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Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruptionBy Kerry O'Shea Gorgone
 
Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI--all in an effort to get to the heart of why companies struggle to really talk to their customers.By Matt Snodgrass
 
As marketers, we compete for our audience's attention--and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.By Kerry O'Shea Gorgone
 
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a foBy Matt Snodgrass
 
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.By Kerry O'Shea Gorgone
 
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a pBy Matt Snodgrass
 
Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business--and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement amBy Kerry O'Shea Gorgone
 
Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.By Kerry O'Shea Gorgone
 
Do links still impact organic rankings in Google? Read on, I have your answer [CASE STUDY]. Over the last 8 years, our agency has helped clients build 20,000 links for clients Each of these links was meticulously tracked in a Google Sheets file. My business partner, David Krevitt, connected our tracking file to SEMrush's API. This allowed us to con…
 
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