show episodes
 
The marketing podcast that shares successful social media strategies for business owners and "non-marketing" people. We make it simple, using a 5 Step Digital Marketing System anyone can learn and execute. If you want to start marketing on social media, build or grow an audience, be found on Google, drive more revenue, create better content, or ensure your social media marketing campaigns are benefitting your business, then join us each week and learn how to Stop Posting! and Start Marketing!
 
Digital Marketing To The Moon is a Lunarstrategy.com Podcast about digital marketing for your company and especially SaaS marketing companies.Looking for a proven strategy for your marketing is extremely hard when not left in the right hands. In this podcast, we'll talk about digital marketing structure, how we plan our campaigns, and treat our customers. With the hope of being educated and educate in relevant areas. Or maybe you are a SaaS company looking for more information about our work ...
 
Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
 
Learn Paid Media is a podcast that focuses on teaching you all aspects of online paid media. Nick Banik is a digital marketer with experience managing Google Ads, Bing Ads, Facebook and Instagram Ads, Pinterest Ads, YouTube advertising, programmatic display advertising, and much more. The podcast focuses on how to learn paid media and how to manage online advertising campaigns for both large and small budgets.
 
The Technical Marketer is where marketers become engineers. Since the digital revolution, advertising has become increasingly technical, and it's inevitable that all marketers will need to be technical. You can't participate in digital marketing without understanding platforms like Facebook and Google and the myriad of tools that help you understand the data. We're here to help you navigate the industry and educate you on what you need to know to be an effective marketing engineer.
 
Google Partners and Google Ads experts Chris Schaeffer and Jason Rothman answer your questions about all things PPC and Google Ads. New episodes come out every day Monday through Friday. Send us your questions at paidsearchpodcast.com/contact-us. And check out the PSP Insider at paidsearchpodcast.com/insider
 
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show series
 
Morning Consult recently released its newest report titled, Most Trusted Brands: Auto & Mobility. Joanna Piacenza, the head of industry intelligence at Morning Consult, appeared on this episode of the Auto Remarketing Podcast to discuss the report, what the market research firm described as “stickiness” and more.…
 
Remarketing or retargeting are some of the most powerful features that Google AdWords users utilize to extend their reach in online advertising. Remarketing has been around for a long time, but many small businesses have never even heard of it. Retargeting is a newer phenomenon, but it allows publishers to re-engage with people who are already inte…
 
In this episode of Farm Equipment’s Used Equipment Remarketing Roadmaps podcast, Casey Seymour of Moving Iron LLC talks with regular guest Rich Posson of the Critical Point Podcast, who joins him to talk about how the economy is doing as a whole as we near the start of the fourth quarter and how labor challenges and unemployment are impacting thing…
 
One of the more than 140 speakers who are on deck for Used Car Week appeared on this episode of the Auto Remarketing PodcastKirsten Von Busch, who is direct of product marketing Experian Automotive, discussed how far the industry has progressed in spotting flood-damaged vehicles, but how improvements still can be made, especially now as dealers are…
 
Automated bidding with Google Ads is a way to set a bid on each keyword in your account. This allows bidding on keywords at prices you choose. It monitors quality and performance metrics so you can be more efficient and organized in your pay per click management so you can spend more time working on the overall strategy of the campaign. If you want…
 
Google Ads used to be simple. You set a daily budget, and Google would top that amount off and spend whatever was "left" on ad impressions from Google's network of websites. Those days are long gone. Google now uses what they call automated bidding in both pay per click (PPC) and Google ads marketing campaigns. PPC remarketing strategies have stead…
 
CarGurus will host its third annual “Navigate” user conference next month with an agenda that explores auto retail disruption, diversity in the auto industry, digital retail success strategies and much more. The event, scheduled for Oct. 13-15, will be held online.To get a preview of the event, Auto Remarketing senior editor Joe Overby — who is mod…
 
Optimizing Your Cost Per lead in PPC is a step-by-step guide that covers major points such as landing page, keyword research, and bid analysis. Our experts shed light on where most businesses fail with lead generation through PPC campaigns and provide actionable advice to help you optimize your own advertising campaigns. Our report Optimizing Your …
 
In this special sponsored episode of the podcast, we are joined by Lea Malloy, who is head of EV battery solutions at Cox Automotive Mobility, to discuss the first-ever Cox Automotive Fall Expo.The event, which will be held online Sept. 27-30, includes the Executive Thought Leadership event and the EV Battery Summit. More information is available a…
 
Do all small businesses need SEO? Joe gets answers from John Duda, a world-renowned expert in website design and SEO, who spent 15 years at Bank of America. Joe and John discuss how SEO works, and how Google My Business continues to become a very important platform for all small businesses to use to enhance their local search presence. https://rele…
 
Optimizing your cost per lead in PPC can be a tricky task. Nevertheless, optimizing can bring significant benefits to your online marketing campaign. This book will teach you how to increase profit per conversion via smart bidding and targeted landing page creation. Optimizing your cost per lead in PPC is one of the best ways to continuously improv…
 
The Takata airbag recall continues to become more complex with more vehicles being investigated, including another 30 million units from as recent as the 2019 model year.To get a comprehensive update about what’s happening, Jerry Cox, who is chairman and chief executive officer with Potomac Strategy Associates, returned for another episode of the A…
 
Flexible bid strategies in PPC allow advertisers to pay different amounts per keyword, depending on what their ad is. By allowing advertisers to set a second bid amount higher or lower than their primary bid, flexible bidding strategies in PPC allow advertisers to maximize their impressions based on many factors such as the day of the week and seas…
 
This episode will provide you with all the essential information you need to succeed bidding on Pay Per Click campaigns in Google Ads. You will learn how to implement flexible bid strategies, which include automatic dynamic and precise bid strategies, into your campaign and maximize your return on investment. Bid management is an essential part of …
 
One of the most enthusiastic and knowledgeable regular guests on the Auto Remarketing Podcast recently returned, as StoneEagle F&I senior vice president of business development Joe St. John came back to discuss what’s happening in dealership finance offices nowadays. We also delved into another topic that’s one of St. John’s passions — mergers and …
 
A Cost per Lead program helps you increase revenue from your PPC campaigns. Cost per lead works by setting a cap to the amount you're willing to pay for each conversion, or lead. For example, if the average value of each sale is $200, you will only pay $100 for a lead that brings you a customer who purchases $200 worth of product. There may be time…
 
In this episode of the Auto Remarketing Podcast, Lena Bourgeois discussed auto-finance metrics that are not getting as much attention nowadays but perhaps should.The senior vice president and general manager of automotive services at Equifax also shares anecdotes from recent client meetings about what’s top of mind at dealerships and finance compan…
 
A cost per lead program in PPC allows you to get a price on converting a visitor to your business. Depending on the organization attributes, you can be charged $40 or more for a lead- meaning, someone that fills out your contact form, or calls you after seeing your ad. There are ways to implement a cost per lead program in PPC, including targeting …
 
The right metrics to track are traffic, conversion rate, click-through rate (CTR), average position, cost per conversion and cost per click. If you don't have enough traffic your costs will be too high to show a good return on investment. The number of clicks and the amount of revenue generated is what is important to measure. So you want to compar…
 
Which metrics are most important to track in PPC? Is it ROI, CTR, CPC or conversion rate? The answer to this question depends upon your business needs. While strictly speaking we're all looking for revenue per unique click (that's the holy grail of all metrics), at a certain level we have to start looking at efficiencies as well. Just like you woul…
 
There is a lot of talk about the wrong ad rotation in pay per click. The wrong ad rotation is the rotating of ads that are not related to your inventory. The biggest factor of the wrong ad rotation is letting keywords that are too broad or keyword phrases with unrelated wordings determine which ads are shown. To avoid a bad ad rotation in pay per c…
 
Kelly Stumpe grew up the dealership world and began her own auto industry career at a BMW store in 2016. And last year, she used that dealership savvy and automotive know-how to launch The Car Mom, a multi-platform resource to help moms and families make informed and confident car-buying decisions. Stumpe joined Cherokee Media Group’s Joe Overby an…
 
Landing page conversion optimization in pay per click marketing is a vital part of the search engine optimization process. Landing page conversion optimization in pay per click marketing is an ongoing process that focuses on specific keywords and phrases which are frequently searched by potential consumers of your product or service. It all starts …
 
When you are trying to capture leads and information from potential customers via pay per click marketing strategies , you want your landing page to be optimized to ensure a higher conversion rate . Landing page conversion optimization is the process that helps you to make sure that your web landing page is converting visitors into paying customers…
 
Joseph Cioffi, partner at Davis+Gilbert and orchestrator of the Credit Chronometer, returned for another episode of the Auto Remarketing Podcast; this time recorded in person during the Non-Prime Auto Financing Conference hosted by the National Automotive Finance Association. Cioffi and senior editor Nick Zulovich didn’t focus as much on credit or …
 
Landing page conversion optimization in pay per click marketing is a process by which the success of pay per click ads, and the way that they are served, are evaluated in order to increase the number of leads and sales that those ads enable. The purpose of this is to increase customer on-site interaction with those ads, and convert those interactio…
 
When you put your Instagram Influencer in front of a large audience, you can't help but to up your chances at influencing new users or even targeting old ones. Instagram advertising is a helpful tool for getting users to your profile or website. But how much does it really cost? Instagram ads are very affordable, especially for small businesses, an…
 
In this episode, we break down the costs of running Instagram ads for your business, from how much you can expect to pay, to factors that increase or decrease the cost of advertising. Instagram ads offer a targeted way to reach your exact audience, and they can have a significant impact on your bottom line. These ads can be used on all social media…
 
"Not Provided" keywords are considered new keywords in Google Ads. "Not Provided" means that there is no data from the keyword. There is an opportunity to use these "not provided" keywords in your advertisement targeting. A "not provided" keyword is an organic search keyword that the Google search engine doesn't provide with results. Despite the fa…
 
A few moments after his keynote presentation at the 25th Non-Prime Auto Financing Conference hosted by the National Automotive Finance Association, Cox Automotive chief economist Jonathan Smoke sat down with senior editor Nick Zulovich for a wide-ranging conversation.Smoke recapped the highlights of his presentation, including a popular song from t…
 
Competitor analysis is an essential part of any search marketing campaign. By monitoring your competition, you can better gauge how much to bid to get more clicks. You can also develop a strategy based on your competition's keywords and ad content. In this article, we'll show you how to perform paid search competitor analysis, and identify what you…
 
Understanding how much each click costs in PPC marketing is a critical aspect of any company marketing scheme. Companies optimize their spending by setting their target CPA (cost per acquisition) or CPL (cost per lead) rates and then analyzing results to see if they need to increase or decrease their budgets for the next month. The cost per click (…
 
Scaling PPC marketing is a challenge for most companies. Building the click through rates (CTR) and conversions of an account takes trial and error, time, and money. If you don't have the budget, or if you're not sure where to start, this podcast guide should help. More on scaling your PPC campaigns: https://ppc.co/scale-ppc/ This second episode wi…
 
This podcast episode has one aim: to show you how to scale your PPC campaigns. It shows you what not to do, which is just as important as knowing what to do! It takes a clear and concise approach to learning; the structure is designed so that you can follow along, pause and rewind where necessary. More on scaling your pay per click campaigns: https…
 
America’s Car-Mart chief financial officer Vickie Judy appearance on the Auto Remarketing Podcast coincided with the company that has a network of 151 buy-here, pay-here dealerships celebrating another achievement. In the midst of celebrating its 40th anniversary, Car-Mart also was recently named to Forbes’ 2021 list of America’s Best Small Compani…
 
Experian senior director of automotive financial solutions Melinda Zabritski returned for another episode of the Auto Remarketing Podcast to explain some similarities between second-quarter data and trends analysts noticed before the pandemic. Zabritski also tackled a hypothetical scenario of a consumer who has had their finances impacted drastical…
 
Google Ad Rank is an important component of your Google Ads Quality Score. If you manage a large Google Ads campaign chances are you'll want to understand how it works so you can monitor it constantly. The Google Ad Rank Formula is the essential determining factor in determining your Quality Score, therefore it's important to understand how it's ca…
 
Google Ads vs. Facebook Ads There are two major online advertising platforms: Google Ads and Facebook Ads . When determining which platform is right for you, you should take into consideration four main factors: Cost, Targeting, Tracking, and Reporting. Google Ads vs. Facebook Ads: https://ppc.co/google-ads-vs-facebook-ads/ Do you know what Google …
 
We have been hosting guest posts on our blogs for quite some time, and today we are releasing some numbers that explain exactly how content curation works and how to make it work for you. We often receive feedback from people who did not know what they can get after asking us to publish a post on someone's site. Guest blogging is quickly emerging a…
 
Curated Content is a blog that publishes guest posts. The guest post content is typically SEO optimized and written for a target keyword with the intent of ranking on Google. Curated Content offers an opportunity to get genuine backlinks and initial SEO authority. Guest blogging has been around since the internet's earliest days, but it wasn't unti…
 
A Link Wheel is a system that allows you to continually build quality inbound links over and over again. It then "spins" those links around in a cycle, distributing PageRank to each page while avoiding the Penguin penalty. This article will walk you through both a basic and advanced link wheel setup in order to help you understand how they work, an…
 
A link wheel is any arrangement of websites and links designed to increase the visibility of certain keywords within search engines. SEO link wheels are different than other spam practices such as keyword spamming, as they can actually have a positive long-term effect on rankings. Link wheels, or link wheels, are one of the most effective black hat…
 
How can your business use remarketing to drive more sales and create more conversions throughout your digital marketing channels? Johnny and Joe present the basic strategy of using remarketing on social media, Facebook and Google, gives tips and best practices on how to be successful! https://relevantelephant.net…
 
A link wheel in SEO is a set of sites that connect to each other with outbound links. In this article I will show you the anatomy of a link wheel, and include the code for a link wheel that should work well. link wheel for SEO – A link wheel is a system created to raise the link juice of a website. It is essentially a circular line of webpages poin…
 
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