show episodes
 
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 35 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a gues ...
 
Feeling lost in the product business world? Need to take your physical product sales and strategy to the next level? Asking yourself: Is it possible to create passive income and multiple streams of revenue in the product world? Can you make your physical product or private label business a full-time income from a side hustle? Can makers take their handmade items and manufacture in a smart way to scale their businesses and handle teams, inventory, and production? Each week, these two women en ...
 
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show series
 
In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Hidden…
 
In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Simple Ways t…
 
Ep. 198: It's no secret that 2020 has been the longest, most unexpected year yet, and it's only the end of October! As we head into Q4, we want to focus and reflect on some of our unexpected wins this year. Join us (and our families) from Minna's garage and ask yourself, "What's my win?" Links mentioned: The Product Boss Instagram The Survival Kit …
 
In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yours…
 
In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business! TIME-STAMPED SHOW NOTES: [00:25…
 
In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations. TIME-STAMPED SHOW NOTES: …
 
Ep. 197: This week's Female Founder is the "video queen" Maureen Kovacik of Blythe Baubles! We've been so honored to watch her spread her wings and grow from a bit of an introvert to becoming a video boss! Today she's sharing how she's transitioned her business from in-person to online. Support and follow Maureen at: Blythe Baubles Website Blythe B…
 
In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: M…
 
In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more. TIME-STAMPED SHOW NOTES: [00:25] …
 
In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if yo…
 
In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it. TIME-STAMPED SHOW NOTES: [00:25] T…
 
Ep. 196: "How do you keep yourself motivated?" We recently had this question submitted on one of our weekly Bosses & Breakfast Live Q&A's. It can sometimes be taboo to talk about how money can be such a huge motivator in business. We had such a great chat about this on Bosses & Breakfast that we decided to share it with you here on the podcast! Let…
 
In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do This If Your Facebook…
 
In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’…
 
In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topi…
 
Ep. 195: Today, let's shine a light on Female Founder - Sarah Cornwell! The struggle of narrowing down handmade products can feel limiting when you want to grow and evolve your business. Sarah is sharing with us how having that sense of structure actually gives her creativity instead of limiting her business! Connect and Support Sarah at: Sarah Cor…
 
In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal! TIME-STAMPED SHOW NOTES: [00:25] Today’…
 
In episode #1533, Neil and Eric provide some intel on how to find lower-cost engineers. They talk about what lower-cost means to them and why you shouldn’t compromise on quality. We also hear their experiences of some of the well and lesser-known talent marketplaces. To learn more about how to find great developers for pennies on the dollar, tune i…
 
In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic:…
 
In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches! TIME-STAMPED SHOW…
 
Ep. 194: This episode is brought to you from Minna's garage! That's right - we were in the same city and decided to record a socially distanced podcast episode! Today we're talking all about the benefits of being on an online business directory. If you want to improve your online presence, gain visibility, amplifying your reach this holiday season,…
 
In episode #1529, we talk about how to generate content ideas for long-form articles! Blogging is not dead, so do not ignore this potential traffic, it is still a great way to help users and build your business. Tune in to hear about the best ways to come up with ideas, from brainstorming to stealing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic:…
 
In episode #1530, we talk about how you can benefit from using Community’s texting features. Personalized, automated texting helps you to build a community that you can speak directly to and makes people feel like they know you personally. Tune in to hear about the high open and click rates of text messaging! TIME-STAMPED SHOW NOTES: [00:25] Today’…
 
In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Couple of Tools to Help with Instagr…
 
Ep. 193: Female Founder, Annie White-Brown, is sharing her amazing story with us this week. She's talking about how becoming a mother for the first time inspired her to start an adventure that began in the kitchen and has grown into a family business. Support and follow Annie at: Natural Annie Essentials Website Natural Annie Essentials Instagram C…
 
In episode #1527, we talk about the unemployment stimulus that is making it harder to hire employees right now, and what you can do about it! During the pandemic, the American government and others around the world have started to dish out unemployment checks to support those in need. In some cases this may create a disincentive for people to find …
 
In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should…
 
In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm! TIME-STAMPED SHOW NOTES: [00:25] Today’s top…
 
In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How t…
 
Ep. 192: This week is extra special because we have a freebie just for you! We're giving you the exact 30-second video you can use to convert and connect with your customers. Get ready because with this freebie you can change the way you show up and stand out this fourth quarter in just 30 seconds! [Download the script here] Links Mentioned: The Su…
 
In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also …
 
In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering …
 
In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Grow Your Instagram Following. [00:44] Neil’s…
 
Ep. 191: On this week's Female Founder episode, we're chatting with Tiffany Ju of Chunks. She's sharing her amazing story of how the enormous success of her first business lead to burnout, and how she used that to reconnect with her passion for making art. Connect and Support Tiffany at: Chunks Website Chunks Instagram -- This episode was recorded …
 
In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Scale Your Marketing. [00:3…
 
In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more. TIME-STAMPED SHOW NOTES: [00:25] Toda…
 
In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losin…
 
In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company! TIME-STAMPED SHOW NOTES: [00:25] Today’…
 
Ep. 190: Knowing your customer's journey from the start is so important. How can you make sure their experience shopping with you is mindblowing? Today, let's dive into how you can guide them through a great customer journey, not just a good one. Links mentioned: The Product Boss Podcast Ep. 90: Your Customer's Journey Just Wanderlust Blog Bost: Th…
 
In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how …
 
The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscap…
 
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