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On this episode of The CPA Marketing Genius, Salim is joined by author, academic, and expert on leadership in business, Dr Michael Useem. Together, he and Salim discuss the habits, mindset, and the skills needed to be an effective business leader in today's world! Also, we get some insight into the lessons Dr. Useem learned while interviewing 9 thr…
 
In this episode of The eCommerce Money Map, Salim is joined by author, academic, and expert on leadership in business, Dr Michael Useem. Together, he and Salim discuss the habits, mindset, and the skills needed to be an effective business leader in today's world! Also, we get some insight into the lessons Dr. Useem learned while interviewing 9 thri…
 
In this episode of "The CPA Marketing Genius," Salim is joined by Terry Dean, who went from delivering pizzas to becoming one of the earliest online marketers in what Terry refers to as the "stone ages" of the world wide web! Join Terry and Salim as they discuss the power of having a strong email list, strategies for standing out from your competit…
 
In this episode of The eCommerce Money Map Podcast, Salim is joined by social media marketing expert and owner of "Bright Red Marketing" Dahna Borg! Together, they discuss the impact marketing can have on an eCommerce business, strategies behind online marketing, finding unique inspiration in an extremely creative medium like social media, and so m…
 
In this episode of The CPA Marketing Genius, Salim is joined by tax resolution expert Jassen Bowman. Jassen shares with Salim his story of how he went from being homeless to traveling the world while operating his own remote practice! Listen along as Jassen provides insight into the world of tax resolutions and shares some useful tips and strategie…
 
In this episode of the eCommerce Money Map, Salim is joined by Sedrick Lee, the founder of Chamuel Products. Sedrick provides insight on his experience retiring from his 9-5 job and making Chamuel Products work as a successful career alternative, plus all the lessons he learned along the way! He emphasizes the importance of having solid products, b…
 
In this episode of The CPA Marketing Genius, Salim discusses the importance of having strong and meaningful relationships with your clients. By establishing a strong client touch plan, you can create ample opportunities for client referrals, client retention, and an increase in work flow for existing clients! If you don't have this yet, listen to t…
 
In this Episode of The eCommerce Money Map, Salim is joined by fellow eCommerce business owner and online retail coach Katharine Miller. Together, the pair discuss what led Katharine to the point of exhaustion when starting her business, how eCommerce helped her find balance in her life, and what she has learned using her experience to help other e…
 
In this episode of The CPA Marketing Genius, Salim shares three critical tools you can use to attain and maintain true success! Throughout the episode, Salim emphasizes the importance of following his rule of 72, avoiding falling for the shiny object syndrome, and the crucial importance of truly focusing on your tasks at hand. By using these method…
 
In this episode of The eCommerce Money Map Podcast, Salim is joined by his business partner Shaw to discuss eCommerce business strategies that will help you to avoid making critical mistakes and overcome adversity! Together, the duo covers Salim's rule of 72, the importance of having a good team behind you, and key data points you should be attenti…
 
In this episode of The CPA Marketing Genius, Salim reflects on the two main reasons why those with their own firm may not be achieving their goals. Have you lost track of the reason behind starting your own firm? Are you operating in the right mindset to push towards and beyond your goals? Throughout the show, Salim provides insight on ways you can…
 
In this Episode of The eCommerce Money Map, Salim sits down with seven-figure eCommerce businessman and Tru Earth co-founder Ryan Mckenzie. Ryan shares with Salim the trials, tribulations, wins, and lessons learnt along his journey with Tru Earth. Listen to find out how Ryan went from starting with nothing, to having 135,000 active subscribers that…
 
Today on the CPA Marketing Genius Podcast we’re speaking with retired Disney executive and author Lee Cockerell. Lee tells us about how he went from college dropout to executive vice president, the secrets to building a great team, and how to insert some “Disney magic” into your own business. Thanks for listening to the CPA Marketing Genius Podcast…
 
Welcome to the first episode of The CPA Marketing Genius Podcast! In this episode we introduce you to our host, Salim Omar. We talk about his background, how he came up with CPA Marketing Genius, and about what you’re going to hear on future episodes of the podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simple…
 
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com or on your favorite podcast directory. Don’t forget to like and subscribe! If you want to learn more about Salim and CPA Marketing Genius, please visit cpamarketinggenius.com Thanks for tuning in; we’…
 
Today on the eCommerce Money Map Podcast we’re interviewing Chris Brewer from OMG Commerce. Chris shares his insights into digital marketing, where eCommerce businesses are “missing it” right now, as well as the importance of following up! If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast d…
 
Today on the eCommerce Money Map Podcast we’re interviewing successful Amazon seller and host of the Women on Amazon podcast, Regina Peterburgsky. She shares her insights into entrepreneurship, the Amazon Marketplace, and the success she’s had building a seven figure brand. If you’d like to hear more episodes, you can find them at ecommercemoneymap…
 
Today on the eCommerce Money Map Podcast we’re interviewing entrepreneur, business coach, and host of the eCommerce Master Plan podcast Chloë Thomas. Salim & Chloë cover some key topics such as important techniques for eCommerce marketing, the need for customers to have an emotional connection with their purchases, and how implementation and optimi…
 
In this episode, Salim interviews accountant, podcast host, and cloud-based apps expert Heather Smith. They talk about eCommerce dataflow, why eCommerce business owners should seek out a specialized accountant, and what a cloud-based app stack might look like for a typical eCommerce business. If you’d like to hear more episodes, you can find them a…
 
Welcome to the first episode of The eCommerce Money Map Podcast! In this episode we introduce you to our host, Salim Omar and his business partner, Shaw Amirkhizi. We hear about their backgrounds in accounting & eCommerce, as well as their new business venture: The eCommerce Accounting Hub. We’ll also share why you should listen to this podcast, an…
 
Key Points Clayton Oates, Founder of QA Business, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Opportunities & Problems Time & Money Technology Trust Small businesses Final thoughts Resources: The Future of the Professions by Daniel Susskind and Richard Susskind The Johari Window : www.communicationtheory.org/the-johari-win…
 
Key Points Salim Omar, Author, Practicing CPA & CPA Practice Coach, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background Lifestyle practice The creation of a lifestyle practice The ideal client The team The client experience Saying no Being an advisory Family Final thoughts Contact Salim Omar: Website : www.cpamarketingg…
 
Key Points Tony Tropeano, Xero Advisor, CPA Technologist, & owner at Accountant in a Box, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background The beginning Personal life Working my own hours Using automation Pricing Marketing Sales process Operating module Lifetime value Final thoughts Contact Tony Tropeano: Website : w…
 
Key Points Orin Wilson, Co-Founder of My Practice Advisor & Partner & Director of Firm Development for Jacob’s and Company CPAs, in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background The way accountants think Making the change Adding value to your life and business Automating for the better Final thoughts Contact Orin Wil…
 
Key Points: Jon Lokhorst, Former CPA and Founder of Lokhorst Consulting, in conversation with Naren Arulrajah Introduction Background Self-Leadership Your unique ability The blind spot Branding & marketing Final thoughts Contact Information: Website : www.lokhorstconsulting.com LinkedIn : https://www.linkedin.com/in/jonlokhorst/ The post The journe…
 
Key Points: Shehan Chandrasekara, CPA and CFO at Jag CPA’s & Co., in conversation with Ekwa Marketing CEO, Naren Arulrajah Introduction Background Mindset & language of tech clients Differences in traditional and tech mindset Adding value as a CFO Metrics and business models Adding value to clients Final thoughts Contact Shehan Chandrasekara: Websi…
 
Key Points: Peter Martinsen, CPA and Managing Member of Peter H. Martinsen CPA, in conversation with Naren Arulrajah Introduction Background The differences Providing value Being involved all year Marketing Systems A typical day Final thoughts Contact: Linkedin Twitter The post Staying efficient year-round and adding value to yours and your clients…
 
Key Points: Dr. Sean Stein Smith, Personal Finance Expert, in conversation with Naren Arulrajah Introduction Background Crypto Currency Blockchain Joining Blockchain Public and private key Process of Mining Top 3 questions Final thoughts Linkedin Twitter The post An inside look at Blockchain and how it works featuring Dr. Sean Stein Smith appeared …
 
Key Points: Janine Rogan, Finance Writer, Speaker & Tax Specialist, in conversation with Naren Arulrajah Introduction Background Taking the opportunity Speaking Use your experience Mentoring Advice to those starting out Women in business Final thoughts Website: www.janinerogan.com The post Taking risks and using opportunities to grow your business …
 
Key Points: Joshua Lance, Lance CPA Group and Entrepreneur, in conversation with Naren Arulrajah Introduction Background Outsourcing services Targeting specific audiences Building a business Your team Purposes of your teams Marketing and sales The human side Final thoughts Website: www.lancecpa.com Email: josh@lancecpa.com The post Growing a small …
 
Key Points: Garrett Wagner, CEO and founder of C3 Evolution Group, in conversation with Naren Arulrajah Introduction Background The entrepreneur Automating the work The journey of becoming an entrepreneurial CPA The skills of a CPA Taking the time to talk to your client Advising your clients Balancing time as an entrepreneurial CPA Teaching to help…
 
Key Points: Joe Bailey and Ben Condon, BC Consulting, in conversation with Naren Arulrajah Introduction Background The cannabis industry Records and documentation Getting into the industry Main business focus Starting a business from scratch Cannabis and taxes Final thoughts Website: b-cconsulting.com The post CPA’s in the Cannabis Industry Joe Bai…
 
Key Points: Carl Reader, Entrepreneur and Accountant, in conversation with Naren Arulrajah Introduction Background A typical day The journey Life of the accountant Creating your own freedom Getting out of the trap Using technology & systems Final thoughts Website: www.carlreader.com Facebook: www.facebook.com/carlreader/ The post Creating your own …
 
Key Points: Chris Hooper, CEO Accodex, in conversation with Naren Arulrajah Introduction Background The influence of technology Xero Cloud accounting Automation Why many firms haven’t switched over Advantages Business intelligence Mindsets Culture & Leadership Final thoughts LinkedIn: linkedin.com/in/christopherhooper/ Twitter: twitter.com/chrishoo…
 
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