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In this episode we break down Kadence WP, or current favorite lineup of WordPress theme (free), blocks (free+premium), and pro plugins. We talk about why we like it, what problems it solved, what can be improved, and the possible future path we see for it. We also link to a sizeable selection of example Kadence sites from our SEO course group membe…
 
Why should you care about making money with your website? You’re a photographer after all. Is monetizing your traffic worth the time and effort? Affiliate marketing What is affiliate income? Examples: Education promotion (courses, guides, ebooks, etc) Preset reviews/promotion Camera gear reviews/promotion Website services reviews / promotion (theme…
 
We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop). How to use Google Search Console to see which pages / queries were affected. How to identify changes to the search engine results pages and the underlying intent being displayed. How to look at the data, make a hypoth…
 
Cornerstone content is a topic full of grey area, misunderstanding, and confusion. We attempt to clarify the meanings and strategies based on this idea. We also introduce a new content type, the Hero Post. This can be a helpful way to differentiate between Cornerstone, Supporting, and Hero posts in your content strategy.…
 
We interview Nick Edmundson from Wandering Weddings, the directory for elopement photographers and vendors. We get his story behind creating the site, why he continues to push forward in the space, and get more details about his recent rebrand and website redesign. We have a great SEO discussion about the value of a backlink from directories like W…
 
We wanted to talk about our favorite keyword research tools and why we chose them. We originally sat down to record this episode a few weeks ago, but quickly realized that we were making claims based on our own anecdotal evidence, and not on real data. So, we scrapped the recording, collected the data, and made this episode. The results of testing …
 
Our first interview episode of the podcast is live now, and it may be the best episode yet! In this episode, we talk to Nina Larsen Reed about her success with SEO, and specifically dig into her thinking about cornerstone content. We talk about her venue guides, and not only the significant traffic that they drive, but how she used them to build re…
 
We talk about improving performance for your photography website. What metrics to look at, which to disregard, and what tools to use. Testing Tools Mentioned: GT Metrix https://gtmetrix.com/ Pingdom http://tools.pingdom.com/ Pagespeed Insights https://developers.google.com/speed/pagespeed/insights/ Webpagetest https://www.webpagetest.org/ Links Men…
 
Today we answer three of the most asked questions from our Facebook Group. Should I buy an exact match domain? https://www.youtube.com/watch?v=E98J6r9Zq0I What is the difference between a Page and a Post? https://www.youtube.com/watch?v=ZdiAHIkpwj0 What are these Blue Links and how do I get them? https://www.youtube.com/watch?v=40aVZ2h2Bok Don't fo…
 
We talk about the major website platforms used by photographers. Our theory is that the most beneficial information isn't what is possible on each platform, but what isn't. If you know the cons for each platform, you'll know if you can live without those features.. or what workarounds you'll need to find. We review: Squarespace Wordpress Wix Photob…
 
This episode details the best situations for hiring out your blog content or other copywriting. It also covers our suggestions on when to not hire out this writing. We show examples of content that was written by different levels of copywriter, from $5-20 articles to $500+ content pieces. It should help you make the decision on how to best grow you…
 
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