show episodes
 
Have you ever had an idea for a new product but just didn't know how to get started? If so, then this is the podcast for you! Each week, we highlight a different product entrepreneur who turned a great new idea into a successful new product. You'll hear about their challenges, their triumphs, their ups, and their downs. But, most of all, you'll learn how each guest was able to take nothing more than an idea, and turn it into a viable, marketable product or business. Our guests have been feat ...
 
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show series
 
We're back for the third season of Unattended Consequences! This week we talk about fame, magic tricks, and our toilet paper buying habits. Subscribe in iTunes, Overcast, or with RSS. I think subscribing and rating us in iTunes is helpful somehow but I'm not clear exactly what it does. Thanks to Miranda Harmon for our podcast artwork and Pete Danil…
 
Bob Caporale – Strategy Generation Company “Learning Lessons and Making It Real” After 60 incredible episodes of Making It Real, it’s time for co-host Bob Caporale to take all the lessons he’s learned and go start a company himself! Strategy Generation Company is the culmination of Bob’s passion to help business leaders develop their own unique pro…
 
Max Temkin – Cards Against Humanity “Stop Listening to Podcasts, And Go Do Something Great” Max Temkin and his seven childhood friends originally created Cards Against Humanity because they wanted something to play at parties. They made it available for free and the craze caught on from there! But this isn’t the story of making a lot of money; it’s…
 
Fran Dunaway – TomboyX “Look for the Rainbow Unicorn Moments” Fran Dunaway, co-founder of TomboyX, strived to create an undergarment that was universally comfortable for both herself and for her friends. With humble Kickstarter roots, she listened closely to her customers and grew a business that promoted equality of comfort and freedom from labels…
 
Lee Mallahan III – Tadpole Tape Cutter “If It Is to Be, It’s Up to Me” Lee Mallahan III, inventor of the Tadpole Tape Cutter, created his product out of necessity. While tackling home painting projects, he grew tired and frustrated with the process of cutting painter’s tape and quickly learned that there was no solution on the market to get a clean…
 
Robert Harbauer – Bondic “Create Incredible Customer Service” Robert Harbauer has a tradition of visiting local hardware stores while traveling abroad. In his travels to Germany, Robert came across Bondic, a product that he became instantly passionate about. Tune in to this week’s episode as Robert shares his competitive journey of selling a househ…
 
Elliot Harris – Absorbits “Becoming an Entrepreneur Has Never Had Less Barriers” Elliot Harris, founder of Absorbits, is a self-described accident-prone serial entrepreneur. After accidentally soaking his cell phone, Elliot was on a mission to reverse the damage. Many tests later, he created a patented pouch that dries out wet electronics. In this …
 
Denise Lee – Alala “It Is Better to Make a Quick Bad Decision, Than a Slow Good One” While training for a triathlon, Denise Lee wanted to feel as good in her workout clothes as she did in her designer clothes. She just couldn’t find active wear that matched her New York City style. So she founded Alala, a luxurious athleisure brand, to fill her own…
 
Blythe Harris – Stella & Dot “You Are Your Own Pace Car” Blythe Harris, co-founder of Stella & Dot, is a woman on a mission who is empowering many! After years of experience in the design industry, Blythe Harris, joined her co-founder to create a fun accessory company with a strong community built around it. The Stella & Dot business model features…
 
Panos Panay – Sonicbids “Being an Entrepreneur is Creative” Panos Panay has some powerful entrepreneurial experience. After selling his company, Sonicbids, in 2013, Panos became the VP of Innovation and Strategy and the Director of Creative Entrepreneurship at the coveted Berklee College of Music. Tune in to this episode of Making It Real to follow…
 
Jess Edelstein – Piper Wai “If You Can’t Not Do It, You HAVE To Do It!” In Part 2 of this two-part series, we share the story of Jess Edelstein, the second co-founder of Piper Wai. Jess had very sensitive skin, so she took to the Internet for a solution. After testing and tweaking several different all-natural deodorant recipes, she landed on a sur…
 
Sarah Ribner – Piper Wai “Make Sure You Have The Right Team In Your Corner” In this two-part series, we share the stories of two ambitious young entrepreneurs who built a thriving all-natural deodorant brand from scratch. In Part 1, we meet Sarah Ribner, co-founder of Piper Wai, who has always made health and wellness a priority in her life. When h…
 
Damion Lupo – Total Control Financial “Stop Smoking Hopeium!” After the death of his father, Damion Lupo made it his mission in life to find a way for people to live without regrets and to help them find financial freedom. He later founded Total Control Financial and used his newly formed company to help spread the world about a little known retire…
 
Nik Hawks and Lee Selman – Paleo Treats “You Can Do Whatever You Want If You Work Really Hard For It and Use Your Gifts To Make It Happen!” Nik Hawks, a Navy veteran, and Lee Selman, a former camel handler, are passionate about fueling their bodies with clean energy. Together, they created Paleo Treats, a natural treat company aimed at Paleo dieter…
 
Brian Smith – Founder of UGG “You Can’t Give Birth To An Adult” Brian Smith, founder of UGG, the popular sheepskin boot, has the ultimate story to tell. This product entrepreneur shares his journey from idea conception to parking lot sales and from marketing to mass-production. Brian walks through each phase of his adventure while sharing how he he…
 
Tony Post – TOPO Athletic “The Best Lessons Are Learned In The Field” After being in the footwear industry for over 30-years, Tony Post, decided to start his own brand, TOPO Athletic. This unique athletic shoe company, inspired by Tony’s passion for running, focuses on comfort, support, and enabling proper running form. Listen in as Tony shares the…
 
Jeffrey Woolf – Morpher Helmet “Sometimes You Have to Eat a Lot of Eyes, and Chew a Lot of Knuckles” With the rise of bike sharing programs in some of the largest cities across the globe, the inconvenience of carrying around a traditional helmet is becoming more real than ever. So instead of trying to change riders’ habits, Jeffrey Woolf, founder o…
 
Alex Shirley-Smith – Tentsile “Grow With Your Business, Step By Step.” Alex Shirley-Smith of Tentsile had a longing desire to save the rainforest since he was a child. For Alex, that passion sprouted into a successful career in tree house design. But even after becoming an accomplished architect, Alex was not satisfied. He wanted to bring the idea …
 
J.P. Laqueur – Brand Foundations “Find The Sacred Cow, and Change It.” As co-founder of Brand Foundations, JP Laqueur is determined to help corporations nix their mission, vision and value statements. He helps companies with their culture and encourages them to share their key differentiators through memorable brand storytelling. With a blog that w…
 
Karen Yankovich – Up Level Media “Don’t Limit Yourself” Karen Yankovich, is a digital strategist, and founder of Up Level Media. She recognizes the importance of social connections for businesses in our evolving world. Karen is teaching and encouraging her clients to take social media marketing to a new and more conversational level; turning their …
 
Jane Och – Guac-Lock “No One Knows About Your Product Like You Do!” Jane Och, co-inventor of Guac-Lock, is a mom on a mission who solved a major party problem: brown guacamole. After some relentless brainstorming, and prototype testing, Jane developed a patent-pending plastic storage system that would keep her ‘guac’ green for days! With a design i…
 
Sarah Dusek – UnderCanvas “Our Biggest Obstacles are our Greatest Opportunities” Sarah Dusek, founder of UnderCanvas, is making camping glamorous. Learn how Sarah is conquering the eco-tourism industry to make camping accessible, sustainable, and memorable for people of all ages. Sarah draws from her experience working with non-profit organizations…
 
Chris Logsdon – Godspeed Co “Don’t Waste Time, Do It Now” Chris Logsdon, founder of Godspeed Co, is an avid motorcyclist, passionate entrepreneur and a genuinely cool guy. While cleaning up a spill on his desk, Chris reached for his mechanic’s rag in his back pocket and had a light bulb moment. He had bigger ideas in mind for this little red rag, a…
 
Christina Stembel – Farmgirl Flowers “Be Realistic With Yourself” Christina Stembel, founder of Farmgirl Flowers, is disrupting the flower industry. As she builds a business based around her customers, Christina is blossoming as an entrepreneur and is blooming with success. She strives to create a special experience that recipients will remember an…
 
Jessica Rhodes – Interview Connections “Balance Purpose and Passion” Jessica Rhodes, founder of Interview Connections, offers a concierge booking service for guest experts and podcast hosts. Follow Jessica’s journey as she goes from non-profit canvasing to podcast matchmaking. Jessica talks about balancing your passion with your product and encoura…
 
Gene Fowler – Loogaroo “Have A Burning Desire For Your Business” As a talented animator, and ‘maker of projects,’ Gene Fowler takes the word creativity to a new height. He is the founder and Creative Director of the popular animation studio, Loogaroo, and has worked on familiar commercials and cartoons such as Family Guy, Caillou, and Wow Wow Wubbz…
 
Shawn Smith – Don’t Dis-My-Ability “You Must Fail To Succeed” Shawn Smith, founder of Don’t Dis-My-Ability Consultation Services, has had unique experiences in both school and in business. These experiences eventually led him to the wonderful world of entrepreneurship. Don’t Dis-My-Ability is an innovative company specializing in the emerging field…
 
James Leonard Deamer – GardenSpace “If You Hit a Speed Bump, Be Relentless” Calling all gardeners! James Deamer, has set out to be the world’s biggest food producer without owning any farms. As co-founder of GardenSpace, James invented an advanced outdoor camera that measures your garden’s plant health, growth and water demand. As a participant of …
 
Joe Apfelbaum – Ajax Union “Energy Without Strategy is a Waste of Time” Joe Apfelbaum is an energetic entrepreneur, podcaster, author, speaker, and coach. He is also the CEO and founder of Ajax Union, a successful marketing agency in Brooklyn, NY. Tune into this episode of Making It Real to feel Joe’s energy and passion as he gives advice on market…
 
Stephanie Lai – Little Hippo “Fake It ‘Til You Make It” Stephanie Lai, founder of Little Hippo, was once a corporate lawyer. She loved her job but yearned for a business of her own. With a focus on beautiful, modern children’s products, Stephanie developed her first product. The Mella is a modern clock and sleep trainer for children that is designe…
 
Elana Duffy – Pathfinder Labs “Dedicated To Veterans” The story began as Sergeant First Class Elana Duffy was medically returned from the Army after being injured by a roadside bomb in Iraq. She suddenly needed to find a job, housing and Veteran benefits in New York City. To help combat the confusion of thousands entering civilian life, Elana creat…
 
Bethany Deshpande – SomaDetect “Surround Yourself With Your Customers” It all started with a glass of milk. Bethany Deshpande shares the entrepreneurial story of her father’s passion for biophysics, and how the simple test of a laser beam and a glass of milk turned into a winning product called SomaDetect. Used as a tool for dairy farmers to measur…
 
Michael Stausholm – Sprout “Tell a Good Story and Watch Your Company Grow” Michael Stausholm, founder of Sprout, used to struggle to teach people exactly what sustainability is. And then he stumbled on Sprout! Sprout pencils have a dissolving cap of seeds in place of an eraser, allowing consumers to use their pencils, then plant the unused “stumps”…
 
Adam Lazar – Asarasi “Start With the What If” Adam Lazar, founder of Asarasi, shares his passion of sustainability and environmental stewardship with his product, organic sparkling tree water. While on an impromptu adventure with his kids, Adam visited a maple syrup farm and recognized that the farmers were discarding pure, potable water that was a…
 
Debbie Drum – Bee Fresh Publishing “We Live in a World of Reviews” After a simple Google search of “How to Make Money Online”, Debbie Drum, owner of Bee Fresh Publishing, is now in her seventh year of business and is growing successfully. With over 50 self-published books, Debbie developed a strong understanding of the self-publishing industry, and…
 
Taylor Jones – Jones Bar “Poco a Poco” Taylor Jones is an entrepreneurial foodie on the go. In his search to provide a quick, clean meal, he brought the Jones Bar to market. This fresh take on the ever-popular energy bar provides 5 easy-to-read ingredients with a promise to provide simple, organic energy. Tune in as Taylor shares the journey from h…
 
Keegan Cooke – Magical Microbes “Cultivate Your Network” Keegan Cooke, founder of Magical Microbes, makes science exciting with a kit that harnesses the power of microbes found in soil (quite literally). Tune in as Keegan takes an otherwise intimidating scientific process and turns it into a next-generation STEM educational tool; providing keen ent…
 
Kelly Roach – Kelly Roach Coaching “The 4 Keys to Entrepreneurial Success” Prepare to be inspired as we speak to Kelly Roach from Kelly Roach Coaching. As a business growth strategist and peak performance coach, Kelly is determined to help entrepreneurs build and grow their businesses. Kelly’s contagious energy will WOW as she explains her 4 core k…
 
Craig Lewis – Gig Wage “Fail Faster and Get Better” Craig Lewis, founder of Gig Wage, shares his urgency to help small businesses with their payroll. While pivoting from a full-service company, to the niche of managing independent contractors, Craig shares his passion for payroll, and his urgency to help small businesses succeed. Listen as Craig op…
 
Chris Castleberry – Knox Box “Bring Entrepreneurial Spirit into Your Corporate Role” As a former product executive at a large, global corporation, Chris Castleberry can relate to product managers and entrepreneurs alike. Now, owner of KnoxBox, Chris shares his corporate lessons learned, along with his current entrepreneurial path filled with acquis…
 
Drew Cohn – Radiant 44 “Don't Sound Like You're Selling” From his experiences, Drew Cohn, founder of Radiant 44, understands that success in business is a winding journey. After years of experience in both the corporate world and the start-up world, Drew whole-heartedly admits to being “bit by the entrepreneur bug”. While seeking a new opportunity …
 
Conor Horrigan – Half Full Brewery “Make Sure the Stress Matters” Conor Horrigan, founder of Half Full Brewery, was on the ultimate pursuit of passion. After enduring taxing desk hours on Wall Street, Conor set out on a 15-week trip around the world to figure out how to match his passions with his career. Following his motto and his mission to alwa…
 
Jeff Wilcoxon – Bobtail Ice Cream “Let Your Customers Drive Your Innovation” As both the co-founder of Bobtail Ice Cream in Chicago, and a product management professional at a large corporation, Jeff Wilcoxon shares the ultimate advice for product entrepreneurs. Tune in to learn about the inner workings of a legacy ice cream business and how those …
 
Carlos Vega – Jersey Italian Gravy “Take the Leap and Be All In” To Carlos Vega, founder of Jersey Italian Gravy, the perfect tomato sauce tastes like home – and ultimately like family. While owning and managing a pizzeria, he came across a recipe that flew off the shelves and made many people experience the same feeling of nostalgia. Tune in as Ca…
 
Anya Burgess – Sola Violins “Turning a Passion for Strings into a Storefront” Anya Burgess, founder of Sola Violins, is a talented luthier and a passionate violinist. Listen to Anya’s story as she is faced with the challenge of turning a home-based business into a thriving storefront in the heart of Lafayette, LA. She has found a strong niche for p…
 
Martha Bernal – Wet Nose University “If You Don’t Move, You Don’t Eat” Martha Bernal, founder of Wet Nose University and a successful corporate product manager, has turned her passion for dog training into an entrepreneurial venture. In this episode, Martha discusses the similarities between entrepreneurship and product management, and the challeng…
 
Mark Ethier – iZotope “Be Bold and Listen To Your Customers” Mark Ethier, founder of iZotope, an award-winning audio technology company, shares his journey during the burst of the dot com bubble. With a passion for both music and computer science, Mark and his co-founders were able to stay in constant touch with their customers throughout each prod…
 
Daniel Webster Clark – RompHim “The Secret Sauce to Going Viral” Be sure to listen as Daniel Webster-Clark shares his story of going viral upon introducing the hottest new fashion statement: the male romper. The RompHim was designed by a gaggle of business students, and went from being an extra-credit project to becoming a booming business. Tune in…
 
Brett Walker – CircuitScribe “Making Circuitry Fun and Exciting” While working towards a PhD, Brett Walker, CEO of CircuitScribe, came up with the idea to create a conductive ballpoint pen that can draw circuits on paper. He has combined art and science together making an irresistible kit for kids and adults alike. While entering the big box stores…
 
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