show episodes
 
A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and valu ...
 
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
 
A rotating roster of industry influencers discusses the latest technology, trends, products, platforms, strategies, and tools in digital media marketing — with an emphasis on the often misunderstood practice of programmatic media. Spirited discussions and expert insights explore how the advertising industry is changing and what the future challenges and opportunities may be for brands, marketers, and consumers. Produced by Xaxis, a leading programmatic media agency since 2011.
 
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
 
Converge Coffee connects you with experts who have succeeded or scraped their knees and elbows from lessons learned. You get each speaker's wisdom like you were sitting right across the coffee table. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why. We dive deeper in the 4 marketing success cores: Messaging, Design, Tech, and ...
 
Discover the latest and greatest growth marketing tools and technology. Each week, join Nicholas Scalice from Earnworthy, as he interviews marketers, product creators, startup founders, marketing technologists, and more. During the interviews, Nicholas will unbox the marketing tools they make, market, and use. You’ll be sure to walk away with actionable insights, as well as a long list of new tools to add to your marketing stack.
 
The MADWomen Podcast is produced by mBolden, the global network for women in digital. We seek out inspiring and insightful conversations with some of the smartest women in marketing and advertising, asking them to share their successes, their failures, and the many lessons they've learned on the path to success. Join podcast host and mBolden President Lara Mehanna as she speaks with some of the brightest luminaries from the agency, brand, martech, adtech, publishing, and startup worlds about ...
 
Marketers know it’s the connections we make - between ideas, people, and brands - that make all the difference. Each week, Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections. Kick back, relax, and join our happy (half) hour of marketing inspiration and positivity and come away a happier and ...
 
The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, ...
 
DMN covers all aspects of digital and data-driven marketing. A resource for marketing and senior sales professionals, decision-makers and key influencers within their organizations. Readers depend on our brand for unbiased, clear, incisive reporting on the topics that matter most to their profession, including innovative use of data, strategy, and technology across all marketing channels.
 
The Sales Lift is a podcast for revenue leaders ready to scale. Revenue leaders are founders, executives & managers responsible for the bottom line and creating a repeatable sales system. Listen as Tyler Lindley talks to thought leaders in marketing, sales, and customer success to give you actionable strategies to drive your revenue engine forward. We’ll discuss Sales Enablement which is everything you do to empower your sales team to sell better, faster, and with more useful resources. We’l ...
 
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
 
As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
 
The MSDW Podcast dives into the latest news and events in the Microsoft Dynamics ERP and CRM community. Produced by the editors of MSDynamicsWorld.com, the podcast features interviews and discussions on the latest issues confronting Dynamics AX, GP, NAV, and CRM users and professionals.
 
Taking you inside TechMedia conferences with interviews featuring speakers including Rand Fiskhin of Moz and Jason Miller of LinkedIn. Each event brings together technology and marketing thought leaders and executives. Founded by entrepreneurs for entrepreneurs, TechMedia has been highlighting and networking the technology, entrepreneurial and venture capital communities in the Southeast and Mid-Atlantic since 2001. Through conferences, media, and networking forums, TechMedia’s goal in life ...
 
Join me, Fiona Jensen, Director at Market Recruitment as I interview inspirational and charismatic B2B marketing leaders, and ask the career questions you can’t get the answers to elsewhere. Whether you’re searching for your first gig after University, looking to move from Exec to Manager level, getting your first people management position, trying to up-skill yourself or stepping into a senior leadership role, let our Mentors give you the advice to make a success of it.
 
On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace. Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliv ...
 
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show series
 
Today we rebroadcast our conversation with Katie Miserany, Founding Partner at Worthwhile Digital, which is a full service digital agency that helps their clients with branding and content strategies. In part 1 of our conversation, Katie is going to tell us about her strategy for crafting a marketing message that resonates and translates across pla…
 
Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with John Turns, Vice President of Strategy about the future of marketing technology (Martech) and the role of artificial intelligence In this episode, you will learn: 1) How to enhance LinkedIn outreach with emojis and personalization to drive connection 2) The changeover…
 
Marketers are wasting energy deciding the ideal CTA to add to a landing page. Let’s vote on it, or let’s test it. The ideal CTA is based on who the visitor is and where they are in their lifecycle, not what your A/B tests are showing or your internal debates. Instead of obsessing about picking the best CTA per page for all your visitors, you should…
 
In this podcast, we will discuss how to build out a workable Martech stack within your firm from regional to global firms.Moderator:@Rachel Shields Williams, ​Senior Manager Experience Manager, Sidley Austin LLP Speaker:@Jacqueline Madarang, Associate Director of Marketing Technology & Operations, Blank Rome LLPRecorded on 11-5-2020…
 
Today we rebroadcast our conversation with Kate Talbot, who is a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gave us a great review of the current state of influencer marketing, and in part 2, Kate is going to tell us how influencers are leveraging their audience to laun…
 
Today we rebroadcast our conversation with Kate Talbot, a Marketing Consultant, Forbes Contributor, and Millennial Marketing Speaker & Lecturer. In part 1 of our conversation, Kate gives us a bird's-eye view of the current state of influencer marketing. Show Notes Connect With: Kate Talbot: Website // LinkedIn // Twitter The MarTech Podcast: Email …
 
In our third and final episode with Jennifer, we talked about how technology can make an individual feel empowered and reinvent yourself through online education, how personal branding can help you in your career path and what’s in store in the future of technology and the workforce. Show Notes Connect With: Jenniefer Byrne: Website // LinkedIn The…
 
Host Fawn Annan speaks to the CMO of a hot B.C.-based software company that’s helping marketing organizations plan strategically and spend efficiently. Julia Stead explains the tools her company offer are not just about managing resources, but also managing the performance of those resources. Integrated directly with an organizations financial syst…
 
Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Steve Brown about the imperative of what it means to take your business online in 2020 and beyond. In this episode, you will learn: 1) The change experienced in 2020 was the compelling event to move online 2) What is a “Zoom first strategy” 3) Transformation – what ch…
 
My mentor, Dr Neil Postman, founder of media ecology and a student of Marshall McLuhan, wrote in 1982 that our reliance on data causes us to stop thinking. We activate thinking through ideas and education. I add to Dr. Postman’s equation workforce diversity. In the next few days and weeks, every time you hear or read the word data, ask yourself ‘wh…
 
In this second episode with Jennifer, we talked about the trends in the future of work and how technology is already infused in almost any job and how we can utilize technology to solve the problem of job losses that it created. Ben and Jennifer also talked about how we can re-engineer the workforce in the face of rapid technology advances and the …
 
On this episode of The Marketer’s Journey, I interview Susanne Gurman, SVP of Marketing at SecurityScorecard. Susanne spent ten years working as a marketer at an established company, but eventually, despite what she had learned and the opportunities she had been afforded, she felt that she had taken the position to its ceiling and made the leap to …
 
The Microsoft Dynamics NAV and Dynamics 365 Business Central community has a heritage of conferences around the world, some that go back decades. But with the pandemic, everything has changed in 2020. Some events have gone online, others have been put on hold, and still others have emerged as new alternatives. BC Tech Talk is the latest new event. …
 
If you are part of a go-to-market (GTM) team, or have leveraged ProductHunt or AppSumo for your SaaS product launches, this episode is going to be very useful for you.In this episode, Jeroen Corthout, the CEO of SalesFlare joins Yaag and Manish to discuss some of the sales and marketing challenges they faced as a startup, especially during the GTM …
 
In today’s episode, Jennifer talks about navigating a non-traditional career in technology, how coming from a different perspective paved the way for her leading prominent technology organizations and eventually realizing some unintended consequences of broad technology adoption and what she can do to alleviate the very real digital divide. Jennife…
 
Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, will talk with Michelle Seger about their where AI for Sales is being leveraged in the sales process after collaborating with hundreds of sales leaders. You will learn: 1) How AI is being used in Sales Compensation 2) Compensation philosophy 3) The impact of Covid on the growth …
 
Today we rebroadcast our conversation with Julie Puckett, the Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 2 of our conversation, Julie is going to tell us us what it takes to land a great job in marketing. Show Notes Connect With: Julie Puckett: Website // LinkedIn The MarTech…
 
Today we rebroadcast our conversation with Julie Puckett, Founder and Partner at Blaze Search, which is a retained executive search firm with a strong global network. In part 1 of our conversation, Julie tells us about some of the common themes that she sees on marketing resumes that lead marketers to get interviews. Show Notes Connect With: Julie …
 
Today’s episode talks about the process of implementation for your martech tools, how to create a focal point for your disparate tools to build a seamless integration, and how to optimize the martech stack you’ve built and make it function like a well-oiled machine. This is our last episode for Revenue Growth Week with our special guests from Tegri…
 
Another vague COVID email asking how you can help isn’t going to cut it. You should already know how you can help your customers. That’s real customer-centricity, and it’s the only way you’re going to survive this pandemic. In this Takeover episode, Ethan Beute, host of The Customer Experience Podcast, discusses customer-centricity with Todd Hocken…
 
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange In this session, Jake Dunlap will discuss the emerging trend of shifting your sales process to a more buyer-focused model. In addition, you’ll learn why sales and marketing alignment from a KPI standpoint is crucial to scaling your business.…
 
Pattern Energy, a company that develops and operates wind and solar energy generation projects around the world, had many years invested into a Microsoft Dynamics AX 2009 ERP solution that was on-premises and highly customized. But by 2018 they knew that their aging system needed to be replaced. On this episode, Nick Tavenier, the ERP systems analy…
 
Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Douglas Hall about Digital and Virtual Transformation done right. In this episode you will learn: 1) A new way to look at Digital and Virtual Transformation 2) What are the resources available to help – hint: Douglas Hall rocks! 3) What does “extreme ADHD” have to do …
 
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 4 of our c…
 
Today we're going to talk about using MarTech tools and strategies to put more money in your business's pockets. Joining us today is Brandi Starr and Mike Geller, who are respectively, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 3 of our c…
 
Chad Burmeister, the AI for Sales Expert on the Sales Experts Channel, talks with Julie Hansen about her background in sales and acting, and how to use video effectively in a virtual world. You will learn: 1) Lessons learned from acting 2) How to leverage video effectively in sales 3) Video is no longer optional, learn why Learn more about your ad …
 
We continue our conversation about using MarTech tools and strategies to put more money in your business's pockets. Joining us again today are Brandi Starr and Mike Geller, the COO and President and CTO of Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In Part 2 of our conversation,…
 
On this episode of The Marketer’s Journey, I interview Rishi Dave, CMO at MongoDB. Rishi credits his time at Dell with shaping his journey to becoming a CMO. It’s where he worked his first marketing job, with a higher up eventually taking a chance on him and providing him with a platform to become the marketer he is today. In his current role, Rish…
 
It’s a funny visualization but I find it always grounds me in what matters: why am I at work, what is really important to me, and why being happy is more important to us than anything else. It’s easy to let work get to you and invade your happy space; I’m going to share my strategies for staying happy wherever I work. Work / Life Boundary Clear bou…
 
Communication is what separates us from other animals. Communication makes us human. So, why do most workplaces seem dead-set on stripping all the humanity from business communication? In this Takeover episode, host Ethan Beute speaks with Darin Dawson, President and Co-Founder of BombBomb, a company hoping to make a dent in the universe by rehuman…
 
You are a genius. In fact, every person in your company is a genius, too. And if you can figure out why, you can reorganize your company to be more efficient, productive and joyful. In the latest LinkedInLive episode, I’m joined by the legendary Patrick Lencioni, Founder & President of The Table Group and author of The Five Dysfunctions of a Team, …
 
Craig Dubitsky, Founder of hello products and Chief Innovation Strategist at Colgate, joins Happy Marketer Connection for an epically positive episode about the benefits of being friendly. Hear how to make friendliness your business game-changer, why FOMO is changing the retail landscape, how to create a brand that makes people smile and a company …
 
If you loved this podcast, you may also be interested in checking out Casey's course on how to monetize quora -- > https://quora-masterclass.myshopify.com/products/how-to-monetize-quora-course You can get in touch with him at casey@bonjoro.com if you have any questions!By Casey Hill, Yaagneshwaran Ganesh, Manish Nepal
 
#23: Listen as Casey Hill, the Head of Growth at Bonjoro, discusses how personal videos can be used for your marketing, sales, and customer success efforts. We discuss building advocacy within your customer base, being personal with your video selling, and some key use cases for how Casey has seen video increase engagement throughout the buyer’s jo…
 
This week we're talking specifics about how to use MarTech tools and strategies to put more money in your business's pockets. Joining us today are Brandi Starr and Mike Geller, the COO and the President and CTO at Tegrita, which is a full service MarTech consulting firm that enables digital marketing strategy with technology. In part 1 of our conve…
 
Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 2 of our conversation, we discuss how you can optimize your retargeting campaigns. Show Notes Connect With: Daniel Daines-Hutt: Inbound…
 
Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension, which are marketing agencies that specialize in traffic generation and retargeting. In part 1 of our conversation, Daniel is going to tell us how he recommends you develop a retargeting audience. Show Notes Connect With: Daniel Daines-Hut…
 
The latest release wave for Microsoft Dynamics 365 Business Central is now rolling out with a range of updates that should benefit users, developers, and system administrators. Dynamics NAV and BC veteran Kim Congleton of New View Strategies has been busy examining the new updates and helping the community understand how to make use of the improvem…
 
Today we discuss how the mobility landscape impacts marketers. Joining us is Matt Tubergen, the Executive Vice President of Digital Turbine Media, which is an on-device media platform that makes it easier than ever for people to discover new apps and content, and for operators and OEMs, their service helps them boost revenue, and for advertisers, i…
 
Exclusive session from the 2019 B2B Sales & Marketing Exchange: https://b2bsalesmarketing.exchange The future of sales and marketing is radically transparent … are you ready? While embracing transparency and leading with our flaws may feel like the right thing to do, brain science coupled with the proliferation of reviews and feedback on everything…
 
In this week’s 3-minute ThinkTank podcast I share a very personal story about the battle for the soul of the media industry. The core of media -- the soul of media – always has been and always should be defined by quality content, truthful and trusted journalism, and service in support of the public interest. Real media companies set a high standar…
 
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