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Perpetual Traffic is a weekly podcast produced by the Scalable Media Network and hosted by Ralph Burns and Kasim Aslam. The duo share cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet t ...
Want to Discover How To Scale Your Business with Facebook, Google, Youtube, and Instagram Ads? Then you're in the right place! We specialize in scaling companies through Direct Response Marketing, using Facebook, Instagram, Google, and YouTube Ads. Subscribe and get all the juicest Paid Traffic tips sent straight to you every single week!
If you are trying to figure out how to profitably leverage digital ads without risking your entire business, you are in the right place. This is a show where I show YOU how to show up in an incredibly noisy, attention-fueled market. My name is David Cartolano, Steve Larsen’s personal paid ads driver, and you will be learning DIRECTLY from my most glorious triumphs and embarrassing failures. I hold nothing back...so let’s get to it.
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Episode 345: New Google Ads Feature: Performance Max Campaigns
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Performance Max campaigns are the newest offering from Google Ads. What are they and are they right for your business? In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist at Solutions 8, for a deep dive into Google’s Performance Max campaigns. How do they work? What kinds of businesses are they des…
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Episode 344: Are Funnels Obsolete and Do Morning Routines Work?
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Two of life’s most pressing questions: do morning routines live up to the hype, and are the days of funnels long gone? In today’s episode, co-hosts Ralph Burns and Kasim Aslam tackle these two issues head on—and face to face. They’re in the same room once again and having so much fun they threaten to move to each other’s cities. Kasim walks us thro…
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Episode 343: Getting Inside the Mind of a Project Manager with Daniel Green and Alicia Katz of Tier 11
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Growing your company is far more than just more traffic. It’s all about internal processes and hiring the best people to do different jobs within your organization. In today’s episode, we’re mixing things up a little bit. We thought it would be cool to show you some internal conversations we have among team members at Tier 11. Daniel Green, Marketi…
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Episode 342: Why Quick Follow-Up Is the Key to Better Conversion Rates
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Follow up with an inbound lead in 60 seconds or less, and your conversion rate will be 300% higher. In today’s episode, co-hosts Ralph Burns and Kasim Aslam are face to face for the second time ever—this time in Austin, Texas, which is quickly becoming the entrepreneurial Mecca (according to Kasim). They’re chatting about conversion and why all the…
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Episode 341: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 2)
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How can you get around the new iOS updates in a way that’s legal and also works? In today’s episode, co-hosts Ralph Burns and Kasim Aslam continue their conversation with Ben Pang, Software and Attribution Product Manager at Tier 11. Kasim explains his Facebook Traffic Hack, and Ben shares his thoughts on it. The show gets technical, but even non-t…
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Episode 340: Facebook Ads & iOS 14 Issues: Fixed or No? (Part 1)
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Staying on top of the iOS updates and keeping your marketing edge means understanding things like ATT, API, EMQ, and AEM. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Ben Pang, Software and Attribution Product Manager for Tier 11, who is feverishly working on iOS solutions in his lab day and night. Ben thoroughly explains …
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Episode 339: Black Friday/Cyber Monday Advertising Tips with Angela Ponsford of Tier 11
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How can you best leverage Black Friday and Cyber Monday to both acquire new customers and keep your current customers happy (to keep spending)? Angela Ponsford is the VP of Customer Success (also known as the Social Cosmonaut of Stellar Communication) at Tier 11. In today’s episode, she sits down with host Ralph Burns to talk about the upcoming hol…
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Episode 338: New Google Features and Working with Your Account Rep
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What are the newest Google features, and what do they actually mean for your business? “Conversion Value Rules” is just one of the features Google has rolled out recently. Basically, it’s just what it sounds like. Google allows you to take a conversion value and create rules around it, based on location, audience, and device. In this episode, co-ho…
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Episode 337: What's Working Now: Changes in Facebook Ads Manager with Angela Ponsford of Tier 11
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Facebook is figuring things out after last summer’s iOS update, and your business will continue to profit from Facebook ads if you stay on top of the changes. Angela Ponsford is the VP of Customer Success at Tier 11. Less than an hour after receiving an email update from their Partner Manager at Facebook, she sits down with host Ralph Burns to talk…
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Episode 336: 6 Critical Campaigns for Success in Google Ads with John Moran of Solutions 8
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If you don’t know the key features of the top types of Google ad campaigns—and which ones will work best for you—this episode has got you covered. John Moran is the Chief Strategist for Solutions 8, one of the best Google ad agencies out there. In this episode, he sits down with his boss, Kasim Aslam, and they get tactical and technical about all t…
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Episode 335: An Easier Way to Collect First Party Data with Travis Stephenson, CEO of Chatmatic
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First party data is more important than ever before, and chatbots might just be the most effective way to capture it. Travis Stephenson, CEO of Chatmatic, believes that people who hate chatbots (which is quite a few people) are overcomplicating them. In this episode, he encourages people to think about automation in Messenger or IG as a simple way …
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Episode 334: The Future of Marketing with Ryan Deiss
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Marketing, at the end of the day, is the crafting and amplification of a message—and the crafting piece is more important today than it’s ever been. In today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by the one and only Ryan Deiss, the CEO of Scalable.Co, CEO of DigitalMarketer, and King of the reigning digital marketing community …
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Episode 333: Training Your Brain and Scaling Your Business with John Assaraf
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When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset. This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greates…
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Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler
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There’s got to be a way to make more money this year without working longer hours, right? Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his c…
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Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam
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If you want to survive in the traffic world as it currently exists, you have to innovate. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. Bottom line: you can’t use the same strategies you’ve always used, and you have to …
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Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam
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27:56
The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions. In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies ar…
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Ready to Lead with Richard Lindner and Jeff Mask
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'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great. Click Here to Listen and Subscribe…
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Episode 329: Getting 19x Return via Facebook & Google Ads with Ralph Burns
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Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer. In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition…
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Episode 328: Alternative Ways to Scale and Sell Your Business with Bill Hughes and Ashton Barlow of Growve
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If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider. In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership…
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Episode 327: Running a Successful 7-Figure Agency with Ralph Burns, Founder & CEO of Tier 11
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Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11. In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralp…
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Episode 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam
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Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here. Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended…
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Episode 325: Follow-Up Sequences that Convert with Shaun Clark, Cofounder of HighLevel
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Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert. Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform. In today’s episode, co-hosts…
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Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation
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57:42
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You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position…
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Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam
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52:51
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Choosing the right marketing agency is critically important for businesses on a growth path. It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brut…
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Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr
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58:10
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58:10
You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google …
