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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a gues ...
 
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show series
 
In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on Twitter [00:33] There are lots of smart and powerful people who hang out on …
 
This episode will provide you with all the essential information you need to succeed bidding on Pay Per Click campaigns in Google Ads. You will learn how to implement flexible bid strategies, which include automatic dynamic and precise bid strategies, into your campaign and maximize your return on investment. Bid management is an essential part of …
 
In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn. [00:42] Over the years, organic reach on LinkedIn has been dying down. [01:00] Build a netwo…
 
A Cost per Lead program helps you increase revenue from your PPC campaigns. Cost per lead works by setting a cap to the amount you're willing to pay for each conversion, or lead. For example, if the average value of each sale is $200, you will only pay $100 for a lead that brings you a customer who purchases $200 worth of product. There may be time…
 
In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Quit When You Feel Overwhelmed? [00:29] If you love what you are doing, you shouldn’t quit. [01:…
 
A cost per lead program in PPC allows you to get a price on converting a visitor to your business. Depending on the organization attributes, you can be charged $40 or more for a lead- meaning, someone that fills out your contact form, or calls you after seeing your ad. There are ways to implement a cost per lead program in PPC, including targeting …
 
In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Gather Customer Insights. [00:27] Numbers only tell you half th…
 
The right metrics to track are traffic, conversion rate, click-through rate (CTR), average position, cost per conversion and cost per click. If you don't have enough traffic your costs will be too high to show a good return on investment. The number of clicks and the amount of revenue generated is what is important to measure. So you want to compar…
 
In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Find Inspiration For Your Creatives. [00:26] Creative is going to people…
 
Which metrics are most important to track in PPC? Is it ROI, CTR, CPC or conversion rate? The answer to this question depends upon your business needs. While strictly speaking we're all looking for revenue per unique click (that's the holy grail of all metrics), at a certain level we have to start looking at efficiencies as well. Just like you woul…
 
In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Plat…
 
In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency. [00:19] N…
 
In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team. [00:28] How Neil approa…
 
There is a lot of talk about the wrong ad rotation in pay per click. The wrong ad rotation is the rotating of ads that are not related to your inventory. The biggest factor of the wrong ad rotation is letting keywords that are too broad or keyword phrases with unrelated wordings determine which ads are shown. To avoid a bad ad rotation in pay per c…
 
In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the …
 
Landing page conversion optimization in pay per click marketing is a vital part of the search engine optimization process. Landing page conversion optimization in pay per click marketing is an ongoing process that focuses on specific keywords and phrases which are frequently searched by potential consumers of your product or service. It all starts …
 
In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Mar…
 
When you are trying to capture leads and information from potential customers via pay per click marketing strategies , you want your landing page to be optimized to ensure a higher conversion rate . Landing page conversion optimization is the process that helps you to make sure that your web landing page is converting visitors into paying customers…
 
In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: […
 
Landing page conversion optimization in pay per click marketing is a process by which the success of pay per click ads, and the way that they are served, are evaluated in order to increase the number of leads and sales that those ads enable. The purpose of this is to increase customer on-site interaction with those ads, and convert those interactio…
 
In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this wi…
 
When you put your Instagram Influencer in front of a large audience, you can't help but to up your chances at influencing new users or even targeting old ones. Instagram advertising is a helpful tool for getting users to your profile or website. But how much does it really cost? Instagram ads are very affordable, especially for small businesses, an…
 
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [0…
 
In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED…
 
In episode #1846, we talk about how to adapt if your market is getting saturated. Most markets are saturated today, so you can consider yourself lucky if you are not competing in one. If you are like the rest of us, you should definitely be using counter positioning and an omnichannel approach to stay afloat. TIME-STAMPED SHOW NOTES: [00:25] Today’…
 
In this episode, we break down the costs of running Instagram ads for your business, from how much you can expect to pay, to factors that increase or decrease the cost of advertising. Instagram ads offer a targeted way to reach your exact audience, and they can have a significant impact on your bottom line. These ads can be used on all social media…
 
In episode #1845, Eric and Neil weigh in on the cold emails they have fallen for and what about them made them attractive. The common thread between all the effective emails spoken about today revolves around their ability to point out a problem and then offer an attractive and simple solution. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:25]…
 
"Not Provided" keywords are considered new keywords in Google Ads. "Not Provided" means that there is no data from the keyword. There is an opportunity to use these "not provided" keywords in your advertisement targeting. A "not provided" keyword is an organic search keyword that the Google search engine doesn't provide with results. Despite the fa…
 
In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it…
 
Competitor analysis is an essential part of any search marketing campaign. By monitoring your competition, you can better gauge how much to bid to get more clicks. You can also develop a strategy based on your competition's keywords and ad content. In this article, we'll show you how to perform paid search competitor analysis, and identify what you…
 
In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Mistakes That Neil and Eric Made While Gr…
 
Understanding how much each click costs in PPC marketing is a critical aspect of any company marketing scheme. Companies optimize their spending by setting their target CPA (cost per acquisition) or CPL (cost per lead) rates and then analyzing results to see if they need to increase or decrease their budgets for the next month. The cost per click (…
 
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