show episodes
 
Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision. Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the d ...
 
Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
 
Do you have an idea for a consumer product or eCommerce website? Or did you already bring a product to market? If so, The Launch Grow Joy Show with successful entrepreneur Andreea Matei is the place for you! Here, you'll hear marketing tips and strategies for going from idea to product, getting your products in stores and in the media, marketing your product line and more. You'll also learn about marketing, social media, PR, entrepreneurship, small business, ecommerce, selling online, Facebo ...
 
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show series
 
I love interviewing entrepreneurs, especially those who are new to their business and might be going through the same challenges and opportunities that you’re facing in your business. Today, we’re chatting with KJ Blattenbauer. KJ is the creator of Pretty Peptalks, a high-end letterpress stationery brand based on the belief that life is better when…
 
Changing a company or product name in a rebrand is a big decision. That’s because renames are usually seen as a way to cement a changed identity. But what if we told you that names are only as valuable as what we build around them? We’re exploring the concept through the recent Square-to-Block rename, and what to consider when putting a name to you…
 
It’s not every day that I get to interview a power couple. I loved this interview with Carrie Bohlig & Craig Clickner. They are just the most down to earth entrepreneurs but I learned how impressive they are - that they have 8 income streams and teach people how to start their own side hustles. Carrie and Craig are a Midwestern husband & wife duo, …
 
Social media is one of the most popular and well-used kinds of digital products out there—but of course, it’s not without its problems. That’s why we’re talking about a new trend in the social media world, where digital product creators are building alternatives to the Facebooks and Twitters of the world. In these “anti-social media” products, crea…
 
Welcome to the PP podcast and happy new year! I hope that 2022 brings you so much joy, prosperity and good health. It’s the first episode of the new year and we have some exciting guests for you this year. I’m thrilled to introduce this week’s guest, Chloë Thomas - Best selling Author, International Speaker, and host of both the Award-winning eComm…
 
This show is just a perfect introduction to 2022, as we reflect on who we are and who we want to be. According to this week’s podcast guest, “The greatest risk you'll take is not risking anything and playing safe. Organised audacious risk can lead you to greater good.”I’m excited to introduce you to Prati Bhatt, founder of Teaphoria and sustainable…
 
When you have a small business, you may think that leadership is not as important or as valuable, but that couldn’t be farther from the truth. As we learn from this week’s podcast guest, leadership is just as important when you’re starting out as it is when you have a large company. In this episode, we hear from Lindsay White, a sought-after leader…
 
We saw a LOT happen in product in 2021. After digital products responded to the immediate problems of 2020, this year, we saw them innovate on unexplored opportunities, build communities, and in some cases, just have fun. Today’s episode brings us Meghan & Christian’s observations from the year, and their predictions about how current trends could …
 
If you’ve wanted to get started on Amazon, we’ve got the perfect guest for you. Kristin Ostrander is an author, serial entrepreneur, speaker, podcaster, and eCommerce expert. She founded MommyIncome.com and hosts a weekly podcast, The Amazon Files, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have…
 
2021 was the year cookies died, and the year the public started paying more attention to how their data was being used online. These movements also introduced new considerations for product leaders who rely on data to make their digital products better and informed by users. Take it from Justin Bauer, senior vice president of product for Amplitude …
 
Did you know that it costs five times as much to attract a new customer, than to keep an existing one? But most businesses focus on acquiring customers rather than nurturing current customers, thereby losing out on some low hanging fruit. This is why we are so excited to speak with Cheryl Mason, CRM expert and founder of The Business within CRM. Ch…
 
One of the most common questions I hear is ‘how do I get listed at the major retailers’? For many people, getting listed at retailers, especially the large ones, seems daunting. Approaching buyers and pitching to them can feel scary. I feel you and I’ve been there. I faced my share of rejections from buyers but I also managed to get into the larges…
 
You’ve probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven’t used the product to meditate, it’s likely you’ve encountered the brand elsewhere—through its Netflix series, perhaps, or through partnerships with other health products. Frank Bach, lead product designer at Headspace, has been part of the c…
 
Entrepreneurship - it seems glamorous. But when you peel back the curtain, it can get pretty messy. Being a business owner has its highs and lows. Some days, you feel like throwing in the towel or just going back to bed. Other days, you’re on top of the world. But the experiences and even the lows you face are all part of the journey. The lessons a…
 
What do you do when your voice isn’t recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black participants, the odds are stacked against Black patients seeking care from a system that wasn’t built for them. Tiffany Whitlow co-founded the product NOWINCLUDED as a new answer to this systemic pr…
 
Have you ever wondered how Pinterest can help your product business? You might think that pinterest is just for creating crafts or planning a wedding. But actually, did you know that more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. (according to Hubspot) It’s never been a bette…
 
When Elizabeth Burstein began enduring chronic migraines, she struggled to find access to quality care when she needed it most. Like the thousands of other people with serious neurological conditions, connecting with professionals who could help was a persistent challenge. So she and her partners founded Neura Health, an app that connects patients …
 
Have you ever had a creative nudge that won’t go away? One that tugs on you, begging you to make it happen. You make excuses for a while but you always wonder, what if? Until you can’t resist anymore and you decide to take the first step… If you’re an entrepreneur, chances are you’ve had this nudge and acted on it. That’s exactly what today’s guest…
 
Metabolic health is the foundation of our bodies; it’s what turns the food we eat into the energy we need to live. But despite playing a huge role in our energy levels, athletic performance, and weight loss goals, metabolism remains little explored as a health topic. That’s why David Flinner decided to co-found the glucose monitoring product Levels…
 
Tell me the truth Are you feeling like you aren’t getting the sales you expect on your website? Do you feel like you’re launching to crickets? Well you’re not alone here - this is one of the most common issues I hear when speaking with product business owners. And it’s not your fault. It’s never been so easy to launch an ecommerce site, but no one …
 
Aagya Mathur started her career with the goal of helping people. In high school, she designed artificial arteries for patients; now, she leads the hormone health company Aavia as co-founder & CEO. Today Aagya is on a mission to demystify hormone health and birth control. She talks about how Aavia’s brand is working to show that “hormones don’t disc…
 
This is one of the busiest times of the year for product businesses, and also one of the most cluttered. It can be hard to break through all of the noise around the holiday season with your own promotion or message. But how can you reach our audience without the big ad spend? There is a way! You can break through the clutter during the holidays if …
 
We’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product. Often, enlightenment is understood in a spiritual sense; in the age of wearable health tech and personalized digital products, enlightenment is emerging by empowering users with real-time informati…
 
Want to get more flow in your business? Are you feeling stuck? Well, this next guest is going to help you with your “luck”. Meet Patricia Lohan - Feng Shui Expert, Speaker and Author - who tells us about how we can bring more flow into our lives with Feng Shui. Feng Shui expert, manifesting magnet, alchemist, healer and real-life Irish Celtic Shama…
 
Do you struggle with what to say when it comes to describing your brand and products on your website, in ads, in emails, or in general? Many business owners pay a lot of attention to the visuals, but don’t pay as much attention to copy. However, effective copywriting can be the difference between attracting or repelling your customers. And so, this…
 
You might remember Dollar Shave Club skyrocketing to popularity after they released a viral video and embraced a “no B.S.” approach to business. As one of the first major D2C brands, the company used insights they gained at the front of the pack to pioneer a budding industry. In many ways, how we understand D2C today is thanks to DSC. Tsega Dinka, …
 
Non-profit boards are experiencing a culture shift. For the first time, many boards are leaning into virtual formats, creating new opportunities for more people to get involved. Krista Martin, vice president of growth at Boardable, examines these changes every day in her work. She explains how the movement to online will make boards more accessible…
 
“If the sale is a date, then the branding is the reason they would say yes.” - Marine Gargadennec, branding designer In this episode, we speak with Branding Designer Marine Gargadennec about building an outstanding brand. Marine is a Branding Designer who helps product-based entrepreneurs create brands & packaging that make them go from zero to sol…
 
Solving your own problems can be a shortcut to discovering a need in the market. Liana Herrera, Co-founder of Bottomless, recognized an opportunity to disrupt the coffee industry while working through her own frustrating experiences. She joins us to share her journey and how her team is transforming the world one cup of coffee at a time. Liana’s le…
 
Q4 is ahead of us - are you ready for the biggest season for product businesses? Recently, we hosted our first ‘Coffee and Cocktails’ session (our weekly live workshop) in the Productpreneur Community, and we chatted about creating your best Q4. I wanted to share this with you as we head into Q4 so you can be confident that you’ve got everything in…
 
Ben Clark is the Chief Technology Officer of the leading D2C mattress company Casper Sleep. As a senior tech leader of a popular D2C brand, Ben says it can be difficult to stay ahead of the curve and set trends. For him, the key to success in D2C is simple: stay curious and examine your failures. A lot of context switching comes with managing digit…
 
In this episode, we dive into something that is super important but we don’t talk a lot about in the podcast - email marketing. It is critical to your business success, considering the return on investment in email marketing is over 4000%! If you think email is a thing of the past, think again! You’ll learn about: The many reasons why you need to f…
 
From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands. Meghan and Christian explain how MailChimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders shoul…
 
After getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize? We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian…
 
Since 2013, Fabletics has been doing things differently. They created a membership program for shoppers, which goes beyond a subscription model to build a relationship with shoppers. They also built their own tech solution because the market wasn’t mature enough to meet their needs. Their custom-built tech solution allows them to blend in-store and…
 
D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer. Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products: Melanie Cummings, VP of Product at Fab…
 
We have got an exciting show today where we are going to dive deep into how changing the way we think can have a massive impact on our life and business. You know how when you’re in the corn maze and you’re not sure if you should go left or right? But, when you step on a ladder suddenly the maze is no longer a mystery? That’s what our guest, Jarrod…
 
You’ve probably seen consumer brands drop a new line of footwear or clothing, but have you considered using the same approach with your product? We’re exploring the impact ‘product drops’ can have on your business in this episode of Better Product. When it comes to fashion brands, these product drops generate excitement and create exclusivity helpi…
 
SEO is a mystery to many entrepreneurs. Lots of business owners talk about social media and paid ads but not about Search engine optimization. But did you know that if you do it properly, you can rank on the first pages of Google searches and get free leads? Do I have your attention now? In this episode, we speak with SEO expert Jessica Morrison wh…
 
Our last series may have been about the future of work, but another theme emerged: how to start with design. Dominik Zane, CEO & Founder of Around, shares they are a design-focused team putting an emphasis on the seemingly insignificant details. But those are the details that add up to create the delightful experience they’re known for.…
 
In this episode, Christian & Meghan review a new app called Postdates. You read that right: It's like Postmates, the food delivery app, but with the twist of gathering all the stuff you left with your ex. That's a huge difference between the products—but the brands are nearly identical. We're calling this phenomenon of new products trailing existin…
 
Have you thought about expanding your business to Amazon but you’re not sure if it’s right for you? Listen up because in this week’s episode, we speak with Amazon expert, Verity Sewell, who’s going to answer all of your questions. Verity is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their b…
 
Organizations around the world are figuring out what work will look like now and in the future. No one has the answer, but everyone is trying to crack the code to create the ideal work environment. We’re wrapping up our Future of Work series, where we explored products that transform the way we work, collaborate, and communicate. In this final epis…
 
Launching and growing a product business can be really intimidating, so it’s my aim to make it more accessible to everyone. I was recently interviewed by Verity Sewell, Amazon expert and coach, in her Facebook group and the conversation was so interesting that I thought this podcast audience could also benefit from it. Don’t worry - if you’re wonde…
 
In a crowded space with established players, it can be hard to differentiate your product. Add in managing user expectations with your own innovative product vision, and you’ve got a real challenge on your hands. This is the challenge Kate Donahue, Head of Product Marketing at Pitch, has tackled. She joins us to share her journey to help shape the …
 
We become entrepreneurs to be able to have more freedom in our lives - to have a flexible schedule, to answer to ourselves, not to ask permission to go on vacation - but often we find that our schedule is even busier than before. We’re now doing ALL of the things- marketing, legal, PR, accounting, shipping, etc. And plus, we’re building a business …
 
We’ve all felt the exhaustion of back-to-back video calls. We know studies explain some of this fatigue: seeing ourselves on camera for hours at a time, for example. But is there more to the problem? Alexander Embiricos, Co-founder of Remotion, believes that the problem is work isn’t meant to revolve around scheduled meetings. Teams need to build r…
 
It is no secret that climate change is upon us and we need to act now in order to save our planet. According to the United Nations, 2010 to 2019 was the warmest decade ever recorded. Weather patterns are changing, sea levels are rising, and weather events are becoming more extreme. But what can we as business owners and consumers do about this horr…
 
The future of remote work is playful. Introducing play into a work environment doesn't make you less productive. It opens the space to be creative and it leads to better output. It’s exactly why Dominik Zane built Around. He joins our Future of Work series to share how his team identified problems with remote work and how they built a solution to f…
 
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