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Behind the Data

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Behind the Data

Euromonitor International

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Behind the Data takes you inside the world of market research, discussing current and future topics and trends in the industry. Euromonitor International's own Peter Kosmal sits down with some of the brightest minds in the market research field today to talk about their experiences - from the weirdest things ever researched to future innovations in the industry.
 
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My guest today is Naomi Henderson, CEO/Co-Founder of RIVA Market Research and Training Institute. RIVA, founded in 1981, as a qualitative market research services company. In 1982, RIVA established its moderator training division to meet growing demands from researchers for training in effective qualitative research techniques. Today, the RIVA Trai…
 
My guest today is Pepper Miller, a principal consultant and an award-winning market researcher and speaker. In 1995, Pepper founded Hunter-Miller Group, a market research and marketing strategy company. She followed this by being the lead consultant in the largest study about African Americans in 2008. It was called the Black American Today Segment…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender. More about SampleCon 2021: https://samplecon.com/ Find Vignesh Online…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Timothy McCarthy, General Manager at Imperium. More about SampleCon 2021: https://samplecon.com/ Find Timothy Onl…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ted Pulsifer, Executive Vice President of Enterprise Solutions at Schlesinger Group. More about SampleCon 2021: h…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Roddy Knowles, VP, Product and Research Innovation. More about SampleCon 2021: https://samplecon.com/ Find Roddy …
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Patrick Comer, Founder and CEO of Lucid. More about SampleCon 2021: https://samplecon.com/ Find Patrick Online: L…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mario Carrasco, Co-Founder & Principal of ThinkNow. More about SampleCon 2021: https://samplecon.com/ Find Mario …
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Jonathan Kurzner, EVP – Head of Americas at Cint. More about SampleCon 2021: https://samplecon.com/ Find Jon Onli…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Howard Fienberg, Senior VP of Advocacy at Insights Association. More about SampleCon 2021: https://samplecon.com/…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Don Golden, CEO of Precision Sample.More about SampleCon 2021: https://samplecon.com/Find Don Online:LinkedIn: ht…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Danielle Blugrind, Senior Consumer Insights Manager at Roku.More about SampleCon 2021: https://samplecon.com/Find…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Andrew Abony, CEO of Adbloom.More about SampleCon 2021: https://samplecon.com/Find Andrew Online:LinkedIn: https:…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Adam Jolley, EVP + General Manager Americas at Paradigm Sample. More about SampleCon 2021: https://samplecon.com/…
 
Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. More about SampleCon 2021: https://samplecon.com/Find Our Guests Online:Adam Jolley, EVP + General Manager Americas at Paradigm SampleLinkedIn: https://www.linke…
 
My guest today is Priyanka Carr, general manager of market research and insights at Momentive. Additionally, she is a board member at The Posse Foundation (one of the most comprehensive and renowned college access and youth programs in the U.S.)Momentive (formerly SurveyMonkey) is an American company that develops cloud-based software as a service.…
 
Savitha Reddy Pathi is the Deputy Director of Climate Solutions, a nonprofit in Seattle that's focused on accelerating clean energy solutions to the climate crisis. In this episode, Savitha and Tim talk about: How Climate Solutions is helping fight the climate crisis How relationships with donors have changed due to COVID-19 What motivates people t…
 
On this week's special podcast, Kelly Beaver, Managing Director of Public Affairs is joined by Mark Herbert, Director, Schools & TVET (Technical and Vocational Education and Training), British Council, UK and Will Straw – CEO of the Prince’s Trust International. In this episode, the team review Ipsos’s latest data on children and young people, coll…
 
On this week’s episode of the Ipsos MORI Politics and Society podcast, Keiran Pedley and Cameron Garrett sit down to discuss the latest wave of Ipsos MORI’s Political Monitor. They ask what is behind the Conservative’s growing poll lead and examine Keir Starmer’s falling poll ratings.By Ipsos MORI
 
My guest today is Jonathan Grove, Director Of Product Design at Nationwide.In preparation for this interview, I found Nationwide’s start very interesting. In the 1920s, farmers were paying the same rates on their automobile insurance as city drivers even though they had fewer accidents and claims than city drivers. The Ohio Farm Bureau decided to s…
 
My guest today is Steve Fadden, Research Lead for Cloud Platform at Google. Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware. It is considered one of the five Big Tech companies al…
 
My guests today is Paul R. Bruening, Director UX Research and Insights at Thomson Reuters.Thomson Reuters has around 50,000 employees globally and is the world’s leading provider of news and information-based tools to professionals.These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a …
 
My guests today are George Zhang, Director of UX Research at Course Hero.Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts. Prior to joining Course He…
 
Hanson Hosein is a documentary filmmaker and storyteller. Currently, Hosein is Co-Founder of the University of Washington’s Communication Leadership graduate program, President of HRH Media Group, and a co-principal of MIRA!. In this episode Hanson and Tim speak about: How to set up a successful interview Hanson’s book, “Storyteller Uprising” Hanso…
 
My guests today are Pavi Gupta, Head of Insights & Analytics at Johnson & Johnson Vision and Kelsy Saulsbury, Sr. Manager of Strategic Insights & Analytics at Johnson & Johnson Vision. These interviews are being done in conjunction with the Qual360 North America 2021. It will take place virtually on a dedicated conference platform! The unique Qual3…
 
My guest today is Rebecca Brooks, Founder and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles California, and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision making.Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies inc…
 
The designer of the Progress Pride flag comes on Input Doc to talk about their creative process when creating the flag, what it was like to have their intellectual property go viral, and how they balance being creative with being a business owner. Daniel Quasar, a graphic designer and musician living in Portland, Oregon, designed the Progress Pride…
 
My guest today is Semaj Nitta, Student at Loyola University Chicago. Loyola University Chicago is a private Catholic research university in Chicago, Illinois. Founded in 1870 by the Jesuits, Loyola is one of the largest Catholic universities in the United States. Loyola's professional schools include programs in medicine, nursing, and health scienc…
 
On this week's podcast, Rachel Ormston, Research Director at Ipsos MORI Scotland is joined by Emily Gray, Managing Director of Ipsos MORI Scotland, and Kezia Dugdale, Director of the John Smith Centre for Public Policy, University of Glasgow. In this episode, the group review the latest data from the upcoming Holyrood election, including: Underlyin…
 
My guest today is Whitney Dunlap-Fowler, founder of Insights in Color. Insights in Color, a community for multicultural market research & insights professionals, was founded in 2020. Prior to starting Insights in Color, Whitney has held senior roles at Kelton as the Director of Cultural Insights and Added Value as Senior Brand & Cultural Insight St…
 
On this week's podcast, Keiran Pedley is joined by Ruth Townend, Research Director at Ipsos MORI and Lorraine Whitmarsh, a environmental psychologist, specialising in perceptions and behaviour in relation to climate change, energy and transport. She is Director of the Centre for Climate Change and Social Transformations (CAST). In this episode, the…
 
Some of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content? Are there levels of privacy that a consumer should have regarding how ma…
 
Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry. Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt …
 
My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division. Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z.Prior to founding Perksy, Nadia founded and operated …
 
In this special episode, Keiran Pedley is joined by two colleagues, Holly Day and Cameron Garrett. Holly talks about the government’s improving poll ratings and what is driving them Cameron talks about Keir Starmer’s poll ratings a year in as Labour leader And Keiran takes us through how the public think past PMs did in office – as featured on Time…
 
In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests:Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 listLinkedIn: https://www.linkedin.com/in/nadiagenevievemasr…
 
SEO expert Kyle Freeman talks about how anyone can go from SEO novice to expert, how the future of SEO will be different, and what you need to do to stay on top of the changing landscape of search. The “move fast and break things” culture at Assurance [00:56] An SEO’s role within a company [3:11] Figuring out what questions people are asking when t…
 
This is a collection of women’s real-life stories of experiencing fear and harassment in public spaces, read by men. TW // content includes references to sexual assault and harassment Compiled by Ipsos researchers Lucy Neiland (@LucyNeiland), Lizzie Gordon and Tamara Ansons, this three-minute audio recording prompts us to re-examine these stories o…
 
My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch.Find Ken Online: LinkedIn: https://www.linkedin.com/in/ken-ros…
 
Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer. Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28] Structures Knack has in place that help them to co…
 
On this week's podcast, Keiran Pedley is joined by Emily Gray, Managing Director, Ipsos MORI Scotland and Sir John Curtice, Professor of Politics at The University of Strathclyde. In this episode, the guests discuss the unfolding important elections in Scotland and the latest Ipsos MORI Scottish Political Monitor, including: Looking ahead to the Sc…
 
This episode was recorded in March 2020.My guest today is Steve Kantscheidt, Founder & CEO at Humantel.Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year. Prior to founding Humantel, Steve has held …
 
Ryan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions. What Ryan does at Lucia Marquand [0:31] The process of designing a book [3:33] What a physical book can be [7:26] Solving your client’s problems [9:35] Favorite books Ryan has worked on…
 
On this week's podcast, Keiran Pedley is joined by Stephen Bush, Political Editor of the New Statesman and Paula Surridge, Deputy Director of The UK in a Changing Europe and Political Sociologist at the University of Bristol. In this episode, the team review the latest data from the Ipsos MORI Political Monitor including: The state of the main part…
 
Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing…
 
My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 …
 
Kyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers in 2021. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by show…
 
2020 will be known for many things. Including the rise in the number of podcast. Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month.Today we are going to hear from six podcasters about our outlook for market research in 2021. Refere…
 
Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts. How Katie niched in marketing for the circus community [00:26] Explainer videos and where the need for them exists (or doesn't) [1:11] An overview of the circus world [3…
 
My guest today is Kristin Luck, founder and managing partner of ScaleHouse. ScaleHouse is a management consultancy that provides a range of advisory services for companies aiming for exponential growth. Prior to founding ScaleHouse, Kristin co-founded OTX, an online research business that was named the fastest growing research firm in the world in …
 
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