show episodes
 
Looking for ways grow your natural food or beverage business? Find actionable tips and insights from industry experts regarding why building a strong brand strategy matters not only to connect with your ideal audience but also when building relationships with external stakeholders like buyers, suppliers and investors. Continue the conversation by joining the Real Food Brands Marketing Round Table group on Facebook! Brought to you by Real Food Brands (www.RealFoodBrands.com) and hosted by Kat ...
 
Loading …
show series
 
Wrap yourself in the reverb-drenched guitar-driven songs from Brighton-based Juanita Stein, sometimes seen fronting the band Howling Bells (originally from Sydney, Australia.) Inherent in her music is a love of pop, psych, and rockenroll from the 1950s and 60s, mixed with some American country, folk, and the Blues. On her latest album, Snapshot, wr…
 
London-based Sam Amidon has a reputation for having collected, re-imagined, and performed American traditional tunes or other folk music in unconventional ways. The Vermont-born singer/fiddler/banjoist/guitarist is the scion of a legendary family of shape-note singers, has fallen in with New Music folks like Kronos Quartet, Nico Muhly and Icelandic…
 
Songwriter Thao Nguyen performs with one of the best band names in the business: Thao And The Get Down Stay Down. Their 2013 album We The Common, marked a turning point both in Nguyen's musical career and in her life. During a hiatus from touring and recording with the band (Thao released a collaborative album with singer-songwriter Mirah in 2011),…
 
Alabama native Naomi Shelton came to Brooklyn as part of The Great Migration of African-Americans out of the South, and she brought along her deep affection for gospel and soul music. Her collection of gritty grooves and commanding vocals recalls both her Daptone labelmate, Sharon Jones, and R&B-infused rock bands like Alabama Shakes. Shelton sings…
 
When most people think of marketing, they think about promotion—pushing out your message to people and hoping they’ll decide to buy. But who wants to be “marketed” to anymore? Instead, what if we thought of marketing as connecting? For this week’s Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva lays out a…
 
Hailing from New Zealand’s Southern port town of Lyttelton, Aldous Harding digs deep into classic folk music with her acoustic-based brooding songs. Her music is utterly captivating, yet melancholy and bleak; the arrangements are delicate, simple, and elegant - with subtle harmonies, perhaps a touch of fiddle or keyboard, supporting acoustic guitar…
 
Lomelda is the stage name of Texas-born singer and guitarist Hannah Read. The distinction between Lomelda and Hannah is one she wrestles with on her new album, called “Hannah.” She has a remarkable voice and her songs can swing from softly sung ballads to roaring guitar-based rock; and those songs can cover topics like family, music, creativity, an…
 
New Orleans has produced plenty of remarkable singers, but few of those native sons and daughters sing quite like the legendary Aaron Neville. He joined us in 2010 to talk about one of his first loves – gospel music - and his album I Know I’ve Been Changed. That release marked 50 years of recording for him and featured fellow New Orleans heavyweigh…
 
Singer-songwriter Randy Newman's 50-plus year career has been filled with lyrical commentating on America’s brightest—and bleakest—moments. In 2011, he had just released the second volume of “The Randy Newman Songbook.” Randy joined us live in the studio to talk about chronicling his life's work on the three-volume retrospective, which features str…
 
Now that we’ve reviewed how to create a brand strategy in the past 3 episodes, hopefully you are excited to put those ideas into action! As you work to bring your brand strategy to life and move into the brand strategy activation phase, however, there are a few common mistakes you can avoid by learning from other emerging food brands. This week for…
 
Ben Harper is a three-time Grammy winner, a singer/songwriter/producer and multi-instrumentalist who’s played in a wide variety of styles and with a Who’s Who of famous musical colleagues. But his upcoming album, Winter Is For Lovers is just Harper and a single lap steel guitar, inspired by the so-called American Primitive style of the late John Fa…
 
Back in 2008, the English singer-songwriter Adele turned heads with her hit “Chasing Pavements" from an album called 19. Then in 2011, she released what would become a juggernaut of a record, called 21. Adele joined us to talk about it just about a week before it came out, and gave us a sneak preview with a live performance of her huge hit, "Rollin…
 
Monte is the project of Simón Mejía of Bomba Estéreo, whose new record Mirla is a meeting of electronic dance, ambient music, and environmental sounds. Mejía describes how he was inspired by the traditional folk music of Colombia, and Indigenous music from all over the Americas, which is largely based on bird sounds and natural sounds. So, Mejía go…
 
Simone Dinnerstein avoided the child prodigy route in her career – taking her time to mature and avoiding the "competition circuit" - catching the ears of many by playing the works of J.S. Bach, including The Goldberg Variations. The Brooklyn-based concert pianist returns to the studio to perform selected Bach compositions, specifically the Inventi…
 
During this three-part Brand Strategy series, we’ve covered competitors and customers, so now it’s time to look at the final C: Company. This is where we put together all of our inputs and start to look at outputs. Get specific about these components of company strategy, and you’ll figure out how to really set your brand apart. Today on the Real Fo…
 
Millions know Suzanne Vega’s hits, like “Luka” and “Tom’s Diner.” Since her debut album in 1985, she has been one of America’s leading songwriters; but her new album recorded last year at the Café Carlyle, An Evening of New York Songs and Stories, shows that she is even more specifically one of the great New York City songwriters. For this podcast,…
 
Singer, violinist, songwriter, composer, and arranger extraordinaire Owen Pallett has recently released a new album, Island, full of some of their most ambitious music yet. And that's saying something. (Pallett says that "there are more parts than a Ligeti score.") Pallett is known both for their own music: several albums of songs, the film score f…
 
Figuring out your core consumers, aka the biggest fans of your brand, can be one of the hardest parts about building a food or beverage business, but it’s critical to your success. Luckily, there’s a tool to help you get specific about what you want to do: an ideal consumer profile. Today on the Real Food Brands Marketing Podcast, host and Food & B…
 
Since releasing their first album together in 2004, the band CocoRosie has beaten its own path through a thicket of musical styles. You’ll hear elements of indie rock, freak folk, electronic music, and hip hop, but CocoRosie are not bound by any of those genres. The two American sisters who make up the band, Bianca and Sierra Casady, have brought t…
 
In 2010, jazz singer Gregory Porter made a big splash with his first outing, Water, billed as “an album of love and protest.” Porter, a New York-based Californian who spent long years in musical theatre, was nominated for a Grammy in the Best Vocal Jazz Album category for the record. Gregory Porter talks about his love of Nat King Cole, and about t…
 
By the age of 21, Richard Thompson had already helped to define the sound of 60s folk-rock with his band Fairport Convention. He emerged as a leading songwriter of his generation in a series of albums with his then-wife, Linda Thompson, culminating in one of the most harrowing breakup albums ever made, Shoot Out The Lights in 1982. Since then, he’s…
 
From the 1940s to the 1960s, Eva Garza’s voice could be heard singing Mexican rancheras throughout Latin America. Though her story and music is largely forgotten today, her genes live on: Garza's great-niece is the Texas singer-songwriter Carrie Rodriguez. In 2016, she released Lola, a bi-lingual record that combines her own Americana sound with th…
 
We talk a lot about how Brand Strategy is the North Star for your food business that helps you align your team and guide them in the right direction towards your Purpose & Vision. And while we already have some great episodes devoted to the topic (see below for links), we wanted to put everything together in one place to really walk you through eac…
 
Thundercat is Stephen Bruner - an electric bassist and vocalist who racked up some serious cred through his session work and touring with Erykah Badu and Snoop Dogg. Since that time, he's parlayed that success into his own solo career; after impressing Flying Lotus while playing on his 2010 album Cosmogramma, the esteemed producer ended up working …
 
Bruce Hornsby wrote a classic pop song with “The Way It Is” in 1986 (later sampled by Tupac Shakur for "Changes.") But his new album, Non-Secure Connection, is full of unexpected collaborations with Jamila Woods and Vernon Reid, and the late Leon Russell, as well as sounds drawing from contemporary classical music, hazy drones, driving minimalism, …
 
S.G. Goodman writes songs that deal with the hard lives and hard truths of the rural south. She's a farmer's daughter with a high lonesome sound to her voice who grew up singing in church. Her album Old Time Feeling is about being a progressive, gay songwriter who lives in and loves her conservative Western Kentucky community. She joins us via the …
 
Loading …

Quick Reference Guide

Copyright 2020 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login