show episodes
 
Countdown to excitement! Every week Christina Warren, Brianna Wu and Simone de Rochefort have accelerated geek conversation. Tech, comics, movies, games and books, no galaxy is off limits! Hosted by Christina Warren, Brianna Wu, and Simone De Rochefort.
 
Loading …
show series
 
This week Dan and Dara have their first guest Mark Rochefort, Technology and Operations Director at Measurelab. They discuss why being impartial is vital in marketing analytics and the skills becoming more important to spot unconscious and conscious biases when working with data.The article from Google announcing the new Google Analytics 360 is at …
 
This week Dan and Dara discuss how the access to 'real' data in Google Analytics (UA and GA4) is becoming more limited due to technology and legislation changes. They think about what this means to people using analytics platforms like GA that are used to having access to all their data, and how this may change we use data in these platforms in the…
 
With disaster hitting not one, but two of the best Rocket hosts, the B(rianna) team steps up with Dan Moren to save the show. We cover Amazon’s event with stalker robots, review the iPad Mini and geek out on Apple TV’s new show “Foundation.” Guest Starring: Dan Moren Links and Show Notes: Support Rocket with a Relay FM Membership Amazon Devices Eve…
 
This week Dan and Dara dig deep into the ABCs of Google Analytics metrics. Defining what they actually mean (not what you may think they mean) and discuss their relevance and/or place in to modern technological age.Dan's Hyper Island course they're attending is https://bit.ly/3lTDYPr.Dara's new find Agency Hackers is https://bit.ly/3hY0VQr.In other…
 
Simone is off doing French things so Bri and Christina talk the Microsoft Surface event, iPhone 13 reviews (and Christina’s saga to getting an iPhone 13 Pro Max) and iOS 15 impressions, and finally try to unpack the drama happening around the movie adaptation of Dear Evan Hansen. This episode of Rocket is sponsored by: Dragon's Brood: An epic fanta…
 
This week Dan and Dara chat attribution modelling and how/where/if/when it's useful and important to invest in.Documentation on GA4 attribution models excluding Direct traffic - https://bit.ly/3AhMQEA. "Note: All attribution models exclude direct visits from receiving attribution credit, unless the path to conversion consists entirely of direct vis…
 
It's yet another Apple Event week here on Rocket, but a weirdly subdued one? Can Apple impress us with its new iPhones and its fancy rack focus camera feature? What about Brianna's long-awaited iPad Mini update? And will anyone, anyone at all be getting a new iPhone this year? Then, in our second story, Apple has patched the flaw that allowed the P…
 
This week Dan and Dara (literally) run through an audit for Universal Analytics properties in 15 minutes. They touch on many of the key areas that are commonly an issue when looking at GA and how to identify and fix them.Useful Custom Dimensions from Simo Ahava - https://bit.ly/3hztMKP.View setup best practices from Steven Johnson - https://bit.ly/…
 
This week Dan and Dara discuss the PIVOT framework they've been working on to help people 'pivot' to GA4. Clever, very clever...PIVOT stands for Plan, Implement, Validate, Onboard, Transform. See our blog for more details and a downloadable PDF over at https://bit.ly/2Var06w.Check out the Brighton Data Forum meet up at https://bit.ly/3kUfeWT.In oth…
 
This week Dan and Dara discuss the questions you can ask yourself to see if you need to consider upgrading to Google Analytics 360 (GA360). They go through their considerations, as well as the differences between the free and not-so-free versions.The 90/10 rule from Avinash Kaushik mentioned is over at https://bit.ly/3kwrFbj.In other news, Dan fina…
 
But where are the only solutions? This week on Rocket we're talking about the Only Fans debacle, which came to a tenuous resolution mere hours before we started recording? Reverse Rocket Rule! Then, it's a deep dive into the Mystery of the Exploding PSUs from Gigabyte. Would you give up your hard-won GPU to save yourself from an exploding power sup…
 
This week Dan and Dara discuss Google Analytics' infamous UTMs. They talk about what they are and why they're important in having good, reliable and clean data.Google Analytics documentation on the Campaign Timeout can be found at https://bit.ly/3gyBLr1.The post Dan mentions around UTM meaning 'yoU Tell Me' is https://bit.ly/3iZ1Kcz from Christophe…
 
WHEELS TURNING ROUND AND ROUND. This week we're talking about, yes, YIKYAK, the zombie social media platform where you can post hyper-local bullying for all the local elder millennials to enjoy. Then, Google joins Samsung and Apple in not shipping chargers with its new phones! This is ALL APPLE'S FAULT. Meanwhile, Intel is trying it with new gamer-…
 
This week Dan and Dara discuss what makes a good analytics consultant. Since they both have been consultants for many years, and Measurelab is always recruiting for more, they're in a pretty good place to explain what they look for to see if someone would be a good fit.The company values we discuss are tenacity, curiosity, integrity and compassion.…
 
Apple proposes to add controversial machine learning tools to the iPhone to protect children — but is it the right thing to do? Also, hey, new iPhone rumors! Apparently, no amount of questionable activity will prevent us from being consumers in this capitalist hellscape. This episode of Rocket is sponsored by: TextExpander, from Smile: Communicate …
 
This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who t…
 
It's a big week for Rocket Rules: Last week Steam announced its Steam Deck handheld PC, and Netflix announced it was getting into games! But in the middle of all that fun, don't we have time for… some Apple Rumors? You know we do! We always do... This episode of Rocket is sponsored by: Clean My Mac X: Your Mac. As good as new. Get 5% off today. Lin…
 
Christina and Simone are tackling the newest model of the Nintendo Switch with its fancy new OLED screen. Is it the Switch we've been waiting for!? Maybe not!? Is it the Switch we have? Yes. And then, social media companies are facing consequences abroad, while Section 230 is under attack in the United States. This episode of Rocket is sponsored by…
 
It’s another WWDC with Rocket. We’re chatting about the coffers announcements from Apple’s keynote, and giving yet another dramatic update on MoviePass. What could possibly have happened now?! This episode of Rocket is sponsored by: Pingdom: Start monitoring your website performance and availability today, and get instant alerts when an outage occu…
 
Christina and Simone are mourning Christina's Dogecoin dreams. But wait, what's this?? Apple is doing one good thing and two weird ones!? Unprecedented behavior from our problematic fave. Find out what's up on Rocket! This episode of Rocket is sponsored by: Pingdom: Start monitoring your website performance and availability today, and get instant a…
 
This week Simone and Christina are interrogating Apple vs. Epic! Would you download an unspeakable game… to your phone?? Would you?? We'll answer that and more as we examine Apple's puritanical behavior in the courtroom, and then pivot to the crummy future of smart toasters and their ilk, as the chip shortage persists. This episode of Rocket is spo…
 
In a lightning-fast episode we're talking about… yep, the big Basecamp blow-up, and we've got a lot to say. Then finally, Apple vs. Epic is finally before a judge, and lots of fun secrets are coming out! This episode of Rocket is sponsored by: Pingdom: Start monitoring your website performance and availability today, and get instant alerts when an …
 
Catching up on the big unanswered questions… however did the FBI get into the phone in the San Bernadino case? All that and more on this week's Rocket! This episode of Rocket is sponsored by: Privacy: Smarter payments. Get $5 to spend on your first purchase. Pingdom: Start monitoring your website performance and availability today, and get instant …
 
In a ROWDY show, we talk about what we'd like to see from WWDC, and what all the Amazon execs are getting up to on Twitter! This episode of Rocket is sponsored by: Technology Untangled: Join Michael Bird as he untangles innovation through a series of interviews, stories, and analyses with some of the industry’s brightest brains. Squarespace: Make y…
 
We have a PACKED SHOW THIS WEEK, discussing new updates in the NFT world, the sentencing of a notorious Twitter hacker and a shortage of chips that could impact fall phone launches! This episode of Rocket is sponsored by: ExpressVPN: High-Speed, Secure & Anonymous VPN Service. Get an extra three months free. Spox: The best story wins. Get 25% off w…
 
This week we're reviewing some rumors about the iPhone 13 and discussing a California judge's decision to allow that state's net neutrality law to be enforced. This episode of Rocket is sponsored by: Behind the Tech with Kevin Scott, from Microsoft: Join Microsoft’s Chief Technology Officer Kevin Scott for Behind the Tech, a podcast that goes behin…
 
This week we had the first full Nintendo Direct we've had in ages! Plus, this week's big tech news: Apple versus Epic continues, and the fallout of GameStock's wild stock week(s) is here. This episode of Rocket is sponsored by: ExpressVPN: High-Speed, Secure & Anonymous VPN Service. Get an extra three months free. DoorDash: Get 25% off and zero del…
 
We're sounding the ALLEGED APPLE RUMORS KLAXON once again! And this new Macbook spoiler is maybe the most exciting one we've ever heard. Then Christina reviews her new e-ink reader, and Bri rewires a whole Porsche. This episode of Rocket is sponsored by: ExpressVPN: High-Speed, Secure & Anonymous VPN Service. Get an extra three months free. Links a…
 
This week we give updates on the Parler situation, and Christina's long-awaited AirPods Max review! And in exciting news: It's CES week, and this might be our favorite CES ever! Finally, our most-demanded update in Rocket history for dessert. Yep… it's the Cellmate hack. This episode of Rocket is sponsored by: TextExpander, from Smile: Recall your …
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login