Learn how to start selling your own branded products on Amazon. You'll learn everything from how to choose products, sourcing from a supplier, setting up your Amazon account, marketing, and more!
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Selling on Amazon with Andy Isom


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#147 - When does launching on Shopify make more sense than Amazon?
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In this episode, I talk about when it makes sense to launch on Shopify instead of Amazon. It's better to do it on Shopify when you're selling a product can be categorized as an impulse buy. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-ma…
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Selling on Amazon with Andy Isom


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#146 - The Top 3 Reasons People Give Up on Their Amazon Business
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In this episode, I talk about the top 3 reasons why people give up on their business. I talk about possible factors like analysis paralysis and indecision. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRSTMONTHFIFTY 💻…
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Selling on Amazon with Andy Isom


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#145 - What’s a good ratio of organic to PPC sales?
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There are so many opinions on what a good ratio of organic to PPC sales is. In this episode, I share my personal experience and talk about how the ratio depends on what stage you're in of your Amazon business. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomco…
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Selling on Amazon with Andy Isom


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#144 - What makes a product “brand dependent”?
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25:49
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Are your customers buying your products for the features or for the logo? In this episode, I talk about what makes a product brand dependent. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRSTMONTHFIFTY 💻 Save BIG on J…
You might think that it's easier to sell a product that already exists and that you can source from Alibaba. The problem with this is that customers immediately notice it. In this episode, I talk about why you should not sell an Alibaba product. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekl…
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Selling on Amazon with Andy Isom


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#142 - Different offers on Shopify and on Amazon
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You need to give your customers a good reason to drive people to your Shopify and Amazon stores. In this episode, I talk about the importance of having different offers on Shopify and Amazon. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-…
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Selling on Amazon with Andy Isom


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#141 - What type of content to post on social media
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In this episode, I talk about what type of content to post on social media. When deciding your content and calendar, you have to think about the kind of posts your target market wants to see on social media. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoac…
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Selling on Amazon with Andy Isom


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#140 - Early on More Revenue, Later on More Profit
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28:31
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In this episode, I talk about your Amazon PPC strategy when you're first launching your product. During the early stages of your Amazon business, it's important to focus first on your revenue then profit later on. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyis…
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Selling on Amazon with Andy Isom


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#139 - Why TACOS is just as important as ACOS
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ACOS is Advertising Cost of Sales, which is an important metric to understand because this tells you if your PPC campaigns are profitable. TACOS is Total Advertising Cost of Sales. In this episode, I talk more about TACOS and why it's just as important as ACOS. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get …
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Selling on Amazon with Andy Isom


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#138 - Actual vs Volumetric Weight when calculating shipping
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In this episode, I talk about what volumetric weight is and how to get it. To calculate the volumetric weight of the package, you multiply lenght, width, and height in cm and divide it by 5000 or 6000. For domestic shipments, 6000 is more commonly used and 5000, if it is an international shipment. It's important to ask the shipper what they divide …
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Selling on Amazon with Andy Isom


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#137 - What’s the difference between FOB and EXW?
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Are you wondering which shipping option is the best for you? In this episode, I talk about the difference between FOB and EXW. FOB stands for Free On Board, a port to door shipment. EXW is Ex Works, a door to door shipment. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://…
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Selling on Amazon with Andy Isom


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#136 - The Importance of an Abundance Mindset
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If you don't have an abundance mindset, you are going to live in fear that market is too saturated, there's too many big sellers, and there's too much competition. If you let these limiting beliefs get the best of you, you are going to live in fear of failure, which gets in the way of success. In this episode, I talk about the importance of having …
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Selling on Amazon with Andy Isom


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#135 - How an Amazon Business has changed my family's life
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In this episode, I talk about how my Amazon business has changed my family's life. One of the most important questions when you're starting a business is "Why?" Why are you doing this? Why are you starting your own business? Why are you spending the time and money to do this? If you don't have a strong motivation, you might not be able to get throu…
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Selling on Amazon with Andy Isom


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#134 - Using a 3PL vs Amazon's Multi-Channel Fulfillment
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In this episode, I talk about the difference between 3PL and Amazon's Multi-Channel Fulfillment. This episode is for you if you're on Shopify or thinking about opening one. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: …
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Selling on Amazon with Andy Isom


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#133 - Wholesale, Arbitrage, Private Label? Which Amazon business is right for you?
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Business models can provide great opportunity, it's just a matter of finding the right one for you, your budget, and your skillset. In this episode, I talk about which Amazon business is right about you. I discuss pros and cons of each model. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly M…
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Selling on Amazon with Andy Isom


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#132 - How to Use the Restock Inventory Report
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In this episode, I talk about how to use the Restock Inventory Report, that you can find on Amazon Seller Centeral to reorder and resend inventory off to Amazon. This is the report you need to look at to calculate how much you need to reorder from your supplier. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get…
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Selling on Amazon with Andy Isom


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#131 - What's the best way to do quality control?
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Surprises are not your best friend when it comes to running an e-commerce business. In this episode, I talk about Lesson 61 of my e-book Zero to $1 Million, which is about how to go about quality control. I highly recommend that you check the quality of your products, most especially if you’re a new seller. The products need to be up to your standa…
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Selling on Amazon with Andy Isom


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#130 - How to calculate restock in the early stages
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There is no clear-cut way to calculate restock in the beginning and the best way to do it is through trial and error. In this episode, I discuss Lesson 60 of my e-book Zero to $1 Million, which is about how you can do your calculation and schedule of restock in the early stages. When starting out, a lot of people can be very conservative when spend…
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Selling on Amazon with Andy Isom


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#129 - How can I use PPC to compete in crowded markets?
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How do you compete in a market that's already been saturated? I'm a firm believer that you can succeed in any product category with the right strategy. In this episode, I talk about how you can maximize PPC when entering a crowded market. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Maste…
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Selling on Amazon with Andy Isom


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#128 - Should you ship a prototype for suppliers to replicate?
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Are you on the prototyping stage of your product and a supplier can’t seem to meet your standards? In this episode, I share my experience with shipping a sample to suppliers. Mailing your sample to a supplier can save you a lot of time. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Masterm…
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Selling on Amazon with Andy Isom


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#127 - What is the real purpose of an insert card?
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Are your insert cards filled with blocks of text? Most customers might not bother reading massive amounts of text as attention spans now are so much shorter. In this episode, I discuss how to avoid information overload on your insert card. Get straight to the point. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥…
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Selling on Amazon with Andy Isom


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#126 - Amazon reports you need to know about
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In this episode, I discuss Lesson 64 from my e-book, Zero to $1 Million, which is about the Amazon reports you need to know about. On your Amazon dashboard, you can see a business report with overview and insights that can be very useful with your strategy planning. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥…
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Selling on Amazon with Andy Isom


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#125 - Listen to this before buying an Amazon Guru's course
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Have you ever considered buying a coaching program or course from an Amazon guru? I'm sure you get targeted by a lot of ads from people who offer coaching programs and you don't know which one to go with. You get presented with a ton of selling and marketing strategies for success. It gets overwhelming and you get analysis paralysis. But before mak…
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Selling on Amazon with Andy Isom


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#124 - How to Sell from Canada with Brock Hamilton
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In this episode, I talk to a former coaching student, Brock Hamilton. He currently lives in Canada and sells his items on Amazon US. He shares his experience, from setting up his store to the challenges he has encountered so far. Brock shares that the two biggest challenges he faced when setting up his business–inventory and reviews. ✅ Download My …
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Selling on Amazon with Andy Isom


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#123 - What if you can't find your product when you search for it on Amazon?
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Can't find your product when your search for it on Amazon? Make sure your product is live and complete with all the vital information. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRSTMONTHFIFTY 💻 Save BIG on Jungle S…
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Selling on Amazon with Andy Isom


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#122 - How do you handle customer returns?
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Customer returns can be frustrating. In this episode, I discuss Lesson 59 from my e-book, Zero to $1 Million. The important thing to keep in mind is in Amazon, the customer is always right and there’s not a whole lot you can do as a seller. What you can do instead is go through the reasons why people return your items and you can get an insight on …
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Selling on Amazon with Andy Isom


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#121 - If you're selling a seasonal product should you still run PPC year round
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Seasonal products have strong selling cycles but can slow down during off peak periods so a question that comes up a lot is: Should you still run PPC year round for seasonal products? I don’t recommend turning it off completely but instead–drop your bids down on keywords. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-…
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Selling on Amazon with Andy Isom


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#120 - What should you do if product shows up from your supplier and it's unsellable?
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16:49
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In this episode, I discuss a question asked by one of my coaching students: What should you do if the product that was shipped by your supplier is different from what you were expecting? When it comes to sourcing from overseas, the most important thing is to communicate with your supplier exactly what you want them to do. Don’t assume that they kno…
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Selling on Amazon with Andy Isom


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#119 - Do reviews really matter that much?
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In this episode, I discuss the importance of product reviews and share some of my mistakes that you can avoid and the lessons I've learned. Everyone who starts an Amazon business stresses out over reviews, I've been there myself! While reviews are not the most important, it definitely helps your business grow especially when you're just starting ou…
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Selling on Amazon with Andy Isom


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#118 - How your brand and products evolve over time
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19:26
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Listening to your customers and staying true to your values as a brand are two important things to keep in mind when growing your business. In this episode, I answer the question from one of my coaching program students, Maggie, “How has your brand changed and evolved over time through advertising, customers, and social media?” Eventually, you’ll l…
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Selling on Amazon with Andy Isom


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#117 - Can other people sell your products on Amazon?
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18:53
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Can other people resell my products? Short answer is yes. In this episode, I discuss Lesson 79 from my e-book, Zero to $1 Million, which is about the reselling of products. The reselling economy is bigger now than it’s ever been before and there is no law that states that reselling products is illegal. Unfortunately, there is no protection against …
When running a small business, cash flow management is essential. In this episode, I discuss Lesson 62 from my e-book, Zero to $1 Million, which is about how and when Amazon pays you. As a default, Amazon processes your sales payouts every two weeks. As a small business, you might encounter cash flow challenges because of this two-week wait. For ex…
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Selling on Amazon with Andy Isom


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#115 - The grass is rarely greener on the other side
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22:08
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In today's online business world everyone gets caught up in the quick money. As soon as they start a business they are already doubting their decision and begin thinking they should've started something different. It's the idea that the "grass is greener on the other side of the fence" that keeps people from truly reaching their true potential with…
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Selling on Amazon with Andy Isom


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#114 - Should you ship Air or Boat if you're sourcing in China?
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17:37
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Air? Boat? What is the best option for my business? In this episode, I go over my thoughts on which is better and why! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRSTMONTHFIFTY 💻 Save BIG on Jungle Scout: https://ww…
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Selling on Amazon with Andy Isom


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#113 - Amazon will destroy your life... If you let it.
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25:37
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25:37
There are ways you can set up your business with Amazon to destroy your life, like trying to compete with Amazon basics-type products! In this episode, I talk about the various ways that you can use strategy to help your Amazon business have a better likelihood of success! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter…
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Selling on Amazon with Andy Isom


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#112 - How to come up with good product ideas
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One of the questions that students have at the beginning of my coaching program is "How do I come up with good product ideas?" So in this episode, I break down the steps that have worked for me in finding good product ideas! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https:/…
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Selling on Amazon with Andy Isom


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#111 - What ACOS% should you be working towards?
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What is ACOS? How do you use it? What is the best strategy for your business? In this episode, I will explain to you what ACOS is, how to use it to your advantage, and explain how to strategize moving forward! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomco…
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Selling on Amazon with Andy Isom


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#110 - How to Utilize Influencer Marketing to Grow Your Brand
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Marketing can be a huge mountain to climb when starting a new business, in this episode I explain how you can best utilize micro-influencers to help you build your brand in the online space! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-m…
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Selling on Amazon with Andy Isom


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#109 - $1.5 Million in 2021! Our Amazon Year in Review
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36:35
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2021 was good for our business and in this episode, I talk about the ups, the downs, and everything we learned in the process! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRSTMONTHFIFTY 💻 Save BIG on Jungle Scout: ht…
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Selling on Amazon with Andy Isom


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#108 - Interview with Mina Elias "The Egyptian Prescription"
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In this episode, I interview Mina Elias over at "The Egyptian Prescription" and you can hear his journey through online commerce! You can connect with Mina on these platforms! 👉🏼 Instagram: @egyptian_prescription_elias 👉🏼 Facebook: Mina Elias 👉🏼 LinkedIn: Mina Elias ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥…
Online there is a community of people who preach "get rich quick!" but I don't believe in that. Time passes by quickly as it is, steady wins the race. In this episode, I talk about how growth is king and the benefits of taking your time building your business. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 5…
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Selling on Amazon with Andy Isom


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#106 - $180,000 in November. How much is profit?
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22:58
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This year has been great for our business and in this episode, I am going to break down how the month of November went for our business and how much of that is profit! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRST…
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Selling on Amazon with Andy Isom


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#105 - 5 goals to set in your first year on Amazon
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A goal is something everyone sets at the beginning of the year, however, there are some goals that are extremely strategic to have during your first year on Amazon! In this episode, I will go over the top 5 goals I think you should have in your first year! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% O…
Having a routine is a cornerstone to building any business. In this episode, I talk about my daily routine and what it's like to be a full-time entrepreneur, husband, and father. ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 …
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Selling on Amazon with Andy Isom


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#103 - What is a tech pack and do you need one?
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What is a tech pack? Is it something that you need for your business? In this episode, I give you the details in the when, where, and how of tech packs so that you can make the best decision for your business at the right time! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: http…
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Selling on Amazon with Andy Isom


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#102 - Amazon Brand Registry... When is the right time
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When it comes to brand registry there are a few key points and strategies to review! In this episode, I dive into a couple of strategies and markers that will let you know when the right time is! ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/wee…
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Selling on Amazon with Andy Isom


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#101 - The 4 Life Stages of Your Amazon Business
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I think that your Amazon business is similar to the four life stages: infant, teenager, young adult, and elderly. In each phase, there are differences in how we run our business and how we take risks. In this episode, I am going to go through how our Amazon businesses compare and tips on each phase of life of our business! 🎉 GIVEAWAY! - https://gle…
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Selling on Amazon with Andy Isom


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#100 - I Can't Believe We Made It To 100 Episodes!
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We have made it to Episode 100! Thank you for coming along for my journey and making this all worth it! 🎉 GIVEAWAY! - https://gleam.io/aYuLJ/amz-with-andy-isom-giveaway ✅ Download My FBA Starter Pack: https://www.andyisomcoaching.com/fba-starter-pack 👥 Get 50% OFF My Weekly Mastermind: https://www.andyisomcoaching.com/weekly-mastermind 🚨 CODE: FIRS…
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Selling on Amazon with Andy Isom


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#99 - Supply Chain Insanity - Should you wait to start your Amazon business?
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There is always some resistance in any type of endeavor you pursue, including Amazon! There is never a perfect time to launch a business, there will always be problems somewhere, but that doesn't mean you shouldn't do it! In this episode, I go over the issues with supply chains and how to overcome the resistance! 🎉 GIVEAWAY! - https://gleam.io/aYuL…
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Selling on Amazon with Andy Isom


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#98 - How to crush Black Friday on Amazon
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Black Friday Is Right Around the Corner! I love to drop tips and tricks around this time of year to truly capitalize on the holiday! In this episode, I will drop my top 6 tips to truly capitalize on the holiday season and make sure you're doing everything to grow your business! 🎉 GIVEAWAY! - https://gleam.io/aYuLJ/amz-with-andy-isom-giveaway ✅ Down…