show episodes
 
Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
 
Award winning podcast with real life stories about Conversion and Customer Experience Optimization. Discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Conversion Rate Optimization. Past guests include Lukas Vermeer (Booking.com), Els Aerts (AGConsut), Roger Dooley (Brainfluence), Casandra Campbell (Shopify), Andre Morys (konversionsKRAFT), Dave Powell (TomTom), Bart Schutz (Online Dialogue), Stephen Pavlovich (Conversion.com), Weiwei Liu-Schröder ...
 
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
 
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Shonali Bhowmik and Christian Felix

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Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
 
We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
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show series
 
Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My guest this week in the November nonprofits series is Tim Nelson, CEO of Hope For Justice. Hope For Justice is a global organization that works to bring an end to modern slavery by preventin…
 
Do you ever wonder why some brands become the “top-of-mind” choice in an industry when their competitors may offer a better product at maybe even a better price? These brands no longer have to do much work to draw in customers. They simply have fans who continuously come to them in drives. These are the brands that really stand out. They’re the one…
 
A rewarding career doesn’t just happen. It’s built, step by step, opportunity by opportunity, decision by decision. It takes a lot of intentionality to know the right steps to take, the right opportunities to pursue, and the right decisions to make. And no matter where someone is in their career, it can leave them with a lot of questions on how the…
 
Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My guest this week in the November nonprofits series is Joe Pulizzi. Joe was previously featured on the SIMPLE brand podcast episode 33. Joe’s the founder of Content Marketing Institute and Th…
 
Throughout the month of November, we’re shining the spotlight on a number of nonprofit organizations who are doing some really significant work in the world. My first guest in the November nonprofits series is Michael Solomon. Michael was previously featured on the SIMPLE brand podcast episode 46. He’s the co-founder of 10X Management, and he’s the…
 
It's October and the creepy crawly mood is upon us. Shonali has her jack-o-lanterns lit. Christian says there's a chance that he'll be an N95 mask for Halloween. Justin and his family will be "Tre Allegri Ragazzi Morti" (3 Happy Dead Guys!) Our special guests are former actor turned public servant, Assessor-Recorder of San Francisco Joaquín Torres …
 
I’m sure you’ve heard this before, and it’s absolutely true. Success - real sustainable success - takes time. But not only does it take time, it also takes work - strategic, intentional and focused work. And it takes setting up the right decisions and boundaries so that you can ensure you’re always focused on the right work. When you add all of tho…
 
Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets. Throughout this fascinating episode, …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Len Herstein, author of Be Vigilant: Strategies to Stop Complacency, Improve Performance, and Safeguard Success. Over the past couple of decades, too many businesses have continued to operate the same way for decades because "that’s how we’ve always done things." While t…
 
It's September! Fall has arrived and WDEK is not looking forward to the pumpkin spice lattes signage that will soon be everywhere! Justin the Intern joins us from Duluth, Minnesota. Christian and Shonali have just returned from visiting their parents in Chicago and Nashville. They discuss the Jedi mind tricks of their respective parents. The brilli…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Michael Solomon, author of Game Changer: How to be 10x in the Talent Economy! It’s no secret - highly skilled employees bring at least 10 times their value to your organization, maybe even more! When you have highly skilled, 10x high performers in your organization your …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Michalowicz, author ofGet Different: Marketing That Can't Be Ignored! I’m sure you know this - your customers are bombarded with distracting messages and experiences all day, every day. And it’s hard to cut through that clutter. Too many business owners are left fru…
 
Nadia Niakossary, Business Development Manager at RCP Companies in Huntsville, joins the podcast to discuss MidCity District, a mixed-use development by RCP Companies. Nadia describes the evolution of Huntsville and the important role that a city's culture plays in attracting businesses and residents. Additional topics include the Huntsville Amphit…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Christy Wright, author of Take Back Your Time: A Guilt-Free Guide to Life Balance! So many people today are feeling stretched too thin: like they’re overworked, overwhelmed, and overcommitted. And it doesn’t seem like that’s slowing down. At first, you may think that we’…
 
Justin The Intern is the father of a month old baby! Whoa! Christian was mask shamed in Justin's home state. Shonali learns what "bussin" means. It's US Open Tennis Tournament time in NYC and we needed this! Our guests are comedian, performers, writers Merrill Davis and Táhlia Audrí! Merrill currently lives in Los Angeles. She generously shares her…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with John Meese, author of Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One)! Let’s face it. If you’re a small business owner, statistics are not on your side: 20% of small businesses fail within their first year 50% of all businesses …
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Kris Kelso, author of: Overcoming the Imposter: Silence Your Inner Critic and Lead With Confidence! Some of the biggest barriers to our effectiveness are the ones we put up ourselves. And imposer syndrome is one of those barriers I had to overcome if I was going to succe…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with......well, it's just me, Matt Lyles! I’ve been talking with a number of business owners over the past couple of months, and they’re pretty distraught over a couple of things, and they both have to do with their people and a massive labor shortage. On one hand, people are…
 
Congratulations to Justin the Intern and his fiancée Laura on the birth of their baby boy Zachary! While Justin is having a baby, Jason Lam takes over introduction honors. Within a month, tides have turned and Covid-19 (Delta variant) is back. The "normalcy" we discussed last month is no more. Shonali attended her first super spreader event and Chr…
 
Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and…
 
Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with J.J. Peterson, co-author of: Marketing Made Simple! When I look across the marketing landscape, Storytelling is still one of the biggest buzzwords today. Most any, and every, CMO likes to tell you that they embrace storytelling in their marketing. But here’s the thing, s…
 
Happy Pride Everyone! We celebrate our friends and our fashion icon former guest Jack Dwyer! June was the first month in a year and a half that we were social in a seemingly "normal" way. Shonali's exhausted already. Our first guest is Cisco Bradley! He's an Author, Professor of Cultural & Social History, Free Jazz & and Experimental Music Aficiona…
 
Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. Lis…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Mike Kim about his new book: You Are the Brand! How are some people able to use their personal brand to create a stellar career while others either struggle in their career or simply gradually move forward, at best? Or how are some others able to create six- or seven-fig…
 
Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX. In this episode, we talk about the go…
 
Orchestra Partners Principal Hunter Renfroe and Development Manager Caroline Jenkins join the podcast to share how Orchestra Partners' mission and approach sets them apart from other Alabama developers, how Orchestra Partners has evolved over the last six years, the projects they currently have going on in Birmingham, and what's next for the compan…
 
Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Lisa Bodell about lessons from her book: Why Simple Wins! Do you ever find yourself so busy - or worse yet - do you ever find your team so busy and you look and realize that the majority of their time is spent in too many meetings, spent on too many minutiae tasks, spent…
 
In this week’s episode of the SIMPLE brand With Matt Lyles podcast I talk with Josh Miles about lessons from his book: Bold Brand 2.0! If you’ve been listening to the SIMPLE brand podcast for a while, then hopefully you know the best way to brand out from the crowd is to be different. Like Sally Hogshead says, “Different is better than better.” But…
 
James Lomax, director of asset management and leasing at Corporate Offices Properties Trust (COPT) joins the podcast to share his perspective on office and retail commercial properties post-pandemic and his insights on what to expect in these sectors in the future. AT COPT, James is responsible for market performance of revenue generating assets at…
 
Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the co…
 
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