show episodes
 
The Shoney Show by Neil 'Shoney' Maclean is the podcast for simple to use, tried-and-tested digital marketing methods used to generate $millions for SMB's. If you want digital marketing tips that come from experience and not from theory, this is the digital marketing podcast for you. Neil 'Shoney' Maclean's biggest ask of you... don't just listen - ACTION what you learn and let us know your results!
 
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying exp ...
 
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show series
 
Want to build a 10,000 person email list for free? Not only that, but a highly engaged list that takes ACTION from your emails? In this episode, we walk through 3-4 strategies working RIGHT NOW! Want to chat about your online marketing strategy 1-2-1 (for Free)? Grab 15 minutes with me here: www.neilshoney.com/call Case study mentioned in this epis…
 
Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming so…
 
Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why i…
 
Need more booked calls or appointments to sell your products/services? Here's 7 proven ways to smash your goals and fill that calendar UP! Want to chat about your ads strategy 1-2-1 (for Free)? Grab 15 minutes with me here: www.neilshoney.com/call Case study mentioned in this episode: www.neilshoney.com/casestudy…
 
Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analy…
 
Want booked calls? You can draw so much from this World Class Facebook Ad. I breakdown for you the offer, the copy, the image, the headline and even the landing page so you can learn from amazing Ads that are successful. Want to chat about your ads strategy 1-2-1 (for Free)? Grab 15 minutes with me here: www.neilshoney.com/call…
 
With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Faceb…
 
Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do…
 
The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real ben…
 
Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, u…
 
You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen …
 
We bring you the *last* episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and…
 
What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get th…
 
This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Faceboo…
 
Want to grow your expert business FAST? Here's the tried and tested 7 laws I've used and my students have used to do exactly that! MORE: Download Advanced Ads Made easy 2.0 FREE at neilshoney.com/ads STEAL my three best performing funnels at neilshoney.com/funnels Spend 30 minutes with me or my team FREE this week at neilshoney.com/call…
 
Facebook ad success doesn’t equal having a bigger budget to put behind your ads. In this episode, Nehal Kazim is giving us his hack for Facebook advertising success. It’s not just adding more budget, it’s all about finding pockets of your market where you can reach new audiences and continue to expand and scale your business. Listen to hear example…
 
After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell…
 
Want to grow your e-commerce business or online store FAST for FREE? Here's the tried and tested 7 steps I've used and my students have used to do exactly that! MORE: Download Advanced Ads Made easy 2.0 FREE at neilshoney.com/ads STEAL my three best performing funnels at neilshoney.com/funnels Spend 30 minutes with me or my team FREE this week at n…
 
Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie. RESOURCES MENTI…
 
Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year. RESOURCES MENTIONED IN THIS ARTICLE About Campaign Budget Op…
 
Want to grow your e-commerce business or online store FAST with Facebook Ads? Here's the tried and tested 7 steps I've used and my students have used to do exactly that! MORE: Download Advanced Ads Made easy 2.0 FREE at neilshoney.com/ads STEAL my three best performing funnels at neilshoney.com/funnels Spend 30 minutes with me or my team FREE this …
 
A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictabilit…
 
Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress. RESOURCES ME…
 
Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1…
 
In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space ri…
 
Want to get to £25k+ per month EVERY month? This step-by-step method is a a tried and tested step-by-step formula! MORE: Download Advanced Ads Made easy 2.0 FREE at neilshoney.com/ads STEAL my three best performing funnels at neilshoney.com/funnels Spend 30 minutes with me or my team FREE this week at neilshoney.com/call…
 
We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how…
 
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