show episodes
 
Through meaningful discussion and revealing interviews, Outgrowth: A Slice of Pro Beauty offers accurate information, valuable resources, and critical perspective on salon ownership, management, marketing, finances, products, services, best practices and more. Co-hosts celebrity manicurist Ashley Gregory Hackett and expert educator Jaime Schrabeck, PhD explore the issues relevant to our industry with a sense of humor and a common sense approach to advocacy and compliance. Engaging a broad au ...
 
Athena & Braden give the straight talk on the nail biz! Current trends, interviews w celebrity manicurists, industry leaders & product reviews. Experts nail it right here!WHEN IS NAIL TALKRADIO ON?Sunday evenings7:00 pm PST9:00 pm Central10:00 pm ESTMission-To offer the most current industry information in the most progressive way to as many people possible.
 
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show series
 
How useful is the advice to “charge your worth?” What purpose does it serve for beauty pros pricing their services, or for employees negotiating compensation with a salon owner? We tackle this tired suggestion for how it appeals to our emotions and sense of importance, rather than gives direction on how to use actual numbers to calculate the value …
 
A cosmetology license at only 1000 hours? No more practical exam? Is pending legislation in California a disaster waiting to happen, or our best chance to rebuild the beauty industry? We’re just one step away from California’s SB 803 becoming law and laying the groundwork for reregulation across the country. Resources: California's SB 803 Bill Text…
 
What’s the most convenient and efficient way to reach existing clients and recruit new ones? Email, of course! This reliable technology offers infinite possibilities for creative marketing. We explore the benefits of using email in our beauty businesses. Resources: How to Write Exciting Email Subject Lines (That Actually Get Opened!) https://ashley…
 
Looking for someone to work in your beauty business? What are you offering, employment or a space to rent? The number of salon owners advertising for beauty pros has exploded, making us wonder if there’s really a shortage of pros or just a lot of vacant space. We highlight what’s missing from most help wanted ads that keeps salons from connecting w…
 
What do you enjoy most about attending beauty shows? Whether large or small, these industry-wide events offer much more than the opportunity to buy products. As we prepare to teach classes at Premiere Orlando, the largest show in the country, we discuss our favorite things to do when beauty pros and brands come together besides shopping. Resources:…
 
What can beauty pros expect from this year’s Premiere Orlando? The largest show in the country has been planned for October, and we could not be more excited! Besides teaching our own individual classes as independent educators, we’ll be presenting Outgrowth classes together for the first time. We preview all of our classes and how we plan to spend…
 
What’s happening with the most controversial bill in the beauty industry? An earlier version of California’s SB 803 threatened deregulation of haircutting and styling, a significant reduction in course hours, and the elimination of the practical exam. The latest version now proposes a hair-only license at 600 hours. We discuss the exciting developm…
 
What licenses do you need to launch your beauty business? What difference does your location make? Where can you find the requirements and applications? Before collecting your first dollar, you’ll want to obtain the proper licensing, permits, and certificates that authorize you to do business. We include resources for completing this basic, but imp…
 
Looking for more control of your salon environment? Want to focus more attention on serving your clients? Renting a salon suite has become an attractive business opportunity for many beauty pros in different stages of their careers. Our guest Jennie Wolff of Sola Salon Studios describes what makes suite owners successful and how they experience com…
 
How can you avoid being misclassified or having your wages stolen? What actions should you take if you find yourself in this situation? When legislators recognize the prevalence of wage theft in the beauty industry, we can expect harsher penalties for unethical salon owners. In Part 2, we describe the warning signs to look for and offer recommendat…
 
Are you classified as an independent contractor, but controlled like an employee? Does your salon owner give you a 1099? Are you paid commission-only? If you answered yes, this episode is a must listen. Wage theft and other illegal employment practices have become so common in the beauty industry because beauty pros don’t know their rights. We revi…
 
Ready to attend a trade show? The first major beauty show since the pandemic gives us hope, but makes us realize how far we have to go. We review the experience at IBS Las Vegas, including a strange encounter with breast implants. Resources: IBS Las Vegas: Be Safe Commitment Premiere Orlando Safety Guidelines ---------- Please subscribe, rate, and …
 
What purpose does a practical exam serve in proving our readiness for working in the beauty industry? Is this a necessary requirement to protect consumers, or just another barrier to entry that should be eliminated? We consider the value and validity of a live demonstration of our skills in light of the recent proposal to eliminate practical exams …
 
As the summer heats up, we’re trying to bring back normal routines to our salons and work, but with new perspective on what matters most. How do we reconcile our need for self-care with our changing priorities as beauty pros? Adopting new routines gives us hope for a summer season filled with family, friends and clients. Resources: Pricing for Safe…
 
Don’t blame the algorithm! Shift your strategy to capitalize on how Instagram prioritizes content now, not what worked years ago. Ashley and Jaime highlight three outdated practices holding you back from achieving your Instagram goals. Resources: Shedding More Light On How Instagram Works How to Start Using Video in Your Beauty Business @themuthers…
 
In what ways does HIPAA apply to the beauty industry? Can we refuse to provide services or terminate employment based on vaccine status? What rights do we have and what accommodations or exceptions, if any, should we be prepared to make? While COVID vaccinations bring more normalcy to our daily lives, they complicate our relationships with clients …
 
What’s your position on deregulating haircutting, support or oppose? Before forming an opinion about a bill, shouldn’t you have all the facts? We challenge the misinformation about California’s SB 803 and question the interests of individuals, businesses, and organizations as they take sides on the most important bill in the country. Resources: Inf…
 
As beauty pros, we’re exposed to lots of content directed at our industry, but how do we distinguish good information from bad? Who and what can we trust as credible? We encourage beauty pros to ask questions and consider the source before sharing or acting on what they read, view or hear. Resources: Directory of State Boards ---------- Please subs…
 
We discuss the most drastic changes proposed in California’s SB 803, currently the most important beauty bill in the country. Highlights: •The source of the bill and its chances of becoming law. •Proposed changes to licensed hair services. •Reduction of hours and elimination of the practical examination. Resources: Advocacy Basics: 5 Simple Steps t…
 
What’s better for your business: being a sole proprietor, or filing as an LLC? When forming your business, the choice of structure will depend on multiple factors, including what’s legal in your state. We review the basic entities and suggest resources to research before engaging a professional to finalize this important decision. Resources: IRS: B…
 
The launch of Amazon Salon has our industry buzzing, but how concerned should we really be? Will our clients respond positively to an experience focused more on products and technology than the connection and expertise of service providers? What does this mean for salon compensation and labor issues? In this special episode, we’re joined by some of…
 
After a year of masking, distancing, and extra cleaning, what comes next? How do we handle the transition from pandemic to normalcy in our salons while managing client expectations in the process? As vaccinations rapidly increase, will the restrictions affecting beauty pros decrease as quickly? We explore what the next six months in pro beauty will…
 
A great brand communicates far more than just your business name. How can you make branding decisions now that will serve your ultimate vision? Beyond just choosing a logo and brand colors, this episode covers developing a visual identity that attracts clients and contributes to your success. Resources: Canva design resources Coolors to generate po…
 
Beauty shows bring the industry together, but after a year without them, are we ready to be reunited? What should we expect and how will our experiences differ from past events? We’re making plans to participate and educate, even when doing so may seem strange at first. Resources: Premiere Shows (Orlando, Columbus & Birmingham) International Beauty…
 
While the risk of getting injured or sick at work may seem minimal, the consequences can be financially devastating if your salon doesn’t have workers’ compensation insurance. Even without any claims, your business can be penalized and fined for not having coverage. From the legal requirements to the process of filing a claim, our guest Craig Shapi…
 
The process for choosing the perfect business name requires time and research, and shouldn’t be rushed. For better or worse, your business name represents your identity as a beauty brand. You’ll not only need to determine what’s available, but what is most suitable to position yourself within the industry, all while avoiding potentially costly mist…
 
In this best-of episode from the first year of Outgrowth, Ashley's pick is all about service pricing and the unique challenges a post-Covid landscape may bring. Originally aired June 29, 2020. Can you meet new safety requirements without raising your prices? Will your business be profitable and sustainable after reopening? From increased product co…
 
In this best-of episode from the first year of Outgrowth, Jaime chooses this important episode about the intricacies of salon liability insurance. Originally aired May 4, 2020. Are you covered for transmitting a communicable disease, causing a client injury, serving alcohol or tinting lashes? In trying to protect our salon businesses, we need to kn…
 
In this best-of episode from the first year of Outgrowth, Ashley revisits our discussion about salon policies in the time of Covid-19 and beyond. Originally aired July 20, 2020. How do you handle no shows, late cancellations, and other undesirable behaviors? Confront your fears and insecurity, not your clients, before problems arise. Salon policies…
 
In this best-of episode from the first year of Outgrowth, Jaime revisits our conversation with Kristin Rankin of The Dresscode Project. Originally aired August 31, 2020. Does your salon still charge different prices based on gender? What does your salon culture communicate about your values? As we examine traditions of the past, salon owners take t…
 
We’ve reached the milestone of our first year anniversary producing Outgrowth podcast. Along the way, we’ve experienced memorable moments and growing pains. Through it all, we’re committed to our mission and have plans for improving the listener experience when we return from our short break. Resources: Canva for graphics Wavve for audiograms Eleme…
 
When hundreds of new bills get introduced in every state, staying informed may seem difficult, but we’re determined to make it easier. Kati Rapoza of the Professional Beauty Association updates us on legislation targeting the beauty industry. Resources: Professional Beauty Association PBA Advocacy Resources PBA's Take Action ----------- Please subs…
 
Who’s responsible for the safety of beauty products? How are we protected from problematic ingredients? What should we know before making and selling our own products? Dr. Linda Katz, Director of the FDA’s Office of Cosmetics and Colors, reviews the topics that most impact salon professionals and our clients. Resources: Coal-tar Hair Dye Formaldehy…
 
Working alone is simple. Having other beauty pros work for you is complicated by employment and tax laws. What records must be kept and how long? How do tips get reported? What's required for final paychecks? We tackle the complexities of paying employees with Vicki Lambert, The Payroll Advisor, in the second of a 2-part episode. Resources: The Pay…
 
Working alone is simple. Having other beauty pros work for you is complicated by employment and tax laws. How do you avoid misclassification? What steps should be taken before hiring? We tackle the complexities of paying employees with Vicki Lambert, The Payroll Advisor, in the first of a 2-part episode. Resources: The Payroll Advisor ----------- P…
 
While the beauty industry contributes to an incredible amount of waste, efforts to be eco-friendly have been limited by our knowledge of what’s possible. What if everything can be recycled? Innovative and convenient solutions from TerraCycle give salon owners and beauty pros the resources to reject the choice between protecting the environment or p…
 
Where’s the line between marketing and fraud? As professionals, we’re expected to make informed recommendations to clients - so how can we separate facts from fiction? When business opportunities or product results sound too good to be true, that’s a red flag. We learn from Bonnie Patten, Executive Director of Truth In Advertising, exactly how to r…
 
The year 2020 may be behind us, but our circumstances as beauty professionals have not changed, nor will they improve immediately. We consider the year ahead in terms of financial and personal health, salon operations, and professional growth. Resources: Outgrowth Insiders Membership Coronavirus (COVID-19): Small Business Guidance & Loan Resources …
 
Surviving 2020 wasn’t easy, so give yourself credit for what you accomplished. In this special year-end episode, we reflect on what we gained throughout this unusual experience and share insights from loyal Outgrowth listeners. Resources: Outgrowth Insiders Membership ----------- Please subscribe, rate, and review Outgrowth on your favorite podcast…
 
The beauty industry’s response to the coronavirus pandemic has revealed significant gaps in knowledge and questionable business practices. Providing fact-based information directly from the source, Outgrowth tackled the most frequently asked questions and topics that deserved more attention. In case you missed it, we revisit the most controversial …
 
Considering a move to another state? Wish you had a professional license that would be accepted in all fifty states? The concept of universal licensure offers that possibility, but will states change their laws to make that a reality? Susan Colard of the NIC, the predominant testing organization in our industry, describes new efforts to standardize…
 
Selling gift cards or certificates during the holiday season? What happens to outstanding gift cards if your business closes? What you don’t know about the restrictions on expiration dates and the disclosure requirements may surprise you. In our discussion with attorney Amy Toepper of Legal In A Box, we discover the important legal considerations, …
 
What’s the incentive to comply with regulations if no one’s held accountable? When government recognizes exploitation and unsafe working conditions in the beauty industry, the response should be legislation, education, and enforcement that directly addresses the problem. In our first interview with an elected official, Assemblywoman Catalina Cruz o…
 
In this year filled with personal and professional losses, how do we regain our sense of stability? Where do we find emotional support for ourselves and how can we best support others? Our special guest Joy Smith provides constructive ways to work through our individual, complicated responses to this shared experience. Resources: Jackie Schuld - Gr…
 
The recent New York Times article declaring the "end of the manicure" prompts our discussion about the assumptions and implications of consumer beauty writing. What’s the damage to salon professionals and why does the nail industry continue to be such an easy target? Resources: New York Times - Is This the End of the Manicure? The Nailscape - Nail …
 
When legislators introduce new bills, how will they impact our businesses? Why haven’t we done more to engage in the political process? Despite the size and diversity of our industry, we have not mobilized to promote and protect our interests. Will the ongoing threat of deregulation be the cause that finally brings us together? Resources: LegiScan …
 
What planning should beauty pros do now to prepare for the next shutdown? How do we reduce our exposure and generate income from alternative sources in this likely scenario? Applying the lessons learned from our COVID experiences, we recommend a proactive approach to the challenges of working in a service-based industry in 2021 and beyond. Resource…
 
How do we manage our risk factors and avoid being shut down again? What impact will new COVID reporting requirements have on our industry? California’s more cautious approach to a second reopening seems to be working, and we want to understand why. Our guest Dr. Barbara Materna, PhD, the Chief of the Occupational Health Branch in the California Dep…
 
Finding that you need to reconnect with existing clients and reach new ones? Concerned about your salon’s survival into 2021? Want to rebuild your clientele? Rather than expect the holiday season to bring more business, apply these strategies to flex your marketing muscles again. Resources: Ashley Gregory Coaching - How to Quickly Build an Email Li…
 
Do pros really need a beauty school education to succeed in the industry? Does our current system offer learning opportunities, or create artificial barriers to entry? We reflect on our own beauty school experiences to explore how existing laws and licensure requirements may undermine our best arguments for fighting deregulation and advancing our i…
 
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