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Fitness Career Mastery Podcast

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Fitness Career Mastery Podcast

Barry & Shay Kostabi: Fitness Professional Training Experts | International

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Your path to mastery in the fitness industry hosted by Barry and Shay Kostabi. This dynamic husband and wife duo distill years of experience as international coaches and consultants to educate, inspire and empower you through conversations with thought leaders, belief shifters, trailblazers, and masters in the fitness industry. Each episode is packed with actionable steps and proven roadmaps to give you the edge you need to build a heart-led career or business in fitness that is a representa ...
 
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A trainer is not just a trainer. We’re so much more than someone who gets certified to move others through a series of exercises safely. Deep down, we know that we also have the potential to step into a role where we can have such a more significant impact. Because the truth is that fitness, especially a group fitness class, is one of the few thing…
 
Our guest today shares some insane statistics. Women business owners make up 44% of small businesses in the US. But only bring in 4% of small business revenue. Only 12% of those women break 100k. Only 2% break 1 million. The way she sums up these statistics is this: women are facing entrepreneurial poverty of time, energy and money. They don’t have…
 
Brace yourself for part two of this epic conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain im…
 
Brace yourself for an epic two part conversation with not one but TWO very important guests that we are so excited to introduce to you. We feel so lucky and are incredibly honored to host the content and product managers at AFAA / NASM, Rich Fahmy and Steve Myers. These institutions are THE place where we as fitness professionals go to gain importa…
 
The more we learn about the fitness industry, the more we realize how incredibly complex it is. The messages that the average consumer receives from the media, beauty culture, diet industry, fitness industry and even holistic wellness trends can be confusing and contradictory. Especially for women. Shrink yourself, but take up more space. Lift heav…
 
We're so glad you're going to play this episode. This is a really powerful conversation that Barry had with a friend and colleague who runs the Fitness Business Asia Podcast, and what you’re going to hear in this chat are some really actionable takeaways on how to develop the culture of your business, which should be the #1 thing that you invest in…
 
Gotta get the mind right before you get your business (or your body) tight. Did you know that over 95% percent of all people who start a workout routine fail? Or that over 84% of Americans feel anxious, stressed, or depressed on a weekly basis? I think this is true especially if you are an entrepreneur. Why are there more fitness, mental health, & …
 
Running your own business is one of the most fulfilling and empowering things you can do, but can also be the hardest thing you’ve ever done. And at times, it can feel like you’re stuck on a very brutal hamster wheel that causes you to spend hours late into the night doing tasks for your business that you wish you could outsource or delegate, but c…
 
In this episode, Barry shares his experience taking a recent yoga class, and how his experience points to the future of the fitness industry. 86% of people say they'll pay more for a better experience. 77% of people say they're working out for reasons other than their body. The answer is clear. People don’t care about the workout. They care about t…
 
In this episode Shay shares THREE THINGS that happened this week and downloads some insights she had to you. She's gonna let you in behind the scenes and share some takeaways from conversations she's had with clients and colleagues, something that really got to her on the internet, along with some thoughts and tips for you to think about that we ho…
 
It was supposed to be fun! You entered the fitness industry because you didn't want to play by the rules of being in an office to work. You get to sweat, move, get fit, feel good doing it, AND wear significantly more comfortable clothing! PLUS the most important thing of all... you get to make other people feel better about themselves. Make them fe…
 
If you haven’t read the article in the New York Times by Holly Burns, we’re gonna break it down for you in this episode. It’s called “Breaking Up with Peloton” and highlights why some superfans are done working out at home. We’re going to walk you through the 5 big takeaways from the article, share our thoughts, tell some stories and give you a few…
 
“Bathing suit season is coming.” “Get your body bikini-ready!” “sweat is fat crying,” “pain is weakness leaving your body,” We’ve all heard someone in the industry say these things at one time or another. They’re part of a narrative that is still pushed hard- that fitness is about transforming your body, and the subtext of this kind of messaging th…
 
We think we can safely say we’ve all been in those workout classes where time just flies by. We look up at the clock after the cool down and think, "wow that could not have possibly been 60 minutes, I was so immersed in that experience it was seemingly over before it began." The elation we feel overrides any feelings of challenge or discomfort and …
 
It seems like everyone, everywhere is talking about technology. Hybrid business models. The Metaverse. And how... if you don't integrate these new tools, you're going to be left in the dust! If you are feeling totally overwhelmed by all of the options that are available to you as a business owner, if you're scratching your head thinking, "wow I've …
 
We've got a big problem. Fitness has become so popular, the industry as a whole has decided that the way to create differentiation around the workouts we offer is to create more hype. This manifests as coming up with the best new product, the hottest new kind of workout, new wearable technology, a fancier studio design, etc. What’s happening as a r…
 
Pressing play today might have been the best decision you make, because we believe this is one of the most powerful and inspirational conversations we’ve had on the podcast. In this episode the fitness industry gets a major reality check- specifically how the messaging that the purpose of fitness is to achieve a specific body ideal- does not serve …
 
You have ALL the time you need, you just need to design in. Yes, we are time bound beings. And time is finite. There are only so many hours in a day, so many hours in a week to work with. And we are all subject to the same parameters - even Beyonce. Changing your relationship with time and how to ‘use it wisely’ is a game changer for your business …
 
Imagine feeling joyful, inspired, creative, engaged, calm, powerful and connected throughout every day. Imagine if you could successfully coach your clients to feel the same way? Game changer right? Our guest in this episode believes that the way you feel impacts how you show up in all areas of your life; your work, your family life, your relations…
 
If there’s one thing we know for sure… it's if the pandemic left you scrambling to reorganize your business and spinning out from one too many pivots… you want to make sure you’re never in that position again. Are we right? That’s why we reached out to our guest in this episode to talk about Where we are today and where we are going How to successf…
 
What makes a good website? Well according to our guest today, characteristics of an excellent website ensure that you show up when people search for you, and that you convey the right message for your potential clients to take action. The best way to accomplish these two things comes down to something that’s simultaneously incredibly simple, yet al…
 
When you press play you'll hear our guest talking about just one of the ways that your business will benefit from you focusing on just one thing- following what you are passionate about, what lights you up, and what you believe in. Simply put, if you want to build a successful business and career- you need to be SO fired up about what you do that y…
 
Think of this episode as an incredibly successful case study highlighting where the fitness industry needs to go. It’s time that we stop competing with each other on the level of the workout, and recognize that what is most important is to identify what it is that you value most in regards to fitness or movement, and what your unique approach to fi…
 
Fitness is not one dimensional. It’s not just about a workout. Every one of us in this industry knows that it’s a gateway to a potentially radically different life- for yourself, your family, and those around you. For example, gaining more confidence as a result of feeling stronger in your body and proving to yourself that you can overcome challeng…
 
New Year; New You is B.S. And Resolutions Suck. New Year, same you... only better. In this episode, Shay is going to teach you how to take your tired old list of New Year's Resolutions and transform them into meaningful, fulfilling, life-changing goals that are truly in alignment with your purpose with more clarity and focus and lot less guilt and …
 
In this episode (as part of some fun for the end of the year) we recorded a conversation about two topics that we can't stop talking about at our own dinner table: #1. Keeping creeps out of your Livestreamed workouts. How have we not talked about this as an industry?? Listen as we share a scary story from one of our clients, and our thoughts on wha…
 
One of the biggest struggles that we have heard business owners share with us over the years is the issue of employee and instructor turnover. You may be someone who as experienced someone leaving and either starting something that directly competes with you, or joining a competitor. It’s maddening, and it can leave you wondering how to make those …
 
If we’ve learned anything from the stories we’ve created and passed down since the beginning of time, when society finds itself in the midst of extraordinary circumstances, a hero emerges with new superpowers that can either be the or the revival or the demise of the world as we once knew it. In our case, the pandemic gave rise to one such hero. Th…
 
How many tasks do you have when running your business? Too many to count? Do you ever feel like you could really use some help getting them all done in a day or week so that fewer important things slip through the cracks? Do you ever think to yourself, I can’t delegate this, because no one can do it like me? Maybe you’ve spent a ton of time hiring …
 
We love this conversation that you’re about to listen to, because we had the opportunity to speak to someone in the fitness industry who is running their business in a way that we believe is the future of fitness. The current state of the industry is that most businesses are selling their service (their classes or training sessions) not recognizing…
 
Running a business is hard. As a creator or entrepreneur there are so many hats that you have to wear, and often a ton of different tasks that you have to manage. Amidst what can feel like controlled chaos at times, it can be extremely difficult to be able to take an objective look at your operations and determine what it is that is causing the big…
 
When building your business and brand, there are SO many essential steps you must take before even beginning to think about marketing. Things like bringing your own values and beliefs to the forefront- for instance, that you believe that fitness shouldn’t be about repetitive reps to target specific muscle groups, but a moment to experience deep emb…
 
One of the hopes that we through this podcast aside from providing you with high quality education to help you go further in your career, is to lead the way toward seeing positive changes develop in the fitness industry, so that it can become a more inclusive and welcoming place for people of all shapes and sizes, ages, genders, sexual orientation,…
 
We love the quote "Culture beats any marketing strategy. So much so that creating culture is your best strategy." -Seth Godin We all understand that having a strong culture and strong community is important, but have a much harder time actually creating them. We believe your culture can be defined as the extension of what it is that you believe- wh…
 
Gone are the days of fitness as a commodity and a social status symbol where a studio could attract a strong member base with sold-out classes simply by having cutting edge equipment, luxury amenities and an “Instagram Wall.” The pandemic changed all of that. We’ve had to reevaluate our priorities as well as how we feel about ourselves and who we s…
 
What we talk about with our guest in this episode is how certification… is the tip of the iceberg when it comes to educating yourself for your career. Your certification is only the beginning. It’s the bare minimum requirement to be able to say you’re competent enough to be employed... but you owe it to the people who you are in front of to invest …
 
Have you ever been asked to do a photo or video release shoot and been handed a lengthy release waiver with a lot of legalese- so much that you’re not even sure what’s appropriate & reasonable? Too often we hear stories of fit pros, who, excited about an opportunity to work with a company, sign away the rights to the photos, workout videos, and the…
 
Most fitness professionals who are struggling to make sales, generate conversions, and get real traction in terms of the growth of their business are actually struggling with (often unbeknownst to them) making the necessary connection with their potential clients because they’re not “speaking their language”. In this episode we’ll break down exactl…
 
What does it take to become successful in the fitness industry? When we with our clients, we’re often met with surprise when we tell them that it doesn’t have to do with a specific marketing tactics or the stylishness of the brand aesthetic, how popular their instructors are or how many followers they have on social. We believe - what we know - is …
 
We’re now entering an era in the fitness industry that is ripe with potential. As the world is opening up after the COVID-19 pandemic, you now have a unique opportunity as a business owner, creator, or entrepreneur to relaunch your business and re-establish yourself in the marketplace. How can you improve upon what you were doing before? How do you…
 
When we think about an incredible fitness experience, it can be difficult to put our finger on what it is that makes it so special and life-changing. One might say that it feels like you have limitless strength, that it feels effortless, that it’s like you’re IN the playlist, or that you feel a palpable connection to others in the room without look…
 
Over the last year, Shay and I have shifted a huge amount of Fitness Career Mastery’s business towards helping fitness professionals transition online and find success in what can seem like a crowded space. We’ve looked into every piece of technology that you could possibly use in order to determine the simplest and most powerful and professional t…
 
There ARE so many similarities between how you coach your clients, and ultimately how you have to coach yourself when you become an entrepreneur! But that doesn’t mean it’s for everyone, because if you think about how you likely coach many of your clients- sometimes you’re more of a therapist than a trainer- you’re training their mindset and mental…
 
Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see? When it comes to your website homepage design, this is THE PLACE where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you. But in a day and age where pe…
 
Niche development can be really scary! If your thought process goes something like this… “if I make myself appealing to more people, and market myself to a larger audience, then I’ll wind up getting more clients!” ...unfortunately, this strategy simply doesn’t work. As a fitness professional, it’s essential that you build a reputation for being the…
 
Almost exactly 1 year ago, in March of 2020, COVID changed the world overnight. It forced the majority of creators and business owners in our industry to move online, with rapid speed accelerating us down a path, we believe, the fitness industry was already on. Unfortunately as the landscape grew more competitive, it also accelerated something else…
 
If we’ve learned anything from building Fitness Career Mastery, it’s that being successful in business has nearly everything to do with MINDSET. In this episode, we tackle topics like how to discover who you’re meant to serve, and the fear that you feel around the topic of niching down & serving what you perceive as a small pond of potential client…
 
If you weren’t already actively improving upon diversity, equity, and inclusion in your business, it’s likely that the Black Lives Matter movement and the violence inflicted on black communities and individuals that rose to the forefront of our cultural awareness in 2020 may have prompted you to take stronger action and actively contribute to eradi…
 
A beast lurks in the fitness industry, terrifying those in its wake… It’s marketing, and the reason it’s so scary is simply because we don’t know enough about it, and it’s not our fault! We’ve never been taught how to market ourselves since our main focus has just been teaching classes and training clients. It’s no wonder that it’s the #1 thing tha…
 
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