show episodes
 
Pretty Rich Podcast has girl power written all over it! It’s designed to help you rewrite the rules for success in a super fun, 100% honest, friendly and relatable way. Your host, Sheila Bella, is a 7 figure beauty business coach & microblading mogul who's ultimate goal is to equip you with the tools you need to create a life that’s pretty rich in every area! Rich in wealth, spirit, beauty, fitness and relationships. Tune in to Sheila's live podcasts where she brings in new guest speakers to ...
 
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show series
 
It's every beauty business coach's dream when their student becomes the master! At Pretty Rich Bosses (PRB), our goal is to make our students' career thrive and blossom. We all know there's no secret to success. Success is the result of hard work, and learning from failure and your PRB coach can show you the way, but ultimately it is up to the stud…
 
Hey beauty bosses! Are worried that you’re being limited by no one other than yourself? Do you ever feel like things could not possibly get any better? That you will never have a fully booked out schedule, and as a result never enough practice at your craft to reach your full potential? Stop what you’re doing right now and listen up! First off, you…
 
To all those beauty entrepreneurs out there who are also single parents with busy lives, tight schedules, and overcome with stress and lack of sleep, how do you cope? How do you find balance while raising kids and building your beauty biz empire? Check out our guest speaker for today, Amanda Goetz, and how she's developed a CBD product to help boss…
 
What you will learn from this episode: Learn about misconceptions that keep beauty business owners' holding back on video marketing. Find out how to build confidence when delivering a message to prospective clients and viewers. Hear about a simple system to help your beauty business get seen more and convert your audience into paying clients. The l…
 
Are you confident that you’re hiring paperwork is fully protecting you and your business? Are you worried someone may steal your technique, ideas, and even your clients? Do you feel your artists don’t understand what’s expected of them regarding how to share before and after photos under your studio name? How do you share social media accounts and …
 
What you will learn from this episode: Learn how to sell online and prequalify your prospective clients. Find out how to start the sales conversation without seeming pushy. Hear about the mistakes people make when direct messaging (DMs) prospects. Have you ever had a bad experience with a pushy salesperson? Do you worry about feeling "salesy" when …
 
The main issue most artists face when becoming a new PMU trainer is like the age old question of what came first, chicken or the egg? The fear most people have is you can’t get students without proof that you can teach, and you can’t become a master trainer without students. So where do you begin? Check out this episode if you want to know how to m…
 
Are you struggling to fill up your training classes? Do you keep getting students with unrealistic expectations that make you want to pull your hair out? In this episode, Sheila covers the 4 tips that will fill up your classes with high-quality ready to learn students and the biggest mistake trainers make when sharing content and how to fix it. //V…
 
If you the type of becomes introverted or nervous in room full of high energetic, smart, talented people, there is a way for you to still network and succeed at live events and conferences. Check out the tips Sheila Bella and todays guest speaker, Lindsey Schwartz, who mission is to empower women! //FOLLOW LINDSEY SCHWARTZ ON INSTAGRAM @llindseysch…
 
This episode is dedicated to all of the women in the PMU industry who are afraid of social media. The age of TV, radio, print ads are through. If you wanna make bank in the beauty industry, check out why social media is the #1 way to market today! //VISIT https://www.sheilabella.com/financialhealth //VISIT https://www.sheilabella.com/event to regis…
 
In this episode, Mary Harcourt interviews Sheila Bella on how she turned her darkest hour during the pandemic, from closing her PMU salon to canceling her first 400 person live event, into her second seven figure online coaching business. Tune in if you want to get inspired and learn on how to take action in your business so you can make seven figu…
 
Have you been doing videos for your beauty business? Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision? For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly se…
 
If you’re the type of person who who tells themselves, “I really wish I could start my own business, or start my own podcast,” but you stop yourself before you even try because your biggest fear is failure. Then check out this episode with Sheila Bella and motivational speaker, Kacia Fitzgerald, to put a fire in your belly towards reaching your goa…
 
Have you ever felt trapped indecision or like you can't move forward with promoting yourself or your beauty biz because something is holding your back. Well Sheila knows what that something is... you. But how do you conquer this fear of others judging your before even putting yourself out there? In this episode Sheila walks you throw her guide on h…
 
In this episode, you will learn: How to be the top of mind as the go-to beauty professional in your area The three characteristics needed to achieve omnipresence for your business What helps to build trust with prospective clients and turn them into buyers of your services Topics Covered: 1:02 - The number of exposures to your brand that is require…
 
Have you ever wondered what life would be like if your parents had chosen a different path? Perhaps you wouldn’t be an American, or perhaps you wouldn’t have been able afford college, or start your own business. It’s true in most cases our lives are molded as a result of other peoples risks and decisions. In this episode, Sheila recalls the impact …
 
I'm sure you're all wondering the same thing, "how could pre-booking clients be seen as a bad thing?" Just pause for a moment, because you're not seeing the big picture here. Is having a booked out schedule for your salon a good thing? Yes, but at what cost? Why did you start your beauty biz in the first place? So you could be a slave to your own b…
 
If you're a new artist wanting to know all the tricks of the trade before starting your new beauty business this is an episode you don't want to miss. Sheila Bella and her team of Pretty Rich Boss coaches such as: @prettyrichbosses, @victoria.glam, @michellerukny, @effortlessbeautyclinic, @sculptedstudios, @get.modified, @andreamonique_aesthetics, …
 
What you will learn from this episode: · Hear about the importance of videos in growing your beauty business. · Learn the three P's that are essential when using video marketing to get more clients. · Uncover how to boost your confidence in front of the camera. · Discover key tips on setting up your virtual "stage" to have an impeccable viewer expe…
 
The real question you should ask yourself is, "what is your time worth?" What do you do when your clients cancel at the last minute, and as a result your business takes a loss for that booking time which could have gone to another paying client. Or you have to throw away your set up of clean of supplies which is a waste of resources? If you're weig…
 
A lot of new trainers out there struggle with imposter syndrome, feeling confident they are capable or knowledgeable enough to train students, and feel overwhelmed with the responsibilities that come with being a trainer in general. If you are one those trainers who need guidance, this is the episode for you. Sheila Bella talks to her friend and ma…
 
What you will learn from this episode: Hear about how to turn work into play and keep the fun. Learn the low to no-cost client-generation strategies to grow your beauty business that Paula used in her business. Uncover how to scale your business with a team member, keeping you in your genius zone. Are you having doubts about yourself and still scar…
 
STEPS TO BECOME MORE CONFIDENT ON CAMERA Let's face it, social media marketing relies on videos for content. It is the most used format overtaking blogs, infographics, etc. Knowing how to be on camera and overcoming your fear of "being seen" will increase traffic to your website and direct sales by at least 80%! In this episode Sheila will give you…
 
Have you ever wondered what would happen if you stopped hustling, stopped pushing yourself, or just simply gave up when times were hard? How your actions ultimately could effect the lives of others. Several years ago, so many people lost their jobs due to the pandemic, including Sheila. She basically lost everything, but the moral is she didn't giv…
 
After Sheila built a successful seven figure beauty salon with Sheila Bella Permanent Makeup, she was ready to launch her first live event in March 2020, the Pretty Ambitious Summit. But the day before the event took place the pandemic shut everything down and Sheila lost everything. But out of the ashes she rose to build her second seven figure bu…
 
What you will learn from this episode: ● Discover the growing popularity of text messaging marketing to get more clients. ● Understand why mobile marketing is a great additional tool for growing your beauty business. ● Learn how mobile marketing has higher open rates than email and more visibility than social media posts so that you can have better…
 
Are you constantly posting on social media with posts, Reels, Stories, etc. thinking “I finally have leads, but why is not one booking appointments?” Tune in to hear from Sheila Bella and the multi-million dollar sales team at Pretty Rich Bosses who know all about how to convert leads off social media into paying clients! #BeautyMarketing #PMUmarke…
 
What you will learn from this episode: Hear about how a blog/vlog can bring you more clients and how you can stay consistent with your blog. Find out how to create a unique voice for your brand and get new prospective clients to seek you out. Learn how to get your blog or any content you create to rank higher in Google searches. Do you want to be k…
 
Hiring a team for your business can be very intimidating, trust me we know. There were ups and downs for Sheila when it came to starting her beauty business over ten years ago and she made plenty of mistakes. Lots of them. So now she's going to teach you how to NOT make the same mistakes she did and explain who you should hire first before you do a…
 
If you're curious how attending conferences could level you up, then listen to the pros. in this episode, Sheila Bella and Michelle Rukny talk about how the upcoming AAM conferneces could be an absolute game changer to learn new techniques, marketing, plus gain experience, and network with fellow artists in the industry. //AAM 2022 PMU Virtual Conf…
 
What you will learn from this episode: Know the 3 keys to success and how to apply them efficiently to achieve your destiny. Where all goals should start to ensure exponential growth How to create more of the results you desire in your business & life Does your business model align with your goals? Do you have the right system to support the accele…
 
This is a shout out to all those new artists who literally just received their beauty certifications and are lost on what the heck they should be charging for their services. Sheila was there, so she knows what it’s like to feel lost and confused about whether or not you are over or undercharging for your services. “Do I charge the competitive rate…
 
What you will learn from this episode: Find out how a mentor can help you clarify your goals, be consistent, and hold you accountable for success. Hear how you can open your mind to more impactful possibilities and uplevel your beauty business dreams. Learn how to create connections, partnerships, and collaborations for your business' growth. Have …
 
We know what it’s like when you’re first starting out in the beauty industry, you hear crickets in your salon. You post sale after sale on Instagram, pass out your business cards to all the local businesses and sit by the phone waiting for people to call you for you services. Trust Sheila because she’s been there and those methods just don’t pay th…
 
Have you ever looked back to where you’ve been to determine what choices you made for your live and business that helped you get to where you are now? In this LIVE episode, Sheila talks to her students: @larajadebeauty, @viragobrowsandbeauty_, and @codijo.posh, who have gone through the Pretty Rich Bosses program and asks them, “what their biggest …
 
What most people in the beauty industry are lacking is knowing how to achieve a high search engine optimization (SEO.) Bottom line, it doesn’t matter how great of an artist you are or salon you have if nobody knows you exist? How do people know you exist? The answer is: by showing up as the top four searches on google. Check out Sheila dish out in …
 
In this day and age, if you own a phone and have social media there is no reason why you cannot make money. The common question is how?! Check out this episode with Sheila and Chelsea Bennett on how to make money by being an influencer on social media. //FOLLOW CHELSEA BENNETT @https://www.instagram.com/chels_bennett1/ //CHECK OUT BEAUTY MARKETING …
 
Ask yourself this: would you pick a doctor or architect who was not board certified to work on you or your house? Would you do the same and trust a PMU artists who was not board certified to put permanent makeup tattoo on your face? As a new PMU artists just starting out in the field, how to do you gain trust of new clients and models to build your…
 
There’s not exactly a manual or guide book on “pricing” for the beauty industry, is there? Many artists ask themselves the same questions, “am I over-charging?” and “am I charging enough?” Check out this episode to find out in a live Q&A session what Sheila thinks is the correct way on how to set prices for your services and products in your beauty…
 
What's more important than knowing how to make money is knowing how to SAVE money. This way you can pay off your debt, buying a house, paying for your kids college, or set up a fund for your retirement. If you check out this episode with Sheila and follow her financial game plan tips, you are guaranteed to have the financial freedom you always want…
 
What you will learn from this episode: Discover practical tactics, tricks, and tips for TikTok and IG Reels so you can communicate in seconds what you want your audience to know. Find out why you should consider reposting and repurposing your old videos in short-form style. Learn how you can use hashtags to find the right people, and pique their in…
 
You may have noticed that Instagram is not what it was when it was first created. It began as place to store photos like an art gallery. Now, it’s a social media marketing tool that could turn your startup beauty biz into earning millions when used properly. These four women: Sheila Bella, Shay Danielle, Laura Obando, and Cassidy Gjernes can tell y…
 
What you will learn from this episode: Discover the best way to guard yourself against negativity and instead focus your energy on growing your beauty business. Hear how extreme self-awareness can help take your business to a new level. Learn how specializing skills create a loyal client base for your beauty business' success rather than offering g…
 
Congratulations, you’ve decided to move! Now what? Sheila goes over at least six different points you need to know just to prepare you BEFORE you big move. Then the work doesn’t stop there! You should know what do AFTER you’ve relocated which is a whole different ballgame! Sounds like a lot, but you’ll be glad you were prepared and ready to restart…
 
A business without a marketing strategy will inevitably cease to prosper. You can blame it on an over saturated market but in the end what it boils down to is: denial, procrastination, and lack of accountability. These are hard pills to swallow, but sometimes the truth hurts. If you find yourself struggling in the world of marketing, check out this…
 
Are you in the process of deciding to move to a different city? Have you already arrived at a new city and wondered, "what now?" because nobody knows who you are as an artist and have to start from scratch? Tune in to this episode to hear all you new to know when relocating to a new city and if it is in fact, the right move for you. //TO DOWNLOAD T…
 
What you will learn from this episode: Learn the essentials for successfully rebranding your business. Hear stories of beauty brand copying and lessons learned from the high cost of brand/product infringement. Find out how to protect yourself from copycats and imitators to safeguard your brand and your business' profitability. Our brand look and vi…
 
Have you ever wondered why is the word “passion” perceived as a dirty word in today’s society? Especially, when it takes passion to go after your dreams and achieve your goals? Why does society think there’s an expiration date on achieving your passions including a career, marriage, a house, kids, excreta. Why does a person settle for mediocrity in…
 
What you will learn from this episode: Learn about the latest Instagram changes to help your beauty business. Discover the new interactive feature updates this social media platform just rolled out. Find out the perfect changes for small businesses and the advantage for those without a large audience of followers. Are you up-to-date with the newest…
 
Having clients booked, sitting in your salon chair is the equivalent to waving money in front of your face. If you are not upselling to your clients because your feel it cheapens the service, or makes you appear too much like a car sales person, then you’re thinking is backwards. Turn up the volume to find out why it’s so important to upsell to you…
 
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