show episodes
 
A weekly roundup of the experts giving you advice on the top & timely Paid Media issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. Hosted by Award Winning Speaker Anu Adegbola of MindSwan. Get more of the podcast details at mindswan.com/ppcchat . #adwords #ppc #ppcchat #marketing #startups #paidmedia #adcopy #youtube #displayadvertising #ppcforbeginners #ppcexperts #fbads #bingads #socialmedia #paidsearch
 
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show series
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those clients? Q2 Are you primarily handling B2B, B2C or a mix of both currently? If you’re e-commerce, that would be helpful to kno…
 
There are two different types of sponsored YouTube influencer videos: An integrated sponsored video and Stand-alone sponsored video. Stand-alone sponsored influencer videos are what most brands use and what most people think of when they hear “YouTube influencer marketing.” Stand-alone videos are typically an influencer providing a quick review or …
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Sam (@DigitalSamIam) Q1 Did you read the House Report on Antitrust or any coverage of it? What are your preliminary thoughts? Do you agree or disagree with the broad strokes? Q2 One big takeaway from the report: it’s pretty clear regulators think that G, Apple, Amazon + FB have o…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 When did you start to prepare for Black Friday/Q4 this year? Q2 What have you been doing differently this year to prepare? Q3 Have you taken into account Q2 sales? i.e if something sold during Q2 lockdown but is not something you normally sell in Q2 2…
 
During a pandemic, marketing for a travel company isn’t easy. Kevin Urrutia and team at Chester Travel are getting creative and hustling to drive sales now and set themselves up for success in the future. In this episode, we talk about the perfect combination of short term and long term growth strategies. Using influencer marketing for short term g…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use any third party tools to help with your PPC management? Q2 What circumstances make you decide you need a PPC tool? Q3 Which of your tools is your absolute favorite and why? Q4 Are there any tools that you have tried and ended up stopp…
 
In a word, Chris Lynch is cool. So is his brand Everyday California. It’s not a surprise then, that what started as an adventure tour company also became a super popular apparel line. But Chris and the Everyday Cali team didn’t stop there… The brand has now grown to include flip flops, beer, CBD and even a line of sunscreen. So what separates a sol…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you and your clients feeling going into Q4 2020? Optimistic? Excited? Nervous? Stressed? Pessimistic? All of the above? Q2 Are you currently managing B2B, B2C or both types of accounts? Is the general feeling different by B2B or B2C? Q3 …
 
Mission meats is just a few years old, but it’s gobbling up market share in the red-hot meat snack category. Peter Awad is a long time eCommerce pro. He started selling auto parts on eBay in 2000. Now he and his co-founder Nick have built a meat snack store with a mission. They’re using profits from eCommerce to help fight deforestation, educate ch…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Has your opinion or thinking about Google Ads no longer showing queries without “significant” levels of searching changed since you first heard about it? Why or why not? Q2 Google Ads clarified their reasoning for this change after their initial…
 
CPAs that suddenly double overnight. Skyrocketing CPMs. Winning ads that suddenly turn into losers. Data changes that impact how ads are being run now. The list of potential issues, potholes, loopholes, and blackholes for online advertising goes on and on. So what’s an eComm store owner or media buyer to do? Call in Molly Pittman and John Grimshaw …
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your clients are currently advertising on Facebook? What industries do they represent? Q2 Have clients expressed any concerns to you about advertising on Facebook in the US heading into the fall and election season, with the o…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 When do you start to think about hiring for the team? What factors play into the decision to hire? Q2 When hiring, do you write a job description... and if so, who writes it? What do you include? Anything you never put in a job description? Q3 W…
 
This year’s online holiday shopping season will be one for the record books. Most people say they’ll shop more online or exclusively online this year. And online shopping will also start earlier this year, indicated by Google study results where 69% of holiday shoppers say they will shop earlier this year to avoid items being out of stock. To domin…
 
Amazon Advertising has exploded in recent years. In fact, Amazon is now the 3rd largest online advertising platform behind only Facebook and Google. Pretty impressive for a company who’s a retailer first, cloud computing 2nd, and online advertising 3rd. In this episode, I wanted to bring on the sharpest mind in Amazon Advertising that I know - OMG’…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL) Q1 What (new) features in the Google Ads platform are you experimenting with currently? Q2 What do you think are the most underused features in Google Ads? Q3 What (new) features in Google Ads make you pop that bottle of champagne? Q4 What featur…
 
Is something broken in your business? Not reaching your growth goals like you’d hoped? Then you likely have a systems or delegation problem. My guest today is Trent Dyrsmid. Trent is the host of the Bright Ideas podcast as well as the founder of an Amazon reseller business that just ranked #254 on the Inc. 5000 list. He is also the co-founder of Fl…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you wish Google Ads would change about the platform? Q2 What do you wish Facebook & Instagram would change about the platform? Q3 What do you wish Microsoft Ads would change about the platform? Q4 What do you wish LinkedIn Ads would chan…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT Andrea Cruz (@andreacruz92) Q1 Do you only do B2B or do you tackle other industries as well? Q2 What is your top issue when thinking about B2B advertising? Q3 Any interesting trends you are seeing in B2B? Q4 What platforms / tactics do you use to attract top of the funnel B2B traffic? Q5 …
 
Michael Jamin knows a thing or two about telling a good story. He’s written for popular sitcoms like King of the Hill, Rules of Engagement, Tacoma FD, and Beavis & Butthead to name a few. More importantly, for our purposes, he’s also the Co-Founder of Twirly Girl - an eComm brand that features some truly magical storytelling ads. I wanted to have M…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have a set cadence for client communication? If so, what is it? Q2 Do you define a level of communication, frequency of reporting, etc. in your contracts? Why or why not? Q3 Has the level of communication clients want changed lately? Do t…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Duane Brown (@DuaneBrown)Q1 what is something amazing that has happened to you in July?Q2 What percentage of your accounts are comprised of advertising on Google, Facebook or Instagram currently?Q3 Are your clients open to or interested in advertising on other networks?Q4 What is the bi…
 
Almost every eCommerce company I talk to is investing heavily into Facebook and Google Ads. Probably less than 30% are actively investing in Affiliate marketing. I first met my guest, Greg Powell, while we were both providing consulting services for another agency. I instantly could tell that he knew his stuff. Now he’s running an extremely success…
 
The online buying journey is a complex process. It rarely looks exactly the same for different shoppers. BUT, there are distinct stages that most shoppers pass through in their unique journey. Video can be your secret weapon along each stage of the journey - compelling customers, educating customers, and delighting customers. Ben Amos lives in Aust…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you familiar with the CCPA (California Consumer Privacy Act) that went into full effect on July 1, 2020? Q2 Did you do anything in advance of CCPA to prepare your clients web sites or advertising strategies for it? If so, what did you do? Q3…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke) Q1 What would be the advantages of testing video on YouTube vs. Facebook? Q2 For B2B advertisers specifically. Have you tested the new lead form YouTube feature, and if so, how did it perform? For those that haven’t. Why? Q3 In the last six months have you…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by April Dunford (@aprildunford) Q1 What (if anything) does the term "positioning" mean to a PPC marketer? Q2 I’m interested in storytelling and how we use it in a practical way in marketing. Do you use storytelling as a tool in your work? How? Do you use a structured storytelling a…
 
Everyone knows that word of mouth is the most effective form of marketing. The problem? How do you facilitate, encourage, and track it without being weird? Enter Nick Stagge and Wooly. In this episode, we discuss two important topics - building Ambassador Programs and putting digital rails around word of mouth advertising. Nick has worked with some…
 
Online shopping has shifted dramatically since the start of the pandemic. Some experts believe we’ve seen 5+ years of eCommerce growth condensed into just a few months. Attitudes towards quantities ordered, shipping rates and times, and pricing have ALL shifted from the norm. I wanted to have Jon MacDonald come back on the show (see his first appea…
 
Learn how Tru Earth is disrupting the laundry detergent space by selling subscriptions and understanding the power of villains in marketing. My guest in this episode, Ryan McKenzie is a marketing and eComm wiz. He built his first online business in his 20s and after some extreme wins and some humbling losses, he found his eComm game. In this episod…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Which platforms do you find have the best support right now? (Worst is the next Q). Q2 Which platforms do you find have the worst support right now? Q3 If you need support for a Google Ads issue, what do you do? Anything outside the platform? Q4…
 
CrossNet Game began as a crazy idea dreamed up late at night by two brothers and their best friend. But ideas are a dime a dozen. Chris and his brother Greg and co-founder Mike turned their crazy idea into a wildly popular product and a rapidly growing company. So what is CrossNet? It’s 4-way volleyball. Put another way, if volleyball 4 square had …
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 What is/are your go-to ad extensions? The ones you feel either perform the best or extensions you almost always utilize in your campaigns. Q2 On the flipside, what extensions do you rarely use, either due ot lack of need, or lack of performance? …
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed that keyword matching has gotten worse (matching to more irrelevant or questionable things) in Google Ads lately? If so, what are you seeing? Q2 Does match type seem to have any bearing on how queries are being matched on Google…
 
Jeremy Horowitz helped create the marketing engine behind Lumee, the selfie phone cases made famous by the Kardashians. He now helps growing eCommerce brands create 6 figure + product launches. He also builds what he calls “replenishment engines” - a concept that was new to me but that I absolutely love. Interested in doing $100,000+ in sales in 24…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause? Q2 Are clients asking for advice about how to handle their marketing in this cli…
 
You walk to your mailbox. Inside you find a hand-addressed envelope. It looks like it could be a thank you note of a birthday card. What are the odds you open it? 100%. I love direct mail. Especially now because mailboxes are nearly empty (compared to 15-20 years ago). In this episode I interview David Wachs, CEO of Handwrytten. We discuss creative…
 
In early February before all live events were cancelled I presented at Social Media Marketing World 2020 in San Diego. My talk covered the latest tactics and strategies we’re using right now to scale on YouTube. This is the recording of my presentation at this paid event. Here’s a quick look at what I cover in this talk: Could YouTube be your next …
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think the economic impacts of the pandemic are going to be? How long do you think they will last? Q2 Assuming that we are in for at a minimum, lengthy economic volatility, what is your plan to manage that in your practice/business? Q…
 
I’m sure you’re aware of chat marketing. But if you’re like most marketers and Amazon sellers, it’s still an area of immense opportunity for you. Maybe it’s even still a bit of a mystery to you. Michelle Barnum Smith is the Queen of chat marketing for Amazon sellers. I had a chance to sit down with her and discuss some super powerful ways to grow y…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long, on average, have you been working on the accounts you have right now? Q2 How do you find new ideas to try in your accounts? Do you have different sources for campaigns in different platforms? Q3 Is there a new idea you’re working on no…
 
Strengthening customer relationships. Building valuable assets. Improving and documenting SOPs. Growing email and remarketing lists. Watching every episode of the Michael Jordan/Chicago Bulls Documentary - The Last Dance. That’s just a few of the ways Ezra and Co are surviving and THRIVING in the current climate. Ezra is often the first person eCom…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you seeing spend increase in any of your accounts? If so, which industry or industries? Q2 Are you seeing better conversions in any of your accounts? If so, which industry or industries? Q3 How are CPCs in your accounts? Up? Down? Steady? Q4…
 
My guest today knows a thing or two about growing DTC eCommerce brands to 8 figures and beyond. His agency, Wavebreak, focuses on email, SMS and loyalty marketing for growing eCommerce brands. On today’s episode we talk about how email marketing has shifted in light of the pandemic and how it will likely continue to shift in the months and weeks ah…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think about Facebook rolling back the forced CBO (campaign budget optimization)? Will this change anything for you? Q2 What do you think about Google Shopping announcing that they will now offer free listings for any business in the …
 
This is an episode a couple of years in the making. I’m a huge Ryan Daniel Moran fan. We had dinner together after an event for speakers at an event in LA a few years ago. Then we both got busy. Ryan came on the show to discuss some burning topics facing all entrepreneurs right now. Advice for an eCommerce company who’s struggling right now in the …
 
Currently, over 77% of our eCommerce clients are either still UP in sales even during this time of extreme uncertainty or are the same (plus or minus 1-2%). Yes, some are hurting - but for most eCommerce businesses you CAN do something about sluggish sales right now. We’ve learned a lot in recent weeks on what messages resonate with prospects and w…
 
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Many #ppcchat freelancers have lost clients and will have to re-build their client bases. What is your best strategy for getting clients? (Specifics.) From @stevegibsonppc Q2 Do you have any tips for B2B lead gen targeting in FB? (Starting initi…
 
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