardest step—the first one. He discusses the power of “RPA”s and the “M.I.L.K. It” method in generating cash flow, ONE qu…
 
So, what’s the biggest secret? What’s the strategy for breaking out of the Matrix and living life on YOUR terms? In this five-episode series, Tom covers how he would start from scratch to create a life of freedom and fulfillment. In this first episode, Tom explores the “mind shifts” necessary for making consistent progress, how to set goals you can…
 
How does a sales rep for a commercial HVAC manufacturer create an eight-figure business? Identify the trends, but don’t follow them. In this new episode, Tom interviews Joel Erway, otherwise known as the creator of the Mini Webinar. After stressing over his next leads at his 9-5 and how to feed his family, Joel vowed to never listen to “gurus” agai…
 
From his humble beginnings, Rocky always wanted to be wealthy but wondered why so many people weren’t. With Rocky leading a thriving business and two successful podcasts, we have to ask: What’s the secret? In this new episode, Tom and Rocky dig deep to discover the tried and true principles of building and keeping wealth, including how to make savi…
 
When people say “provide value”, what does that really mean? It’s as simple as this: Talk to people you care about. In Gina and Jamie Atkinson’s case, they dedicated their time to talking to people whom they admired, and it paid off. In this new episode, Tom sits down with the couple to discuss how they met and combined skill sets to find success, …
 
The world is always in need of exceptional leaders, but for someone who has little experience or says “I’m not a natural leader”, what do they do?Today’s guest, former VP of the Magic Kingdom and renowned keynote speaker Dan Cockerell, shows us that leading others begins with leading yourself. In this new episode, Tom sits down with Dan to discuss …
 
In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his key…
 
If you’ve ever considered starting a podcast but didn’t know how to distinguish yourself, here’s the secret: It’s not as hard as you think, and if you have good ideas and consistency, you WILL distinguish yourself from the pack! Today’s guest, Luis Diaz, learned that very lesson years ago, and now his production company has produced over 40 podcast…
 
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