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Tune into Suite Spot, the hotel marketing podcast by Travel Media Group. Twice a month, we’ll zero in on a topic relevant to hoteliers today. Learn about hotel marketing news and expert tips to help your hotel compete online. Topics we’ll cover include trends in social media, online reviews, and how travelers search for hotels online today to help hoteliers stay on top of industry trends and keep up with the competition. Suite Spot is hosted by Travel Media Group brand ambassador Ryan Embree ...
Cause an Affect: a Thesis podcast, hosted by Ryan Buchanan, explores the human stories of entrepreneurs and change-makers who are causing a positive affect on their communities. There is a common set of values around the importance of equity that we all share on the podcast. These interviews dive deep into the formative experiences that helped shaped who they are today and go deep into their pathways to leadership!
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Suite Spot: A Hotel Marketing Podcast
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66 – 5 Ways To Attract Groups Using LinkedIn
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In the first Suite Spot episode of 2021, host Ryan Embree identifies five unique ways hotels can attract groups using LinkedIn. Ryan shares tips on how to optimize your hotel’s LinkedIn and get your employees at the property involved. He talks about the importance of making the right connections on LinkedIn, including the best groups and associatio…
On this year-end edition of the Suite Spot, we welcome Travel Media Group’s Vice President and General Manager, Dana Singer to the podcast. Host Ryan Embree reflects with Dana on the events of this crazy 2020 calendar year. Dana reviews some of the adjustments that Travel Media Group has made in response to the COVID-19 pandemic and its impact on t…
In this episode of Suite Spot, we announce another exciting update for 2020: the addition of LinkedIn to Travel Media Group’s social media solution. Host Ryan Embree is joined by the leader of the product development team, Jason Lee to discuss this powerful B2B social platform. Jason shares what makes LinkedIn unique from other social platforms and…
In this special edition of the Suite Spot, our review response team at Travel Media Group analyzes and identifies the Top 5 sentiment tags of 2020. Host Ryan Embree is joined by Product Director, Patrick O’Brien to discuss COVID-19’s impact on traveler reviews and each of the most popular sentiment tags. Patrick also shares some best practices on h…
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62 – Capturing Leisure Travel This Winter
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In this episode of the Suite Spot, host Ryan Embree helps hoteliers prepare for the upcoming 2020 winter season and shares his thoughts on what to expect. Ryan takes a look at two major factors impacting travelers’ booking decisions this winter: the weather and area-specific COVID-19 restrictions. He walks through multiple examples of social posts …
In this episode of the Suite Spot, we highlight the launch of Travel Media Group’s OneView® Feed 2.0. Jason Lee, VP of Product & Technology, joins host Ryan Embree to talk about this exciting update and what it means for TMG’s hotel partners. Jason shares how social media and online reputation have evolved since the initial launch of TMG OneView® b…
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Suite Spot: A Hotel Marketing Podcast
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60 – Marketing Your Hotel To Gen Z Post-COVID-19
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In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group’s Marketing Coordinator, Marissa Kinzel, to discuss marketing your hotel to Generation Z post-COVID-19. Ryan and Marissa break down key characteristics and traits of Generation Z and explore how hoteliers can appeal to them by using online communication channels lik…
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Suite Spot: A Hotel Marketing Podcast
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59 – 2020 Skift Global Forum Special Edition
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In this special edition of the Suite Spot, we discuss the recent 2020 Skift Global Forum. Host Ryan Embree had the opportunity to virtually attend the event, which brought together some of the biggest names and brands in the travel industry. In this episode, Ryan shares his five biggest takeaways from the 3-day forum. Listen as he reveals the thoug…
In this episode of the Suite Spot, we talk to Client Success Representative and social media enthusiast Jessica Pickering. Jessica joins host Ryan Embree to share inventive ways to spark creativity and engagement on your hotel’s social media. Ryan and Jessica cover how different social platforms can be leveraged uniquely to achieve property objecti…
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Suite Spot: A Hotel Marketing Podcast
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57 – Multi Property Reporting & Capabilities with TMG OneView®
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This episode of Suite Spot is all about the multi-property functionality of Travel Media Group’s user-generated content management system: TMG OneView®. Host Ryan Embree is joined by VP of Product Development & Technology Jason Lee to review how management groups and multi-property owners are leveraging this tool to streamline and optimize hotel op…
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Suite Spot: A Hotel Marketing Podcast
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56 – COVID Hotel Industry Trends With Jan Freitag Pt. II
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In another special edition of the Suite Spot, Senior Vice President of Lodging Insights at STR, Jan Freitag returns to the podcast for an insightful conversation. Jan and his team at STR are continuing to closely monitor industry data and trends post-COVID-19.Jan and Ryan discuss changes in the industry since they last spoke in June (You can hear t…
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55 – Adapting Your Hotels Website During COVID-19
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In this episode of Suite Spot, we talk about the adaptations hoteliers are making to their property websites in the midst of this pandemic. Travel Media Group Senior Website Product Analyst, Stephanie Courtois, joins host Ryan Embree to share how she, alongside the Travel Media Group product team, prepared our hotel partners' websites for COVID-19 …
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54 – The Changing Traveler Experience: 2019 vs 2020
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In this episode of Suite Spot, Ryan Embree reflects on some of the post-pandemic effects of our everyday lives when it comes to travel. Ryan recounts the significant changes to the traveler experience of a hotel stay in summer 2019 versus summer 2020. He talks about how hoteliers have adapted their websites, social media, and online reputation to m…
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53 – Responding To COVID-19 Online Reviews
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In this episode of the Suite Spot, we discuss what to do when your hotel receives an online review related to the COVID-19 pandemic. Host, Ryan Embree, is joined by review response expert and Respond & Resolve™ Product Manager, Kristeena Seckinger, who walks us through which COVID-19 red flags to watch out for in your hotel’s online reviews and how…
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52 – Building Traveler Confidence for COVID Recovery
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In this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests' comfort level. Ryan and Anne start by discussing the evo…
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Cause an Affect
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Traci Rossi, Executive Director of Friends of the Children- Portland
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And just a month later, the brutal murder of George Floyd has sparked so many powerful conversations within the organization about racial equity. Traci is a natural leader and feels that running Friends of the Children- Portland is her calling. Growing up in NE Portland, Traci tells her story of living 2 lives — one in her predominantly African-Ame…
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Suite Spot: A Hotel Marketing Podcast
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51 – COVID Hotel Industry Trends With Jan Freitag
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In this special edition of the Suite Spot, we sit down with Senior Vice President of Lodging Insights at STR, Jan Freitag. Jan and his team at STR have been hard at work collecting and analyzing hotel data across the globe during the COVID-19 pandemic.Jan and Ryan take a look at how the COVID-19 crisis compares to past industry crises and how to lo…
In this episode of the Suite Spot, we celebrate another hotel digital marketing innovation created by Travel Media Group’s product development team led by VP of Product & Technology, Jason Lee. Host Ryan Embree is joined by Jason to discuss 1st Impression Score®, a first of its kind hospitality and reputation metric.Jason shares what separates 1st …
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Alice Tang, Personal Finance Keynote Speaker
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Alice shares her story of growing up in Hong Kong and being the first in her family to graduate from college (halfway around the world at University of London). She also overcame a huge fear of public speaking and is a prominent keynote speaker on empowering women (and some men as well) on taking control of their financial lives.…
In this episode of the Suite Spot, we discuss the stories and sentiments that we have been hearing from our hotel partners across the country who have been impacted by COVID-19. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss how his team has evolved their conversations with our partners to support hotels …
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Felicia Tripp Folsom, Executive Director of Emerging Leaders
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Felicia is a long-term data queen and knows that showing (not telling) results leads to funding and growth of key initiatives that deliver systemic changes for thousands of folks who've been overlooked or struggled because of their race or gender or identity.By Ryan Buchanan
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48 – Reputation Management During COVID-19
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In this episode of the Suite Spot, host Ryan Embree is joined by TMG's Product Director Patrick O’Brien to discuss the role that online reputation plays during COVID-19.Ryan and Patrick break down the influential power that online reviews are playing in consumer’s booking decisions during this time and the potential negative and lasting impact a ba…
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Kate Day, co-founder of Dovetail Workwear
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This podcast covers entrepreneurs like Kate Day who have a positive affect on their community, and what’s fascinating to me about Kate's story is that she created a powerful community in a few years that I never knew existed - women who garden or work outside who also want to feel good and have a sense in dignity in going out in public without havi…
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Suite Spot: A Hotel Marketing Podcast
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47 – Crisis Management for Hotels During COVID-19
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In this episode of the Suite Spot, we continue sharing helpful insights and tips to help hoteliers combat the unprecedented COVID-19 crisis. Host Ryan Embree is joined by Travel Media Group’s Director of Marketing, Anne Sandoval, to discuss 5 Strategies of Crisis Response.Anne, who studied crisis management and has a graduate certificate in corpora…
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Interview with Bob Buchanan (thank you, Dad)!
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I’m here with my Dad, Bob Buchanan. He happens to also be the best man in my wedding 19 yrs ago and my life + business mentor who invariably has a life lesson in nearly every conversation we have - it’s exhausting but endearing. Dad is a third-generation real estate developer and has run Buchanan Partners in the Greater Washington DC area for nearl…
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Cause an Affect
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Interview with Sharon Buchanan (thank you, Mom)!
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I’m here with my Mom, Sharon Buchanan. She’s one of the most loving, engaging, dynamic, and entertaining people I’ve ever known. Mom is also an entrepreneur + founder of an art consulting company called Artists Circle that she started 48 years ago. Mom is the center of the family and has made a name for herself as a true leader in the art community…
In this episode of the Suite Spot, we continue our discussion on COVID-19 and the virus’s impact on the hotel industry. Host Ryan Embree welcomes Jason Lee, Vice President of Product & Technology, back to the Suite Spot to get his perspective and insights on this unprecedented global crisis. With years of experience as a hotel owner and general man…
In this episode of the Suite Spot, we discuss the COVID-19 crisis facing hoteliers around the globe today. Host Ryan Embree helps navigate these unprecedented times in the hospitality industry and shares words of encouragement on behalf of Travel Media Group.Ryan discusses the vital role that communication channels like social media and online revi…
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Suite Spot: A Hotel Marketing Podcast
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44 – Experiential Travel Featuring Kirk Pederson
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In this episode of The Suite Spot, we discuss how embracing experiential travel helps hotels make lasting connections with their guests. Ryan welcomes President of Sightline Hospitality, Kirk Pederson to the podcast to discuss how to implement experiential travel in meaningful ways.Kirk shares his hospitality experience, complete with examples of i…
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Cause an Affect
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Ben McKinley, founder of Cascade Web Development
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By Ryan Buchanan
In this episode of the Suite Spot, we discuss how to improve your hotel’s city rank on TripAdvisor, no matter where your property currently stands. Host Ryan Embree is joined by guest Patrick O’Brien, TMG's Product Director and reputation solutions expert. Ryan and Patrick explain how to achieve both short- and long-term reputation goals for your h…
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Su Embree, co-founder of Emerging Leaders
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By Ryan Buchanan
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Kali Thorne Ladd, founder of TASTE for Equity
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By Ryan Buchanan
In this episode of the Suite Spot, host Ryan Embree is joined by Vice President of Product and Technology, Jason Lee, to walk through the emergence of content marketing and the importance of strategic social media for the hotel industry. Jason and Ryan discuss social media as “the great connector” and how hoteliers can use occupancy drivers like ev…
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Cause an Affect
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Jelani Memory, founder of A Kids Book About
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By Ryan Buchanan
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Lou Radja, What's your Personal Hashtag for 2020?
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1:14:55
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By Ryan Buchanan
On this special edition of the Suite Spot, we host Travel Media Group’s Vice President and General Manager, Dana Singer. Ryan Embree and Dana share thoughts on what sets the Travel Media Group experience apart for our hotel partners. Ryan and Dana take a trip down memory lane and reflect on Travel Media Group’s successes and achievements of the las…
By Ryan Buchanan
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Cause an Affect
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Doug Johanson, CEO of Vista Capital Partners
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By Ryan Buchanan
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Shari Dunn, Executive Director of Dress for Success Oregon
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54:10
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By Ryan Buchanan
In this episode of Suite Spot, Ryan Embree reflects on the past year and past decade, focusing on trending Google searches in the hotel industry. Ryan reviews which travel-related search terms have risen in popularity in the 2010s and which search terms have all but disappeared in the modern-day traveler’s search. He shares best practices and tips …
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Suite Spot: A Hotel Marketing Podcast
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39 – Prepping Your TripAdvisor Listing for 2020
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In this episode of the Suite Spot, we share how to get your hotel’s TripAdvisor listing ready for the new year. Host, Ryan Embree, is joined by Respond & Resolve™ Product Manager, Kristeena Seckinger to walk through the process of claiming and optimizing your hotel’s Tripadvisor profile.Kristeena and Ryan tackle some frequently asked questions abou…
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Cause an Affect
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Duncan Campbell, Founder of Friends of the Children
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Duncan Campbell, founder of Friends of the Children, grew up tough with mom and dad most often drunk or in jail, and he used that as motivation to become one of Oregon's most successful entrepreneurs with starting + growing a timber investing company Campbell Global and then starting Friends of the Children, Oregon's #1 Most Admired Non-profit for …
In this special edition episode of the Suite Spot, we discuss the recent 2019 Phocuswright Conference in Fort Lauderdale, FL. Host Ryan Embree is joined by VP of Product & Technology, Jason Lee, and Customer Success & Operations Manager, Edwin Pomales, to discuss key takeaways from the event. Listen as Jason and Edwin share their perspective on the…
The cops drove him to a homeless shelter and the Exec Director vouched for him to get 100% government assistance to pay rent for a year. Even with that, he got denied from dozens of vacant apartments because of his eviction + credit history. That gave Tyrone the idea to start OneApp, which is now rapidly transforming from a free rental application …
In this episode of the Suite Spot, we talk about a different type of guest at your hotel: pets. Host Ryan Embree is joined by Director of Marketing and pet lover Anne Sandoval to talk creative ways to market your pet-friendly hotel to travelers.In the What’s News segment, Ryan shares some incredible statistics from a Booking.com report about pets a…
When asked who inspires her most right now, she gives a key insight about Portland, describing a man on the Ross Island bridge who makes hats and invariably has a smile on his face. “He doesn’t have a sign, he hasn’t asked for anything. But he is just there working his craft every day.”By Ryan Buchanan
In this episode of the Suite Spot, we dedicate our time to helping hoteliers navigate through major changes and transitions that happen at their properties. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss overcoming 5 major challenges that most hotels face at one time or another. From planned changes like …
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35 – Leveraging User-Generated Content for Hotels
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In this episode of Suite Spot, Ryan Embree discusses the importance of user-generated content in the hotel industry. Ryan shares where to locate user-generated content about your hotel online and how to leverage that information to better your business. He provides best practices on how to find issues shared in user-generated content like reviews a…
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34 – Social Media: Prepping For The Slow Season
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In this episode of the Suite Spot, we help hoteliers prepare their properties for the slow season by discussing the best ways to optimize their hotel’s social media profiles. Kelly Albritton, Senior Product Analyst, joins host Ryan Embree to share insights from her experience working in Travel Media Group’s social media department. Ryan and Kelly c…
