show episodes
 
Community Signal is a podcast for experienced online community professionals, including those working in audience engagement, association management, developer relations, moderation, trust and safety, and more. It's released every two weeks and hosted by industry veteran Patrick O’Keefe. This is a very community-focused program. There are plenty of social media and marketing podcasts out there. That’s not what this is. Social media is a set of tools. Community is a strategy you apply to thos ...
 
Welcome to Anatomy of a Strategy! Recorded in Toronto, Ontario, Canada, hosted by Tara Hunt, a 20-year digital marketing veteran and CEO of Truly, and Stefani Forster, journalist, content strategist, and Creative Director of Truly. (Previously co-hosted by Carlos Pacheco) AOAS is a marketing podcast that explores the hidden psychology and behaviors that drive marketing strategies. It’s not about marketing per se. We don’t celebrate and rehash case studies as much as dissecting the culture in ...
 
Cohere will go beyond discussions of online community, social networks and social media and look at the bigger picture - perhaps the biggest picture: the complex, digitally augmented global community we now all belong to, whether we like it or not! The Big Idea: Complex human networks have sprung up globally, driven in large part by exponential technologies such as AI, automation, and space-based internet. Imagine what will happen when three billion more people come online in the next five y ...
 
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show series
 
In this episode of the Cohere podcast, Bill and Lauren speak with returning guest Jim Cashel about the progress of the "Great Connecting" - the global rollout of broadband Internet - during the COVID19 pandemic. The conversation covers a wide range of topics, including the role of the Internet during COVID lockdowns, having our realities largely me…
 
May 21st, 2021 marked 20 years since the launch of KarateForums.com. In this episode of Community Signal, Patrick speaks with five forum members that have been on KarateForums.com for nearly 65 years, collectively. Together, they discuss what keeps them coming back to the community as members, moderators, and martial artists. While each member brin…
 
For this episode of Community Signal, we’re joined by community professionals Jenn Hudnet, Lana Lee, and Phoebe Venkat. They candidly share stories about the impact of racism and stereotypes against Asians, Asian Americans, and Pacific Islanders in their own lives, in the workplace, and in the communities they manage. Jenn, Lana, and Phoebe each ha…
 
Crisis Text Line offers free, 24/7 support via text message to anyone facing a mental health crisis. Some organizations partner with Crisis Text Line to develop co-branded text lines for their community, but starting today, you can make Crisis Text Line part of your policy and response strategy if anyone in your community or on your team shares or …
 
On this episode of the Cohere podcast, Lauren and Bill welcome author and community strategist Carrie Melissa Jones. Carrie has been managing online communities since the early 2000s. Over the course of her career, she has trained, advised, and coached leaders of thousands of online communities. Carrie is the coauthor of Building Brand Communities.…
 
On this episode of the Cohere podcast, Bill Johnston and Dr. Lauren Vargas are joined by pioneering community strategist and manager Gail Ann Williams. Gail watched the dawn of online communities through her participation and eventual leadership position at the WELL - one of the first successful large-scale online communities. Prior to any research…
 
Last month, Sophie Zhang, a former data scientist at Facebook, went public as a whistleblower drawing attention to how the company delayed action against or outright ignored manipulation of it’s platform by autocratic leaders and global governments to the detriment of the people of those countries. All work, including community management, requires…
 
If you were designing a curriculum to teach undergrads about community management, what would you cover? Georgina Donahue’s approach in designing such a curriculum for a course at the University of Massachusetts was grounded not only in her experience as a community professional but also in her understanding that as a professor, she was instructing…
 
In the first episode of Season 2 of the Cohere podcast, Bill Johnston and Dr. Lauren Vargas explore the concept of "network" as it relates to online and real-life communities. In the episode they cover: The many definitions of “Network” The technical infrastructure linking people and things The implicit and dynamic connections between people in a g…
 
Lee Felsenstein’s work in tech and social organizing led to the creation of the Community Memory project, the first publicly available social media system and public computerized bulletin board system. Mr. Felsenstein was also a founding member of the Homebrew Computer Club, and he helped develop the personal computer. So, what was the first public…
 
We are thrilled to announce Season 2 of the Cohere podcast! I say "we", because I'm joined this season by Dr. Lauren Vargas. Together, we will explore the role networks play in our lives, and the range of disciplines and range of research focused on the emerging field of network science. The reason for the focus on networks? Complex human networks …
 
The Zombies game mode within the popular Call of Duty video game franchise has created a massive community of fans and players who not only play and connect with the developers, but with each other as they try to discover every aspect of each piece of content released for the game. In two versions of the game, they are even able to create their own…
 
In addition to practicing community management as a profession, many of the listeners, guests, and even members of the team behind Community Signal, manage communities part-time. These might be communities that align with our personal passions or hobbies or communities that exist specifically to help ourselves and others grow. That is exactly the m…
 
The field of community management is buzzing. We have more tools available to us than ever before and an abundance of communities and resources to connect us with fellow professionals who know our work and want to share knowledge. But what goes into creating inclusive, diverse, and truly open and welcoming spaces for community professionals? Who is…
 
What would happen if you woke up tomorrow and couldn’t share any news articles on Facebook? How would that impact the communities that you manage or the way you share information with family and friends? What if this ban included information provided by emergency services agencies for things like natural disasters, wildfires, and domestic violence?…
 
What are the topics of discussion that you would expect to come across in a weather community? Storms, climate change, and forecast accuracy are part of the conversation. As a community strategist at Weather Underground, Michelle Schlachta also encountered stories of people that experienced traumatic weather-related events and sought the community …
 
If you have ever used Google to look up a restaurant you wanted to eat at or to research before visiting someplace new to you, you’ve probably depended on information contributed by a Local Guide. Traci Cappiello is the program manager at Google that makes sure those Local Guides feel engaged and empowered to provide helpful information to the worl…
 
If you were building a community product, how would you start? Who would you choose as your first hire? What efforts would you make to ensure that the product is inclusive, safe, and well-moderated? In this episode of Community Signal, we’re joined by Danielle Maveal to do a deep-dive on audio-first platforms and specifically, Clubhouse. While ever…
 
There are many different categories of diversity and, as community practitioners, continuously learning about them and questioning our assumptions will only help us build more inclusive communities. In this episode of Community Signal, we’re joined by Wesley Faulkner, a DevRel advocate at Daily, who also advocates for neurodiversity. Wesley and Pat…
 
This episode marks 5 years of Community Signal! If you tune in, you’ll hear Patrick share a thank you for the incredible guests and collaborators that have helped get us here, in addition to the sponsors and Patreon supporters that have generously supported this work. We’re proud to share the stories and learnings of our peers in the community indu…
 
In this episode of Community Signal, Patrick talks to four past guests of the show, Paula Rosenberg, Tim Courtney, Scott Moore, and Daniel Marotta, who are all looking for new full-time career opportunities. We’re hoping that by tapping into the collective power of our listeners, we can help them find their next big thing. We’ve never done this bef…
 
As classrooms have gone virtual and people are spending more time online, Duolingo has seen an influx of students and educators on their platform. Luckily, Duolingo has a structured ambassador program to help those new users find their way and achieve their language learning and teaching goals. Kevin Reaves, a community support specialist at Duolin…
 
At this point, we likely all know someone that has lost their job or had to make budget cuts because of the COVID-19 pandemic. There’s a narrative in the community industry that we must always be communicating the value we bring to the organizations we work for, but it’s also worth saying that community has really showed up to fight back against th…
 
Section 230 is a vitally important law for online community builders in the U.S. That’s why we’ve consistently talked about it on Community Signal, and the growing threat to its existence. The volume of legislation being proposed, that would amend Section 230, is increasingly rapidly with 6 bills proposed in September and October alone. These bills…
 
“Let the people see what I have seen.” This is what Mamie Till, the mother of Emmett Till, said when she insisted on an open casket funeral for her brutally murdered son in 1955. Photos of Emmett’s disfigured body circulated and encouraged many to join the civil rights movement. Darnella Frazier is the teenager that caught George Floyd’s murder on …
 
Tara met Shervonne Cherry in Baltimore in 2012. At the time, Shervonne was working as a designer and social media strategist, but today, she's the Director of Community & Partnerships at Spark, a growing Coworking organization with spaces in Baltimore and Kansas City. Shervonne gives incredible insight into how to build local community resources th…
 
When you contribute to open source projects, Dawn Foster makes it abundantly clear that even if “you’re there on behalf of [a] company, you need to do the right things for the community.” In this episode of Community Signal, Dawn outlines the principles that she follows and shepherds as the director of open source community strategy at VMware’s Ope…
 
This week, Tara and Stef speak to Nate Nichols. Nate is the founder of Palette Group, a commercial creative agency that focuses on community, which he runs with his life partner. He's also the co-founder and creative director of Allyship & Action, a collective that works with vendors and agencies to actively promote diversity within the industry. F…
 
This week on the podcast, Tara and Stef sit down with Danica S. Nelson, Senior Product Marketing Communications Manager and travel enthusiast. But Danica does multiple jobs with her organization. She not only has a senior marketing role, she also works on the DEI (diversity equity and inclusion) initiatives. She balances all of these with ease...bu…
 
On Community Signal, we’ve spoken to several professionals that have left the industry for other pastures. While their reasons are never exactly the same, there’s certainly a trend amongst professionals in the industry, particularly women, who bore the brunt of online abuse. As Patrick says in this episode, “if you haven’t received abuse then you’r…
 
In this episode of the Cohere podcast, I speak with Will Roberts, a data scientist at IBM, about the implications of data science and AI for online communities. Will and I talk through: A definition of AI / ML How machine learning is being applied in the enterprise More specifically, how ML & AI are / might be applied to customer experience general…
 
Tara has known Ian for well over a decade and she's never had a conversation on race with him. This isn't because of a lack of opportunity. They've shared many a deep conversation, but never about race. This is a problem. It's one of the biggest problems that White people have, in fact. You may have heard "your silence is violence" and this episode…
 
Amy Jo Kim‘s work building social systems and online experiences for The Sims, Rock Band, Ultima Online, and the New York Times, to name a few, makes her an industry go-to when businesses and clients have questions about creating engaging experiences for gamers, shoppers, and more. Amy Jo is the author of Community Building on the Web (2000) and Ga…
 
Vincent Boon is a giant in the community space. A natural community leader, Vincent initially saw the power of community when hundreds of people began to show up to learn to play poker at his meetup. From there Vince went on to build pioneering communities in the gaming space, and create a fundamentally new model of community-powered business at Gi…
 
"How can we say that politics shouldn't be a conversation on a business platform when it is the politics, the lobbyists, the things that are happening behind the scenes that govern how business operates?" Indeed! In this episode, Stefani and Tara speak with the epigrammatic Cher Jones, a social media and brand development expert, and LinkedIn influ…
 
If you’re reading this, we’re guessing that you are in the community management profession. Hi, how are you holding up? Between the COVID-19 pandemic, the murder of George Floyd and too many other Black people, ongoing protests for an end to systemic racism and inequality, and a looming presidential election that has a lot riding on it, life has be…
 
Today the term "disruption" is commonly used in business to signal a wide range of disparate concepts - from new business initiatives to an individual or team pursuing seemingly innovative strategies. The concept of disruption comes from Clayton Christensen's theory of disruptive innovation, which he explored in his first book, "The Innovators Dile…
 
For the past few months, between COVID-19 and the Black Lives Matter protests, we've opted to put a pause on AoaS to create space for other conversations (with the exception of the episodes with Laura Fitton and Joe Jackman, which we thought were relevant to the COVID-19 discussion). Now, we see that our silence on the topic of Black Lives Matter w…
 
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