show episodes
 
Marketing Mums Podcast shares the latest in digital marketing news and discusses everything small business owners should know about marketing their businesses. Presented in human, not tech-speak, this podcast is for business owners. Featuring- Ann Brennan and Anastassia Vangraefschepe of ASMM Digital Marketing who spend every day helping small business owners grow their businesses. This is the podcast for busy business owners who are ready to take the next step towards successfully marketing ...
 
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show series
 
In this episode of Marketing Mums, Ann and Anastassia break down email marketing. They share how to fight subscriber forgetfulness while increasing mailing list numbers. Today’s actionable item: create twelve email subjects. Start now - consider what emails you’re going to send over the next twelve months and create their subjects. Remember big and…
 
In this episode of Marketing Mums, Ann and Anastassia cover everything about Search Engine Optimization. First, they define Search Engine Optimization - the term is often thrown around but most people have no idea why it’s important. They describe the steps to take and the tools to use in order to ensure your business will be found on Google. Ann a…
 
In this episode of Marketing Mums, Ann and Anastassia dive into what truly matters when it comes to websites. They share how to design a website that is user-friendly while optimizing engagement. Additionally, they break down what makes a good website and how to improve a bad one. At ASMM Digital, our goal is to help our clients understand marketin…
 
In this episode of Marketing Mums, Ann and Anastassia share their guide to Google My Business. They share their tips on how to use Google My Business to its fullest potential. This episode’s actionable item: ensuring you are the primary owner of your Google listing. Without a presence on Google, your business is essentially impossible to find. Make…
 
In this episode of Marketing Mums, Ann and Anastassia dive into digital marketing to help entrepreneurs market their businesses. Together they discuss every aspect of digital marketing, including website basics, social media engagement, reputation and community management, content marketing. Additionally, they break SEO down to the basics and cover…
 
In this episode of Marketing Mums, Ann and Anastassia share tips on how to know and attract your audience. Successful marketing lies in truly knowing your audience. Go beyond the basics - know the identity of your audience. What are their favorite stores? What type of music do they listen to? What are they doing on the weekends? At ASMM Digital, ou…
 
This week on Marketing Mums, Ann and Anastassia dive into marketing. They discuss how much bigger marketing is than you might suspect. Ann and Anastassia share the seven P's of marketing - Product, Pricing, Promotion, Place, People, Process, and Physical Evidence. Additionally, in this episode, Ann & Anastassia add a new segment - Actionable Item. …
 
In this episode of Marketing Mums, Ann and Anastassia discuss being intentional with your marketing. In order to truly master marketing, randomized ads and promotions won’t cut it. Intentionally marketing to your audience helps foster a closer bond between brand and buyer. At ASMM Digital, our goal is to help our clients understand marketing by spe…
 
In this episode of Marketing Mums, we discuss Getting to the Heart of Your Brand. Too often small business owners are haphazard about the way they market. They throw things up on social media, create a TV commercial, or print an ad based on a promotion they are having without giving any thought to the brand. Your brand is so much more than your log…
 
In this first episode of Marketing Mums, Ann and Anastassia introduce the concept of marketing and share how thinking like a marketer can make a big difference in your bottom line. For five years, Ann Brennan and Anastassia Vangraefschepe have worked together helping local businesses use social media marketing to gain attention for their businesses…
 
In this episode of Small Business Connections, Ann talks with Jessica Fialkovich. Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. We discuss: - Mistakes to Avoid When Selling a Business - The Ultimate Guide to…
 
In this episode of Small Business Connections, Ann talks with Cristel Sias, an experienced business coach and consultant that partners with CEOs, executives and solopreneurs to optimize their leadership skills and maximize profit. After more than a decade working in business development, Cristel knows what makes leaders successful and business oper…
 
In this episode of Small Business Connections, Ann talks with Annie P. Ruggles, the Founder of The Non-Sleazy Sales Academy. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. We discuss: - …
 
In this episode of ASMM Digital's Small Business Connections, Ann Brennan explains the importance of knowing your customers. She gives tips on how to discover who your customers are if you are an established business and how to create avatars for your customers if you are not. Knowing your customers can help you craft messages that hit home, help y…
 
In this episode of Small Business Connections, Ann talks with Scott Schober, the President and CEO of Berkeley Varitronics Systems - a 48-year-old provider of wireless test and security solutions. We discuss: - Why seniors and the elderly are often targeted by cybercriminals and scammers, and what they can do to stay safe. - How cybersecurity has b…
 
In this episode of Small Business Connections, Ann talks with Brian Johnson, the Founder and Owner of Main & Johnson, a Business Consulting & Coaching company aimed at seeing small to medium-sized businesses thrive. We discuss: - An airline analogy and how it pertains to business. - The importance of assessing strategy development. - How to approac…
 
In this episode of Small Business Connections, Ann talks with Intimacy and Relationship Coach, Orla Quinn. Orla's passion is to help couples create their 5 Star Relationships through her 8-week program. She uses a combination of couple consultation, teaching methodology, and skills-based training to deliver a consensual communication, sensual touch…
 
In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for ten…
 
This week, take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing. Ann and Anastassia Discuss: -How to avoid procrastination -Targeting a specific a…
 
Take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann as she begins a conversation on all things marketing. Ann Discusses: -The importance of networking -Different types of networking -Social media optimization -Growing y…
 
In this episode of Small Business Connections, Ann talks with Eric Reed - CEO and Co-Founder of reed5group and frequent guest lecturer at IU Kelley School of Business. A Renaissance man whose expertise has been honed through a variety of perspectives, Eric’s success in business growth is rooted in his proven sales and marketing leadership and sophi…
 
In this episode of Small Business Connections, Ann talks with Lloyd Malech, a seasoned trial attorney who offers his professional legal services in the areas of divorce, family law, child custody, child support and domestic violence. With more than 26 years of trial experience to his name, Mr. Malech has highly honed legal skills. He has proven him…
 
In this episode of Small Business Connections, Ann talks with Courtney DeRonde. Courtney is a CPA and Managing Partner of TDT CPAs and Advisors, a boutique advisory and accounting firm for small businesses and nonprofit organizations. They help overwhelmed, successful leaders understand and maximize financial information so they can achieve better …
 
In this episode of Small Business Connections, Ann talks with Dan Duckworth, founder of The Crucible Life — an online community for changemakers— and the host of The Changemakers Masterclass. Dan is an expert in transformational leadership, helping leaders in every industry and sector and at every level of authority to answer the call of the change…
 
In this episode of Small Business Connections, Ann talks Consulting vs. Coaching with Sara Evans of Sara G. Evans Career Consulting. Sara is a career consultant for motivated professionals who need a change for the better. As an experienced leadership development, organizational design, and change management consultant for Fortune 100 companies, fe…
 
In this episode of Small Business Connections, Ann talks with Meghan Lynch, the CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range o…
 
In this episode of Small Business Connections, Ann talks about marketing your podcast and the perfect pitch with Rich Perry, the co-author of Bankroll Your Mind – an International #1 Best Seller in multiple business, success, and leadership categories. We discuss: - How to get the right podcast features - Crafting your perfect pitch - Preparing for…
 
In this episode of Small Business Connections, Ann talks with Mickie Kennedy, the founder and President of eReleases, the small business leader for press release distribution. He is an expert at helping small businesses increase their visibility and credibility. We discuss: Increase Visibility and Credibility: Using Press Releases to Promote Author…
 
S02 E06 of Technology For Change - featuring Co-Founder of Prezentium, Rajat Mishra as we talk about "how to create a double bottom-line for your business" Key Takeaways: 1) The evolving market dynamics that make a double bottom-line a necessity 2) How to create a double-bottom line for your business 3) The challenges of creating a double bottom-li…
 
In this episode of the Small Business Connections podcast, we are joined by Allison Williams, the owner of the Williams Law Group and the founder of the Law Firm Mentor. Allison specializes in helping law firms systemize their processes, grow their revenue and lead a firm without the chaos that is often involved in this endeavor. The lessons Alliso…
 
Sure, you could go to Wix, Squarespace or WordPress to build a website but is that going to be the answer for your specific needs? In this episode of Small Business Connections, Ann speaks to Dick Rabil of Slice®Works about all of the things most small business owners forget. We discuss: -Custom Websites… what makes them unique? - What are your cus…
 
In this episode of Small Business Connections, Ann talks about using the Clubhouse app to increase your brand's visibility, why continuous learning is important for business owners, and how to create loyalty from your employees with MyCore co-founder, Cheryl Cage. We discuss: -The Clubhouse app: what is it and how can it help you be a part of great…
 
Join us as Ann talks with Jeff Chastain, who formed Admentus to work with entrepreneurial leaders after spending a number of years inside corporate America. Since then, he has worked with numerous small and large businesses to implement various technology solutions to meet their needs. We discuss: - What a ‘real’ vision for an entrepreneurial busin…
 
On S02 E05, we've invited Dom Einhorn, the Founder of Uniqorn Incubator and Startup Super Cup. An Angel Investor himself, Dom understands how the mind of an investor works, when making about funding or not funding a startup! Key Takeaways: 1) The thought process behind an investor's investment decision 2) How businesses can increase their chances o…
 
Join us as Ann talks with Tatiana Tsoir, a numbers expert with over 15 years of experience helping entrepreneurs and business owners become the boss of their bottom line. We discuss: What can you do today to stop your anxiety and be the boss of your bottom line? What are the 5 critical decisions you need to make before starting a business? What thi…
 
Helping your business/product transform into a brand through communication, Tekrevol partners with Tim Kalinowski, Founder, and CEO of LORE, for S02 E04 of Technology For Change. Join the discussion and ask a question to our guests in the comment section and we'll answer them live! Key Takeaways: 1) What differentiates a business from a brand? 2) T…
 
Join us as Ann talks with life coach, writer, public speaker, self-published author and survivor, Kawan Glover. Kawan is a Survivor because he has lived through a stroke and three brain surgeries. He also dealt with suicidal ideations, one attempt, opioid addiction, depression, and has been $1.2 million in medical debt. Despite these hardships, he …
 
Engineering is one of the brightest educational fields that have a real-world physical impact on the lives of people. It was this passion that pushed Mr. Tyrone Johnson into the field of Engineering, helping improve everyday life experiences for people. An expert in engineering technology, systems integration, and engineering software implementatio…
 
Discussing the topic “From necessity to global standards, how digital technology is reshaping businesses in the MENA region” with Mr. Hani Masgidi, Founder of Info Media Consultancy. Key Takeaways: 1) The role of technology in helping businesses scale. 2) How to create a successful digital strategy for your business. 3) How technology helps improve…
 
Join us for this episode of Small Business Connections as Ann talks with Matej Harangozo of Digital Science Media, an award-winning entrepreneur, music enthusiast, and innovative technologist. We discuss: 1: Where did the idea for Digital Science Media and Open Source Entertainment come from? Where did your interest in music come from? What made yo…
 
In this episode of Small Business Connections, Ann talks about work-life balance, or should it be life-work balance with entrepreneur coach and founder of DTK Coaching and author of Mindset Mondays, David Taylor-Klaus. Work is no more a part of someone’s life than family and David helps people find their balance of life’s rhythm. We discuss: -Soul-…
 
In this episode of Small Business Connections, Ann talks about succession planning and taking care of your business and yourself financially with Stratus Wealth Advisor, Sam Brownell. Entrepreneurship has many demands and it is vital to plan for your personal and professional future. We discuss: How has the pandemic affected the value of my busines…
 
Brian Loebig, of Loebig Ink, returns to ASMM Small Business Connections to discuss what's next in digital marketing. 2020 was a rollercoaster ride for small businesses. 2021 is shaping up to be equally unpredictable. So how are you going to take control of your digital marketing? We discuss: -Networking for Your Business and Personal Brand -Practic…
 
In Season 2 Episode#1 of Technology For Change, Managing Partner of Tekrevol Daniel Burgess discusses the role of technology in revolutionizing the education system and ensuring equality with Lily Rowe, a member of the board of education, Maryland. Key Takeaways: 1) How education can help create generational change through technology. 2) How techno…
 
In this episode of Small Business Connections, one of our favorite guests, Dean Forbes returns to talk about being the expert in your space. Dean answers: What is the #1 thing you must have absolute clarity on in order to achieve your goals & dreams? What is the fastest and most effective way to go from where you are right now to where you want to …
 
Chris Brogan joins us for this episode of the ASMM Small Business Connections Podcast to talk about why you should think about your business as a show. In today’s marketing space, it is more important than ever to figure out how to engage your audience between their purchases when they may or may not want to buy. For 2021 and beyond we continue to …
 
Creating a podcast is a great way to get your message out to the world. It may be the perfect place to start when creating content for your small business. they discuss making the podcasting process less daunting. Today's guest on Small Business Connections is Justin Hornback. They share why you should consider starting your own podcast, what equip…
 
In this episode of Small Business Connections, Ann talks about simplifying your business with Nicole Hamilton, Founder & Owner of Homeownering, Inc. Nicole has a passion for mortgages and creates transparency by spending time with consumers. She built her business to help the middle class with homeownership and provides tools to navigate negotiatin…
 
In this episode of Small Business Connections, Ann talks about the best practices for remote work with Shelly J. Spiegel, CEO & Chief Creative Officer of Fire Engine RED, INC. Shelly started a fully remote business in 2001 and has literally written the book on how to best adapt your business to remote work today. We discuss: -How to build a strong,…
 
In this episode of Small Business Connections, Ann mentions; as the year comes to an end, you may be spending more time planning for what's next. That's why this is perfect timing for today's podcast with Lisa Earle McLeod. Together, they discuss how having a noble purpose can increase your morale AND your bottom line. Ann and Lisa dig into noble p…
 
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