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The day to day of running and growing a business is no easy task, especially when the odds of success are not in your favor and pretty much stacked against you. Every day, join Michael Tasner, the king of Local Marketing, bestselling author of Marketing In the Moment and former Chief Marketing Officer of Guerrilla Marketing as he gives you one actionable marketing tip, tool or tactic to grow your local business. If you have a local business and want to be sure that not only your business sta ...
 
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show series
 
All business owners know that metrics are the foundation of any effective marketing campaign. Identifying the significant metrics that you should be tracking can make your marketing and strategic decisions a lot easier. Tune in to episode 227 to learn about the concept called “marketing math” and the important metrics for your child care center.…
 
There are a few marketing tips, secrets and tactics that you will hear me say often. The rule of repetition is one of those. Kids, for example, have this rule down. Think about all the times they have asked for something time and time again and you finally gave in. Marketing is no different, your message and your offer gets better with repetition. …
 
Content marketing is an important part of any business’ marketing strategy. While some businesses may not be too keen on writing blogs or content for their website, it is important to note that regular content to promote your brand offers conversions. In today’s episode, I will tell you how content marketing converts.…
 
As businesses continue to reopen across the country, now is the time to put your best foot forward. In order to make sure that your customers come back swiftly, now is the best time to tell them all the things that you’re doing to keep them and your team safe. Tune in episode 217 to learn more.By Michael Tasner
 
Most often, you will ask “How much should I spend on advertising?” or “What is a good return on ad spend?” Tune in to today’s episode to help you answer these questions and some other questions you need to ask yourself before you can realistically estimate the advertising budget and returns to be successful.…
 
With the economy reopening at a pretty swift pace, now is a great time to start to generate more positive reviews about your business. On the flip side, there will also be customers who are very stressed out and may not leave you a favorable review. Tune into episode 207 for my formula to generate reviews at scale.…
 
The last few months have been really a challenge for so many small businesses—downgrades, sales decline, negative revenues, and worse, closures. COVID-19 is a great financial strain for most of us business owners. The biggest question now is, what will happen when this crisis is over? How are we going to recover? Are we still ever going to recover?…
 
Taking advantage of Facebook messenger apps and using one-on-one conversations through messenger bot services, such as ManyChat can be an effective way to introduce new products/services to your new customers. But, what really is messenger marketing and how does it work? Listen to today’s podcast to find out how this can effectively help level up y…
 
With millions of people downloading Tik Tok and uploading their videos everyday, it’s no surprise that this social media platform is gaining a lot of popularity—and for good reasons. Celebrities, influencers, even politicians use Tik Tok to get their messages across. As a local business owner, is this the right platform for you? Tune into episode 2…
 
Offshore outsourcing has seen a dramatic boost over the last few years. Majority of the businesses have transformed their business into hiring offshore and doing things remotely. While it can yield positive results, there are some downsides to it. In this episode, we will discuss the pros and cons of offshore outsourcing. Is it really a smart move …
 
It’s no secret, some businesses are down by 50% or more, the biggest question lies therein as to how you can keep your up and running and thrive amidst the chaos. Today’s episode will give you insights on the things business owners should be focusing right now and how to lead your business during uncertain times. Learn about some tips on how you ca…
 
With a very lucrative market and almost all businesses leveraging the power of social media, getting your brand recognized across all platforms can be very challenging. While organic ads may help, they can only do so much. Paid social media advertising goes beyond sales and conversions. Tune in to episode 198 to learn why it’s about time you should…
 
When it comes to local marketing, there are lots of tactics you can use to grow your business. One of my favorite things to do is to keep a running list of potential ideas you can test out. If they work, great. If they flop, that’s fine, you have more to use. Tune into episode 193 to learn how I decide what to test, when to test it and how to gauge…
 
There are three types of businesses that are going to come out of this over the coming weeks. There are the businesses that will need to close, the businesses that won’t be affected and the businesses that will need to pivot. In episode 192 I focus on the businesses that will need to pivot with some quick actions you can take to come out on top.…
 
The culmination event to all your hard work is an open house or grand opening event. This is your chance to generate more business, show off to the community and elevate your new business quickly. In episode 189 I give you the step by step on how to pull off an amazing event that puts money into your business immediately.…
 
Imagine if you had the ability to get as many targeted eyeballs as you wanted within twenty four hours? Google Adwords allows you to position your business in front of the right people overnight. In episode 181 I teach you the ins and outs of Google Adwords and what metrics you must measure for long term success.…
 
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