show episodes
 
The podcast "Law Firm Marketing Catalyst" aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing. Your host, Sharon Berman, founded Berbay Marketing & Public Relations more than two decades ago. Since then, the firm has implemented programs for both plaintiff and defense firms across a range of practice areas and industries.
 
Every day, people surround us wearing art, history, and culture, but we usually don’t pay attention. Most people think about jewelry as an afterthought or accessory. But jewelry can tell a larger story, one reflecting the connection between contemporary culture and that of yesteryear. Is jewelry clothing, art, status symbol, or something more? The jewelry world seems to be hidden in plain sight and little understood. The Jewelry Journey podcast explores the many aspects of jewelry and its st ...
 
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show series
 
What you’ll learn in this episode: How Guðbjörg has made sustainability part of every aspect of her business, from jewelry materials to packaging Why Guðbjörg is inspired by Iceland’s natural landscape, and why she encourages tourists to visit more remote parts of the country Why creating the best design often means stepping away from it Why people…
 
What you’ll learn in this episode: Why it takes time to see results from SEO campaigns, and why it’s worthwhile to stick it out Why your law firm’s website should be the hub for all your marketing activity What granular web pages are and why they are crucial to rank in a competitive market How the technical side of your website, such as load time, …
 
What you’ll learn in this episode: Why legal marketing became a legitimate business function in the 90s, and how Jan was at the forefront of this new field Why Jan patterned her early legal business development materials after the architecture industry How a sense of belonging impacts people’s work, and how law firms can cultivate that quality with…
 
What you’ll learn in this episode: How to go through the all-important process of defining your jewelry business’ brand Why engaging relationships with customers are your most valuable asset Where to learn more about digital marketing How to create jewelry displays that are equally beautiful and effective About Pam Levine Pam Levine is the CEO and …
 
What you’ll learn in this episode: Why every introverted artist should have a partner or patron to help them promote their work How Kent developed a line of reproduced pieces while maintaining his artistic passion and integrity Why young jewelers must have experience doing handwork and not just designing with CAD Why it’s important that jewelers ma…
 
What you’ll learn in this episode: What types of firms benefit the most from being included in Chambers, and how to determine if the submission process is worth your time Why it’s important to keep submitting to Chambers annually, even in quiet years Why the referee list is the most important part of your Chambers nomination, and how to choose the …
 
What you’ll learn in this episode: How Nicolas made the jump from the corporate world to jewelry Why there is unlimited potential for the art jewelry market How Nicolas finds the artists he showcases in his series of jewelry books Why art jewelers should focus on finding customers who love beauty, and not just customers with expendable income About…
 
What you’ll learn in this episode: The process Atelier Zobel uses to fuse different metals together in innovative and beautiful ways How Peter has maintained Michael Zobel’s legacy while modernizing and refining the Atelier’s designs Why Peter is attracted to imperfect gems, and how he designs jewelry that highlights the beauty of imperfection Why …
 
What you’ll learn in this episode: Who McClelland Barclay is, and why his costume jewelry is so difficult to find How to spot high-quality vintage costume jewelry What styles of vintage jewelry are popular right now How vintage pieces can help you define your personal style About Patricia Gostick Patricia Gostick has always loved old "stuff", espec…
 
What you’ll learn in this episode: What material culture is, and how we can understand history through its lens Why people tend to save their shoes even if they don’t wear them How high heels relate to women’s sense of power—or powerlessness Why Colonial-era shoe and breeches buckles are still a popular jewelry material How the Colonial shoe indust…
 
What you’ll learn in this episode: Why the Netherlands has a high concentration of the world’s art jewelry galleries Why public funding and support is crucial for the survival of art jewelry How Rob finds new artists, and how he defines what a strong piece is How Rob uses social media to find clients across the world About Rob Koudijs Rob Koudijs i…
 
What you’ll learn in this episode: Why Marie-José developed the Marzee Graduate Prize to help young jewelry artists How she secured the historic building her gallery and apartment are located in Who Marie-José’s favorite artists are, such as Dorothea Prühl Why the term “art jewelry” is redundant How the pandemic inspired Marie-José to look closer t…
 
What you’ll learn in this episode: How Barbara discovered she could combine gold leaf and enamel for jewelry that withstands daily wear What types of custom work has proven popular for Évocateur Why it was important for Évocateur jewelry to be made in the U.S. and sold at an affordable price point How Barbara moved from corporate finance to jewelry…
 
What you’ll learn in this episode: Why jewelry carries meaning beyond just its material value Where jewelry and adornment fits into visual culture How Lisa developed Initiatives in Art and Culture’s series of conferences, and how she has adapted them during Covid When the next IAC Gold Conference is and what speakers to expect About Lisa Koenigsber…
 
What you’ll learn in this episode: How lawyers talked about marketing and business development decades ago. The change in how prospective clients choose a law firm. How marketing has evolved through the years. The internet’s impact on law firm marketing and business development. About Helene Bizar: Helene Rubinfeld Bizar has been the Director of Ad…
 
What you’ll learn in this episode: Why there are so many reproductions on the market, and why it’s important to work with a dealer who understands the technical intricacies of jewelry Why young consumers are interested in mid-century modern and other design styles of their grandparents’ generation Which pieces Peter considers the most memorable of …
 
What you’ll learn in this episode: How lawyers, law firms and managing partners respond when they hear Firm Focus can help them develop a firm focus. How you can overcome disorganization and develop systems that can keep you focused. The top three stumbling blocks for lawyers that impede business development. About Sarah Tetlow: Sarah Tetlow is an …
 
Marianne Hunter’s journey to become an enamel jewelry artist unfolded organically; it’s no wonder why her jewelry making process has an organic quality as well. As a self-taught artist, Marianne follows her intuition to choose the colors and composition of her grisaille enamel pieces. She joined the Jewelry Journey Podcast to talk about the childho…
 
What you’ll learn in this episode: How Robert Lee Morris started as a self-taught jewelry designer and forged a path to the pinnacle of the fashion jewelry world. How galleries like Sculpture to Wear and Artwear helped promote studio jewelry. What it was like to be part of the 70s and 80s fashion scene. How Robert Lee Morris became a household name…
 
What you’ll learn in this episode: What automatons are, and how Kimberly started making them How jewelry helps us tell stories and access imaginary realms Why living on St. John influences Kimberly’s work in unexpected ways How Kimberly connects to her intuition to make her pieces About Kimberly Nogueira Kim Nogueira is an automaton maker and art j…
 
What you’ll learn in this episode: How Amita became a successful jewelry designer later in life Why Valloria, Italy is famous for its painted doors, and how Amita was chosen to showcase her art there How Amita balances her art with her career as a physician Why having a creative outlet makes people more authentic and empathetic About Amita Bhalla A…
 
What you’ll learn in this episode: What “demi-fine jewelry” means. Why vermeil is the “gold” standard for plated jewelry. How Lausanne’s previous work as a fashion designer inspires her jewelry line. How Shop Lausanne has remained flexible during the coronavirus pandemic. About Lausanne Miller: After spending 13 years as a fashion designer and dire…
 
What you’ll learn in this episode: The history of Mark Patterson, and the serendipitous moments that launched Josette’s career How the bridal and engagement jewelry market has changed over the years A jewelry veteran’s advice for young jewelers The creative process of developing a jewelry book About Josette Patterson Josette Patterson is cofounder …
 
What you’ll learn in this episode: The history of Kevin Friedman’s South African jewelry brand Frankli Wild. How Kevin created the iconic Ponahalo Necklace, which won the Diamond International Award. The materials and techniques used in African jewelry design, and how Kevin puts his own twist on them. How jewelry artists collaborate with fashion de…
 
What you’ll learn in this episode: How KIL N.Y.C. got started and where it’s headed Why Konstantinos looks to the past instead of current trends for design inspiration What Stuart crystals are, and why they are so sought out by collectors The significance of skulls and memento mori in jewelry How Konstantinos chooses pieces for his personal collect…
 
What you’ll learn in this episode: How to deliver high quality client service. The importance of a firm-minded perspective. How to get a “seat at the table.” Guidelines for service conversations with clients. About Kate Stoddard: As Chief Marketing Officer (CMO) of Kelley Drye & Warren LLP, Kate Stoddard is responsible for the firm’s business devel…
 
What you’ll learn in this episode: Why Amanda started collecting 60s and 70s jewelry, and how the view of jewelry from this era changed over time The story behind the collection shown in the exhibit “Simply Brilliant: Artist-Jewelers of the 1960s and 1970s” Who the independent jewelry artists of the 60s and 70s were, and how their work inspired jew…
 
What you’ll learn in this episode: How San Francisco’s art jewelry scene has changed over the last three decades. Why art jewelry made from non-precious materials is still worthy of a high price tag. How the Society of North American Goldsmiths has responded to the coronavirus pandemic, and how you can help support the organization. Why it’s import…
 
What you’ll learn in this episode: The most common issue lawyers come to Vicki to resolve. How law firms engage career strategists. How the pandemic has changed people’s values. What role values play in finding the most satisfying career path. About Vicki Rothman: Vicki Rothman is a Career Strategist and Counselor with over 15 years of experience p…
 
What you’ll learn in this episode: What inspired Alexia to combine historical designs with tropical-colored gemstones What Alexia’s experience as a Black jewelry designer is like, and why the idea that there are no Black jewelry professionals is a myth How artisanal small-scale gem mining helps protect workers and communities How Alexia pivoted to …
 
What you’ll learn in this episode: The importance of data in perfecting marketing efforts. Why now is the time law firms can get more for their money. How firms like CAMG work with external and internal marketing and PR firms. The top mistakes law firms make when they embark on a marketing campaign. About Steve Nober: Steve Nober has 30 years of ex…
 
What you’ll learn in this episode: Why you don’t always need to focus on big cities when looking for art jewelry How Ornamentum finds and selects artists to represent How Stefan defines conceptual jewelry The inspiration behind the work of Jiro Kamata, one of Ornamentum’s well-known artists How Ornamentum has attracted a loyal, young group of colle…
 
What you’ll learn in this episode: The pros and cons of a virtual office. The biggest challenges of working remotely. Transitioning your technology to a virtual “platform.” Advice for firms considering going remote. What to ask prospective employees to ensure they’re a fit for remote work. About Jennifer Schaller: Jennifer Schaller, Esq. is the Man…
 
What you’ll learn in this episode: The history of London’s iconic jewelry house Hancocks and its current location, Burlington Arcade What sets antique gems apart from modern day stones Why customers are more interested in antique diamond engagement rings than ever before Why retro gold pieces from the 70s and 80s are in demand right now About Guy B…
 
What you’ll learn in this episode: The role of law firm marketing in the client experience. The increase in acceptance of law firm marketing. What to look for when hiring somebody in law firm marketing or business development. About Christina Buensuceso: Christina Buensuceso is the Director of Business Development for the U.S. arm of the internatio…
 
What you’ll learn in this episode: The difference between public relations and crisis communications. Top mistakes law firms make when a crisis hits. How COVID has been a crisis for law firms. How to prepare for a crisis. Advice on getting ahead of a story in a time of crisis. About Eden Gillott: Eden Gillott is a strategic communications consultan…
 
What you’ll learn in this episode: Why creating a successful jewelry business takes more than a love of jewelry Why collectors should focus on fewer, better quality things How Dana tailors her services to capture the millennial market Why more people are choosing wearable, everyday jewelry rather than showstopping pieces How Dana defines what a col…
 
What you’ll learn in this episode: How the definition of vintage has changed over time, and what “future collectables” are How to wear vintage jewelry in a modern way Why the pandemic brought about a jewelry and accessories boom Why we should get rid of the idea that it’s not chic to repeat jewelry and clothing About Cameron Silver Cameron Silver i…
 
What you’ll learn in this episode: How Charles turned his interest in gems into a global business Why it’s important to look for accreditations from GIA and the American Society of Appraisers when choosing an appraiser How appraisers can make the most of gem trade shows What the Natural History Museum of Los Angeles has planned for its gem and mine…
 
What you’ll learn in this episode: Who Antwerp’s Fashion Six were, and how they influenced Sonia and jewelry design in general How jewelry and fashion have a symbiotic relationship How art, travels, and women from history inspire Sonia How the pandemic shifted Sonia’s focus for her business, and why teaching jewelry making is a fulfilling path for …
 
What you’ll learn in this episode: How to measure the success your SEO efforts. What Google looks for when ranking web pages. Recognizing when Google’s algorithm has changed. The impact of social media on your rankings. Questions to ask before hiring an SEO firm Why you should double down on your online marketing? About Chris Walker: Chris Walker i…
 
What you’ll learn in this episode: The difference between GIA’s three major programs Where GIA’s campuses are located, and the differences between them Why GIA (and the jewelry industry as a whole) is a great place for anyone, regardless of their background Why GIA’s graduate gemologist distinction is so respected About Kimberly Overlin Kimberly Ov…
 
What you’ll learn in this episode: Why Emiko started using Lego in her jewelry Tips for working with a trademarked medium Why Emiko’s latest work combines jewelry, mindfulness and restorative yoga Why jewelry creates connections and understanding between people About Emiko Oye San Francisco artist Emiko Oye creates bold and colorful jewelry with re…
 
What you’ll learn in this episode: How to overcome and find opportunities during difficult times to grow your firm and keep your team calm. Why getting your head around doom and gloom is important when developing a game plan to get your firm through hard times. Why focusing on one’s “zone of genius” can help strengthen your team. Why it is so impor…
 
What you’ll learn in this episode: The history behind Elyse’s latest exhibit, “Out of This World! Jewelry in the Space Age,” and why it’s being exhibited at a science museum How jewelry artists are using space age material such as moissanite and tektite Why there is more overlap between science and jewelry than meets the eye Upcoming lectures from …
 
What you’ll learn in this episode: Factors that were changing the media industry, even before the pandemic; How the pandemic has accelerated the changes already underway; How to break through the clutter; and The changes law firm marketers and PR pros are facing. About Aly Crea: With extensive experience in media relations and an astute ability to …
 
What you’ll learn in this episode: How Yvonne went from Egyptology intern to America’s first jewelry curator Why jewelry needs to be placed in its historical context alongside other decorative arts Why it can be more difficult to get museum trustees to see the value of jewelry, and how Yvonne overcame that challenge How jewelry is an essential key …
 
What you’ll learn in this episode: How Charles Loloma changed contemporary Native American jewelry more than any other jeweler Why Native American jewelry transformed dramatically in the mid-19th century Which contemporary Native American jewelers you should be watching How the Heard Museum got its start, and how it showcases Native American arts i…
 
Jewelry designer Castro’s unusual pieces are a reflection of his unusual entry into the world of jewelry. After starting out by selling his work from a table on the sidewalk in Soho, Castro has now become an internationally known artist with his own line, Castro NYC. He joined the Jewelry Journey Podcast to talk about how he became a largely self-t…
 
What you’ll learn in this episode: How jewelry can be used to tell people’s life stories What “ningen” are, and how Asagi uses them in her work Where Asagi draws her inspiration from How Asagi has taken “jewelry as sculpture” to a new level About Asagi Maeda Asagi Maeda lives in Tokyo, where she makes jewelry and lectures on jewelry making at Jyosh…
 
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