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C
CMO Talks

1
CMO Talks

IT World Canada

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A bi-weekly podcast that explores the evolving MarTech scene through in-depth interviews with top analysts and marketing practitioners. Hosted by ITWC’s CMO, Fawn Annan and supported by global IT intelligence leader IDC, each fast-paced, forward-looking 40-minute podcast challenges top marketing leaders to share their perspective on issues ranging from AI-powered analytics to account based marketing strategies. Every podcast will explore how our guests will drive customer experience and valu ...
 
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
A rotating roster of industry influencers discusses the latest technology, trends, products, platforms, strategies, and tools in digital media marketing — with an emphasis on the often misunderstood practice of programmatic media. Spirited discussions and expert insights explore how the advertising industry is changing and what the future challenges and opportunities may be for brands, marketers, and consumers. Produced by Xaxis, a leading programmatic media agency since 2011.
 
Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
 
Looking for a new podcast? Do you work in Marketing or eCommerce? Join Nicholas Kontopoulos, Adobe’s Regional Head of Marketing for Digital Experience in his brand new podcast Adobe Martech Talk! Adobe Martech Talk is where brands like Petbarn, Mercury Energy, Styletread, Carhatt and their agencies discuss the things they’re doing differently as a result COVID-19. Episode 1 - "When digital becomes your only channel" coming mid-September.
 
The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry. The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. Each podcast episode deconstructs marketing tactics and strategies used by world-class per ...
 
Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no ...
 
The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
 
From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
 
D
DMN One-on-One

1
DMN One-on-One

DMN (Direct Marketing News)

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DMN covers all aspects of digital and data-driven marketing. A resource for marketing and senior sales professionals, decision-makers and key influencers within their organizations. Readers depend on our brand for unbiased, clear, incisive reporting on the topics that matter most to their profession, including innovative use of data, strategy, and technology across all marketing channels.
 
I
If You Market

1
If You Market

Sky Cassidy (CEO) of MountainTop Data

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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
Marketing and Procurement are two sides of the same coin. Yet, they are at opposite ends of the spectrum, where one focuses on branding and customers, and the other on driving out costs and inefficiencies. Just like Marketing and Procurement can sometime act more like foes than friends, so might the co-hosts of the MarPro Podcast who challenge their guests—and each other—by asking the difficult questions and bringing out important issues to help bridge the gap that often divides marketing an ...
 
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
 
"Share Her Story" is an original podcast series by Women of Martech. Inspired by Women of Martech Success Spotlights, women in the marketing, technology and martech industry discuss their accomplishments, contributions and innovations in the areas of profitability and revenue, process and efficiency, social responsibility and diversity and inclusion.In each interview, incredible women from a variety martech roles share their experiences and expertise with Women of Martech President and CMO o ...
 
The Sales Lift is a podcast for revenue leaders ready to scale. Revenue leaders are founders, executives & managers responsible for the bottom line and creating a repeatable sales system. Listen as Tyler Lindley talks to thought leaders in marketing, sales, and customer success to give you actionable strategies to drive your revenue engine forward. We’ll discuss Sales Enablement which is everything you do to empower your sales team to sell better, faster, and with more useful resources. We’l ...
 
Marketers know it’s the connections we make - between ideas, people, and brands - that make all the difference. Each week, Happy Marketer Connection invites you to connect with Sue Frech, Martech pioneer and unfailing optimist, as she and her fellow passionate marketers explore engaging and inventive marketing strategies and toast brands making impactful consumer connections. Kick back, relax, and join our happy (half) hour of marketing inspiration and positivity and come away a happier and ...
 
Converge Coffee connects you with business experts who have succeeded by constantly pivoting and staying motivated from lessons they learned. You get each speaker's actionable insights and feel their passion like you were sitting right across the coffee table. This podcast is about building a strong customer experience (CX) community. Each episode will be packed with information at your fingertips. Think of this podcast as talking to the speaker right across the table and walk away with cont ...
 
J
Julius Profiles

1
Julius Profiles

Julius, Influencer Marketing

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Influencer marketing moves at the speed of culture and it’s vital to put people first. Each month, Julius’ Danny Palestine interviews industry experts who do just that. Want to learn about the nuances of influencer marketing? This is the podcast for you.
 
As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digit ...
 
The MADWomen Podcast is produced by mBolden, the global network for women in digital. We seek out inspiring and insightful conversations with some of the smartest women in marketing and advertising, asking them to share their successes, their failures, and the many lessons they've learned on the path to success. Join podcast host and mBolden President Lara Mehanna as she speaks with some of the brightest luminaries from the agency, brand, martech, adtech, publishing, and startup worlds about ...
 
Looking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with s ...
 
The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
 
Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.
 
Taking you inside TechMedia conferences with interviews featuring speakers including Rand Fiskhin of Moz and Jason Miller of LinkedIn. Each event brings together technology and marketing thought leaders and executives. Founded by entrepreneurs for entrepreneurs, TechMedia has been highlighting and networking the technology, entrepreneurial and venture capital communities in the Southeast and Mid-Atlantic since 2001. Through conferences, media, and networking forums, TechMedia’s goal in life ...
 
Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals. Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company. James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries. Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.
 
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show series
 
We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a…
 
In this episode, Patrick Moorhead discusses brand story innovation using Martech. He explains Rishad Tobaccowala’s concept of water vs. plumbing and how it draws a parallel to sales vs. marketing channels. He dives into the process of brand story innovation, novel ways for marketing and sales to work hand-in-hand, and strategies to implement buyer-…
 
At some point, everyone who is a customer has experienced the tremendous frustration of being passed around between a company’s sales, marketing and customer service departments—and you get that terrible feeling that the left hand doesn’t know what the right hand is doing. When companies have to ask you for the same information repeatedly, or when …
 
HUGE thank you to all of our awesome guests. In celebration of our 50th episode, we're rounding up all the answers to the most important question we asked every single one of our guests: what advice do they have on how they've managed to balance everything life throws at them and how they stay happy and sane at work. This is our 50th episode. Most …
 
In this episode of In-Ear Insights, Katie and Chris discuss MarTech stack drift. What happens when your strategy changes, but your marketing technology doesn’t? What are the consequences, and how do you begin remediating it? Tune in to hear the 5-step strategy for realigning your MarTech with your overall strategy. Watch the video here: Can’t [...]…
 
This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more. Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultanc…
 
In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. In part 1 of our conversation, Craig tells us why SMBs need a CRM solution t…
 
Every digital media company is struggling to recruit and retain great talent. In episode 6 of our “People of Programmatic” podcast, part of our 10x10 series to herald Xaxis’ tenth anniversary, our guests explore the new landscape of work and workers, and reveal how recruiters, managers, and executives can evolve their practices to find great people…
 
In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them? Contact Heather Adkins| Follow us on LinkedIn.
 
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a marketer, though, how can you make sure that you also get this time to relax without negative business effects. Today, Pamela talks about how to keep your jobs …
 
In this episode, Matthew Sell defines what CMI is and goes on to discuss how the function of competitive and market intelligence has evolved and how CMI teams have had to adapt to the shifts. He also shares his observations on how he sees CMI evolving in the future as markets become more dynamic. Contact Matthew Sell| Follow us on LinkedIn.…
 
Multicultural TV Talk host Juan Ayala is joined by Isabella Gomez (Netflix's One Day at a Time), Gabriela Fresquez (Telemundo's Radar 2021), Cristina Rodlo (Netflix's No One Gets Out Alive) and Román Zaragoza (CBS' Ghosts), for our first Latinx Actors Roundtable in celebration of Hispanic Heritage Month. The four talk about the representation (and …
 
Join Chris this week as he discusses the major mistake that every marketer makes at some point, marketing to the wrong audience. Along with explaining the core reason that this happens, Chris lays out the 3 hidden traps that inevitably come from going wide instead of deep and most importantly, how to avoid falling into……
 
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summer slump. Do you just stop marketing at this time? Today, Pamela talks about how to recalibrate your marketing based on seasonality. Show Notes Connect With:…
 
Is your manufacturing customer at the center of your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and accelerating the growth rate of a manufacturing business. This is a not to miss episode. Articles and resources reference in this episode: Connect with Keith Pigues on…
 
In this episode, Katie and Chris discuss what makes truly compelling content marketing, from storytelling structures to research and development. How do you keep people engaged in your content? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio [...] Read More...…
 
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective during the summer. Show…
 
As a kid, you probably played Capture the Flag. Adults in the business world play it too—albeit a different version that we can call Capture the Category. It’s no secret that companies that can best identify a problem, convince people they need to solve it—then create the optimal solution—often become the pre-eminent player, aka the Category King. …
 
Nothing has reshaped broadcast journalism more than the shifting balance between news and commentary. Whether it’s the political horserace or the policy issues of the day, partisan rancor all too often supplants reasoned debate, leaving viewers in search of the facts and insights they need. In this edition of "In the National Interest" I talk with …
 
Senior manager of audience growth at Hubspot, Pamela Bump, is back for day 2 of Summer Slump Week. As you’ve already noticed, marketing can be seasonal. So something that works in the winter, might not necessarily work the same way in the summer months. Today, Pamela talks about what marketing channels dip during the summer. Show Notes Connect With…
 
What do you do to make sure leads don't fall through the cracks? This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale. Pieter is a small business systems & automation expert and the co-founder and CEO …
 
On this episode of The Marketer’s Journey, I interview Carol Carpenter, CMO of VMware, a cloud computing and virtualization technology company. Carol shares some of the lessons she’s learned during her roles at several different startups, including stints as CEO of ElasticBox and as GM at Trend Micro. During the episode, we discuss strategy, custom…
 
#63: Listen as Mike Farrell, CEO of Green Leads, talks about his experience with sales development and startup companies. He touches on how to set up your growth stage strategically, things to consider with a new sales development team, and whether to insource or outsource sales development. Click here for the full episode show notes & more! Formin…
 
In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative.He talks about:--> How does a narrative really work especially when you are competing with a better product?--> The process to identifying you…
 
In this episode, Kerry Ok discusses how to scale your marketing content strategy. She mentions why it is important for B2B marketing organizations should consider scalable marketing content. She also talks about how to leverage using an artist approach while creating content and the hidden secrets of content writing. Contact Kerry OK | Follow us on…
 
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump. Show Notes Connect Wi…
 
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conve…
 
Today we discuss performance marketing and machine learning from a very practical standpoint. Joining us is Mike Nelson, Co-Founder at Four15 Digital, which is a growth agency dedicated to offering their clients the seasoned experience of a conglomerate corporation while maintaining the intimate attention of a small business. In part 1 of our conve…
 
Founder and CEO of MediaScience, Dr. Duane Varan, wraps up the conversation about the science of machine learning in marketing. One of the main aspects of gathering consumer data is the ability to effectively analyze it for your success. And depending on your sector, your metrics and KPIs will be different. Today, Dr. Duane talks about how science …
 
In this episode, Tim Downs discusses his shift from IT to sales leadership and the lessons learned along the journey. He discusses: What are the three Cs to achieving success in any position? What Mamba Mentality means? He also shares amazing tips for new leaders to become successful in their careers and life. Contact Tim Downs | Follow us on Linke…
 
This week, Chris is joined by marketing authority, Paul Sokol, to discuss the union of automation and messaging. Paul is a thought leader in Automated Experience Design, author, speaker, and promoter. Over the years, he has learned that the art of copywriting for automation requires a lot of attention to detail. Paul shares how to……
 
Founder and CEO of MediaScience, Dr. Duane Varan, discusses the science of machine learning in marketing. AI and machine learning is already helping businesses gather and analyze data. It all boils down to balancing your marketing strategy to make technology work in your favor. Today, Dr. Duane talks about some of the innovations from AI and machin…
 
Nicholas Holland, HubSpot Vice President of Product spells out why marketers need to market and sellers need to sell how their customers want to buy. Articles and resources reference in this episode: Connect with Nicholas Holland on LinkedIn Check out the latest HubSpot news Learn before you act with a HubSpot Academy Certifications Get Started Fre…
 
In this episode, we speak to Aaron Ballew, VP, Global Demand Generation for Ping Identity, also known as its Chief Identity Champion. He is a new type of precision-based marketer that thrives on numbers. Aaron holds a Ph.D. in Electrical Engineering, so you might ask how he ended up in marketing leading Ping’s demand generation business. Aaron is a…
 
In this episode of In-Ear Insights, Katie and Chris discuss the alphabet soup of some common marketing metrics – CPM, CPC, CPA, ROAS, ROI, and CLV – what they mean, when they apply, and how to interpret them. How do you organize these metrics to tell a coherent story about the customer experience, and what [...] Read More...…
 
Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show Notes Co…
 
This week on MarPro our guest is Russel Wohlwerth the co-author of "Buying Less For Less" a must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! In addition to being an author, Russel has been advising companies around the world on all aspects of marketing agency supplier management. …
 
#62: Listen as Ben Stroup, President of Velocity Strategy Solutions, discusses building a revenue operating system for your business. He offers insight into how revenue operating systems drive revenue, how they play into common scorecards, and what roles managers have in overall success. ===================== Click here for full show notes & more! …
 
CMO of Penji, Jonathan Grzybowksi, discusses the role that design plays in your growth strategies. Some companies can get away from using gimmicky marketing but it’s not for everyone. It all boils down to the reputation you want your brand to have. Today, Johnathan talks about Inc 5000’s weirdest growth strategies. Show Notes Connect With: Johnatha…
 
On this episode of The Marketer’s Journey, I interview Archana Agrawal, CMO at Airtable, a San Francisco-based cloud service. With a background in data science and analytics, Archana applies her experience to her new role to leverage data and gain a deeper understanding of the marketing team’s needs. During the episode, we discuss tips for how mark…
 
In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning.She talks about:--> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it?--> How positioning is diffe…
 
Jonathan Grzybowksi, CMO of Penji explains how design impacts your growth strategies. How do you think about design in your business? While design plays a very important role when it comes to your finished website, it’s definitely not the primary factor. Today, Johnathan discusses how to outsource your design process. Show Notes Connect With: Johna…
 
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412…
 
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco …
 
Tricia Gellman, the CMO of Drift continues the conversation about how marketing has changed throughout the last four decades. Drift is a conversation marketing platform that helps businesses to communicate effectively with their customers. The role of marketers continues to change as we move away from the internet age. Today, Tricia talks about the…
 
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