show episodes
 
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
 
Loading …
show series
 
Special thanks to Gary Busey for his amazing introduction, to Pamela Muldoon for her sultry voice, and to JK Kalinowski for his design chops. Welcome to a very special 300th episode of This Old Marketing. Big shout out to the sponsor of this episode, Parse.ly, who stepped up and supported this show when no one else would. How does this show work? J…
 
In this special Thanksgiving episode, Joe and Robert answer these seven questions: 1. What are we currently reading? Joe is reading Snow Crash by Neal Stephenson. Robert is reading Unflattening by Nick Sousanis and Blockchain: Bubble or Revolution. 2. Most influential book of all time and why? Joe's influential books are Think and Grow Rich from Na…
 
Is Disney going metaverse? Of course they are, but should they at this point? Joe and Robert discuss exactly what Disney needs to do (and, of course, they will be correct). Miramax is suing Quentin Tarantino over his launch of "Pulp Fiction" NFTs. Joe believes there are major legal landmines here, while Robert believes it's all a marketing stunt. S…
 
With three episodes until the amazing 300th This Old Marketing episode, Joe and Robert discuss the token as a subscription model. Specifically, what would the New York Times look like tokenized? Walgreens goes big with content marketing and now has 87 people assigned to the content group. Is it a good strategy or do they need to go bigger? Joe rave…
 
The big news of the week was Facebook's name change to Meta (for metaverse). But was the purpose of it to distract the The Facebook Papers? Robert says yes, Joe says no, and Nike starts to create IP for Web 3. In the continued platform wars, Google and Amazon start a war with Roku over search and data. Joe raves about the Bankless podcast with Chri…
 
Apple's new mobile privacy terms are creating problems for both Snap and Facebook. Twitter showed improvement. Spotify is shining. eSports and entertainment company FaZe clan is doing a SPAC deal worth about $1 billion dollars US. Joe and Robert believe this type of content and incubator system has legs in the content marketing world. Disney lowers…
 
In headline news, former President Donald Trump launches a right-wing social network called TRUTH, and does it inside a SPAC. Financial services company PayPal sets to acquire Pinterest in what could be the biggest social media deal in over a decade. And then there's Facebook. For a variety of reasons, Zuckerberg's company is set to rebrand under a…
 
Meredith's sale says big things about the future of media. Joe and Robert break down the what and why. Axios says that the creator economy is failing. Why? Because the platforms aren't giving out enough? Because there are big winners and some losers? The creator economy is a huge success. Change the perspective a bit and see. Justin Blau has develo…
 
This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators? At the same time, Facebook is dealing with whistleblower allegations on the Hill. Well, Facebook's stock tanked and worries surrounded the tech giant. Could Facebook have planned all this? The answer is, maybe. Joe and Rober…
 
In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals. Some strategies discussed include: - Moving from rented to owned land. - The opportunity in email. - Trends in so…
 
Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please. McKinsey launches a new content marketing program targeting (of all things) kids. Does it play? Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move? Is there an opportunity to purchase small, digital communities? Heck yes. A…
 
Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market. Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for. Clubhouse hires a publisher. Robert is still bearish. Jo…
 
Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator. Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord. In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Se…
 
In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance? The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator? And...Spotify has start…
 
The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this? Vanity Fair believes that creators are in trouble either way. Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years. And…
 
A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action? And the New York Times finally release their Substack killer. But will it actually work? Robert raves about the T…
 
Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content. Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all. ------- This Week's Sponsor .Online Business Academy - FR…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login