Best Perpetuas Podcasts (2022)

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The Ad Project

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Amazon Marketing Cloud with Gloria Steiner from Perpetua 25:57

5d ago25:57

25:57

Instead of focusing just on the last touch point from your customers, Amazon Marketing Cloud (AMC) provides the opportunity to see the entire customer journey. In today’s episode, I was excited to be joined by Gloria Steiner from Perpetua to talk through more use cases and ways AMC can help with our advertising efforts. The first time I’ve ever hea…

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Podcast Historias with Alphecca Perpetua

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Marcos, Martial Law, EDSA, and the Tasaday Tribe | Podcast Historias with Alphecca Perpetua 21:55

9d ago21:55

21:55

"Marcos, Martial Law, EDSA, and the Tasaday Tribe"BLAST FROM THE PAST (feat. Amiel "Cortz" Cortes)An Excerpt: Season 1, Episode 02, Rated-PG13"Lay Back" | Music by Brian WithycombeSPONSORED BY:Studio Historias, Broadcasting & Multimedia Productionswww.show.studiohistorias.comAs Told By PekPek, Mug Collections by @alpheccaperpetuawww.instagram.com/A…

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Vinings Lake Church

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The Martyrs - pt. 2: Perpetua (Mother's Day) 57:50

15d ago57:50

57:50

Perpetua (182-203) is a twenty-one-year-old mother from the Roman city of Carthage. In The Passion of Perpetua and Felicitas, we find a first-person diary from Perpetua herself that describes her arrest and life leading up to the day before her execution. In her diary, she transparently writes about her anxiety, grief, and joy that all sit side by …

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And Introducing

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#109 FLUXBLOG! (ft. Matthew Perpetua) 1:19:35

21d ago1:19:35

1:19:35

On a very special episode of And Introducing, we bring back Matthew Perpetua for his third pod appearance to talk about something a little more personal than Donald Fagen or Taboo from the Black Eyed Peas: Fluxblog, Matthew's mp3 blog that has now reached its landmark 20th year of existence. Gird your loins for a rich and digressive conversation th…

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Vinings Lake Church

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The Martyrs - pt. 3: Stephen 53:50

18h ago53:50

53:50

Stephen is considered the first martyr of the early Jesus movement. His story is recorded in the book of Acts 6-7. Like the book of Acts, Stephen’s story is one of motion and progress. He is caught up in a movement that is expanding, growing, and stretching. Stephen finds himself challenging the status quo by critiquing the temple which he says, “C…

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Vinings Lake Church

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Brian McLaren at Vinings Lake 50:02

7d ago50:02

50:02

Our friend, author, speaker, and activist Brian McLaren joins us for a conversation.

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The Ad Project

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Amazon Branded vs. Non-Branded Campaigns 25:42

12d ago25:42

25:42

In this week's episode, Matt and Joe tackled a common debate on branded vs. non-branded campaigns. They shared a few case scenarios and highlighted whether running branded or non-branded campaigns would help with overall sales and brand building on Amazon.By Ad Advance

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Ecommerce Mindset

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112- Bradley Sutton Chief Evangelist at Helium 10 49:39

14d ago49:39

49:39

Bradley Sutton of Helium10 joins us to discuss what has changed in 2022 for Amazon sellers and how to adapt. This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about growth capital solutions for your ecommerce brand. Join the E-commerce Mindset Group https://www.facebook.…

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Literature and History

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Blood and Ivy (Nonnus' Dionysiaca, Books 25-48) 2:32:27

15d ago2:32:27

2:32:27

The Dionysiaca, Part 2 of 2. The last surviving Greek epic of antiquity draws to a close with Dionysus fighting wars far to the east, in India. Episode 96 Quiz: https://literatureandhistory.com/index.php/episode-97-quiz Episode 96 Transcription: https://literatureandhistory.com/index.php/episode-097-blood-and-ivy Bonus Content: https://literaturean…

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The Ad Project

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Taking a Data-Driven Approach to Amazon Advertising 27:39

19d ago27:39

27:39

There’s so much data and information available within the Amazon advertising space. Between Sponsored Ads, DSP, Amazon Marketing Cloud, and MWS (now the Selling Partner API), it can be tough to understand where to start and the key things to consider. In today's episode, Sreenath Reddy from Intentwise joined me today to discuss all things data and …

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The Product-Led Sales Podcast

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Uncommon lessons scaling Hubspot from seed to IPO | Mark Roberge, Founder & MD of Stage 2 Capital, former CRO of Hubspot 29:23

20d ago29:23

29:23

Most traditional SaaS companies will not successfully pivot to PLG. They will disrupted by PLG challengers just like on-prem companies vs the cloud. This was a surprising learning in our latest podcast episode. Mark Roberge runs Stage 2 Capital and was CRO at HubSpot. He's seen how hard it's been for many top-down companies to try to go bottoms-up.…

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Vinings Lake Church

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The Martyrs - pt. 1: Polycarp 1:06:01

22d ago1:06:01

1:06:01

St. Polycarp (69-155) was a bishop of the city of Smyrna (modern day Turkey). Tradition tells us Polycarp refused to burn incense to Ceasar during a ceremony. After a series of bribes and threats by the empire, he simply replied, “Eighty and six years have I served Him, and He never did me any injury: how then can I blaspheme my King and my Savior?…

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Side By Side Catholic Podcast

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31: "Christ Living In Me" - Easter Joy & Lenten Lessons 56:04

25d ago56:04

56:04

We're back! / Liturgical music is awesome / Spiritual lessons learned / Christ living in the priesthood / The importance of silence / commemorating the Deposition and Burial of Christ / Supporting friends in carrying their crosses Listen to Fr. Cassidy's series in episodes 12-14 of the Cor Christi podcast here: https://podcasts.apple.com/us/podcast…

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The Ad Project

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Introduction to Amazon Marketing Cloud 22:45

26d ago22:45

22:45

In today’s episode, Matt and Joe spent some time covering the basics of Amazon Marketing Cloud (AMC), what the interface looks like, how it works, and use cases that can help brands optimize their advertising strategy. AMC is a great reporting tool that provides meaningful analytics, tying together a complete picture of the buyer’s journey and touc…

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Vinings Lake Church

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Disrupting Empire - pt. 7: The Ascension 1:08:04

27d ago1:08:04

1:08:04

In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…

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The Ad Project

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Increasing Conversion Rates by Optimizing Your Amazon Listings 31:10

1M ago31:10

31:10

You could have the best advertising strategy, but if your listings are poorly optimized, this tanks your advertising efforts. This is a conversation we often have with sellers after reviewing their accounts. A key precursor to advertising is not only having a great product but also having a great product detail page that can help convert the traffi…

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The Product-Led Sales Podcast

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How Very Good Security made PLG its competitive edge | Mahmoud Abdelkader, Co-Founder & CEO of Very Good Security 30:36

1M ago30:36

30:36

Very Good Security isn't Mahmoud Abdelkader's first rodeo. Learn how he helped build a Series C PLG powerhouse. VGS is the 3rd startup Mahmoud has worked on, and it was born out of a pain point he faced when building out Balanced Payments, a fintech startup. From day 1, Mahmoud knew that he had to make the product as self-serve as possible, since h…

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Vinings Lake Church

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Easter Sunday: Disrupting Empire - pt. 6: Their Eyes Were Opened! 47:39

1M ago47:39

47:39

In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…

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Ecommerce Mindset

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111 - Building Spread The Love with Zach Fishbain 51:24

1M ago51:24

51:24

Zach Fishbain bootstrapped Spread the Love in a highly competitive niche dominated by enterprise brands. Through listening to their customers, focusing on branding, and creating a great product, the brand he and his wife created sells through Amazon, D2C and B2B. Learn about his story and what he sees is the future of brand marketing. This episode …

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The Ad Project

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Key Opportunities We Find When Auditing Amazon Sponsored Ads 25:20

1M ago25:20

25:20

Are you able to identify and quantify missed opportunities within your advertising campaigns? Going through and doing account audits, we see a lot of different trends. In today’s episode, I wanted to talk with Jeremy, our Business Development Lead, to discuss some of the common trends we see when reviewing ad campaigns. While there are some major c…

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The Product-Led Sales Podcast

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Perpetua’s approach to building an outstanding user experience | Joe Rideout, Co-President at Perpetua 32:51

1M ago32:51

32:51

Joe Rideout grew Perpetua from the founding team to 100+ employees. Along the way he tried lots of initiatives to improve their self-serve engine. Which were the most impactful ones? We interviewed him to find out! Listen to the full episode (link in comments 🔻) to hear about how Perpetua Perfected their self-serve and onboarding flow Built a refer…

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Vinings Lake Church

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Disrupting Empire - pt. 5: Give Us Barabbas! 1:01:41

1M ago1:01:41

1:01:41

In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…

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Ecommerce Mindset

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110 - Conversions and Market Share Updates - New Amazon Updates 41:06

1M ago41:06

41:06

Mansour Norouzi joins me to discuss new Amazon updates related to sessions and conversions, market share and search volume data in brand analytics, and niche trends data now available in Product Opportunity Explorer This episode is brought to you by my Amazon marketing and advertising agency IncrementumDigital.com. Visit 8fig.co to learn more about…

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The Ad Project

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Amazon DSP - Higher Funnel Strategies 24:02

2M ago24:02

24:02

When we talk about upper funnel strategies, we speak to brand awareness and building exposure to customers who may not be very familiar with your brand or actively searching for your products. For this reason, you’ll need to either have good margins or a higher LTV to sustain these strategies. In today’s episode, Tony and Joe spent some time going …

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The Ad Project

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How Price Adjustments Can Impact Your Amazon Business 21:53

2M ago21:53

21:53

Recently we completed a multiple regression case study analysis on how price changes affect conversion rate. In summary, there is a strong relationship between price and conversion rate. For most products, as price increases, conversion rate decreases. As a seller, understanding where you fall on the curve can significantly affect your decision tow…

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The Product-Led Sales Podcast

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Expanding into a new market via an internal startup | Vojtech Boril, VP of Growth & Marketing at Kontent by Kentico 27:13

2M ago27:13

27:13

Are most startups one-hit wonders? Find out how Kontent by Kentico engineered a second act. Kentico Software was established in 2004 and Kontent by Kentico is their Enterprise headless CMS that was initially founded as an internal startup 7 years ago. Incubating products internally may not be very common, but this one was wildly successful. Vojtech…

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Vinings Lake Church

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Disrupting Empire - pt. 4: The Apocalypse 1:13:10

2M ago1:13:10

1:13:10

In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…

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The Ad Project

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Increase your Brand Awareness with Amazon Sponsored Brands 23:37

2M ago23:37

23:37

In our opinion, Sponsored Brands paired with a well-designed storefront provide a unique opportunity for sellers to build a large brand presence while emotionally connecting with shoppers. It's been a while since we've touched on Sponsored Brands on our podcast, so Matt and I decided to revisit these ad types and share ways we're helping our client…

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And Introducing

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#108 JIMMY BUFFETT! 1:31:20

2M ago1:31:20

1:31:20

And Introducing…we are taking a brief but fertile trip to Key West to visit a friend of quite a few folks: that's right, it's Jimmy Buffett. A son of a son of a sailor, a blender-drink connoisseur, a schooner crooner, a Conch Train stowaway, a vacation virtuoso, and an escape artist on the level of Houdini, Jimmy Buffett's life and career are truly…

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Vinings Lake Church

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Disrupting Empire - pt. 3: Give to Caesar What is Caesar's 59:05

2M ago59:05

59:05

In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…

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The Product-Led Sales Podcast

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How LaunchDarkly equips its Sales and CS teams with PLG signals | Sydney Ziegler (Customer Success), Kevin Gemulla (Sales), Joe Ryan (Chief of Staff - Revenue), LaunchDarkly 35:28

2M ago35:28

35:28

'PLG signals' sound complicated. They don't have to be. Want to find out LaunchDarkly about how they use them in their GTM? Check out our latest podcast episode, featuring 3 core members of the LaunchDarkly PLG team! We spoke to Joe Ryan (Chief of Staff of Revenue), Kevin Gemulla (Sales), and Sydney Ziegler (CS) to get a deep dive into all things P…

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The Product-Led Sales Podcast

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PLG secrets to drive monetization and expansion | Rajan Sheth, Partner at Hypergrowth, fmr VP of Growth and Self-Service at JumpCloud 33:13

2M ago33:13

33:13

What took JumpCloud to $2b and Heroku to millions of users? We recorded a podcast episode that gives you a glimpse. Rajan Sheth led growth at both JumpCloud and Heroku, and is currently a Partner at HyperGrowth Partners. He's been working on PLG before anyone called it 'PLG'. Most companies are still dipping their toes into product-led motions or t…

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The Ad Project

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Amazon Advertising for Established Brands w/ Josh Justice from The LEGO Group 29:00

2M ago29:00

29:00

Established brands like The LEGO Group have an advantage of large-scale brand awareness. Understanding how to spin your advertising strategy to convert high traffic into paying customers is the ultimate goal for all brands. In today’s episode, we were joined by Josh Justice, the Search Marketing Manager at The Lego Group, to discuss how established…

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Vinings Lake Church

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Disrupting Empire - pt. 2: Den of Robbers 1:03:37

2M ago1:03:37

1:03:37

In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…

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The Product-Led Sales Podcast

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How to survive on 2 sellers while serving tens of thousands of users | Alex Younes, Enterprise Business Lead at Dovetail 29:44

2M ago29:44

29:44

When Alexander Younes first joined Dovetail, it was a dozen-strong. Less than 2 years later, they just raised a $60m series A. In the early days, demand was exploding, with tens of thousands of users in their product. Yet their revenue team had only a handful of people. How did Dovetail stay incredibly disciplined and efficient, and what can we lea…

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Ecommerce Mindset

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109 - How EOS can help you scale your Ecommerce business with Dione Spiteri 46:16

2M ago46:16

46:16

To go from 7 figures to 8, you need structure, systems, and processes. You need to go from doing everything to delegating and building a team. In this episode I bring on our EOS Implementer to discuss where brands get stuck and how to over come those challenges using EOS. This episode is brought to you by my Amazon marketing and advertising agency …

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The Ad Project

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Amazon Brand Analytics 26:31

2M ago26:31

26:31

Brand Analytics is a goldmine for your advertising. Having access to aggregated data and competitive insights is only one piece of the puzzle. Understanding the data and implementing this in a strategy to meet your target customers' needs is what really sets you apart. In today's episode, both Matt and I thoroughly discussed Amazon's brand analytic…

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The Product-Led Sales Podcast

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Shogun's CRO on how you should structure your revenue org | Kristen Habacht, Chief Revenue Officer at Shogun 39:19

3M ago39:19

39:19

"How do I think about org in productledgrowth?" We've had many listeners ask us about this. So we are sharing a masterclass in all things org! Kristen Habacht is a PLG veteran. Before joining Shogun as CRO, she led revenue teams in Atlassian and Trello. Having seen so many flavors of org structures, and designed revenue orgs herself, she's super qu…

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Vinings Lake Church

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Disrupting Empire - pt. 1: Street Theatre 1:07:28

3M ago1:07:28

1:07:28

In the gospel of Luke, we find a geographical structure. The book begins with John in the wilderness. It then portrays Jesus setting his face toward Jerusalem. Eventually he arrives there, and in his final week he goes into the heart of the city. Why is Jerusalem so central? Perhaps it symbolizes the center of political power and religious piety. P…

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The Product-Led Sales Podcast

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Who says you can’t do both outbound sales and PLG? | Jim Norton, Chief Revenue Officer at Flowcode 30:15

3M ago30:15

30:15

Should product-led companies still do cold outbound? Many might be skeptical, but Flowcode is proving that it works. Jim Norton, Flowcode's CRO, came onto the show to talk about how Flowcode runs both a popular self-service tool and a direct sales team in parallel. Flowcode is an extremely popular QR-code creator used by both restaurants and huge e…

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The Product-Led Sales Podcast

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Can you really get away with zero outbound sales or marketing? | Christopher Reuter, Head of Growth at Prefect 25:15

3M ago25:15

25:15

When it comes to product-led growth, Prefect is as purist as it gets. It does no promotional sales or marketing - even to its free users! Christopher Reuter is Prefect's Head of Growth, and one of the most PLG-inclined people I've spoken to. If you are looking for PLG content that gets really specific and tactical, this episode is not to be missed.…

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The Ad Project

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Account Suspension Trends on Amazon with Lesley Hensell 31:42

3M ago31:42

31:42

One of the scariest situations as a seller is getting your account or products suspended. Every merchant wants to avoid getting suspended. However, more and more businesses still have to face these issues today. The key questions are: How do you best handle account suspension? What strategies can sellers use to get reinstated quickly? In this episo…

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The Product-Led Sales Podcast

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A masterclass in pricing and packaging SaaS products | Georgios Gatos, Chief Revenue Officer, Toggl 37:11

3M ago37:11

37:11

Georgios has tried dozens of experiments at Toggl. On today's episode we get to hear his most interesting results. Toggl is a time-tracking tool loved by more than 1 million users globally. That also means they have a lot of data to learn from and experiments to run. And Georgios is one of the most thoughtful and curious experimenters I've met, esp…

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The Product-Led Sales Podcast

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What do you do if customers prefer a sales-led approach | Rohan Bairat, SVP Sales, CS & Professional Services, Spreedly 31:10

3M ago31:10

31:10

Not every product-led company sells to tech startups. Some customers are just a little more traditional. So what do you when your customers aren't used to buying with a self-serve motion? Does that mean you have to give up being PLG? Rohan Bairat is an old hand at this. At Spreedly, he sometimes encounters customers who even ask for a proposal or R…

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Vinings Lake Church

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Daron Elam 16:52

3M ago16:52

16:52

Today we're joined by good friend and special guest speaker, Daron Elam. Daron is the Clinical Director at Summit's Edge Counseling and Personal Development in Marietta, GA.

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The Product-Led Sales Podcast

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How do you merge 2 successful self-serve products? | Christof Jaritz, VP Marketing & Growth, Bitly 30:01

3M ago30:01

30:01

What happens when you combine 2 PLG superstars? Christof Jaritz is working on it right now at Bitly. Bitly acquired QR Code Generator last year. Also known as Egoditor, it is one of the world's most popular providers of QR codes with 12 million users. Since then Christof has been thinking about how to drive growth across the combined company. He ca…

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The Product-Led Sales Podcast

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Growing a bootstrapped startup to millions of customers | Bulut Akışık, VP of Growth, Jotform 31:05

3M ago31:05

31:05

Jotform defies many product-led growth stereotypes. It's bootstrapped, and it was globally distributed even before COVID! Bulut Akışık, Jotform's VP of Growth joined us to explain how Jotform works with its millions of self-serve users. "Many users start off completely self-serve and over the years graduate to 6-figure deals." Have a listen to this…

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The Ad Project

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Working with third party Amazon agencies 27:24

3M ago27:24

27:24

Understanding the nuts and bolts of working with service providers can prevent frustration and disappointments. During our journey working with clients as an Amazon advertising agency, we’ve learned a lot along with way. While we do our best to build and maintain successful relationships with our clients, there are a few that we had to learn to cou…

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The Product-Led Sales Podcast

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Vercel’s edge: a killer product advocates team | Kevin Van Gundy, Chief Revenue Officer & Morgane Palomares, Senior Director, Growth & Revenue Marketing, Vercel 31:36

3M ago31:36

31:36

"We're building a cathedral at Vercel." We knew this episode would be a great one when Kevin brought this up at the start of the recording. Vercel is one of the hottest product-led startups with a ton of love amongst developers. Morgane Palomares and Kevin Van Gundy came onto the podcast to pull back the curtain on Vercel's go-to-market. Here's wha…

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