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Hosted by award winning veteran radio and television anchor, journalist, and marketing/public relations professional Sam Yates, this is a compelling show for seniors, about seniors, and featuring seniors. The Great American Senior Show delves into topics that impact senior health and wellness; updates pandemic policies; is a forum for multi-political views; details financial and investment information; answers questions about aging and living longer; provides expert commentary from special g ...
 
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
 
Marketing Trends is your #1 podcast for all things marketing. Twice a week you’ll get to hear interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field. Tune in to hear the war stories and best practices from marketers who helped build the Fortune 500.
 
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Selling to Enterprises

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Selling to Enterprises

Selling to Enterprises | B2B Sales

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'Selling to Enterprises' is a humble effort to discuss and learn from the experiences of various leaders with a focus on selling to Enterprises. Zia interviews senior corporate executives (top decision makers & key influencers) , business advisors, sales leaders ( quota-carrying reps & sales heads) and key business / P&L heads, to discuss various topics related to selling to Enterprises. Please write to zia@sellingtoenterprises.com with your feedback and suggestions. Thanks for listening.
 
In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.
 
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show series
 
Predicting exactly how much growth to expect (or strive for) in your business can be tricky to forecast. This week we look to Amy Cook, CMO of Simplus, Amy has grown, scaled, and been a part of many merging teams throughout her career. Their growth has been rapid and expansive, which definitely required great leadership. “Simplus was doing a few mi…
 
In the world of cyber security, one name stands out. Scott Schober has been the guest on countless news and information shows including Fox News, CNN, MSNBC, OAN, CBS and NBC to name a few here in the United States alone. He is also the author of a very important book for senior citizens called Senior Cyber, Best Practices for Your Golden Years. Sc…
 
It's the "C" word that no one wants to hear. Cancer. The Great American Senior Show brings attention to Breast Cancer Awareness Month with a candid and revealing interview with 11-year breast cancer survivor Patricia Worrow. We learn how Worrow was informed she had breast cancer and how she reacted not in fear but in a protective mode because it wa…
 
Let’s go to the moon!’ ...is a great and lofty goal, but it doesn’t mean much if you or I say it. Why? Because, just guessing, you don’t have an actual plan for how to do that, or the means, for that matter. Point is, you need an actual plan, with real numbers and defined goals, and set time frames in order to achieve your goals. My guest this week…
 
Learn more about Asia and RevGenius; Asia’s LinkedIn Asia’s Article on Sales Hacker RevGenius LinkedIn Page RevGenius Website Join the OpsStars Community Episode resources: The OpsStars Podcast Website LeanData on Linkedin LeanData on Facebook LeanData on Twitter Talk to the Host You can send any other podcast recommendations, questions to ask, epi…
 
The year is nearly over and the US Environmental Protection Agency has yet to formally propose biofuel blending requirements for 2021, and will miss the Nov. 30 deadline to finalize Renewable Fuel Standard volume requirements for 2022 as well. The Biden administration has also already missed a Nov. 1 deadline to issue a multi-year rule setting rene…
 
Do you notice the minutiae details in everyday life? For example, have you ever recognized the way that other people hold their cell phones? If you do, your mind works similar to that of Jeffrey Nicholson, the CEO, and Co-founder of Tracer. This level of attention to detail has helped him throughout his career, particularly when it comes to picking…
 
It could be one of the most difficult conversations you ever have. The conversation with your parents about their finances and how to cope with their aging process or their passing. The Great American Senior Show speaks in great detail with author Cameron Huddleston about her new book Mom and Dad We Need to Talk. How to Have Essential Conversations…
 
In this episode of Selling in the Cloud, our guest is Dave Kennett, CEO and Founder of Replayz, which offers on-demand sales tune-ups for Inside Account Executives from the world's best inside sales reps. An expert on all things sales coaching, Dave joins our CEO and VP of Marketing to discuss raising ASP, compensation structure, and much more.…
 
When there’s a problem, the sooner you know about it, the better. And this doesn’t just relate to high-level problems. The quicker you can identify that something is an issue and rectify it, the quicker you can get to making a meaningful difference towards your end goal. This is the case for email marketing. If the subject line of your email is cau…
 
On this episode of The Marketer’s Journey, I interview Genefa Murphy, the CMO of cloud contact center, Five9. During the episode, we discuss her path to CMO, creative marketing that challenges societal norms, and the customer experience overall. Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Go…
 
The latest US inflation data showed energy costs jumping 30% in the 12 months through October. The trend is expected to continue through the winter, as home-heating costs rise across the board. The US Energy Information Administration predicts propane will see the biggest price spike in percentage terms, with heating costs surging 46%, compared wit…
 
A good company is built with good people and as simple as that sounds, when it comes to finding the right person for the right job, sometimes you have to look beyond what’s written on the reume.. With her decades of experience at companies such as eBay and Skype, Michele Don Durbin, now the Senior Vice President of Marketing at Evernote, knows how …
 
The Great American Senior Show sought answers to year-end planning tips for seniors and business owners of all sized businesses. Steven Goodman, CEO and President of SHG Planning shared some of his most valuable tips and considerations. As the end of 2021 approaches and everyone looks forward to 2022 what specific tax scenarios should now be in the…
 
You may have some fear or feel a sense of resistance when you hear the phrase “affiliate marketing.” Especially if you had ever been burned by this form of marketing in the past.. Like most sectors, a lot has improved in the affiliate space and that development has stemmed from the creation of tech tools. On this episode of Marketing Trends, Kevin …
 
On this episode of The Marketer’s Journey, I interview Jamie Gilpin, CMO at Sprout Social, a company that helps brands unlock the power of social media. During the episode, we discuss the value of social media, Jamie’s career trajectory so far, and how to connect with buyers in a meaningful way. Check out this and other episodes of The Marketer’s J…
 
US gasoline prices remain high well after the summer driving season. Domestic oil production isn't coming back fast as investors remain wary. And now President Joe Biden has struck out asking OPEC to put more oil supply on the market to help ease prices. OPEC+ decided Nov. 4 to stick to its original plan of increasing its production quotas by 400,0…
 
While waiting for the Season 2, please enjoy these greatest hits from Season 1 Saurabh Atre is the Chief Business Officer at L&T Technology Services Limited (LTTS) Some of his top insights for B2B sales professionals : - 'You never really lose a deal, you always get outsold ' - Having empathy is the key...... every sales person should have empathy.…
 
Through time, some of the strongest relationships have led to the biggest successes. Cory and Shawn from Boy Meets World were a dynamic duo, Turk and JD from the television show Scrubs are the traditional sitcom-bromance most friends envy. But what happens when friends become business partners? A powerful co-founder relationship is not just needed …
 
The Great American Senior Show with your grey-haired host Sam Yates takes a look at the conversation you need to have with your parents. Finances. Passing. Passwords. They are all important topics. The book is called Mom and Dad We Need to Talk. However, the key is "How" do you get the conversation started before it is too late? We delve into the s…
 
Having the right elements and the right design is critically important to reaching the right people the right way. Detria Williamson, the CMO of IDEO, has years of experience working with clients to create meaningful impact through design, and throughout that time she has seen the world of design shift and the buyers’ needs change. To meet those ne…
 
Learn more about Crissy Vetere-Saunders on: Crissy Vetere-Saunders on LinkedIn CS2 Marketing Website Crissy Vetere-Saunders on Twitter Episode resources: The OpsStars Podcast Website LeadData on Linkedin LeanData on Facebook LeanData on Twitter Talk to the Host: You can send any other podcast recommendations, questions to ask, episode feedback, gue…
 
On this episode of The Marketer’s Journey, I interview Chris Koehler, the CMO of Box, a cloud content management company that helps companies securely connect their people, information and applications. During the episode, we discuss how Box has evolved over the years, Chris’s career trajectory so far, and how to scale the customer relationship by …
 
The UN Climate Change Conference taking place in Glasgow, Scotland, has been hailed as the world’s best last chance to get a handle on the climate crisis. In the US, groups like the Electric Power Research Institute are working on climate solutions and advancing energy technologies to meet increasingly ambitious decarbonization goals set by compani…
 
While waiting for the Season 2, please enjoy these greatest hits from Season 1 Andy Nixon has recently retired as a senior IT Executive at a Fortune 300 Company...... Andy has been involved in many technology (services, software , hardware and networking) related buying decisions..... and many of them were significantly large and materially impactf…
 
Online shopping has exploded in the last year and with so much to choose from at the click of a button, many online merchants are finding the need to help consumers narrow down the options and find what they really want. Saksham Sharda Creative Director and CIO of Outgrow is here to help consumers with decision fatigue, while at the same time helpi…
 
Construction Attorney Andy Wyman, Wyman Legal Solutions, is back for another appearance on the Great American Senior Show as he explains how even contractors and builders can be harmed when the building boom creates problems. Join host Sam Yates as he probes and explores what is needed in a construction contract for both the contractor and project …
 
On the show we hear over and over again that marketing and sales need to find alignment and that data needs to be a big part of that. Kevin Tate is the CMO of Clearbit, a company that is taking an entirely different approach when it comes to data quality and coverage. Clearbit is a tool for marketers to use to better understand customers, identify …
 
On this episode of The Marketer’s Journey, I interview Noreen Allen, CMO at Bandwidth, a global cloud platform for cloud-ready voice, messaging, and emergency services. During the episode, we discuss how Noreen guided the company through an IPO and the role of a CMO throughout that process, as well as how she’s reshaped the marketing organization t…
 
With tight supplies and strong demand helping create large swings in global gas prices, Japanese utility JERA is staying the course. The world’s largest LNG buyer is focused on its supply procurement and trading strategy. Sunao Nakamura, a senior managing executive officer at JERA and chief of the Japanese company’s optimization department, spoke w…
 
While waiting for the Season 2, please enjoy these greatest hits from Season 1 Sudhi Bangalore is the Chief Technology Officer for Global Operations. at Stanley Black & Decker. In this position, Sudhi manages the company’s Advanced Manufacturing Center of Excellence and leads the automation efforts with technologies such as the internet of things, …
 
The Great American Senior Show has discovered an often overlooked area that can trap senior citizens and others in a hazardous financial situation. How to protect yourself from unscrupulous builders and contractors. Whether you are a senior citizen of not quite a senior yet, the current boom in construction throughout the nation is filled with pitf…
 
Here’s an age-old marketing truth: sex sells. But marketing sex, or sexual wellness for that matter, can be a tough subject to bear. Within today’s oversaturated marketplace, marketers are fighting not just for attention on shelves and landing pages, but also for customers’ eyeballs. But when you’re marketing a taboo product, such as a sexual welln…
 
Double-tap — or in some cases just tap — to like. Those little filled-in hearts and thumbs-up used to be the currency of marketing campaigns. How many did you get? Then bots disrupted, and the market for selling likes got out of control. Brands started wising up to the super high customer acquisition costs they were seeing in their marketing report…
 
While waiting for the Season 2, please enjoy these greatest hits from Season 1 Judith Apshago discussed her experience of working with external sales organizations and shared valuable insights for the enterprise sales teams to leverage on a daily basis. Judith Apshago is an accomplished IT executive and an award-winning CIO. Judith was awarded the …
 
Learn more about Jordan: Jordan's LinkedIn ringDNA's Website Episode resources: The OpsStars Podcast Website LeadData on Linkedin LeanData on Facebook LeanData on Twitter If you enjoyed this episode then please either: Follow, rate, and review on Apple Podcasts Follow on SpotifyBy LeanData
 
On this episode of The Marketer’s Journey, I interview Jake Athey, VP of Marketing at Widen, a cloud-native provider of digital asset management (DAM) and product information management (PIM) software. During the episode, we discuss Acquia’s recent acquisition of Widen, taking a balanced approach to marketing, and Jake’s 17-year journey with the co…
 
Asphalt, the heaviest part of crude used in road and home construction, could see a surge in demand as the $1 trillion infrastructure bill would provide record amounts of funding for highway improvements. But all that depends on the bill making it to the president’s desk to be signed into law. That legislation also includes critical language that w…
 
In this episode of It's a Good Start podcast, Mike and Kevin are talking about what it takes to form a senior leadership team in the company. Learn about a founder role and the signals to start taking this next step of natural agency structure evolution seriously - whether you are getting to the £1 million barrier in your business or already there,…
 
There are few things in life that are not volatile. The stock market rises and falls, much like a pendulum swinging from left to right. Crypto is viewed as a rocket ship, but it’s returns remain mostly inconsistent, and the housing market has seen its fair share of crashes over the years. But if you’re looking for one asset class that bucks the tre…
 
In this episode, our guest is Kevin Ward, former Senior Director of RevOps at Electric – an IT service management company that provides IT support, security, network and device management. He joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's cloud go-to-market teams can use data to inform strat…
 
Swipe right on... Twirla? Creating ads for a contraceptive patch on dating apps is emblematic of the innovative approach that Amy Welsh, the Vice President of Marketing takes at Agile Therapeutics. Welsh has no shame in working with marketing agencies to utilize the advantages that they offer, while also maintaining close control of her brand’s int…
 
Whether you are a senior citizen, are caring for an aging loved one, or simply trying to grow a business and live your life, advice is always needed. Make the advice insurance planning, wealth management, and tips for surviving the financial strains brought on by COVID and you have the perfect scenario for the Great Amerian Senior Show to feature a…
 
On this episode of The Marketer’s Journey, I interview Scott Holden, CMO at ThoughtSpot, a tech company that produces business intelligence analytics search software. Previously, Scott served as VP of Marketing at Salesforce. During the episode, we discuss Scott’s disruptive approach to marketing, modern day analytics, and what made him the CMO he …
 
Amid a crowded field of US liquefaction projects, Commonwealth LNG is looking to build momentum for its proposed 8.4 million mt/year facility in Louisiana as it targets a final investment decision in late 2022 and shipping its first LNG in 2025. Senior editor Harry Weber spoke with Commonwealth LNG CEO Paul Varello about the state of the global mar…
 
While waiting for the Season 2, please enjoy these greatest hits from Season 1 During the time of this interview Peter Galdi was the Senior Enterprise Account Executive at Signavio and now is the Account Executive - Business Process Intelligence at SAP, after the acquisition of Signavio by SAP. It was great talking to Pete about his journey and his…
 
Chris Beall is the CEO at ConnectAndSell. Chris shared great insights on how to make cold conversations happen, the key attributes of top sellers, the best practices around selling to enterprises and much more. Please share your feedback - Zia@sellingtoenterprises.com About ConnectAndSell: Hosted in the cloud, ConnectAndSell enables you to have mor…
 
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