show episodes
 
This podcast is an introduction to Anglophone literature, from ancient times to the present, done by a Ph.D. with lots of books and musical instruments. A typical episode offers a summary of a work, or part of a work of literature, followed by some historical analysis. The episodes include original music, some comedy songs, and goofy jokes. You can listen to the shows in any order, although from time to time, episodes will make brief mention of previous or upcoming ones.
 
The Amazon world is competitive and constantly changing. It’s easy to spend a lot of time and money on your advertising campaigns only to feel like you’re missing out on opportunities, especially if you are doing it all on your own. Joe and Matt, Amazon advertising experts and founders of Ad Advance, developed The Ad Project podcast to talk about the complex nature of Amazon advertising and to share strategies and secrets to develop campaigns that deliver results. Tune in for insights that w ...
 
Prayer amid Pandemic is a podcast to encourage and sharpen the church during this season of coronavirus. Twice a week we’ll give you stories of Christian individuals and communities whose lives and faith were shaped by sickness. We’ll also get an update on the latest on the COVID-19 situation and pray together, hearing from Christians around the world.
 
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show series
 
Instead of focusing just on the last touch point from your customers, Amazon Marketing Cloud (AMC) provides the opportunity to see the entire customer journey. In today’s episode, I was excited to be joined by Gloria Steiner from Perpetua to talk through more use cases and ways AMC can help with our advertising efforts. The first time I’ve ever hea…
 
"Marcos, Martial Law, EDSA, and the Tasaday Tribe"BLAST FROM THE PAST (feat. Amiel "Cortz" Cortes)An Excerpt: Season 1, Episode 02, Rated-PG13"Lay Back" | Music by Brian WithycombeSPONSORED BY:Studio Historias, Broadcasting & Multimedia Productionswww.show.studiohistorias.comAs Told By PekPek, Mug Collections by @alpheccaperpetuawww.instagram.com/A…
 
Perpetua (182-203) is a twenty-one-year-old mother from the Roman city of Carthage. In The Passion of Perpetua and Felicitas, we find a first-person diary from Perpetua herself that describes her arrest and life leading up to the day before her execution. In her diary, she transparently writes about her anxiety, grief, and joy that all sit side by …
 
On a very special episode of And Introducing, we bring back Matthew Perpetua for his third pod appearance to talk about something a little more personal than Donald Fagen or Taboo from the Black Eyed Peas: Fluxblog, Matthew's mp3 blog that has now reached its landmark 20th year of existence. Gird your loins for a rich and digressive conversation th…
 
Stephen is considered the first martyr of the early Jesus movement. His story is recorded in the book of Acts 6-7. Like the book of Acts, Stephen’s story is one of motion and progress. He is caught up in a movement that is expanding, growing, and stretching. Stephen finds himself challenging the status quo by critiquing the temple which he says, “C…
 
Bradley Sutton of Helium10 joins us to discuss what has changed in 2022 for Amazon sellers and how to adapt. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.…
 
The Dionysiaca, Part 2 of 2. The last surviving Greek epic of antiquity draws to a close with Dionysus fighting wars far to the east, in India. Episode 96 Quiz: https://literatureandhistory.com/index.php/episode-97-quiz Episode 96 Transcription: https://literatureandhistory.com/index.php/episode-097-blood-and-ivy Bonus Content: https://literaturean…
 
There’s so much data and information available within the Amazon advertising space. Between Sponsored Ads, DSP, Amazon Marketing Cloud, and MWS (now the Selling Partner API), it can be tough to understand where to start and the key things to consider. In today's episode, Sreenath Reddy from Intentwise joined me today to discuss all things data and …
 
Most traditional SaaS companies will not successfully pivot to PLG. They will disrupted by PLG challengers just like on-prem companies vs the cloud. This was a surprising learning in our latest podcast episode. Mark Roberge runs Stage 2 Capital and was CRO at HubSpot. He's seen how hard it's been for many top-down companies to try to go bottoms-up.…
 
St. Polycarp (69-155) was a bishop of the city of Smyrna (modern day Turkey). Tradition tells us Polycarp refused to burn incense to Ceasar during a ceremony. After a series of bribes and threats by the empire, he simply replied, “Eighty and six years have I served Him, and He never did me any injury: how then can I blaspheme my King and my Savior?…
 
We're back! / Liturgical music is awesome / Spiritual lessons learned / Christ living in the priesthood / The importance of silence / commemorating the Deposition and Burial of Christ / Supporting friends in carrying their crosses Listen to Fr. Cassidy's series in episodes 12-14 of the Cor Christi podcast here: https://podcasts.apple.com/us/podcast…
 
In today’s episode, Matt and Joe spent some time covering the basics of Amazon Marketing Cloud (AMC), what the interface looks like, how it works, and use cases that can help brands optimize their advertising strategy. AMC is a great reporting tool that provides meaningful analytics, tying together a complete picture of the buyer’s journey and touc…
 
In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…
 
You could have the best advertising strategy, but if your listings are poorly optimized, this tanks your advertising efforts. This is a conversation we often have with sellers after reviewing their accounts. A key precursor to advertising is not only having a great product but also having a great product detail page that can help convert the traffi…
 
Very Good Security isn't Mahmoud Abdelkader's first rodeo. Learn how he helped build a Series C PLG powerhouse. VGS is the 3rd startup Mahmoud has worked on, and it was born out of a pain point he faced when building out Balanced Payments, a fintech startup. From day 1, Mahmoud knew that he had to make the product as self-serve as possible, since h…
 
In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…
 
Zach Fishbain bootstrapped Spread the Love in a highly competitive niche dominated by enterprise brands. Through listening to their customers, focusing on branding, and creating a great product, the brand he and his wife created sells through Amazon, D2C and B2B. Learn about his story and what he sees is the future of brand marketing. This episode …
 
Are you able to identify and quantify missed opportunities within your advertising campaigns? Going through and doing account audits, we see a lot of different trends. In today’s episode, I wanted to talk with Jeremy, our Business Development Lead, to discuss some of the common trends we see when reviewing ad campaigns. While there are some major c…
 
Joe Rideout grew Perpetua from the founding team to 100+ employees. Along the way he tried lots of initiatives to improve their self-serve engine. Which were the most impactful ones? We interviewed him to find out! Listen to the full episode (link in comments 🔻) to hear about how Perpetua Perfected their self-serve and onboarding flow Built a refer…
 
In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…
 
Mansour Norouzi joins me to discuss new Amazon updates related to sessions and conversions, market share and search volume data in brand analytics, and niche trends data now available in Product Opportunity Explorer This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about…
 
When we talk about upper funnel strategies, we speak to brand awareness and building exposure to customers who may not be very familiar with your brand or actively searching for your products. For this reason, you’ll need to either have good margins or a higher LTV to sustain these strategies. In today’s episode, Tony and Joe spent some time going …
 
Recently we completed a multiple regression case study analysis on how price changes affect conversion rate. In summary, there is a strong relationship between price and conversion rate. For most products, as price increases, conversion rate decreases. As a seller, understanding where you fall on the curve can significantly affect your decision tow…
 
Are most startups one-hit wonders? Find out how Kontent by Kentico engineered a second act. Kentico Software was established in 2004 and Kontent by Kentico is their Enterprise headless CMS that was initially founded as an internal startup 7 years ago. Incubating products internally may not be very common, but this one was wildly successful. Vojtech…
 
In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…
 
In our opinion, Sponsored Brands paired with a well-designed storefront provide a unique opportunity for sellers to build a large brand presence while emotionally connecting with shoppers. It's been a while since we've touched on Sponsored Brands on our podcast, so Matt and I decided to revisit these ad types and share ways we're helping our client…
 
And Introducing…we are taking a brief but fertile trip to Key West to visit a friend of quite a few folks: that's right, it's Jimmy Buffett. A son of a son of a sailor, a blender-drink connoisseur, a schooner crooner, a Conch Train stowaway, a vacation virtuoso, and an escape artist on the level of Houdini, Jimmy Buffett's life and career are truly…
 
In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…
 
'PLG signals' sound complicated. They don't have to be. Want to find out LaunchDarkly about how they use them in their GTM? Check out our latest podcast episode, featuring 3 core members of the LaunchDarkly PLG team! We spoke to Joe Ryan (Chief of Staff of Revenue), Kevin Gemulla (Sales), and Sydney Ziegler (CS) to get a deep dive into all things P…
 
What took JumpCloud to $2b and Heroku to millions of users? We recorded a podcast episode that gives you a glimpse. Rajan Sheth led growth at both JumpCloud and Heroku, and is currently a Partner at HyperGrowth Partners. He's been working on PLG before anyone called it 'PLG'. Most companies are still dipping their toes into product-led motions or t…
 
Established brands like The LEGO Group have an advantage of large-scale brand awareness. Understanding how to spin your advertising strategy to convert high traffic into paying customers is the ultimate goal for all brands. In today’s episode, we were joined by Josh Justice, the Search Marketing Manager at The Lego Group, to discuss how established…
 
In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…
 
When Alexander Younes first joined Dovetail, it was a dozen-strong. Less than 2 years later, they just raised a $60m series A. In the early days, demand was exploding, with tens of thousands of users in their product. Yet their revenue team had only a handful of people. How did Dovetail stay incredibly disciplined and efficient, and what can we lea…
 
To go from 7 figures to 8, you need structure, systems, and processes. You need to go from doing everything to delegating and building a team. In this episode I bring on our EOS Implementer to discuss where brands get stuck and how to over come those challenges using EOS. This episode is brought to you by my Amazon marketing and advertising agency …
 
Brand Analytics is a goldmine for your advertising. Having access to aggregated data and competitive insights is only one piece of the puzzle. Understanding the data and implementing this in a strategy to meet your target customers' needs is what really sets you apart. In today's episode, both Matt and I thoroughly discussed Amazon's brand analytic…
 
"How do I think about org in productledgrowth?" We've had many listeners ask us about this. So we are sharing a masterclass in all things org! Kristen Habacht is a PLG veteran. Before joining Shogun as CRO, she led revenue teams in Atlassian and Trello. Having seen so many flavors of org structures, and designed revenue orgs herself, she's super qu…
 
In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…
 
Should product-led companies still do cold outbound? Many might be skeptical, but Flowcode is proving that it works. Jim Norton, Flowcode's CRO, came onto the show to talk about how Flowcode runs both a popular self-service tool and a direct sales team in parallel. Flowcode is an extremely popular QR-code creator used by both restaurants and huge e…
 
When it comes to product-led growth, Prefect is as purist as it gets. It does no promotional sales or marketing - even to its free users! Christopher Reuter is Prefect's Head of Growth, and one of the most PLG-inclined people I've spoken to. If you are looking for PLG content that gets really specific and tactical, this episode is not to be missed.…
 
One of the scariest situations as a seller is getting your account or products suspended. Every merchant wants to avoid getting suspended. However, more and more businesses still have to face these issues today. The key questions are: How do you best handle account suspension? What strategies can sellers use to get reinstated quickly? In this episo…
 
Georgios has tried dozens of experiments at Toggl. On today's episode we get to hear his most interesting results. Toggl is a time-tracking tool loved by more than 1 million users globally. That also means they have a lot of data to learn from and experiments to run. And Georgios is one of the most thoughtful and curious experimenters I've met, esp…
 
Not every product-led company sells to tech startups. Some customers are just a little more traditional. So what do you when your customers aren't used to buying with a self-serve motion? Does that mean you have to give up being PLG? Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or R…
 
What happens when you combine 2 PLG superstars? Christof Jaritz is working on it right now at Bitly. Bitly acquired QR Code Generator last year. Also known as Egoditor, it is one of the world's most popular providers of QR codes with 12 million users. Since then Christof has been thinking about how to drive growth across the combined company. He ca…
 
Jotform defies many product-led growth stereotypes. It's bootstrapped, and it was globally distributed even before COVID! Bulut Akışık, Jotform's VP of Growth joined us to explain how Jotform works with its millions of self-serve users. "Many users start off completely self-serve and over the years graduate to 6-figure deals." Have a listen to this…
 
Understanding the nuts and bolts of working with service providers can prevent frustration and disappointments. During our journey working with clients as an Amazon advertising agency, we’ve learned a lot along with way. While we do our best to build and maintain successful relationships with our clients, there are a few that we had to learn to cou…
 
"We're building a cathedral at Vercel." We knew this episode would be a great one when Kevin brought this up at the start of the recording. Vercel is one of the hottest product-led startups with a ton of love amongst developers. Morgane Palomares and Kevin Van Gundy came onto the podcast to pull back the curtain on Vercel's go-to-market. Here's wha…
 
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