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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying exp ...
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
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The Art of Online Business
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Quick Tip: What Grade School Taught Me About Standing Out Online
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16:13
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out how to stand out in a crowded niche? If you’ve been listening to the show recently, we’ve been talking about this a …
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The Art of Online Business
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The Switch: How I Became Strategic and Intentional With My Messaging & Content
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29:05
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29:05
Have you changed your messaging since starting your business? I bet you have! In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for…
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Perpetual Traffic
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EP295: How 'The Teach & Pitch Video Formula' 52X'd a Business in 18 Months
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54:45
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54:45
This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all tog…
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The Art of Online Business
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Quick Tip: Why Your "Ideal Customer Avatar" Is Broken
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19:57
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19:57
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Is your ideal customer avatar really working for you? If you've been listening to the podcast for the last few episodes, you know that I've been …
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The Art of Online Business
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How to Sell More Without Even Selling with Brandon Lucero (Part II)
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46:49
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46:49
Are you ready to learn some mind-blowing strategies for creating effective messaging? If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode! In Part II, we are going to keep moving through the discussion about messaging. Specificall…
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Perpetual Traffic
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EP294: How to Build Campaigns for Massive Scale Using The Ads Lab™
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41:25
Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming so…
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The Art of Online Business
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Quick Tip: Testing Facebook Ads On the Cheap
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17:53
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17:53
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becom…
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The Art of Online Business
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How to Create Messaging That Stands Out with Brandon Lucero (Part I)
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58:25
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58:25
A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche. Joining me today to …
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Perpetual Traffic
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EP293: The Little Known ‘90 Day Strategy’ We Use to Scale Our Businesses
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40:52
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40:52
Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why i…
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The Art of Online Business
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Quick Tip: 3 Content Ideas for Creating Pre-Launch Buzz
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have a pre-launch strategy? Are you getting people excited about your launch? Today I want to talk to you about 3 pieces of content that y…
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The Art of Online Business
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Apple's iOS Privacy Updates and Your Ads: What You Need to Know
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47:39
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47:39
Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode! First, you need to understand what’s going on here. Things are going to change, but it’s not the end of the world. As long as you understand what’s going on, you’…
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Perpetual Traffic
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EP292: How Live Bearded Exploded Their Online Conversions with Justin Christianson
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59:52
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59:52
Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analy…
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The Art of Online Business
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Quick Tip: Revenue Generating Activities (In 3 Hours/Day)
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What if you only had 3-4 hours a day to work your business? What would you be spending your time on? Maybe you already only have 3-4 hours a day,…
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The Art of Online Business
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"Best of": How She Did It - How to Sell $100K WITHOUT Ads, w/ Nicole Burke
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57:59
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Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social …
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Perpetual Traffic
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EP291: Are You Making This 1 Big Digital Marketing Mistake in 2021?
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With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Faceb…
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The Art of Online Business
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Quick Tip: Generating Leads & Sales Without Money for Ads
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19:20
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19:20
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without…
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The Art of Online Business
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The Secret to High Converting Launch Copy with Brittany McBean
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58:20
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Do you want to know how to have the best launch copy on the block? Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized launch. Her and I are covering a lot in this episode. We are breaking down the strategy process of …
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Perpetual Traffic
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EP290: The Path to Evergreen Webinar Profits By Getting Off “The Launch Hamster Wheel
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50:38
Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do…
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The Art of Online Business
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BONUS: A Simple Trick for Increasing Your Revenue + More (OTO Coaching Session)
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Are you in the mood for a bonus episode? Me too. Let’s do it. In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you will benefit from, so I had to share it with you. Get ready to listen in on all kinds of questio…
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The Art of Online Business
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Quick Tip: A Better Alternative to Webinars?
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I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out what launch method is right for you? I built my business on webinars. I used webinars because that’s what I was taug…
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The Art of Online Business
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How She Did It: $25k In Her First Launch with Therapist Amy Wine
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56:11
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56:11
Making $25k from your first launch sounds pretty great, right? On today's show, I am sharing with you the journey and evolution of Amy Wine’s business. Amy Wine is one of my former Accelerator students, and she’s a marriage and family therapist. She has a thriving in-person practice, and she also created an online business called Marriage Sparks in…
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Perpetual Traffic
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EP289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14
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53:21
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53:21
The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real ben…
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The Art of Online Business
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Quick Tip: What Every "Early" Course Creator Needs to Be Focused On
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16:00
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16:00
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you have an offer that you know is good but that you're having trouble getting traction with? I am helping you solve that problem in today’s e…
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The Art of Online Business
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Launch Review: How I Got a $113 EPL In My 'Offer to Optimized' Launch
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51:34
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51:34
Do you do launch reviews after your launches to see how everything went? Well, it’s super important that you do, and I am going to tell you why. In this episode, I am taking you behind the scenes of my Offer to Optimized launch and giving you the breakdown of what I learned from it. My team and I did a launch review once it was over to figure out w…
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Perpetual Traffic
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EP288: How 'Intentional Authenticity' Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet
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51:48
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51:48
Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, u…
