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Ghost is a powerful non-profit, open-source alternative to paid content management systems. It is built for new-media creators to publish, share, and grow a business around content. In this episode, I talk to David Ramos, Staff Writer at Ghost. We discuss how the “creator economy” works, how to use Ghost to be successful online, and that the qualit…
 
HubSpot’s Content Design Leader Jonathon Colman believes in content design. HubSpot is about to triple the size of their content design team, employing 20 new content designers. Jonathon goes through the hiring process and drops a heap of tips for job seekers while he’s at it. You will also learn about: The double diamond model and how you can use …
 
Today’s episode is hijacked by UX Writing Hub’s Chief Editor Aaron Raizen, who has a few things to get off his chest on the subject of job titles. Depending on your viewpoint, you might find the episode either highly amusing or downright infuriating. In any case, it covers: What today’s job listings reveal about the difference between UX writing an…
 
There’s nothing like a fresh-baked, homemade cookie. But to bake the cookie, you gotta have the dough. That’s where this week’s product starts: it’s cookie dough in a jar, it’s vegan and gluten-free, you can eat it with a spoon but most importantly, you bake it. It’s spelled D-E-U-X but they call it “Dough” which I object to but here we are. Let’s …
 
UX writing is so much more than adding words to screens. Hailey Reynolds explains why UX writers need to approach content through a design thinking lens. Hailey has a background in UX strategy and health insurance. She is now pursuing her passion for the content-first approach as a UX Writing Academy student and a UX writer at the cashback app Ibot…
 
What do UX writing and music have in common? Loads, says Noah Fulton Beale at the e-learning platform Preply. As a musician, the first thing he noted when he discovered UX writing was how similar it is to songwriting. You’ll hear all about it in this episode! We also talked about: The benefits of having—and being—a mentor How to develop our skills …
 
Associate Professor Colin M. Gray runs a research lab that maps and spreads information about dark patterns, aka manipulative design. Dark patterns are getting increasingly addictive, and yet many of us put up with them if we want something. The good news is that the legal community has started to take notice, and consumers are becoming more aware.…
 
Ahava Leibtag is the founder of Aha Media, author of The Digital Crown: Winning at Content on the Web, and an Innovative Individual in the Healthcare Internet Hall of Fame. With 20+ years of writing and content, she has learned to use strategy to connect the dots that lead to a better user experience. A great UX professional, she says, finds a UX a…
 
After 2 years, Stephen Curran returns to the podcast to talk about how he and his team created Intuit’s content design system (which blew my mind completely!). Just like in design systems, the idea is to fill it with reusable components and patterns. It can then be used both by content designers and anyone else involved in product design. And the b…
 
Kalina Tyrkiel dropped by for a chat about writing in English as a non-native speaker. Tune in to hear about the methods and tools you can use to succeed in UX writing, even if you have another mother tongue. Her conclusion is that being a non-native UX writer is both a blessing and a curse. On the one hand, many non-natives face challenges related…
 
I invited Andy Vitale, VP of Design at Rocket Mortgage, to hear his views on design past, present and future. As the co-host of the Surfacing podcast, Andy has had many conversations with top-level decision makers in the industry. What is the next step for humanity when it comes to technology? How can we design ethical products? How do we design fo…
 
Dr. Natalya Sarana is a UX researcher, writer and mentor rolled into one. After 3 years at Flixbus, her conclusion is that we shouldn’t be afraid of user research—because it makes the writing process a walk in the park. Hear her best tips on how to document research projects and how to share the results with stakeholders (“one of the most difficult…
 
Jan Haaland has taught designers how to build portfolios for years. He popped round to Writers in Tech for a chat about the power of a great case study. As you will hear, a single case study can change everything, or at least give you a free lunch. On the other hand, there are numerous examples of case studies that have no effect whatsoever. And th…
 
I got my friend Pieterjan Benoit on the podcast to talk about our favorite subject (no points for guessing what). By taking a lot of chances, Pieterjan fell down the UX rabbit hole a few years ago and was hooked immediately. With a background in corporate communications and PR, he has tons of wisdom to share about how to interact with people – a sk…
 
Earlier this year, I had the pleasure of talking to content design industry leader Rachel McConnell. Based in Brighton, Rachel is one of the organizers behind the (now virtual) Content by Design conference. She’s also the author of Why You Need a Content Team and How to Build One and the co-founder of the great Medium resource LeadwithTempo. Tune i…
 
Do we have to choose between UX writing and copywriting? Susan Reoch does both! In this episode, she shares her experience working for brands that are new to UX writing. Susan was one of the early product writers at booking.com, one of the first companies to build a UX writing team – before they were even called UX writers. From there, she develope…
 
Content strategist and UX writing mentor Andrew Astleford is always happy to share his journey from journalism to UX writing. He is full of good advice about personal growth, and this is also the recurring theme in this episode. During his time at CallRail, he had the chance to combine UX writing and video editing. This is a fab example of how we c…
 
Sarah Kessler went from zero product experience to landing a UX writing job at the unicorn company Gympass in only two years. In this episode of Writers in Tech, she shares how she got there and what she did to position herself as a UX writer. Sarah decided to look for work in the tech industry after feeling burned out from customer service jobs. S…
 
Netflix content designer Diego Graglia has a lot to say about creating English copy for a global audience. Being bilingual helps him to understand the complexities involved in localization, which comes in handy when your product is available in 30 languages. His collaboration with the localization team often starts even before he starts writing. Bu…
 
Get inspired to work on your UX writing process with Helen Legendre, UX writer at OpenClassrooms. Helen uses a bunch of creative methods to inform her UX copy, including lo-fi copy and even listening to rap. The educational tech platform OpenClassrooms has been around for 20 years. They offer online courses in English and French and have students a…
 
Interview with Neil Patel: New York Times bestselling author, top influencer on the web, and digital marketing legend. Neil shares content best practices, tips to build your brand, and how he sees the future of copywriting. Few names are more synonymous with SEO and digital marketing than Neil Patel. As one of the world’s most influential entrepren…
 
Recently, I had the great pleasure of talking with Mike Monteiro, co-founder of Mule Design and author of the best-selling books Ruined by Design and Design is a Job. His fantastic audiobooks (which he actually narrated) lit a fire under me to explore how we can create an ethical practice when it comes to content design and UX writing. Talking to M…
 
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