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GUIDE Culture® Podcast

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GUIDE Culture® Podcast

Macy McNeely, Kathryn Shubert and Loy Day

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The GUIDE Culture® podcast drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Founder, Loy Day, and Co-CEO's, Macy McNeely and Kathryn Shubert, answer your questions centered around personal growth, entrepreneurship and all things sales. They deliver quick wins every week with a mixture of inspiration and motivation. At GUIDE Culture®, we are passionate about making sales cool again and helping you reach your full potential i ...
 
Less than 2% of female founders ever break 1M in revenue. We’re on a mission to change that. Welcome to CEO School. I'm your host Suneera Madhani, and each week you’ll learn from incredible mentors who’ve made it to the 2% club as well as women well on their way. But first, a few class rules. Come grab your seat because we’re here to get sh*t done. We’re one team, one dream. And we believe that we deserve to have it all. You’re a real business now. Class is officially in session.
 
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In today’s episode, I am talking to Kat Shubert and Macy McNeely, co-CEOs of Guide Culture. This dynamic duo are experts that teach sales strategy and getting your voice out there to get your customers to buy from a place of excitement and not from a place of selling. During our conversation, Kat and Macy share how their work commitments are an exc…
 
Sign up for the CEO School Experience happening May 16-19: https://theceoschool.co/event/ Join the waitlist for the CEO School course & be first to know when it is available: https://theceoschool.co/ceo-school-waitlist Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. This episode is sponso…
 
Macy here! Last week on Instagram, I shared how I feel like I'm living in a paralleled space as an entrepreneur - in a place where SO MUCH is working, paired with things that aren't working. As a salesperson, it's difficult to focus on anything other than sales. And I believe that's how it should be most of the time, because there's really nothing …
 
In today’s episode I am talking to Taran Ghatrora, CEO and Co-founder at Blume, a female founded clean skin, body and period company she created with her sister! Taran is on a mission to destigmatize periods (because, duh, it’s totally normal), and because that’s not enough, this powerhouse is constantly pushing the boundaries for women’s health. T…
 
In today’s episode I am talking all about profits, making money in your business and what you should be paying attention to. I explain why you need to know how the numbers work, how to understand the key indicators and what financial goals you should be focusing on. Sign up for the CEO School Experience happening May 16-19: https://theceoschool.co/…
 
A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we've ever experienced! Earlier this year, we decided to ditch the traditional "launch" process that you're likely familiar with if you're in the online business world and t…
 
Right now you all are getting the juicy behind the scenes of all of the things that we're recording for the CEO School Course dropping, May 16th. After I finish recording an episode, I love to jump onto the podcast to share a lesson from each module we are creating. In today’s episode, I am talking about how to build a strong sales funnel. I share …
 
If you run your business in the online world, you likely hear that for your business to see the results you want, you simply need certain processes and systems in place. There's the "gurus" and "experts" out there telling you to implement their processes and duplicate their systems so you can see xyz results. This is what we like to call "easy butt…
 
In today’s episode I am talking to Ronne Brown, a branding expert, professional speaker, author, mentor, wife and a mother of four. She is the founder of Girl CEO a membership community and a top 50 podcast you have to hear. Ronne made her mark in the online and social media business space with her revolutionary branding techniques. And now she equ…
 
Guess what, everything you’ve been told about moms and entrepreneurship is a lie unless what you've heard is that moms can have it all! Yes, that’s right, all the mama’s out there can successfully run a business while raising children in a loving home. No one knows this more than today’s guest. In today’s episode, I talk to Jordyn Bailey, a systems…
 
Here at GUIDE Culture, we're big readers and typically, as a team, we have a few books that are always circling around. Macy and Kat just finished reading the No B.S. Small Business Book by Casey Graham, which has been so inspiring for how to lead a team, build a business and create a culture that people want to be a part of. If you're a long time …
 
Grab your free ticket to the CEO School MBA Summit: https://theceoschool.co/summit/ Join the waitlist for the CEO School course & be first to know when it is available: https://theceoschool.co/ceo-school-waitlist Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. This episode is sponsored by…
 
"IS GUIDE CULTURE FOR ME?" ⬆️ the ultimate question we get each time GUIDE Culture opens for enrollment We are currently enrolling for the SPRING COHORT and seats are going quick, so this episode will give you the full rundown of all the details you need and answer our most common questions. ENROLLMENT DEADLINE: Sunday, April 24th (or when spots fi…
 
Join the waitlist for the CEO School course & be first to know when it is available: https://theceoschool.co/ceo-school-waitlist Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and le…
 
Have you ever been at a point in your business where it feels like you're on the right track and things are going like they should be and then you realize there's something new you need to learn? Maybe you follow some high level people in your industry and you see what they're doing and think, "oh I need to do that, too." It's like there's constant…
 
Parenting has changed drastically since our parents' generation, whether it’s in the United States or the other side of the world. No one knows this better than our fabulous podcast guest. In today’s episode, I talk to Mansi Zaveri, founder of Kids Stop Press, author, podcaster, mom, and brand strategist on digital growth. During our conversation, …
 
When you focus on the game, the scoreboard will take care of itself 💯 In business, it's so tempting to have your eye on the prize - the big goal, a massive breakthrough, your next big win 👀🏆 This is the "scoreboard" so to speak. What if I told you that when you quit looking for those moments and simply focus on your day by day actions - the "game" …
 
In today’s Wednesday Business Buzz Episode, I am recording from a filming lab in Orlando! I have been busy creating my next project - what I like to call my third baby, the CEO School Course. This 8-week long self-paced course is all about helping you master your power, pitch, product, profit, processes, and people! During today’s episode, I wanted…
 
Macy here! It's no secret that we're in an age of a lottttt of automation. Everywhere you look people are telling you to automate your business, somehow and someway - put together an email funnel, create a course, have an evergreen webinar, develop your CRM - these are the things that are so heavily being taught right now. And I get it - as the wor…
 
You may have heard this from friends or while scrolling through social media- the power of human design, but what exactly is it? Human design is a map or manual that indicates the uniqueness of a person and helps to guide you to live in sync with who you are. It combines features of astrology, philosophy and other old school traditions to help in t…
 
By now you have all probably heard my story and know the journey I took from starting a small business to running a billion-dollar organization. It hasn’t been easy, but every setback has been a reward, and every challenge has taught me to continue persevering no matter what. One of these challenges was being an immigrant kid - because let me tell …
 
Macy here, co-CEO of GUIDE Culture! Just last week, I was on a discovery call with someone interested in taking GUIDE Culture's Sales + Leadership Training and during our conversation, she mentioned how she has so many passions and things that she enjoys doing. When we took a closer look at all the things that she does and ways that people can work…
 
In today’s episode I talk to Ariel Belgrave, the CEO at Gym Hooky where she helps ambitious women chase their dreams for a healthy body. In addition to this, Ariel is a health and fitness coach, stress management expert, and corporate wellness trainer. During our conversation, Ariel speaks on making the leap from corporate to running her own busine…
 
Today’s solo episode is going to be an incredible 15 minute chat about the importance of being in the right room. I share how the best lessons I have learned have been from other people’s mistakes, how simple coffee chats have saved me thousands of dollars and the power of having a system that holds you accountable. If there’s one thing you can tak…
 
After working with hundreds of business owners and entrepreneurs through the GUIDE Culture Sales Training, we've noticed that a lot of people get it wrong in this one major area. And that is the area of adding value versus BUILDING value - they aren't the same! You hear it all the time - "give value, add value." So much so that the word 'value' alm…
 
Here at CEO school we are all about women who can have it all and do it all. Whether you're juggling multiple companies, your own business and family or whatever you please, CEO School knows there are tons of amazing women out there who are constantly proving that the sky isn’t the limit. In today’s episode I am talking to Courtney Spritzer, co-fou…
 
What’s one of the biggest complaints many CEO School boss babes have? There aren’t enough hours in the day. You’re not alone if you feel this way. Every single entrepreneur has the same issue and short of either giving everything up entirely or making a deal with the universe to add a few extra hours to the day, there isn’t much you can do. Or is t…
 
When you have a product that feels like a no brainer, especially for your target audience, it's tempting to talk about just that - the product. Maybe you share the basic information about the product - such as size, color, name, etc. - and then maybe give a little insight about what or where the product would be perfect for. For example: a boutique…
 
Globally the beauty industry is currently valued at $511B. This massive market is dominated by skincare products which targets a larger demographic compared to makeup. Massive companies like L’Oreal, Clinique and even K-beauty brands to name a few line the shelves of retail stores and the bathrooms of consumers - but does everything we put on our s…
 
In this episode, Macy and Loy address a question that we recently received on Instagram from a GUIDE Culture Grad. The grad asked, "do you see a higher completion rate in GUIDE Culture since there are coaches and lab?" And that is a great question! If you aren't familiar with the structure of GUIDE Culture's Signature Training, we have that broken …
 
In today’s solo episode I am sharing with you an update on everything I have learned over the last three weeks of attending various conferences and retreats when it comes to investing in women and investing in women owned businesses. During this short discussion I talk about how appreciative I am of the support I have received over the latest news …
 
Have you ever been given the advice to give your best stuff away for free because it will make people want to buy from you EVEN more? We hear this tension a lot. People want their audience to know that they have expertise. They want their audience to find value in what they share and ultimately experience wins. And we totally get it! We also want p…
 
In today’s episode I talk to Ego Iwegbu, a mathematics major turned clean cosmetics expert. She is a genius not only in mathematical formulations but chemical ones as well, having created a clean beauty cosmetic line called The Good Mineral. Ego is on a mission to help women live their best lives by eliminating harmful ingredients often found in be…
 
Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co Get on the list for more info about the upcoming Women's Leadership C…
 
In this special episode, we sit down with one of our coaches and mentors from the past year, Brandon Lucero, who leads 4X Video Effect - recently rebranded into the New Generation Entrepreneur Mastery Program. Brandon's proven methodology shifts how online content is created and distributed by changing beliefs, shifting perspectives and the psychol…
 
Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co Get on the list for more info about the upcoming Women's Leadership C…
 
SALES VS. SALES CULTURE - what matters more? If you've been following GUIDE Culture or listening to the podcast for any amount of time, chances are you've heard us use the phrase "sales culture." Macy always says that she grew up in a "sales culture" home, but it's become very clear that a lot of people either a) don't know what that is or b) don't…
 
In this episode, you'll hear from Jasmine Star, the CEO of Social Curator, where she empowers business owners to build a brand and market it on social media. You'll hear Jasmine’s journey from law school dropout to following her creative passion and becoming a top 10 wedding photographer. She shares how her online presence began by documenting the …
 
This bonus episode is pulled from a recent YouTube Live that we do every Tuesday morning at 9am ET! On YouTube Live, we answer questions from our audience to give you the insight and answers around sales, leadership & business in general. In this episode, we answer a DM we received on Instagram recently where someone asked: "I've always wanted to k…
 
Today is a very special episode featuring our very own, Courtney, aka C WAG! Courtney is the ninja that joined the GUIDE Culture team in December 2020. She came from a corporate background so she brought a veryyyy different set of eyes and it has absolutely blown us away. To this day, Court says that the interview experience at GUIDE Culture was un…
 
In this week's Wine Down Wednesday, Suneera shares her own quarterly planning process she uses to set goals and map out how to achieve them. You'll learn how to assess the year so far and then create tangible and attainable, as well as exciting, goals for the quarter ahead. Suneera gives listeners a walkthrough of the zoom out process used in CEO S…
 
A few weeks ago we SOLD OUT the seats for our 2022 Winter Cohort and the craziest part is that we sold out a week before close cart. If you're familiar with online business, you probably know that there's typically a week of open cart - meaning the week that people can buy - and prior to that there's a launch runway. The launch runway usually has a…
 
In this week's episode, you'll hear from Reese Evans, Mindset + Abundance Coach and Creator of the YES SUPPLY METHOD, who is on a mission to teach the world the power of their subconscious mind, universal laws and how we have infinite potential to create the life we're all meant to live. Reese shares how we can stop resisting money and why it’s our…
 
In this week's Wine Down Wednesday, Suneera shares how you can personify the voices in your head so you can stop negative thoughts in their tracks and achieve your big goals with confidence. You'll hear why we need to be kind to ourselves and take credit for all the things we are accomplishing, and how to flip the narrative to stop the negative sel…
 
Just the other day, someone sent us a DM and said: "On a recent podcast episode, I heard you and Macy talking about running a business through pregnancies and raising babies. I loved hearing this, but the thought I had in the back of my head was that I hope that when I get pregnant again, I can continue on the path of motivation and momentum that I…
 
If you've been around awhile, you probably know that here at GUIDE Culture, we used to host an In Person Training every single month. In 2020, we pivoted to online only like the rest of the world and then found a perfect path for all students. Through a lot of trial and error, we found it was best for students to start with our Signature Online 8 W…
 
In this episode, you'll hear from Elise Darma, an Instagram educator who helps entrepreneurs turn their Instagram account into the next revenue stream in their business. Elise shares her 8 year journey to build a business, grow a platform, and join the 2% club through building a personal brand. You'll hear how for the majority of the people out the…
 
The past week and a half, we've been in hard core sales mode for GUIDE Culture's Winter Cohort, which means we've been in a lottttt of conversation with people. We love seeing where people are at, what they're struggling with and where they want to go. In this episode, Macy takes you behind the scenes of what this sales mode has really looked like …
 
Have you ever felt like you're being pulled in a million different directions when it comes to strategy in your business? We call it strategy skipping syndrome. As a business owner, it's easy to get caught up in this because you see what other people are doing and you want to try it too. But what happens when that strategy dies out? When it loses i…
 
In this week's episode, Suneera shares how to create a simple, but effective morning routine to kickstart your day. You'll hear what she includes in her routine and the importance of flexibility so you can remain consistent and make it a true habit. This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you lev…
 
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