show episodes
 
Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
 
What’s the next step that will take your ecommerce business to the next profitable level? When you are deep in the day to day tasks of keeping your product-based business afloat it’s hard to know exactly where you should focus your efforts for future growth to achieve your business goals. Catherine Langman shares her knowledge and experience for creating a scalable product-based ecommerce business without the ongoing hustle. From sales automation to nailing your new product launch, irresisti ...
 
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show series
 
Today on the show, we are going to be diving into all the dos and don'ts when it comes to testing your social media advertising campaigns. We all know how effective a well-run Facebook and Instagram ad campaign can be in regards to driving business growth, traffic, and sales growth for your online store. But getting to the point of having a success…
 
I love interviewing entrepreneurs, especially those who are new to their business and might be going through the same challenges and opportunities that you’re facing in your business. Today, we’re chatting with KJ Blattenbauer. KJ is the creator of Pretty Peptalks, a high-end letterpress stationery brand based on the belief that life is better when…
 
If you’ve been a listener of mine for any period of time you would know how much I value email marketing! Building your email list and interacting with your customers through engaging and relevant content is one of the major steps in scaling up an ecommerce business. Plus it’s the one platform where you OWN your customer list and you don’t have to …
 
It’s not every day that I get to interview a power couple. I loved this interview with Carrie Bohlig & Craig Clickner. They are just the most down to earth entrepreneurs but I learned how impressive they are - that they have 8 income streams and teach people how to start their own side hustles. Carrie and Craig are a Midwestern husband & wife duo, …
 
A goal without a plan is just a wish - Antoine de Saint-Exupéry Today’s episode is all about setting your intention for your business in 2022 and creating an action plan to achieve it. I hear you ask “But Catherine, how can one even plan for another year in the pandemic?”. I hear ya! But if we don’t go into 2022 with a vision for our business we’ll…
 
Welcome to the PP podcast and happy new year! I hope that 2022 brings you so much joy, prosperity and good health. It’s the first episode of the new year and we have some exciting guests for you this year. I’m thrilled to introduce this week’s guest, Chloë Thomas - Best selling Author, International Speaker, and host of both the Award-winning eComm…
 
When my 15-year-old son came to me with an idea for a new product that he wanted to turn into a business… well it got me excited! AND it got me thinking. With people turning to self-employment more than ever due to the past two years of upheaval and searching to find more fulfilment in their lives, I’ve seen so many exciting new products come to th…
 
This show is just a perfect introduction to 2022, as we reflect on who we are and who we want to be. According to this week’s podcast guest, “The greatest risk you'll take is not risking anything and playing safe. Organised audacious risk can lead you to greater good.”I’m excited to introduce you to Prati Bhatt, founder of Teaphoria and sustainable…
 
“The more you read the more things you know. The more that you learn, the more places you’ll go.” Dr Seuss It’s the lull in between Christmas and New Years so I thought I’d share something light but inspiring for you to listen to today. I hope everyone is enjoying some down time and if you’re like me and looking for a new read during the holidays I…
 
When you have a small business, you may think that leadership is not as important or as valuable, but that couldn’t be farther from the truth. As we learn from this week’s podcast guest, leadership is just as important when you’re starting out as it is when you have a large company. In this episode, we hear from Lindsay White, a sought-after leader…
 
Today on the show, I welcome back my friend and High Performance Mindset Coach - Ben Elliott - to have another chat about managing our mindset through challenging times. Because - frankly - 2021 hasn't been an easy year for most. I think it's fair to say, it's challenged all of us in many and varied ways. And I've been noticing and hearing from so …
 
If you’ve wanted to get started on Amazon, we’ve got the perfect guest for you. Kristin Ostrander is an author, serial entrepreneur, speaker, podcaster, and eCommerce expert. She founded MommyIncome.com and hosts a weekly podcast, The Amazon Files, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have…
 
Join us for a very special episode as we celebrate 100 episodes of The Productpreneur Success Podcast! Thank you so much for being part of this incredible journey. We’ve talked to a huge range of inspiring business owners over these last two years, who have so generously shared their journeys. We’ve shared expert knowledge that myself and my team u…
 
Did you know that it costs five times as much to attract a new customer, than to keep an existing one? But most businesses focus on acquiring customers rather than nurturing current customers, thereby losing out on some low hanging fruit. This is why we are so excited to speak with Cheryl Mason, CRM expert and founder of The Business within CRM. Ch…
 
Hands up - who is feeling really ready to put 2021 to bed? I know I'm not the only one who is feeling really tired and kinda over it right now. I'm seeing it and hearing it from all over the place. This year has been incredibly challenging on so many fronts and I know we're all a bit over it right now and ready to take a break. "A bit over it" is p…
 
One of the most common questions I hear is ‘how do I get listed at the major retailers’? For many people, getting listed at retailers, especially the large ones, seems daunting. Approaching buyers and pitching to them can feel scary. I feel you and I’ve been there. I faced my share of rejections from buyers but I also managed to get into the larges…
 
Have you worked with a marketing agency before and it ended up as an extremely costly and frustrating failure? Or perhaps you’re looking to hire an agency for the first time but you’ve heard so many horror stories and you don’t know what to expect - what if you invest all that money with no results? Hiring a marketing agency to take your business t…
 
Entrepreneurship - it seems glamorous. But when you peel back the curtain, it can get pretty messy. Being a business owner has its highs and lows. Some days, you feel like throwing in the towel or just going back to bed. Other days, you’re on top of the world. But the experiences and even the lows you face are all part of the journey. The lessons a…
 
In today’s episode I’m excited to share a masterclass with two of the top copywriters on my Productpreneur Marketing Team, Sally Bingham and Nova Thomson. Between the three of us we’ve seen our fair share of the good and the not so good of copywriting in eCommerce, experiences that we now use to craft powerful messages for our clients. We all know …
 
Have you ever wondered how Pinterest can help your product business? You might think that pinterest is just for creating crafts or planning a wedding. But actually, did you know that more than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. (according to Hubspot) It’s never been a bette…
 
Today’s interview with founder of eco-friendly outdoor wear brand, Team Timbuktu, is one that you’re going to want to come back to time and time again. Rhianna very generously shares her insights on building a business based on values such as sustainability and inclusiveness but she also provides valuable tips on how to manage your mindset and capa…
 
Have you ever had a creative nudge that won’t go away? One that tugs on you, begging you to make it happen. You make excuses for a while but you always wonder, what if? Until you can’t resist anymore and you decide to take the first step… If you’re an entrepreneur, chances are you’ve had this nudge and acted on it. That’s exactly what today’s guest…
 
It’s an exciting time for eCommerce and marketing right now. More than ever we have the potential to reach our customers on so many channels, whether it be via our website, a Facebook Live, an Instagram Reel, paid advertising, Google searches, an Email newsletter or an SMS or a messenger bot… Exciting, but overwhelming right!? How do we possibly ke…
 
Tell me the truth Are you feeling like you aren’t getting the sales you expect on your website? Do you feel like you’re launching to crickets? Well you’re not alone here - this is one of the most common issues I hear when speaking with product business owners. And it’s not your fault. It’s never been so easy to launch an ecommerce site, but no one …
 
Imagine being back at the start of the Covid-19 pandemic in 2020 and cleanliness was on top of everyone’s mind. You own a cleaning product business and demand for your gorgeous home cleaning products is going through the roof. You’re excited about scaling up and growing your business despite the challenges the world is facing. But then… one of the …
 
This is one of the busiest times of the year for product businesses, and also one of the most cluttered. It can be hard to break through all of the noise around the holiday season with your own promotion or message. But how can you reach our audience without the big ad spend? There is a way! You can break through the clutter during the holidays if …
 
Social proof is one of the most impactful ways of increasing your brand awareness and removing purchasing barriers with your customers. And there’s no bigger social impact than having the right celebrity rave about your products! But how do you get your products into the hands of celebrities? And what is the difference between celebrity endorsement…
 
Want to get more flow in your business? Are you feeling stuck? Well, this next guest is going to help you with your “luck”. Meet Patricia Lohan - Feng Shui Expert, Speaker and Author - who tells us about how we can bring more flow into our lives with Feng Shui. Feng Shui expert, manifesting magnet, alchemist, healer and real-life Irish Celtic Shama…
 
Launching a new product is an exciting time for any e-commerce business. And in a global world, your products are most likely made offshore. You’ve put in months of work with your supplier to have your products finally ready for sale and now you just need them delivered from overseas… to your door. Simple right? Sadly, no! Importing products from o…
 
Do you struggle with what to say when it comes to describing your brand and products on your website, in ads, in emails, or in general? Many business owners pay a lot of attention to the visuals, but don’t pay as much attention to copy. However, effective copywriting can be the difference between attracting or repelling your customers. And so, this…
 
The last 18 months has been the time for online buying. Customer behaviour has certainly changed during Covid-19 and many new brands have jumped online to capitalise on the exciting opportunity ecommerce offers. Starting online to sell your products direct to your customers certainly sounds appealing. The number one comment I always hear is: “I wan…
 
“If the sale is a date, then the branding is the reason they would say yes.” - Marine Gargadennec, branding designer In this episode, we speak with Branding Designer Marine Gargadennec about building an outstanding brand. Marine is a Branding Designer who helps product-based entrepreneurs create brands & packaging that make them go from zero to sol…
 
Have you ever struggled to understand where the money is going in your business? Asked yourself “I’ve made all this money this month but there’s nothing left in my bank account and I still have to pay taxes. Where has all my money gone?”. “Am I actually ever going to be able to pay myself in my business?” If so, you certainly aren’t alone! “...we h…
 
Q4 is ahead of us - are you ready for the biggest season for product businesses? Recently, we hosted our first ‘Coffee and Cocktails’ session (our weekly live workshop) in the Productpreneur Community, and we chatted about creating your best Q4. I wanted to share this with you as we head into Q4 so you can be confident that you’ve got everything in…
 
In a sea of competing brands and products, online stores and advertising wherever you go, how can you put your brand out there, to stand apart from the competition? That’s the question today that I’ll be answering “How can I stand out in a competitive market when other stores are selling similar products and brands? How can I be different?” Such a …
 
In this episode, we dive into something that is super important but we don’t talk a lot about in the podcast - email marketing. It is critical to your business success, considering the return on investment in email marketing is over 4000%! If you think email is a thing of the past, think again! You’ll learn about: The many reasons why you need to f…
 
If you’ve been listening to my podcast over the last year you will know email marketing is my absolute favourite (and most profitable!) way of reaching out to your customers. If you are a store owner and you’re regularly sending out emails and have a series of automated emails providing valuable information and offers out to your customers but you’…
 
Today’s interview is with the fabulous Steph Pryor, founder of MontiiCo and Lunch Punch and this is one you are really going to want to sit down and listen to. Steph has created amazing growth in her brands in only 5 years and I know her success is what a lot of our listeners aspire to. What I found inspiring about our chat was how honest Steph was…
 
What to do when customers want to try things on before buying… Sometimes it’s hard for customers to buy online. Not because of the website itself, but because the product is difficult to choose without seeing it or trying it on. You may find this if you sell items like clothes, underwear, swimwear, shoes, make-up, or fashion accessories. Any produc…
 
As the saying goes “A picture is worth a thousand words” and if you own an online business, particularly a product business, your images are your brand, your story, your conversation with your audience. Visual storytelling is the process of capturing an emotion or experience that you want your audience to feel when viewing your product. It captures…
 
We have got an exciting show today where we are going to dive deep into how changing the way we think can have a massive impact on our life and business. You know how when you’re in the corn maze and you’re not sure if you should go left or right? But, when you step on a ladder suddenly the maze is no longer a mystery? That’s what our guest, Jarrod…
 
Yep. I said it. Time to start planning for Christmas 2021! And for very good reasons. Traditionally we would be looking to start our Christmas Campaign with Black Friday with campaigns and sales then peaking in December. But in 2021 we’re seeing delayed local delivery times, difficulties with stock availability and customers changing their buying p…
 
SEO is a mystery to many entrepreneurs. Lots of business owners talk about social media and paid ads but not about Search engine optimization. But did you know that if you do it properly, you can rank on the first pages of Google searches and get free leads? Do I have your attention now? In this episode, we speak with SEO expert Jessica Morrison wh…
 
When you’re in the start-up phase of your business the last thing on your mind is the thought of selling your business. But for Antonette Golikidis, founder of Little Innoscents, this is exactly what she had in mind when she started her skincare brand over 15 years ago. Knowing that one day her products would grow into something bigger than what sh…
 
Have you thought about expanding your business to Amazon but you’re not sure if it’s right for you? Listen up because in this week’s episode, we speak with Amazon expert, Verity Sewell, who’s going to answer all of your questions. Verity is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their b…
 
Creating content may feel like a never ending item on your to-do list. But there IS a reason why it’s so important and why it needs to be your priority as a business owner. Content marketing is important because it answers your audience's questions. When done right, your content will help you distance your brand from the competition. It will engage…
 
Launching and growing a product business can be really intimidating, so it’s my aim to make it more accessible to everyone. I was recently interviewed by Verity Sewell, Amazon expert and coach, in her Facebook group and the conversation was so interesting that I thought this podcast audience could also benefit from it. Don’t worry - if you’re wonde…
 
If you’ve ever considered creating your own innovative product from scratch then this is the episode for you. Julia Christie from Nail Snail joins us on the Podcast today to share the joys and challenges of product development, from finding out who to work with, to understanding the priorities on what to focus on, to prototyping and testing and col…
 
We become entrepreneurs to be able to have more freedom in our lives - to have a flexible schedule, to answer to ourselves, not to ask permission to go on vacation - but often we find that our schedule is even busier than before. We’re now doing ALL of the things- marketing, legal, PR, accounting, shipping, etc. And plus, we’re building a business …
 
A marketing budget is a balancing act: spend too much and you'll break the bank, but spend too little and no one will know that your business or your products even exist. Most of the literature out there on the topic of setting marketing budgets for your business focuses on two different methods of calculation: Percentage of Income, and Fixed budge…
 
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