show episodes
 
Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco) AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in ...
 
Community Signal is a weekly podcast for online community professionals, hosted by industry veteran Patrick O’Keefe. There are plenty of social media and marketing podcasts out there. That’s not what this is. Social media is set of tools. Community is a strategy you apply to those tools. Marketing brings new customers. Community helps you keep them.
 
Cohere will go beyond discussions of online community, social networks and social media and look at the bigger picture - perhaps the biggest picture: the complex, digitally augmented global community we now all belong to, whether we like it or not! The Big Idea: Complex human networks have sprung up globally, driven in large part by exponential technologies such as AI, automation, and space-based internet. Imagine what will happen when three billion more people come online in the next five y ...
 
The Good Social Media Podcast seeks out the good stories and celebrates how social media is helping us live richer more connected lives. It’s connecting people around the world, sharing stories, news and events, informing, enlightening and enriching our relationships. Good Social Media is the kind that makes you smile, makes you think, breaks down a wall, it can make you happy and sad or inspire you to make a change, it can bring you closer to a loved one or introduce you to a new friend acr ...
 
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show series
 
At this point, we likely all know someone that has lost their job or had to make budget cuts because of the COVID-19 pandemic. There’s a narrative in the community industry that we must always be communicating the value we bring to the organizations we work for, but it’s also worth saying that community has really showed up to fight back against th…
 
Section 230 is a vitally important law for online community builders in the U.S. That’s why we’ve consistently talked about it on Community Signal, and the growing threat to its existence. The volume of legislation being proposed, that would amend Section 230, is increasingly rapidly with 6 bills proposed in September and October alone. These bills…
 
“Let the people see what I have seen.” This is what Mamie Till, the mother of Emmett Till, said when she insisted on an open casket funeral for her brutally murdered son in 1955. Photos of Emmett’s disfigured body circulated and encouraged many to join the civil rights movement. Darnella Frazier is the teenager that caught George Floyd’s murder on …
 
Tara met Shervonne Cherry in Baltimore in 2012. At the time, Shervonne was working as a designer and social media strategist, but today, she's the Director of Community & Partnerships at Spark, a growing Coworking organization with spaces in Baltimore and Kansas City. Shervonne gives incredible insight into how to build local community resources th…
 
When you contribute to open source projects, Dawn Foster makes it abundantly clear that even if “you’re there on behalf of [a] company, you need to do the right things for the community.” In this episode of Community Signal, Dawn outlines the principles that she follows and shepherds as the director of open source community strategy at VMware’s Ope…
 
This week on the podcast, Tara and Stef sit down with Danica S. Nelson, Senior Product Marketing Communications Manager and travel enthusiast. But Danica does multiple jobs with her organization. She not only has a senior marketing role, she also works on the DEI (diversity equity and inclusion) initiatives. She balances all of these with ease...bu…
 
On Community Signal, we’ve spoken to several professionals that have left the industry for other pastures. While their reasons are never exactly the same, there’s certainly a trend amongst professionals in the industry, particularly women, who bore the brunt of online abuse. As Patrick says in this episode, “if you haven’t received abuse then you’r…
 
In this episode of the Cohere podcast, I speak with Will Roberts, a data scientist at IBM, about the implications of data science and AI for online communities. Will and I talk through: A definition of AI / ML How machine learning is being applied in the enterprise More specifically, how ML & AI are / might be applied to customer experience general…
 
Tara has known Ian for well over a decade and she's never had a conversation on race with him. This isn't because of a lack of opportunity. They've shared many a deep conversation, but never about race. This is a problem. It's one of the biggest problems that White people have, in fact. You may have heard "your silence is violence" and this episode…
 
Amy Jo Kim‘s work building social systems and online experiences for The Sims, Rock Band, Ultima Online, and the New York Times, to name a few, makes her an industry go-to when businesses and clients have questions about creating engaging experiences for gamers, shoppers, and more. Amy Jo is the author of Community Building on the Web (2000) and Ga…
 
Vincent Boon is a giant in the community space. A natural community leader, Vincent initially saw the power of community when hundreds of people began to show up to learn to play poker at his meetup. From there Vince went on to build pioneering communities in the gaming space, and create a fundamentally new model of community-powered business at Gi…
 
"How can we say that politics shouldn't be a conversation on a business platform when it is the politics, the lobbyists, the things that are happening behind the scenes that govern how business operates?" Indeed! In this episode, Stefani and Tara speak with the epigrammatic Cher Jones, a social media and brand development expert, and LinkedIn influ…
 
If you’re reading this, we’re guessing that you are in the community management profession. Hi, how are you holding up? Between the COVID-19 pandemic, the murder of George Floyd and too many other Black people, ongoing protests for an end to systemic racism and inequality, and a looming presidential election that has a lot riding on it, life has be…
 
Today the term "disruption" is commonly used in business to signal a wide range of disparate concepts - from new business initiatives to an individual or team pursuing seemingly innovative strategies. The concept of disruption comes from Clayton Christensen's theory of disruptive innovation, which he explored in his first book, "The Innovators Dile…
 
For the past few months, between COVID-19 and the Black Lives Matter protests, we've opted to put a pause on AoaS to create space for other conversations (with the exception of the episodes with Laura Fitton and Joe Jackman, which we thought were relevant to the COVID-19 discussion). Now, we see that our silence on the topic of Black Lives Matter w…
 
How many virtual conferences and events have you attended recently? Now compare that to the amount of time you’ve spent playing video games during the past few months. Not giving too much away, Patrick and I would probably agree that we’ve spent more time on the latter. With screen time dominating our lives and in-person gatherings largely on hold,…
 
Section 230 of the Communications Decency Act has been a frequent topic of conversation on Community Signal. Its existence as we know it seems untenable given Trump’s recent executive order and Joe Biden’s criticisms of it. On this episode, community and social media professional David Flores shares some of the history of how Section 230 came to be…
 
All the way back in February, Stefani and Tara sat down to speak with Joe Jackman, founder of Jackman Reinvents and author of The Reinventionist Mindset, about the need for retail to reinvent itself if it was going to keep engaging a very digital-minded consumer. Oh boy, did that escalate quickly! Though they spoke with Jackman in February, he has …
 
Justin Baker is a social media strategist and manager from Los Angeles, California. His client base is predominantly made up of public figures from the entertainment industry, politicians and religious leaders. In this episode we talk about what Justin does from his day to day role to how he strategises and advises his clients and helps them commun…
 
For years, Facebook executives have persistently shut down efforts to make the site less divisive, according to reporting from Deepa Seetharaman and Jeff Horwitz of The Wall Street Journal. As community professionals, we’re tasked with helping people start and participate in conversations that matter to them. We’re often held accountable by “engage…
 
In the developed world, the promise of social media (including Facebook) to create positive change has fallen well short of the mark. Mass social media is becoming increasingly manipulative and toxic. In the developing world, mass social media's negative effects are even more dangerous, as manipulation and misinformation can quickly lead to real-wo…
 
Black Lives Matter. As community professionals and hosts, we have the power to cultivate thoughtful spaces online. We serve communities and, if you’re a regular listener of this show, I doubt you’re serving racists. Systemic problems can feel overwhelming, but small things make a difference. Your community and how you manage it, regardless of the s…
 
I spoke with Randy Farmer about the recent increase in virtual community participation triggered by the COVID-19 pandemic. In this bonus episode (~15 min), I speak with virtual community pioneer Randy Farmer about this influx of new participants, how they are likely different from your current community cohort, how to understand their needs and eng…
 
The Australian bushfire season in late '19 and early '20 was devastating, it was the worst we've seen. Throughout the devastation social media played an important part in connecting people, helping communities affected, informing the world of the extent of the fires with stories from the front lines. It also spread misinformation & negativity and a…
 
People have gotten crafty when it comes to staying connected during this time of social distancing. Zoom calls with family and friends, Animal Crossing weddings, and drive-through birthday parties are just a few of the ways we’re showing up for the people we care about. HER, a dating and social app for LGBTQ+ womxn and queer people, is also doing i…
 
This week, I sat down (virtually, of course) with Joi Podgorny, Founder of Good People Solutions. Joi has had a very impressive and wide-ranging career, including developing and launching successful community business models for the wildly popular children's brands Animal Jam and Chuggington. In her work with Good People Solutions, she focuses on c…
 
Jess is the founder of Collabasaurus as a way to connect brands for clever collaborations and partnerships, the "Tinder for brands" as Jess puts it. How effective is collaborative marketing and how can social media play a part? Is it just for big brands or can small and medium businesses collaborate effectively too? Jess takes us through these ques…
 
Leaders often use the word "transformation" to describe a small or incremental change, but the definition is "a thorough or dramatic change in form or appearance". When using the phrase "Transformational Communities", my intention is to define these communities as having a profound and thorough change effect on participating stakeholders. One of th…
 
A pandemic forces us to live in a very different way than what we're used to, it drives us apart through social distancing yet we crave connection. Do we have the opportunity to socially and emotionally evolve because of COVID-19? Major social change happened after the 1918 Spanish Flu, will we see a change after COVID-19? E hello@goodsocialpodcast…
 
Too often the deployment of digital strategies and tools begins humans conforming to technology limitations instead of technology being deployed intentionally in the service of human needs and opportunities - a human-centered approach. Dr. Lauren Vargas joins me on the Cohere podcast to discuss bringing humans back into the center of the "digital t…
 
Nicholas Tolstoshev is talking programs. Brand representative programs, where brands pay you for access to your community. Ambassador programs, where you reward your best contributors. And empathy programs, where you help your coworkers see things from the eyes of your members and customers. This discussion also ends on a note that we probably all …
 
With so many of us now relying on social media to stay in contact with friends and family while social distancing, our consumption of social media is at an all-time high! In this episode Todd and Alex discuss enriching their relationships through social media while considering three key points for consuming and publishing content during the COVID-1…
 
Cat Sanz joins me to talk about #fiveminutesofmine, a movement designed to make sure you don’t forget about well, YOU, & there’s never been a more relevant time than right now. The stress of the current pandemic is pressing down on all of us & there’s confusing messaging coming from every direction. In this candid conversation with Cat, you’ll hear…
 
Every community has its own shared language and for the Spiceworks community, that shared language revolves around IT. Made up of IT professionals and service providers that support them, the Spiceworks community convenes to share their collective expertise and find solutions. In this episode of Community Signal, Sean Dahlberg, director of communit…
 
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